All the heavens begin with the love in the courtyard.

Although sales have increased, the villagers of Maojia Village have no intention of lowering prices. At first, when the villagers saw that the market share had increased, they did not dare to raise prices and were still uneasy, worried that they would not be able to sell the goods.

However, they soon realized they had overestimated the effectiveness of the plaster. As sales outlets increased and it gradually penetrated into cities, demand continued to rise, and soon the supply could not meet the demand again. Under these circumstances, the villagers considered raising the price.

So when the first villager shouted out the price of one yuan and fifty cents per plaster, other villagers quickly followed suit. In no time, the reputation of the plasters priced at one yuan and fifty cents per plaster gradually spread to the surrounding area.

In the fourth month of limited sales, Liu Feng expanded the sales network once again, this time adding forty more, bringing the total number of village clinics to one hundred.

At this point, the product has been fully covered in the suburban and rural areas surrounding Guangzhou. This coverage has also had a significant impact on surrounding urban areas. As word of mouth spreads, many city dwellers have become aware of this amazing, high-priced plaster.

The daily sales of 300 plasters in Maojia Village remain stable. As prices have risen, the vast majority of plasters have now flowed into cities, and some middlemen have also officially appeared. One yuan and fifty cents per plaster has almost become the market price. With the sales from 100 village clinics, the total monthly sales have now officially reached 19,000 plasters.

With the increase in sales outlets and the growing number of people using this plaster, the demand has not decreased but has instead intensified. However, the plaster, priced at 1.5 yuan per piece, has become too expensive for many rural residents to use. They would rather endure the pain than use such an expensive plaster. The plasters that villagers have been queuing up to grab are being bought up by middlemen and quickly flowed into urban areas.

If the price continues like this, an increase is inevitable. At the latest, it will definitely increase by the end of the month. Even the medicated plasters that clinics sell 100 a month have quickly increased in price to 1.5 yuan.

Even at this price, there are plenty of people who want it. Once the door to desire is opened, even the barefoot doctors can't stop it. One hundred sheets, earning fifty cents per sheet, that's fifty yuan a month, which is more than their salary.

This has created a phenomenon where demand is increasing, but fewer and fewer people in rural areas are using this plaster because it is being sold at high prices to city dwellers.

At this point, Liu Feng's strategy of encircling the cities from the countryside had basically taken shape, and the second step of the plan was completed in just four months.

If the price increases again, it will eventually lead to a situation where there is demand but no price, and this situation will only get worse, eventually turning this plaster into a luxury that ordinary people cannot afford.

This was something Liu Feng didn't want to see, so after thinking it over, he felt it was time to start the mass production plan.

In the fifth month, Liu Feng officially announced that the necessary raw materials had been found in other provinces. In order to meet the needs of more people, production would be increased and monthly sales would double.

In other words, the daily quota of 300 tickets for Maojia Village has been officially increased to 600 tickets per day, and the policy of purchasing two tickets per person per day has been changed to a limit of five tickets per person per day.

The number of clinics in the other 100 villages has also increased to 200 per month!

As soon as the news came out, the price in the secondary market collapsed rapidly. Originally, some people in Maojia Village were already selling them for 1.6 yuan each, but after this news came out, people quickly started asking for 1.4 yuan, then 1.3 yuan, then 1.2 yuan, and finally it stabilized at 1.1 yuan.

The monthly supply increased from 19,000 to 38,000 units, doubling the supply. It would be strange if the market didn't collapse. The fact that it didn't return to the original price of 0.98 yuan already demonstrates the impact of this plaster.

As soon as this policy was introduced, the number of villagers queuing in Maojia Village quickly decreased by more than half. At this point, other buyers who came early were finally able to purchase the goods.

The news that the market share had doubled greatly alleviated the market demand. In just three days, the price on the secondary market dropped from 1.6 yuan to 1.1 yuan, a price that delighted many ordinary people.

They used to be reluctant to use plasters that cost 1.6 yuan each, but now they think plasters that cost 1.1 yuan are quite cheap. Many people who have heard of this magical plaster and were reluctant to buy it before are now buying one to try it out. This has led to a significant increase in the usage of plasters recently, and many old customers have also started using these plasters again.

