Tokyo Video Game Tycoon.

The product itself wasn't anything special, but the quantity shipped in this one-time shipment was quite large, which surprised them.

Looking at Matsuhashi Minoru, the customs officer had to admit that women are naturally approachable, and men tend to lower their guard in informal settings.

After confirming that the product was correct, the official started chatting casually: "Speaking of which, my child also plays this kind of game console, but he's been saying lately that it's not fun and he keeps complaining that the game console is boring. With so many of your products, do you really think you can sell them?"

Matsuhashi glanced at the official, gave him a friendly smile, and then winked at one of his subordinates.

"Sir, you may not be very familiar with the video game industry. In this industry, games are divided into good and bad. If your child says they are bored, it's probably because they bought some games that aren't very good. These games can make children lose faith in this kind of product. But I believe that after our product is released in the US market, it will definitely make children and you, sir, believe in the charm of video games again."

Matsuhashi Minoru's entourage quickly brought over a cardboard box containing three FC game consoles and dozens of different FC cartridges.

"Sir, please accept our gift. It's not worth much; the cost of a whole box is probably less than a hundred dollars. It's hardly a bribe."

Customs officials were already used to this, and when they heard the price, they were relieved, though slightly curious.

He casually took out a sealed cartridge from the box, which clearly read: Super Mario Bros. 3. However, these were all refurbished and resealed; otherwise, the previous cartridges would only have Japanese text.

He exclaimed with slight surprise, "The cost of a whole box is less than a hundred dollars? That's outrageous! The game console I bought for my child before cost a full one hundred and thirty dollars, and a cartridge costs ten dollars."

Matsuhashi Minoru smiled and said, "Yes, you heard right. The cost is indeed not high. This product is more like an attempt for us to open up the market, so you can rest assured to let your children play with it. I believe they will like this new game console."

The customs official muttered to himself, "Youxing Electronics Entertainment? I'll remember that. It seems your products are still worth a try."

After saying that, a series of large trucks loaded with containers drove off the dock. Matsuhashi Minoru also said goodbye to the official and made an appointment to exchange ideas again in the future.

Cultivating good relationships with US officials is also a necessary step, and Matsuhashi Minoru has mastered this skill to perfection.

She now has several local councilor friends.

He even has a friend who is a member of Congress.

In a few days, she will also pack up some of the FC game consoles and send them to those members of Congress.

They are also essentially living advertisements; having them promote their products in their respective jurisdictions is sometimes more effective than simply advertising.

The customs officer glanced at the box left there, thought for a moment, and then decided to take out a game console to play by himself first.

He always says that video games are a lot of fun, and the news says that even some adults have been captivated by them. He felt that he should follow the trend too.

Chapter 260 The Funeral of the Garbage Company

Trucks set off from the West Coast, heading towards various parts of the United States.

Just ten days later, a new game console appeared in department stores across most of the United States.

The huge billboard displayed this slogan.

"The lightest, cheapest, and most fun game console! The FC game console."

"It has countless highly acclaimed video games to satisfy all players' appetites."

"The game console is only $50, and each game is only $5. If you get tired of a game, you can exchange the cartridge and its original packaging for a new cartridge at the authorized dealer for just $1. It's currently on hot sale, so come and buy!"

Since Youxing opened up the department store market, department stores and supermarkets in the United States no longer impose any restrictions on Youxing electronic entertainment products.

They even welcome any product launched by Yuxing Electronic Entertainment, because it always sells out and is extremely popular.

They were hoping for more SFC and GB game consoles to be shipped, but they were disappointed time and time again.

They believe that if it weren't for the shortage of stock at Yuxing Electronics Entertainment, their sales would likely have increased significantly.

But now it's clear that Zhu Youxing has taken the initiative, and they can no longer blackmail him like before. So no matter how much they buy, they can only complain a couple of times at most.

Unexpectedly, in September, some good news came: Yuxing Electronic Entertainment would be selling a lower-priced game console in the United States, with a larger supply. It could be provided in near-unlimited quantities, as long as department stores could absorb it. Of course, it would be provided slowly at first, but once the production capacity in Japan increased and the contract manufacturing factory in China was finalized, it could be produced in large quantities without limit.

The FC chip itself is not very valuable, and mass-producing such a chip is easy for chip manufacturers. Naturally, there is no possibility of a shortage of chips or other parts. Now, Zhuyouxing just needs to sell it openly.

On the very first day the advertisement was launched, adults who were feeling lost and preparing to buy gifts for their children immediately found their direction.

Putting everything else aside, the fact that this thing is cheap is enough.

A game console costs only fifty dollars, and a game costs five dollars. Previously, buying those junk game consoles would cost one hundred and thirty dollars. With the FC, you can buy a game console and more than ten games. This is obviously a very good deal.

Furthermore, in order to increase FC sales, Takeyusei specifically brought back four game development teams to FC game development.

This time, Zhuyouxing no longer gave them any guidance on development; on the FC, they could unleash their imagination to develop their own solutions.

All that's left is for him to give the game one last review.

With game development teams now averaging over eighty people, developing an FC game is a piece of cake. A team can easily develop a game in half a month.

If they really don't have any development direction, then they can just provide a whole bunch of FC games that were also very famous in the previous life.

Like Dr. Mary, King Kong, and the like.

