Tokyo Video Game Tycoon.

And the joy is endless.

In Japan, people receive three or four video games a month, and they might personally like one or two of them.

But for these Americans, they can enjoy hundreds of games right from the start.

They were having so much fun they were practically mesmerized, as if they were immersed in an ocean of happiness.

Besides my regular workday, all I do is play video games.

Then, these employees began to genuinely admire the people who created these games.

These are the people they should truly learn from.

One person started an industry, and it developed so rapidly.

Working at a company like this is definitely worthwhile.

At least for now, these employees have no intention of changing jobs or quitting to start their own businesses.

Let me work hard at this company for a few years first before making any decisions.

And then today, they met the god of games they had always admired, and the happiness and joy they felt was beyond words.

"I'm sorry, President, the employees here in the US are generally very open-minded, quite different from those in Japan. I hope you don't mind." Matsuhashi was a little worried that Takeyusei wouldn't be able to adapt, so he helped explain.

These employees are quite capable; at least they can complete the tasks assigned to them diligently.

However, they only complete the assigned tasks and never take the initiative to do anything. After finishing their work, they immediately play games. At first, Matsuhashi Minoru was not used to it, but he gradually got used to it, and the overall atmosphere of the company became much more relaxed.

The management style of Takeyusei was relatively relaxed in Japan, so it was indeed easier for them to adapt to the United States.

Zhu Youxing waved his hand dismissively and said, "It's nothing. Do you all really like the game I made?"

Several employees nodded hurriedly: "That's right, that's right! My favorites are Super Mario 1 and 3. By the way, Chairman, why isn't there a 2?"

"Yeah, yeah, Contra too, Dragon Quest too, and I heard that the new Final Fantasy game doesn't have a sequel."

"Hmm... Don't worry about the details, just know that I'm not making a sequel."

"I get it. That's the special habit of a genius who creates an industry, right? For example, Apple, the company that makes personal computers. I heard that their CEO has obsessive-compulsive disorder and likes to wear turtlenecks and jeans."

"Yes, yes, I also remembered that social network CEO who's been all the rage lately. I heard he has an alien-like face, which is quite frightening. It seems that geniuses always have something different about them than ordinary people."

Zhu Youxing had a strange expression.

Has Facebook become popular in this world?

But that makes sense. The technology in this world is about ten years ahead of my previous life. If we compare, Facebook should be very popular in major universities in the United States right now.

And that guy who likes to wear turtlenecks, is he perhaps the Steve Jobs of this world?

However, that's probably not their real name anymore.

These young people clearly have a very high level of self-admiration for being able to put themselves on the same level as these people.

The employees were having a lively discussion, and the atmosphere in the whole company was great. Zhu Youxing actually liked this atmosphere very much.

Japanese workplaces are really too oppressive; the hierarchy is extremely strict, and you can't relax at all.

Born in the 21st century, he has never really liked the atmosphere of Japanese workplaces.

Next, Takeyusei took a photo with the employees, gave them a few autographs, and then followed Matsuhashi Minoru to check on the company's progress in the United States.

While communicating by phone and online was convenient, it's far less intuitive than seeing it in person.

All sorts of data were now presented to Zhu Youxing.

Details of collaborations with advertisers and deals with small and medium-sized retailers are available.

Overall, it wasn't as bad as described on the phone.

It's just that they were rejected by some of the leading retailers and advertisers in the United States.

It's okay, these people will regret it sooner or later, it's not a problem at all.

Then, Zhu Youxing took a look at the expenses for advertising and promotion.

Previously, Takeyusei had already given Matsuhashi Minoru many constructive suggestions.

We've brought our successful promotional models from Japan here, including special events like open sales or challenge-based prize-winning activities.

Distributing more of the money invested in advertisers to players, allowing them to experience more tangible benefits, is actually more effective than simply spending money on advertisers; it's just that the impact will be smaller at first.

Chapter 196 Consumer Exhibition

This year's consumer expo in Las Vegas, USA, will be held from January 11th to 15th.

This is an exhibition that almost every company in the electronics and technology field cannot ignore.

Regardless of size, any company with a bit of reputation has at least once exhibited its products at this exhibition.

This is also the world's most influential and widespread electronics exhibition, which started in 1967, coinciding with the intense phase of the rivalry between the two superpowers.

Any electronic product you can think of will be on display here, including small things like sockets and plugs.

There are only a few days left until the official exhibition.

Some large companies have already begun setting up and arranging their venues in advance.

However, for companies like Youxing Electronic Entertainment, which can only afford to buy a small advertising space, they can still hire people to set it up in the last two or three days.

Having a large enough exhibition area at CES is not just a matter of having money.

At the same time, you also need to have a certain level of fame and influence. Of course, if you are willing to spend ten times the amount of money, that's fine too, since the organizers won't let the money they have in hand go to waste.

But that would be completely unnecessary.

