Tokyo Video Game Tycoon.
Page 171
First-person shooter games are still more convenient with a keyboard and mouse, a fact that Zhuyouxing must admit. Even if Microsoft in the original world made the world's best game controller, it still cannot compare to the superior experience that a keyboard and mouse bring to first-person shooter games.
With a mature game engine and a good idea, everyone, including the engineering development team, now knows how to make it. Zhuyouxing just needs to control the key aspects.
For example, how should Doom be presented? Should it be too violent and gory? If it is too violent and gory, it may stimulate children. Then we must start to consider a game rating system to ensure that the industry can have self-regulation.
If the industry doesn't exercise self-discipline, it will face the iron fist of the government, which could be quite overwhelming.
Therefore, Zhu Youxing has always paid close attention to this point.
At this moment, the development of Doom is halfway complete. The programmers have worked hard and finally completed the basic framework of the game. Now it is time to fill in all kinds of content to make the game world richer.
Doom is simply a game of exhilarating monster-slaying. As for the game's storyline, it doesn't have much description at the beginning. This game is more about gameplay than story; as long as it's fun, that's all that matters.
This was the tone that Zhu Youxing set from the beginning, so that the people below wouldn't unconsciously go astray.
Based on the current development speed, and the development speed of the GS1 game console, it will probably not be officially released until at least next year. However, Zhuyouxing believes that the game will definitely ignite the market when it is released.
After the online meeting, Zhu Youxing casually glanced at the One Man Games website.
Now that the website is more mature, Zhu Youxing has developed the habit of checking it at least once a day.
After skimming through the day's gaming industry news, Zhuyouxing closed the webpage.
However, what bothered him slightly was whether there was too much content in the advertisements.
It seems I'll have to find an opportunity to contact Kazuo Murakami in a few days to ask if he needs money for maintenance and operation. If it's not much, I can use my online name to help out.
Then he picked up the weekly data report submitted from the United States.
It has to be said that the United States is a truly terrifying market.
They can consume as much as you can produce.
The current production rate of SFC game consoles on our side has reached 100,000 per day, which means that more than 30 million game consoles can be produced in a year.
Of these, approximately 50,000 were reserved for the Japanese market, while the other 50,000 were shipped directly to the United States.
Meanwhile, in the United States, department stores and supermarkets of all sizes can sell as much as they order every day; these are currently the best-selling products.
On emerging online shopping platforms, there are already posts selling game consoles at high prices.
Zhu Youxing was somewhat helpless about this.
It's not that he doesn't want to increase production.
He has now begun planning part of the GS1 production line, and the previous contract manufacturer is ready to upgrade the production line.
Then there's the FC, which has always occupied a small portion of the production line. Even though the SFC and GB are currently the most profitable, it's not easy for them to expand further in the short term.
These things can only be done slowly. It's not that Zhuyouxing doesn't want to increase production, it's just that Americans really buy too much.
Currently, the weekly sales of game consoles and game cartridges are consistently maintained at over 300,000.
This peak was reached around May, after which production bottlenecks were encountered.
It just so happens that in May, SFC's sales in Japan and the United States reached ten million, and a celebration banquet was naturally held. This once again caused quite a stir in the industry. For an electronic product to achieve sales of over ten million in just two years is truly beyond ordinary description.
According to market research conducted by Matsuhashi Minoru, only by expanding the SFC production line to a daily output of 200,000 units could the demand in the United States be barely met.
Moreover, besides the United States, there are other overseas markets, such as the European Union, Canada, Mexico, and other countries.
The United States is relatively wealthy, but the consumption power of countries such as the European Union is also quite high.
In that case, producing 200,000 units per day might be too much to handle.
It seems he needs to find some people specifically to handle this matter.
The basic sales figures for their own games are mostly very encouraging.
The most outstanding game wasn't Street Fighter or Street Basketball, but the second-generation Light Shot Duck Shooter.
This game has now sold over four million copies in the United States. It's almost like the number of Super Famicom units sold in the US is equal to the number of Light Gun units sold, which is quite astonishing.
After reviewing the data, Zhu Youxing noticed a few more pages at the end. He opened them and found that they contained sales data from competitors' products that he could investigate.
Currently, there are more than ten game console brands in the United States, indicating that many industries have entered the gaming field.
There are even more companies venturing into game development, now exceeding three hundred, all working for different platforms and developing games of all sizes.
A quick glance reveals that the sales figures for these game consoles are only slightly impressive, but they pale in comparison to those of Yuxing Electronics Entertainment.
However, Zhu Youxing frowned slightly.
Because he saw some very familiar names.
Chapter 255 Is a familiar scene about to unfold?
Super Mr. Mason's Great Adventure.
Mason Racing.
Street basketball.