I had wanted to make these bamboo-shaped game consoles before, but I skipped it because I didn't have enough manpower and I wanted to develop game console technology as quickly as possible.

This is a good opportunity for more new employees to practice their skills, starting with making FC games. This will reduce the risk of loss and also help to expand the FC game lineup.

Takeyusei himself never expected that he would give FC, which was about to enter its final stage, a second spring.

Perhaps I should consider continuing to maintain the FC production line.

He believed he could conquer more countries by relying on this low-price strategy.

Leaving aside Europe, China in Asia also has great potential.

The living standards of people in China today have reached the level of around 2006, and their consumption power has gradually increased.

Although China has experienced a surge in counterfeit products due to unforeseen circumstances, how many people would still buy cheap, unreliable counterfeit consoles if their own game consoles were cheaper than counterfeit ones?

But we'll talk about that later; let's focus on the US market first.

"Something terrible has happened, boss!"

In an office building in New York, a young man rushed into his boss's office.

The boss is also a young man; they are just one of countless young people who have been working hard in the gaming industry.

They made a lot of money by playing all sorts of low-quality, cheap, and trashy games.

The young man had just rushed into the boss's office when he saw the boss and his secretary flirting secretly, and it seemed that an office romance was about to unfold.

The young boss was definitely unhappy to see his subordinates rushing in.

However, he calmly pushed his secretary aside, and the secretary quickly straightened her clothes to make herself look more composed.

The young employee was panting and seemed a little flustered, not even noticing what the boss and secretary had been doing.

"What happened?" the young boss asked in a deep voice.

"We...we have a competitor!"

"Competitors? Isn't that normal? What? Which company is like ours? What fun games have they released? Or maybe cheaper ones?"

The young boss asked questions while thinking.

If they release a fun game, they immediately copy it.

Currently, the United States maintains a laissez-faire attitude towards the video game market and seems to be taking a wait-and-see approach to this emerging industry. Therefore, plagiarism is commonplace at this time, and copying whichever game is fun has even become a kind of common sense.

If someone offers a cheaper game, that's fine too. You can lower your price a bit and compete with them. If you know someone, you can call them and discuss forming a price alliance so everyone can make a profit.

So he didn't take it too seriously, assuming the employee was just inexperienced and panicked.

"No, no, it's not the same company as us, it's Yuxing Electronic Entertainment!"

"Yuxing Electronic Entertainment?"

Of course the boss knew that name.

Yusei Electronics Entertainment pioneered the video game industry, and it is now not only extremely famous in Japan, but also highly regarded by its American counterparts.

They occupy the largest share of the US market, and their products are always in short supply even with the impact of low-priced, low-quality games. Among their users is his boss, who has to admit that the game console made by those Japanese guys is really fun.

Although the game console and games are a bit pricey, they are definitely worth the money.

At the same time, owning a game console allows him to copy the code of these games and apply it to his own.

The boss immediately realized that perhaps Youxing Electronics Entertainment had noticed the impact of low-priced games and was preparing to use the same method to deal with them.

They're at a disadvantage. The cost of developing their own game is much different from that of big companies. Are they trying to lose money to gain publicity?

Chapter 261 Double Blow

"What did you say?!"

In the office, the young boss looked at his employees in shock.

The employee had just explained the situation to the boss, but he still seemed somewhat incredulous.

"Youxing Electronic Entertainment has launched a budget-friendly game console. The console itself costs only $50, and each game costs only $5. If you get tired of a game, you can go to the official store to exchange it for another game for $1. It's almost like renting different games for $1."

"How is that possible! How could they possibly drive the price of game consoles down so low? How did they do it?! They're a big company, their game production costs are definitely higher than ours!"

"Well... I don't know either."

Most people in the United States are not very familiar with the history of Yuxing Electronic Entertainment.

All they knew was that the company was from Japan and had launched the highly acclaimed Super Famicom (SFC) and Game Boy (GB) game consoles.

However, they were unaware of what Zhu Youxing had done in Japan before.

Because the FC was already somewhat outdated from the start, Takeyusei didn't plan to release the product in the United States. At that time, he felt there was no great need for it, as the games on the Super Famicom (SFC) were already sufficient for American players.

But unexpectedly, a group of troublemakers suddenly appeared, attempting to destroy the gaming industry, which is why they launched this game console in the United States in such a cheap way.

In any case, the entire FC production line is almost like a waste of resources. The profit is definitely less than that of the SFC. However, Zhuyouxing believes that as players' demands increase, they will eventually abandon the FC and turn to games with better graphics and more interesting gameplay.

First, set a standard in the minds of players by using low-priced and fun games.

This is a fun game, not the trash you're imagining. Once you play our fun games, even if those trash games are placed in front of you again, you'll decisively abandon them. In this way, the market will return to a positive cycle.

The young boss gritted his teeth as he listened to his employee repeat the report.

Zhu Youxing's move was akin to cutting off their lifeline, leaving them, the creators of trashy games, with virtually no room to survive.

Because Bamboo Star is already selling at a very low price, it would be almost impossible to make a game cheaper than that.

If they want to force it, of course they can, and they can lower the price to around five dollars, since it's all just copying and pasting code anyway.

But I'm really unwilling to accept it; I could have earned so much more money.

He quickly realized that this was a move by Youxing Electronic Entertainment to completely squeeze out their living space.