It's like when pork, which used to cost over thirty yuan per kilogram, suddenly drops to twenty yuan. When people buy pork, they feel a sense of pride, as if they can suddenly afford to eat pork, even though it used to cost only a few yuan per kilogram.

Such a stark contrast is quite normal in the secondary market.

Doubling sales was a decision Liu Feng made after careful consideration. The current market is already large enough to accommodate the monthly sales of 38,000 plasters. He can already predict that market demand will continue to increase significantly, and with the price drop, many more people will use this plaster.

Moreover, the increased market share will rapidly flow into urban areas, because he has observed through sales figures in recent months that urban demand is increasing rapidly and has even begun to surpass that of rural areas, and this has only been happening for a few months.

You should know that he hasn't even started selling in the cities yet; the products are all going into the cities through middlemen and other channels.

The rapid increase in urban demand is a good thing, as consumption levels in cities far exceed those in rural areas. This sudden price drop will likely accelerate this outflow of demand.

Sure enough, with the price drop in the secondary market and the increase in users, the price of 1.1 yuan per sheet only lasted for less than a week before rising again to 1.2 yuan. Seeing that the price was trending upward again, many people increased their demand for purchasing, and some middlemen also quickly noticed the changes in the market and began to buy in large quantities.

Thus, the price of one yuan and three jiao (a unit of currency) was almost exactly what everyone expected.

At the end of the month, Liu Feng announced that there would be no more share increases for at least three months. As soon as this news came out, someone offered 1.5 yuan the next day.

In just one month, the price has risen from 1.1 yuan to 1.5 yuan. Keep in mind that it took four months for the price to rise from 1.1 yuan to 1.5 yuan, but now it has risen in just one month.

The major news of doubling the market share was quickly overshadowed by a new round of price increases. Now, nobody cares how much of this plaster can be produced each day; they just hope to sell more so they can earn a few more cents.

Just like the housing prices in China back then, every time a regulation was announced, prices would drop slightly in various places. However, after each price drop, there would be a retaliatory price increase, and in the end, the prices would become completely unaffordable for ordinary people.

Everything went so smoothly. Through these six months of operations, Liu Feng successfully earned his first pot of gold. Although it wasn't much, it was still tens of thousands of yuan. With the money, he began to rent and buy land in Maojia Village and started building larger warehouses and pharmacies. The reason for renting and buying was that in those days, there was no private land transaction, so he could only rent. He signed an agreement with the village committee to rent for twenty years.

What truly made Liu Feng happy wasn't the money, but that He Xiaoping was pregnant, and that he had once again changed history. For the first time, this gave him some hope for the future.

Mao Chengcheng's second sister has now fully recovered and is helping out at the pharmacy. Apart from the fourth and fifth sisters who are still in school, the other two sisters have also become Liu Feng's employees.

The mother and child from back then are now Liu Feng's nanny. The child's condition has improved a lot, but it is not completely cured yet. It is only a matter of time before he is cured. The other party has also kept their promise and has not revealed the news of Liu Feng's treatment to the outside world.

Liu Feng said that prices would not be raised for at least three months, not only to allow the market to develop further, but also to prepare for further expansion of production.

The current small-scale processing facilities are still too small; the sales volume we have so far is just the beginning.

Based on this trend, demand will only continue to increase, and the second step of the mass production plan will only begin three months later!

Liu Feng was not worried about the future. Money was just a byproduct for him. He was very low-key and gradually handed over the spotlight to Mao Chengcheng, letting him handle things as the boss.

Besides the fact that Mao Chengcheng is a local, he also doesn't want himself and He Xiaoping to be exposed to the public too much. Selling medicated plasters is just a small test.

So, starting from the second month of limited sales, in addition to the 200 copies sold daily in Maojia Village...

Chapter Twelve: Feuds Among the Wealthy

When a product becomes hyped up, many customers buy it, and some irrational behavior occurs.

However, a brand needs a bit of irrationality to spread its brand faster and further.

