Tokyo Video Game Tycoon.

The New York University student's eyes slowly widened.

The basketball animation we just saw was top-notch in terms of both camera work and action effects.

Animation sometimes has a significant advantage in special effects that are simply impossible for live-action basketball promotional videos.

For example, leaping in the motion of a basketball, or someone jumping high to dunk.

In an instant, the NYU student felt a surge of excitement.

This isn't the end; the advertisement continues.

The advertisement features basketball players of different skin colors and from different countries.

They shot and dunked, their movements fluid and graceful.

"Wow, is this some kind of basketball anime? It looks really well-made. What's it called?"

Just then, a voice rang out behind the NYU student, startling him. He turned around and saw that it was his roommate.

He had appeared behind him without him even realizing it.

"You bastard, don't stand behind me in your underwear!"

Chapter 211 American Leeks

"Don't talk, watch the video! This video is so cool! Even if I'm an adult, I still want to watch this kind of cartoon."

The NYU student's roommate is also a basketball fan.

Basketball holds a high status among young people in the United States. It is one of the cheapest forms of entertainment and does not require many people. One person or two people can play it, and it does not have as many restrictions as football and baseball.

Basketball courts are the most common sports venues on the streets and alleys.

They were all intrigued by the high quality of the animation.

The two stopped talking and focused intently on the video.

In the video, the animation continues, showcasing various dazzling skills. The strongest among them are, of course, the American basketball players, who are tall and strong, and each one looks to be very powerful.

The two of them immediately showed satisfied expressions, and felt that this was perfectly reasonable.

The various basketball animations lasted for about two minutes before finally showing some text.

Want to experience the charm of basketball?

"Want to face off against basketball players from all over the world?"

"Then please try our latest video game: Street Basketball, the latest video game product from Youxing Electronic Entertainment, which will bring you the most realistic basketball experience."

"Street Basketball will be officially released on February 1st along with the Super Famicom (SFC) game console. Welcome to purchase."

The text ends, followed by a visually stunning GAMESTAR animation.

The two young college students stared in brief astonishment at the now-unplaying page.

"This... doesn't seem to be an animation?"

"It seems so..." my roommate nodded.

"Video games? I seem to remember them; they seem to be a type of entertainment that has become popular recently."

"Entertainment? What kind of entertainment?"

"It seems like you can control the character with some kind of remote control. I saw a salesperson promoting it when I went to the department store."

"Manipulate characters? Does that mean you can control these basketball players?"

"Hmm, that seems to be the case."

That sounds... absolutely amazing!

You can control basketball players, but it's definitely not as good as playing basketball in real life.

But it should be quite nice to take it out for entertainment when you're bored occasionally.

Have you ever heard of this thing called SFC?

"No, oh right, look, this webpage has an introduction, doesn't it?"

My roommate noticed the SFC introduction option below and pointed at the screen.

The college student sitting in front of the computer immediately manipulated the mouse and clicked to enter the secondary page.

It provides a detailed introduction to the overall performance of the Super Famicom (SFC) game console, as well as explanations of game console terminology.

The two of them got a general understanding of what the game console was for through the explanation.

An electronic device designed specifically for entertainment, with a wealth of entertainment content waiting to be discovered. In addition to street basketball, there are thrilling racing games, exciting fighting games, and even captivating vampire story games.

No matter what your hobbies are, you can find something that resonates with you here.

At the bottom of the page, there is an option to order now.

You can directly enter your address in the ordering options.

However, at present, you can only enter your address to make a reservation; you cannot yet make payments or perform other similar operations.

The Super FC console costs $199 and comes bundled with a video game called Super Mario. If you want to play games like Street Basketball, you need to pay an additional $69.9 to purchase the game.

For Americans, a $199 electronics product plus a $69.9 game is actually considered relatively cheap.

For just a few hundred dollars, you can enjoy happiness for a period of time, which is a great deal.

These energetic Americans often throw parties, which can be quite expensive.

"Wait here, I'll get my computer out now, and we'll order together."

My roommate ran to her bed while talking, then turned on her computer to place an order.

If the price of this item is within my acceptable range, then ordering one is perfectly fine.

However, only a minority of people are interested in ordering. Most people are just impressed but don't really want to buy. They want to experience it for themselves before they can decide whether they will buy it.

There are many people in the US who are exploited, but that doesn't mean they can be taken advantage of at will.

Regarding advertising, Zhuyouxing had previously planned a targeted strategy.

First, find some targets on Facebook whose profiles seem suitable for you to target. Then, have someone anonymously contact them and secretly recommend video games.

Of course, this selection method is too labor-intensive.

But this is often the most effective method.

In addition to such promotions, Zhuyouxing also sent targeted messages directly to more users through Facebook's internal servers.

They can check out the relevant video links to see what they like.

For example, if you list yourself as a boxing enthusiast in your profile, the group message will automatically push a Street Fighter promotional video to you.

If you like basketball, then you'll receive street basketball promotional videos, just like that NYU student.

The same applies to Need for Speed; racing enthusiasts will receive links to Need for Speed ​​promotional videos.

Then, based on their online click-through rate and other statistics, most of them would stay on the webpage until the promotional video ended.

Of these, half would also choose to watch other recommended promotional videos and look at detailed information about the game console.

When the backend programmers at Youxing Electronic Entertainment saw these statistics, they immediately jumped up in excitement.

They had been worried that this kind of publicity wouldn't be effective.

But now you don't have to worry anymore.

Their efforts have paid off.

Zhu Youxing, who hadn't been very confident before, finally breathed a sigh of relief.

This is, after all, just a parallel world. He couldn't guarantee for sure whether the tricks from his previous life would work. But now that he saw the results were good, he felt relieved.

This marks the first real step in their expansion into the United States.

And the rest is about preparing to start distributing the goods.

First, Matsuhashi Minoru has already reached agreements with many small department store retailers, and they are ready.

Once back in Japan, Takeyusei immediately began urging the factory to expedite production.

The United States is a super-large consumer market.

Their spending power is on a completely different level from Japan's.

The main reason is that people in the US really have a lot of spare money.

They've been exploiting the world for years, and they're rolling in money.

Chapter 212: How can advertisements be so popular?

This time, Takeyusei placed an order for three million SFC game consoles and twenty million game cartridges two or three months in advance.

Shenda Electronics, the motherboard OEM that initially partnered with Zhuyouxing, was even overwhelmed by the orders for a short period. However, after being recommended, Zhuyouxing quickly found another reputable OEM to help with the manufacturing.

In order to fulfill the order for Zhuyouxing, both companies even temporarily postponed other orders and worked overtime to make up for the lost time.

With only two weeks left before the official release of the game console in the United States on February 1st, the two factories finally delivered the cartridges and game consoles.

Then Zhu Youxing immediately instructed his subordinates to start arranging the delivery.

At the same time, he also began to consider whether or not to establish a factory in the United States.

Setting up a factory there can be tax-free to some extent, but in terms of labor costs, China is obviously more suitable.

China, the world's factory, can often achieve both quality and efficiency, but that can wait until later. Let's ship these goods out first.

In reality, the United States doesn't need that many game consoles right now.

Originally, the sales channels were limited to a few small retailers, who couldn't possibly handle so many orders. However, Zhuyouxing was making preparations in advance.

In his past life, he knew that sometimes certain products would suddenly become incredibly popular, and by the time they became popular, it would be too late to start preparing for increased production.

Therefore, Zhu Youxing must make preparations in advance.

In the United States, after about five or six days of promotion and buzz among college students on Facebook, SFC immediately became a hot topic of discussion among many college students.

Sometimes, the more unattainable something is, the more people want to obtain it.