Tokyo Video Game Tycoon.

David wouldn't normally pay much attention to the chatter around him.

However, the name "Yuxing Electronic Entertainment" sounds like some kind of timer switch.

The moment he hears that name, his heart skips a beat.

This is because he receives an email almost every day at a set time.

The email contained daily sales data for Youxing Electronics Entertainment, down to the single digits.

Simply outrageous.

Recently, the daily sales figures for video game consoles and games have been in the tens of thousands, with the highest single-day sales reaching nearly one hundred thousand.

These are basically distributed among twenty or thirty small and medium-sized department stores.

Each department store can earn hundreds of thousands of dollars every day from this product.

This is because the supply has always been insufficient; if the supply were sufficient, sales would only be higher.

He just couldn't understand why this thing was so popular. They were all video game consoles, and the consoles from Suri Electronics and Lierda were just as good. He had played them himself and felt that they were just for fun, so how bad could they be?

Unfortunately, Lierda and Surui Electronics just weren't performing well and their sales were poor.

David couldn't help but look over when he heard the voice, and found that it was the owners of several small department stores.

They don't actually earn much money on a regular basis; the real money comes from large department stores.

However, recently, because Yuxing Electronic Entertainment's game consoles are only sold in small and medium-sized department stores, customers have no choice but to go to small department stores.

In the past, these bosses would donate at most twenty or thirty thousand US dollars at a time to make do.

But this time, each of them donated 100,000. How much money did they actually make from the game consoles?

Of course, $100,000 wasn't much to him, but David felt a little embarrassed when he saw that others could donate $100,000 while he was only thinking about spending $30,000 to $50,000.

Chapter 230 No snowflake is innocent before an avalanche.

The owners of these small department stores hadn't originally planned to donate this much.

Of course, they don't really care about this small amount of money; they just don't want to waste it on meaningless things.

However, donating more this time would be very meaningful.

Previously, these small department stores were often suppressed by large department stores.

Even with the control of industry associations and labor unions, they still have a relatively difficult time.

Even the slightest change by a large company can make it difficult for them to survive.

Recently, many small department stores have made a lot of money from video games and become quite wealthy. At this time, they would be happy if they could make the people in the big department stores feel uncomfortable.

Look at you, abandoning the partnership with Youxing Electronic Entertainment, you're truly blind.

Besides David, the other executives from several other large department stores also looked rather grim.

These small department store owners are clearly here to annoy them.

This reminded them of the emails they received every day, which were exactly the same.

They strongly suspected that these guys probably learned it from Youxing Electronic Entertainment.

This made the executives of several large department stores feel very awkward throughout the banquet, and at the same time, they felt that they disliked Youxing Electronic Entertainment even more.

David and others have decided to immediately cut off all contact with Youxing Electronic Entertainment tomorrow and increase promotional efforts for other game consoles. David refuses to believe that it's just a product, no matter how well it sells, it's still just a product, and it's not even in the same league as department stores like theirs.

Unless you're at the level of Morgan Stanley or Surrey Electronics.

The next day, several large department stores, at the request of their executives, exaggerated the promotional posters for Lierda and Surui Electronics' game consoles as much as possible, calling them "unique game consoles" and "the most fun game consoles in the world."

There seem to be no advertising laws in this world, and the department store staff don't seem to care much about it.

And this has indeed had some effect.

Most customers often find it difficult to distinguish between good and bad products when making a purchase.

They can only be sure after they have the goods.

Of course, if you don't like it, returning it isn't too difficult.

Just a few days after the new promotional posters were released, sales of the Lierda 2600 and PN2 and PN1 game consoles at several department stores increased by more than 10%, which pleased the product sales managers of the companies.

See? The game consoles are still the same; we just improved the wording we used to sell the product, and that increased sales.

But this also proves that the influence of video games is rising, and that video games do indeed have a promising future.

Lierda was delighted to see the improved sales of his game consoles and immediately ordered the contract manufacturers to speed up the production of game consoles and cartridges to cope with potential shortages.

They had witnessed firsthand how popular and frequently sold the game consoles from Yuxing Electronics Entertainment.

They watched from the sidelines, filled with envy and jealousy.

They are very happy because it seems they will receive the same treatment soon.

As for Surui Electronics, they seem to be more conservative. Instead of rushing to speed up the production of game consoles, they continue to focus on improving the quality of video games themselves.

They had previously clashed with Yusei Electronics in the Japanese market, so they had some experience. The short-term increase in sales was probably just a result of blind consumer choices, and they shouldn't be complacent about it. However, Lierda clearly didn't realize this.

Looking at the news from the United States, Zhu Youxing thought that those department stores were really good at making trouble, but large department stores really had an absolute advantage in every aspect.