X-Racing
……
This data list contains many names that look familiar at first glance.
However, upon closer inspection, it becomes clear that these names are all quite strange.
This is roughly equivalent to the difference between Master Kong and Kang Shuai Fu; it's a case of counterfeit and knock-off games trying to scam customers.
These games are now on the list, with each game selling around 100,000 to 200,000 copies.
"Has the bandit army finally arrived?" Zhu Youxing tapped the table and muttered to himself.
He had actually anticipated this would happen; it was only a matter of time.
Once an industry seems to be booming, there will inevitably be a group of people who have absolutely no interest in video games and are simply looking to make money.
This is similar to the film and television industry.
If Jaws is popular, then release SharkTornado; if Pacific Rim is a hit, then release Rim of the Atlantic.
This is a case of opportunistic marketing.
The cultural industry has some inherent disadvantages, namely that it only protects expression but not how it is conducted.
This is easy to understand. After all, it's impossible for only one game of a certain type to appear. If a second game of the same type is not allowed to appear, it will inevitably lead to the direct shrinkage of the industry and no development.
Some people have taken advantage of this to make a fortune in secret.
Players are often not able to spot all of these tricks.
They usually just want to have some fun and don't really care if the real Li Kui starts a fake.
However, if the fake is also quite entertaining, Zhu Youxing doesn't think there's a problem. But... he could deploy his legal team to deal with all these people who engage in fraudulent marketing. No matter how much it costs, they should be completely crushed and their arrogant attitude should be crushed. They absolutely cannot be given a chance to live.
However, before that, Zhu Youxing wanted to do something else.
He glanced at the clock; it was nine in the morning, which was about seven in the United States, just right.
He then picked up the phone and dialed Matsuhashi Minoru's number in the United States.
Two seconds later, Matsuhashi Minoru answered the phone.
"President, is there anything I can help you with?"
At this moment, Matsuhashi Minoru had just finished a day's work and was lying on the bed after taking off her somewhat uncomfortable work clothes. Then she saw Takeyusei calling and answered the phone almost without hesitation.
"Matsuhashi, are you busy right now?"
"No, President, is there anything you need me to do?"
"No need to rush to do it now. Take a break when you need to. Tomorrow during the day, help me collect sales data for other game consoles and games from our competitors, as well as the games available on each of those consoles. Then, send them back to Japan as quickly as possible."
"All of them? President, that's a lot."
"Yes, I know, I want to confirm one thing."
Matsuhashi asked tentatively, "Is it because these people are suspected of infringing on some rights? If so, I will contact the law firm we contacted earlier and sue them right now."
Zhu Youxing shook his head and said, "You can start preparing for this, but there's no rush. Find several good lawyers, and if you're going to file a lawsuit, go big. It doesn't matter how much money you spend; I won't set a limit on your funds in this regard."
"Okay, then, president, if you don't want those games for copyright infringement, what are you going to do with them?"
"Of course, it's for fun. I want to see what these games are like and see if there's anything I can learn from them," Zhu Youxing said casually with a smile.
His original purpose was certainly not that simple.
He had a vague sense of foreboding, as if some kind of history was about to repeat itself, but he wasn't too sure. He wanted to see for himself before he could say for sure.
"Then now..."
"No need now. You should rest now. This isn't work time. I don't want you to die suddenly in the US."
Matsushita felt a warmth in her heart, thinking that such a boss was really good, and she also believed that Takeyusei was really saying it from the bottom of his heart, and it was not just polite talk.
"Okay, I understand, President. I will get some rest."
"Okay, then that's settled."
"society……"
Click.
The call was immediately disconnected.
Zhu Youxing has never been one to engage in small talk; once the business is settled, he decisively ends the call.
Or rather, everything Zhu Youxing does has a certain purpose, and he rarely appears to be chatting casually.
Matsuhashi Minoru stared at her phone in silence for a long while, then immediately got out of bed, walked to a laptop, and began searching for all the news and information related to the same topic.
Even with Zhu Youxing's persuasion, she still couldn't stop her from wanting to finish the assigned task as soon as possible.
She is now a core member of the company and is considered a boss under Zhu Youxing. She works hard and is doing her best for her own development, just like Zhu Youxing.
Especially as a woman, she has to work even harder.
Two days later, Matsuhashi Minoru had collected almost all the game consoles and video games available on the market, then packed them up and sent them to Japan by the fastest express delivery. They should arrive in Takeyusei's hands in about a week.
At the same time, Matsuhashi Minoru also compiled all the data and information he could find about these game companies in the recent period of time and sent it to Takeyusei via the Internet.
Upon receiving the information, Zhu Youxing temporarily put game development aside and retreated to his office to meticulously study every game company currently operating in the United States.
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