If a product is mediocre and has no hype or promotional value, then the brand will find it difficult to become a top player in the industry.

The "Imperial Secret Recipe Plaster" is memorable for its compelling story, and its superior medicinal effects, which surpass those of similar products, further enhance its unique appeal.

Finally, its exorbitant price gives it a brand value that sets it apart from the crowd, ensuring that when people talk about medicated plasters, this is the first medicated plaster that comes to mind.

Many people, even if they don't use this kind of medicated plaster, will subconsciously compare it with that exorbitantly priced one when buying other cheaper medicated plasters. That's the magic of branding.

The original price of 1.5 yuan per plaster was already close to the maximum price on the market. After all, with such a large volume now, the current economic situation is not enough to support further price increases.

Liu Feng's idea was simple: by promoting this plaster and adopting a strategy of encircling the cities from the countryside, he would further expand the sales network. Three months later, he would bring this plaster into the cities, and at that time he would cooperate with pharmacies, private clinics and pharmacies, etc., to completely open up the channels for this plaster. He believed that this plaster would gradually become an indispensable plaster for many people in Guangzhou and even Guangdong Province.

In the future, taking advantage of this opportunity, this plaster will gradually be integrated into people's lives. In the 1980s, quietly, they earned their first real pot of gold. Such a small thing is not easy to attract attention, and they made a fortune in silence.

However, plans often change faster than expected. A series of coincidences and the resulting butterfly effect led the fate of this plaster down a different path, and also changed Liu Feng's future plans.

In July, the port city was still hot, but today, inside the famous Guo's Hotel, it was unusually cool. The air conditioning was blowing gently from the corners, making the whole hotel a refreshing environment.

This Guo Family Hotel is owned by the Guo family, one of the ten major families in Hong Kong. Today is the 80th birthday of the old man Guo. The hotel was cleared out a week ago, just for the old man's birthday celebration.

The hotel lobby was already full of guests. At the entrance, two elderly men in their fifties or sixties, with ruddy complexions, stood at the door to greet the guests.

These two men are none other than the eldest and second eldest Guo brothers of the Guo family. Together, they control hundreds of billions of assets under the Guo family. The eldest brother is the current head of the Guo Group. However, the old man Guo is a strong-willed person and has not yet made a will or clearly identified who will succeed him. This has led to the two brothers competing with each other openly and secretly.

In fact, the Guo family has a third son, who is more than ten years younger than them and is only in his early thirties. Because of his extreme personality since childhood and his aggressive investment approach, he invested in many projects in previous years, most of which resulted in losses. Therefore, Guo Laosan was kicked out of the family group by the old man Guo in his early years.

Therefore, Guo Laosan has been ostracized from the family for many years. After the reform and opening up in mainland China, before the Guo family had even settled down, Guo Laosan took the lead in returning to Shenzhen, Guangdong Province to invest in and build a factory in his own name. This move made him even more unpopular within the Guo family.

Today is the old man's 80th birthday. In principle, Guo Laosan should have returned early to celebrate his father's birthday. After all, the old man's health has been poor this year, and this may be his last birthday celebration. Therefore, the Guo family has made great preparations for this birthday banquet, and the guests are almost all prominent figures in Hong Kong.

Seeing that the guests had mostly arrived, Guo Lao Er glanced at his watch and then grumbled somewhat discontentedly.

"Forget it, I'll go tell the head chef to prepare for the banquet. The third brother hasn't arrived yet, and he probably won't. Hmph, I bet the old man is going to yell at us again!"

Guo Lao Da, standing to the side, glanced at Guo Lao Er's mocking expression, his face immediately darkening. He snorted and remained silent.

In the Guo family, although the old man has not yet made a will, as the eldest son of the Guo family, he should inherit the Guo Group. However, the second son of the Guo family has been causing trouble for decades, so the eldest son of the Guo family has no affection for his younger brother at all. On the contrary, the third son of the Guo family was squeezed out of the family group, so the eldest son of the Guo family still has a little bit of brotherly affection for his third brother.

Watching Guo Lao Er leave, Guo Lao Da also raised his watch, checked the time, and saw that it was indeed getting late. This third brother was really unreliable; he could be late for such an important matter today!

