Tokyo Video Game Tycoon.

After thanking the red-haired woman, Matsuhashi Minoru left without looking back.

The red-haired woman glanced at Matsuhashi Minoru's departing figure, then sighed and returned to the company building.

As soon as he got into his car, Matsuhashi Minoru took several deep breaths.

Japan has its own difficulties and challenges.

In the United States, there are different problems.

It's true that it's hard to get by anywhere.

But at that moment, Minoru Matsuhashi revealed a slight smile.

That's what makes a place interesting.

She did take the red-haired woman's advice to heart, but before that, she had to report to Zhu Youxing first.

It's a little past 8 a.m. in the US, which is around 10 p.m. in Japan. Based on the president's lifestyle, he probably hasn't gone to sleep yet.

So she dialed Zhu Youxing's cell phone number, and the call was answered shortly afterward.

At this moment, Zhu Youxing is still at the company researching the work for the next day, while also checking the game program code that the three groups produced that day.

He answered the phone instinctively when it rang.

"Hey?"

"President, I am Minoru Matsuhashi."

"Oh, it's General Manager Songqiao. How have you been doing in the US lately?"

Matsuhashi Minoru sighed: "It's not going smoothly."

Zhu Youxing immediately became serious: "Could you elaborate?"

Matsuhashi Minoru briefly explained to Takeyusei the things she had been discussing with retailers over the past few days.

She had initially thought that Zhu Youxing would be more angry.

The other party's behavior is already humiliating.

But Zhu Youxing remained calm.

In Zhu Youxing's opinion, this was really nothing.

In his previous life, the United States often did inhuman things, and he was never surprised by what those guys did. This behavior of deliberately keeping you hanging was already considered quite mild.

"What are your plans for the future?" Takeyusei asked after listening to Matsuhashi Minoru's story.

“A lady from Woodson Department Store previously suggested that I talk to a few smaller retailers first, as they would have a higher success rate.”

Zhu Youxing nodded: "That is indeed a good suggestion. This lady is very nice. It seems that not all Americans are inhuman."

Upon hearing Takeyusei's teasing, Matsuhashi Minoru's lips curled up slightly, but he quickly suppressed it.

"If you, the president, also think this is a good suggestion, then I'll go talk to some small retailers first."

"Well, we can discuss this slowly. If we can't reach an agreement with the big companies, we'll offer more benefits to the small companies. After all, small companies often have a weaker risk-bearing capacity, and they also need certain guarantees. However, we absolutely cannot compromise on some key issues, such as sales prices. They can only reduce prices according to our regulations on a regular basis, and we cannot allow them to change prices arbitrarily."

Zhu Youxing remembered that the United States often liked to carry out all sorts of loss-making promotions, and these loss-making promotions did not involve the retailers losing money themselves, but rather the manufacturers bearing the losses. Zhu Youxing could not afford to play that game.

Chapter 178 I Will Make Them Look Up

"President, which company do you think is trying to restrict our development?"

After discussing the next steps with Takeyusei, Matsuhashi Minoru casually asked a question.

Zhu Youxing said, "Who else could it be? Isn't our current competitor Surui Electronics? They've never been able to beat us in the Japanese market, but in the US market, they've been operating for many years and have a lot of influence. They also understand the local customs and culture in the US better than we do, so it's normal for them to pull a fast one on us."

In Japan, Surui Electronics is more like a company with a so-called samurai spirit.

They prefer to compete fairly with Youxing Electronic Entertainment, without resorting to any tricks.

When the TV station suppressed Yuxing Electronics Entertainment, Su Rui Electronics did not participate; it simply took the opportunity to have a few baseball players help with promotion.

Of course, this could also be related to the person currently in charge of their video game division, who is the president's son, right?

This person is actually quite nice.

However, overseas, competitive strategies are beyond the control of Hayakawa Ueto, who is far away in Japan.

There must be a management team in the US that wouldn't be easily influenced by Hayakawa Ueto.

Moreover, the United States doesn't care about Japan's approach. They prioritize profit above all else and are a true capitalist empire. How can they become a world power without resorting to underhanded tactics?

Matsuhashi Minoru nodded: "Surrey Electronics was the first company that came to my mind, but I think there should also be several American companies involved, because the American video game market is now a pie shared by several large companies."

Zhu Youxing nodded: "That possibility does exist, but it's no longer important. Let's follow that lady's suggestion and talk to small retailers about cooperation. No matter how large these companies' reach is, they can't cover the entire industry. If that's the case, the US government will definitely not sit idly by."

The United States has suffered the consequences of complete monopolies, so they are quite cautious in this regard.

Even a monopoly will at least leave some room for survival; it won't completely cut off their livelihood.

Matsuhashi Minoru said, "Okay, I'll go talk to him later."