Even if you sell junk in a large department store, there's still a chance someone will patronize it and buy it.

Moreover, when many Americans don't buy the products they like, they don't think about returning them immediately. After all, they are relatively wealthy and too lazy to waste time returning or exchanging them. Besides, it's not that they can't play with it, it's just not that fun.

Even if Zhu Youxing was envious, there was nothing he could do; the department store executives simply ignored him.

However, Takeyusei continued to have Matsushita send emails regularly, relentlessly sending them to make them suffer for a while.

He really didn't believe that all the executives of several large department stores actually thought their products weren't worth it.

It's probably just one or two high-ranking executives from those companies holding them back.

All I need to do is patiently wait for the breakthrough to happen.

As for Lierda increasing the production of game consoles, Takeyusei just felt that the guy was probably going to be in trouble.

They are too eager for quick success and instant benefits. They haven't even gained any advantage yet, but they are already rushing to increase production. In the end, they are more likely to end up with unsold goods.

Americans sometimes spend money extravagantly, but they're not stupid. You can fool them for a while, but if you keep fooling them, you're really not treating ordinary Americans like human beings, and you'll suffer for it sooner or later.

Looking at the company Lierda, Zhu Youxing couldn't help but think of a similar American game console company from his previous life, called Atari.

This company was at its peak in the mid-to-late 1970s, dominating the game console market in the United States, with no one able to challenge their dominance.

At that time, Nintendo was still focusing on arcade games and other game toys, and game consoles had only just entered the research and development stage in the early 1980s.

Then these guys in the US got a little cocky, relying on their absolute dominant position. They started ignoring the opinions of the players, thinking that as long as the game was made, people would buy it, and they increased production investment without regard to cost.

The final result was predictable: the game and the game console were both stuck with him.

Some say that Atari's release of the E.T. game was the culprit, but it's more accurate to say that the game was merely the last straw that broke the camel's back, shattering players' trust in Atari. Frequent changes in senior management and the early departure of the core creative team led to a sudden shift and conflict in the company's core values ​​and beliefs. Internal discord arose, and many shareholders who only cared about commercial interests were only looking to make as much money as possible, without any regard for the consequences.

Atari collapsed almost immediately after that, suffering a devastating defeat in the early 1980s.

No snowflake is innocent during an avalanche.

Of course, if this company makes a game that's absolutely groundbreaking, it might save them, but judging from the current situation, it's probably not going to work out.

It seems that the US market in this world is about to witness the same drama as in the previous life, with Japanese manufacturers vying for supremacy.

From Nintendo to Sega to Sony's PS, the dominant game mechanic.

As for what will happen to this world, Zhu Youxing cannot be completely certain.

Chapter 231 The First-Person Dilemma

In the Silicon Valley of the United States, at the branch of Youxing Electronic Entertainment Company, there are now more than 100 employees.

Eighty percent of them are game developers, and there is only one game development team here.

Their task was to develop the first 3D graphical game.

As for the development direction, Zhuyouxing has already given its answer: to develop a shooting game.

First-person shooter game.

Guns, cars, and balls are three of the best-selling categories in the United States, and their popularity has endured.

If a game studio has no development direction, developing these three types of games is enough to at least make a living and survive.

However, by now, the world has established general rules and patterns for the production of cars and balls.

Surrey Electronics has developed its first 3D racing game, and this realistic game alone has significantly boosted sales of their game consoles.

Meanwhile, 3D ball games are under intensive development, and Surui Electronics seems to be planning to rely on its strong financial and human resources to gain an advantage in the new era of 3D games.

Sometimes you may not be able to make the best games, but sometimes having a first-mover advantage can make you a fortune.

This way, Hayakawa Ueto could report back to his superiors, giving himself more leeway to do other things.

First-person shooter games have always been a blank area.

Even now, it seems that people in this world are still limited to side-scrolling shooting games.

The first-person shooter game Doom, developed by Zhuyouxing, was just a game demo.

Moreover, this was not made public; it was simply given to a mysterious hacker as part of an original agreement.

Zhu Youxing thought that giving the game to the other party would immediately lead to the emergence of similar content in the game market, thus accelerating the development of first-person shooter games.

But to everyone's surprise, after receiving the game demo, the mysterious hacker simply gave it an interesting review and then disappeared without a trace.

The hacker actually hid the demo, and it was never seen on any network.

This left Zhu Youxing somewhat disappointed; it seems he still has to create his own first-person shooter game.

So Zhuyouxing gave the game studios in North America the task of developing a first-person shooter game.

They were initially quite confused when they received this task.

Because at the time, they didn't even have a very good understanding of the game's basic rules and structure.

Previously, they had only created a side-scrolling treasure hunt adventure game as a practice project.

Then it jumps directly to 3D graphics shooting games, which is quite a leap.