For established international electronics giants like Surui Electronics, their facilities are naturally among the largest.

There's also Morgan Company, which developed this world computer system. Their DOS3000 is the most popular computer system at the time, roughly the same as WIN2000 in Zhu Youxing's previous life.

Their company's annual revenue could exceed ten billion US dollars just from selling this system.

Meanwhile, there are several other electronics industry giants with similar status to Surui Electronics.

They are all companies that span multiple fields and have a huge user base. These companies are the most dazzling stars at the exhibition.

Next, there were exhibition areas for medium and small businesses, as well as some startups.

Since Youxing Electronic Entertainment itself didn't have much influence in the United States, it was grouped with some startups in the exhibition area.

Zhu Youxing even went to check out his own exhibition area. The corner was really quite remote, located just fifty meters away from the entrance.

Unless someone is bored or deliberately walking this way, it's unlikely they would notice the products on display here.

To truly gain influence, one obviously needs to put in a lot of effort.

Zhu Youxing calmly considered how to best showcase himself.

Meanwhile, at Surrey Electronics' US branch, Aiden, who was practically the de facto controller, was discussing the upcoming International Consumer Electronics Show with some people.

An employee, holding a document, said, "This year we plan to announce a total of seventeen products, eleven of which are home consumer electronics products that can be promoted within the next two years, and the remaining six are for the next five or six years."

There was also a document in front of Aiden.

It details the products that will be exhibited this year.

Among them are home televisions, which are made using the latest ultra-thin technology and are a new type of television that can be mounted on the wall.

Many companies are currently working towards this goal, and Surui Electronics is considered a leader in this direction.

There are also mobile phones that face the user, which already have some basic smart functions.

For example, there are camera functions, built-in mini-games, and the ability to connect to the wireless internet to browse the web.

Among these are, of course, video game consoles that have been popular in Japan in the last year or two, and several good game products from Surui Electronics.

However, this game console is not the previous PN game console, but a brand new game console with a 32-bit chip.

Their game console has brand-new 3D graphics effects, but no real 3D games have appeared. Because without the guidance of Zhuyouxing, they did not know what kind of 3D game would be successful, so they could only make a game that resembled creating a 3D character on a flat map.

The game is called Sun Knight 3D, which is very straightforward and easy to understand. It is more like a game demo, allowing ordinary people in the United States to see the product of cutting-edge technology and thus generate some interest in it.

The employee in front of Aiden continued his report: "According to the previous plan, televisions and mobile phones will be the main focus of our publicity campaign, followed by personal laptops."

"Wait a moment." Aiden suddenly stopped the employee's report.

"Boss, is there a problem?"

Aiden took the documents in front of him, then opened them to the other senior executives present at the meeting and said, "This time we're changing our strategy and focusing our publicity efforts on this product."

As the senior executives of Surrey Electronics' US branch looked closely, they realized that the product Aiden wanted to promote was the newly developed 32-bit video game console.

Everyone was immediately puzzled.

"Aiden, why are we promoting this game console? Right now, the overall market size for game consoles is only a few hundred thousand users, while the number of users for televisions, home laptops, and personal mobile phones has already exceeded ten million. Why should we abandon these users?"

Aiden pointed to the game console on the paper and said, "Don't forget, the International Consumer Electronics Show is an event to promote new technologies. We have better channels to promote home TVs, home computers, and mobile phones, but video game consoles are a completely new product in the United States. Even if the user base for this game console is not large now, the future is promising, isn't it?"

Everyone felt that Aiden's words seemed to make some sense.

However, it is clear that Aiden's choice is somewhat radical.

They are a large corporation, and all their promotional activities are accountable to many shareholders. A senior executive from another shareholder raised his hand and said, "However, promoting video games is still a bit risky. We should maximize our profits."

At this point, another senior executive raised an objection: "Aiden has a point. Announcing some brand-new technological products at the International Consumer Electronics Show can greatly enhance our company's overall image, which is more worthy of attention than short-term interests."

"I think this is inappropriate..."

"I think..."

Several senior executives began to discuss the matter, but for a time they were unable to persuade the opposing side.

Aiden patiently waited for them to discuss the matter. After about ten minutes, he finally spoke up: "Now, I am in charge here, and I have unilaterally decided to increase the promotion of video game consoles. Do you have any objections?"

The people who were having a heated discussion suddenly fell silent upon hearing Aiden's forceful words.

Aiden is now the de facto controller of US-based Surrey Electronics. The previous incompetent guy was ousted due to his incompetence and Aiden's underhanded tactics. Now, Aiden can truly make decisions about the company.

If he insists on doing something, the higher-ups present really can't stop him.

However, Aiden's actions also mean that he will have to take full responsibility for his decisions in the future, and he will bear the greatest responsibility if mistakes are made.

Everyone naturally stopped provoking Aiden and fell silent. After all, if the sky were to fall, someone else would hold it up, so they weren't particularly concerned.