Zhu Youxing said, "Let's not talk about that. There are less than three months until the International Consumer Electronics Show. Have you completed all the procedures for participating?"

"Everything has been arranged. As long as you meet the application requirements for this kind of exhibition and pay the fee, you can participate. However, since large companies usually reserve the best spots at the consumer exhibition in advance, we can only have a very small corner."

"That doesn't matter. Good products don't need a big advertising space, as long as the product itself is attractive enough."

Zhu Youxing felt this very deeply.

For example, when Steve Jobs launched his first-generation computer, he and another friend carried their computer to a corner of a consumer electronics show to display it.

But on the day of the exhibition, they became the most dazzling people in the entire venue.

There are several similar examples, so Zhuyouxing doesn't care about the size of the venue, as long as there is enough space for exhibition.

The United States has always had a keen eye for new and advanced things, which is commendable.

"Oh, wait a moment." Takeyusei suddenly remembered something and called out to Matsushita Minoru not to hang up the phone yet.

"Is there anything else you need, President?"

“We could have discussed this later, but it’s okay to discuss it now. After we finish negotiating with these retailers and officially launch the product, we will record the sales data every day, make a separate copy, and send it to those large retailers.”

Matsuhashi Minoru's eyes lit up: "President, you're a little wicked."

Zhu Youxing grinned: "So what if it's bad? If our sales figures aren't good, then I won't say anything. But if we're selling like hotcakes with small retailers, then it would be too humiliating not to give those retailers who are trying to trip us up."

Matsuhashi immediately agreed, saying, "That's a great idea. I've written it down, and I'll do it when it's actually released."

"Alright, work hard over there, and remember to live well too. Don't think that just because you're in the US you can work overtime all you want. If you dare to work overtime, I'll deduct your salary."

"Okay, President, thank you for always caring about my health, but shouldn't you also set a good example?"

"I'm still young, but you're over thirty. We can't compare. If you were in your early twenties, I really wouldn't be asking you for anything."

The two exchanged a few lighthearted banter, behaving like close friends rather than superiors and subordinates.

Matsuhashi Minoru felt quite comfortable.

"In short, please take care of your health, President. I won't disturb your rest any longer. Please go to bed early. If you die suddenly because of this, this company will be completely dissolved, and it will be difficult to find such a good company again."

"Yes, I will listen to your opinion carefully."

After hanging up the phone, Takeyusei had already finished most of his work and would have rested even if Matsuhashi Minoru hadn't said anything.

He is now the backbone of the entire company, and he needs to make sure he doesn't get tired during the day, as there are still many things waiting for him.

Back in his office, he turned off all the lights in the company, then crawled into his makeshift sleeping bag to get some sleep.

Suddenly he remembered his past life.

He used to work 996 (9 am to 9 pm, 6 days a week) and slept at the company a few times, which is very similar to his current situation.

However, both the position and the environment have completely changed.

Previously, he simply worked 996 to make a living.

Now he's more focused on his dreams.

This process can be tiring, but it's all worth it.

And now, this is definitely not my peak.

He also aspires to become even stronger in the future.

Even if all he wants to do is make good video games in this world, he must become the person who stands at the pinnacle of video games.

So that even a hundred years from now, people in this world will have their place in history books.

He stared at the ceiling with his eyes open, and at that moment his eyes seemed to be shining with a vibrant and upward spirit, which was also a person's vitality.

Then, he subconsciously reached out of his sleeping bag, grasped at the ceiling, and made a grasping motion as if he had grabbed something, full of confidence.

He is now like the sun at eight or nine o'clock in the morning, at his most energetic and vigorous time, and no one can stop him from moving forward.

Even if there are countless people in the US market who are trying to suppress him, he will never give in. He wants those guys to look up to him in the future.

Video games are also a way to reach the pinnacle.

Meanwhile, those large corporations in the United States are unaware of the grand ambitions of a young person working in a company across the ocean.

Chapter 179 The Speed ​​Challenger

The plan to expand into the US market should not, of course, affect the expansion plan within Japan.

Halloween is a small celebration in Japan.

In other countries, Halloween is usually just about people putting on some makeup and dressing up as some kind of ghost or monster.

However, in Japan, this has become a large-scale cosplay exhibition and show, where people can showcase their costumes regardless of whether they are dressed as monsters or ghosts.

If we're talking about the most popular cosplay right now, it's definitely the image of Koshien Superman from the classic tokusatsu series.

Then, the second to fifth most popular cosplay characters were all characters from Yusei Electronics Entertainment.

The first place is Roto the Brave, the second place is Mario, the third and fourth places are the two main characters of Contra, and the fifth place is Ash from the currently very popular Pokémon anime.

For one company to dominate the second through fifth spots in popularity is nothing short of an achievement.

This is a great publicity opportunity, and Youxing Electronic Entertainment certainly won't let it pass.