Tokyo Video Game Tycoon.

"It's been five weeks since the launch, and this week's sales: 300,000."

Natsume Yasutaka was very excited.

He knew that Yuxing Electronic Entertainment had a successful marketing campaign before, which was to make Dragon Quest a hit through a comic book collaboration. But he had never experienced it directly. This time, he was personally involved and witnessed how a game that was not expected to succeed turned the tide through promotion.

"By announcing this good news on the internet, we can boost morale and let everyone know about it. Then we can take the opportunity to announce our plans to expand our overseas business."

"Okay, I'll go right away!"

Chapter 168 Su Rui's Struggle

Developing overseas markets was something we had considered before.

However, Minoru Matsuhashi believes that if they want to penetrate the European and American markets, the International Consumer Electronics Show held in the United States every year is the key.

Zhu Youxing also thought it made sense. It was indeed the case in his previous life. Some well-known electronic products were first exhibited at this exhibition before they became widely known.

It wasn't until later, when major leading companies gradually developed their own press conference models, that the promotional effect of these consumer exhibitions slightly decreased. But it only decreased slightly; truly groundbreaking products would still appear at these exhibitions first, showcasing future technologies to the world.

The release of Pokémon and its successful marketing have successfully stabilized the market in Japan.

Even if Zhuyouxing lives off its past achievements, it can sustain itself for at least two or three years.

Others who want to achieve the same results as you have to pay many times the price.

Now that Zhu Youxing believes the time is ripe, he has officially announced his plans to expand overseas in the media and on his own website.

This time, players will be able to truly experience the fun of interconnectedness on the internet.

In the future, online rankings on game consoles will not only include players from Japan, but players from all over the world will be able to play together without any obstacles.

This also serves as a signal, reassuring those somewhat hesitant third-party game development companies.

Joining us means we're not just limited to Japan; the entire global market awaits us in the future.

If you behave well and work with us, make great games for us, you'll all make a fortune.

The individual studios and game development companies that followed Zhuyouxing in the early days need no further explanation.

They are all producers personally trained by Zhu Youxing, and are almost the most loyal of them.

Without Zhu Youxing, they wouldn't be who they are today.

Of course, more importantly, Bamboo Star can help them make a lot of money.

Without personal gain, the loyalty of these people would likely be meaningless.

At that moment, upon seeing the news in the newspaper, Hayakawa Ueto gently closed his eyes, then placed his hand on his forehead and fell into deep thought.

Yuxing Electronic Entertainment is developing too fast.

In total, Yusei Electronics Entertainment has been developing for about a year and a half, but it has now completely dominated the Japanese video game market and is almost unshakeable.

Unless something unexpected happens to Youxing Electronic Entertainment, their position will be unshakeable.

Now it seems that this idea is simply impossible to realize.

As long as Yushin Electronic Entertainment is controlled by Yushin alone, and as long as he has the sole say, nothing unexpected will happen to the company.

Hayakawa Ueto understood this very well.

However, while he saw things clearly, those above him did not.

His recent request to extend the research and development period and increase the budget was rejected.

Even though his father is the company president, the board of directors doesn't give him any face.

Their reasoning was that after more than a year, the video game division, which relied on Su Rui Electronics for support, had not yet captured more than 30% of the market share, which was already a failure.

The 50% share overseas is actually only 500,000 out of 200,000 to 300,000 players, which is less than half of the number of users in Japan.

Backed by Surui Electronics, the fact that even a new company like Yusei Electronics Entertainment couldn't be defeated has led some shareholders on the board to begin to doubt Hayakawa Ueto's management abilities.

President Kentaro Hayakawa vehemently defended himself and used his presidential authority to suppress the dissatisfaction of the group, preparing to forcefully pass Hayakawa Ueto's budget application, but it was ultimately rejected by a collective vote.

The board needs the new game console to be profitable first before increasing the budget; otherwise, they shouldn't even consider adding anything.

They called it a test for Hayakawa Ueto, a test of whether he had a way to deal with difficulties.

Kneeling in his own living room, Hayakawa Ueto felt a little powerless.

He was eager to make his mark, but the board of directors seemed to be targeting him.

He knew that this was probably a factional struggle within the company.

That's how large companies are, especially companies like Surui Electronics with their complex shareholding structures.

Among the shareholders are one of Japan's major zaibatsu (financial conglomerates), a regional lord, and a large bank, among others.

The overall economic environment in Japan is not particularly good right now, so these old-fashioned people sometimes want to be conservative, especially the bank shareholders, who are very cautious about budget investments.

They had already invested a significant amount in the gaming division, and they didn't want to invest any more; they wanted to see a return on their investment first.

According to them, game consoles don't necessarily have to keep up with the pace of Yuxing Electronics Entertainment. We have stronger gaming performance, so there's no need to focus on internet and wired communication. They feel that their own game consoles are already quite good and can be sold directly.

Hayakawa Ueto just felt a little tired.

"Zhi Ren, come here for a moment."

The father's deep voice came from next door.

Although my father was a thin old man, he always spoke with a strong voice, showing none of the weakness one would expect from an old man.

Upon hearing his father's call, Hayakawa Ueto immediately put down his teacup, got up from the ground, and quickly went to the next room.

"Father, did you call me?"

"Take this."

Kentaro Hayakawa handed over a document without saying a word.

Hayakawa Ueto took the document with a puzzled look, then revealed a surprised expression.

"Father, are you going to provide all of our department's R&D funds for free? Isn't that against company policy? Won't it affect your position as president?"

The document contained a notice announcing a free donation of research and development funds.

Kentaro Hayakawa personally funded the separate video game division with his own money, stating that he would not expect any return and that it was merely a personal donation.

“You are short of money now, but your family is not. It’s just sitting there anyway. If you need it, you can take it. This is a free donation. Whether it succeeds or not, I will not receive any reward for it, and the board of directors can’t say anything.”

"But if I succeed, the benefits will go to the entire company, and you, Father, will have little to do with it. That would be such a loss!"

“Your position is more important. This money is like a stepping stone to solidify your position. I don’t think it’s useless. With this money, you can complete your plans. As for the application to postpone the launch, I will find a way to get it approved. All I’m doing is hoping that you will have the opportunity to inherit this company in the future.”

Kentaro Hayakawa has deep eyes. His pupils are large and bright, and the black pupils almost fill his entire eyes, giving him a deep and unfathomable feeling, and even making people afraid to look directly at him.

In his youth, Kentaro Hayakawa was a young man who dared to take risks and fight hard in his career. It was with this fighting spirit that he was able to build such a huge electronics empire. There may have been many compromises involved, but he was still very proud.

What he was even more proud of was his son, who was quite promising.

Other family tycoons all claimed that they wished they had daughters, because that way they could freely choose excellent sons-in-law to inherit the family business and ensure its stability.

He had no such worries; his son was just as outstanding as him, though his son simply needed more time.

As his father, he had to protect the child he valued most from the storms of life.

"I have high hopes for the video game industry; it should be the future of entertainment. Work hard to complete your plan."

Chapter 169 I Want to Take a Trial

Within Surui Electronics, it was announced the following day that the release date of the game console would be postponed to allow sufficient time for research and development.

Kentaro Hayakawa lobbied extensively, which temporarily persuaded the somewhat dissatisfied major shareholders.

Then, Kentaro Hayakawa donated research and development funds without asking for anything in return, only hoping that the video game console could be made as perfect as possible.

When a company president gets serious, he can influence some people.

As for overseas, Hayakawa Ueto also took immediate action, ordering his former subordinates overseas to launch the next round of propaganda offensive.

Yuxing Electronics Entertainment's high-profile announcement of its expansion overseas is clearly a signal that they are about to seriously compete in the overseas market.

Of course, even if they didn't say it, Hayakawa Ueto's side had its own information network that knew about it in advance, so Takeyusei was just putting it out in the open.

"President, this is the new office location we previously decided on. It can accommodate more than a thousand people working at the same time, which is more than enough for us now. And if there is more demand in the future, we can just rent more floors."

In a bustling area of ​​Minato Ward, Tokyo, Takeyusei and Matsuhashi Minoru are looking at potential locations for their new company.

This is an office building specifically designed for high-end industries.

The building has 30 floors, each with more than 1,000 square meters of office space, which can accommodate at least 200 employees per floor.

In Japan, office space rentals are often calculated using the unit "tsubo" (坪), which is approximately equivalent to 3.3 square meters in the metric system.

The average rent per tsubo (approximately 3.3 square meters) here is 15,000 yen. Takeyusei plans to rent five floors directly this time. There will be certain discounts for renting the entire five floors, and the price can be controlled at 70 million yen per month.

This is already a pretty good price for the port area.

The environment here, as well as the convenience of the surrounding facilities, far surpasses my old, cheap office building.

In the future, I'll definitely have the opportunity to build a large building myself, but for now, I'll use the extra money to research games and game consoles. We can talk about building a company building later when we've achieved enough success in expanding into overseas markets.

Takeyusei was very satisfied with the location and environment of the office building. Soon, the price was finalized by Matsuhashi Minoru, and the remaining contracts and other matters were handled by Matsuhashi Minoru.

After about a month of renovations, the employees can move in together.

The company currently has approximately 300 employees, with six game development teams averaging 40 people each.

The two engineering development teams that developed the game consoles each had about thirty people, and the rest were legal, financial, public relations, and marketing staff.

Zhuyouxing has already planned to allocate two floors specifically for the game development team.

The engineering development team is on a separate floor and is kept strictly confidential from the outside world; it is the company's most confidential department.

The remaining employees will be assigned to another layer, for a total of three layers for the time being.

The remaining two floors are reserved for future use, as the workforce will continue to grow, and we are making preparations in advance.

Anyway, this amount of rent is no problem at all.

Because Zhu Youxing is a complete one-man show, no one can oppose any decision he makes. He can do whatever he wants, which actually makes the company more flexible.

As for that old office building, the monthly rent is only a few hundred thousand, so we can just use it as a temporary warehouse.