Perhaps it is precisely because of this unreliability that Guo Laoda has a special fondness for this third brother!

Just then, a taxi slowly stopped at the hotel entrance. The door was pushed open, and a man in his early thirties with a receding hairline hurriedly got out. When he saw Boss Guo at the entrance, a smile immediately appeared on his face, and he quickly stepped forward and called out.

"Brother, I'm not late, am I? There was some traffic on the way, haha, sorry!"

Looking at Guo Laosan, who was wearing an ill-fitting suit, Guo Laoda snorted and scolded him.

"You're over thirty years old and still have no integrity. Where's your car? Do we, the Guo family, need to take taxis around?"

Guo Laosan laughed heartily and replied sheepishly.

"My projects in the mainland are still short of funds. I've sold my car. Brother, come on, come on, let's go inside first. I'll talk to you about my projects in the mainland later. The reform and opening-up momentum in the mainland is very good right now. Do you want to invest some?"

Guo seemed completely uninterested in this question, even somewhat disgusted. He came from the mainland more than 20 years ago, and whenever the mainland is mentioned, he thinks of his hometown back then, the scene of shouting slogans while doing farm work is still vivid in his mind. Investing under those circumstances? Haha!

Back in the 1940s, when the Guo family patriarch brought his family fortune to Hong Kong, he left behind his young eldest son and his mother. After the liberation, the patriarch sent people to fetch the mother and son, but they were unsuccessful. It wasn't until the mid-1950s that the eldest son finally arrived in Hong Kong. By then, the patriarch already had another wife and a half-brother, the second son. From then on, the feud within the wealthy family officially began.

Seeing that Guo Laoda was not interested, Guo Laosan had no choice but to stop talking about it. While he was talking to Guo Laoda, he suddenly thought of something, slapped his forehead, and quickly turned around and ran towards the taxi that was already walking away. After a long time, he finally managed to call the taxi back.

Sweating profusely, Guo Laosan took a denim bag from the taxi, then jogged over to Guo Laoda's side, letting out a long sigh of relief.

"Oh dear, thank goodness I remembered. Let's go, brother, I'll go in first to wish the old man a happy birthday, the banquet will start soon!"

Guo Laoda looked at the slightly worn backpack in his hand, which was obviously from mainland China, and asked with a look of disdain.

What is this thing?

Guo Laosan looked at the backpack in his hand, chuckled, and said.

"This is a birthday present for the old man. I bought it specially. These things are not easy to find!"

The two walked into the hotel one after the other. Along the way, many guests greeted Guo Laoda with smiles, but few greeted Guo Laosan. This made Guo Laosan very unhappy, but he still forced a smile and finally got past everyone to his suite.

After the two entered, the door closed, and the room became much quieter. Inside the suite, only a middle-aged butler who served the old man stood to one side. The old man sat in a wheelchair by the window, looking at the scenery outside with an expression that was neither happy nor sad, and he was completely unaware of the arrival of his two sons behind him.

When the butler saw the two enter, he quickly stepped back quietly and gave them a wink. The two nodded knowingly and slowly walked up to the old man.

Guo Laoda walked up to the old man and whispered in his ear.

"Dad, the epicenter is back!"

The old man showed no reaction to Guo Laoda's words, only his eyelids twitched slightly, and after a long while he slowly spoke.

"You're back, so what? Have all the guests arrived?"

Guo nodded quickly.

Guo Laosan, standing to the side, looked at the old man without a trace of flattery on his face. He simply watched the scene coldly. He looked down at the old man's legs and observed carefully. He could see that the old man's thighs were trembling slightly. This unnatural trembling clearly indicated that the old man's health was not good.

After Guo Laoda finished speaking with the old man, he stepped back and gave Guo Laosan a look. Guo Laosan nodded, then stepped forward, bowed, and half-squatted in front of the old man's wheelchair. He looked up and said to the old man.

Happy birthday, Dad! May you live a long and healthy life, and have a good mood every day!

The old man opened his half-closed eyes, glanced down at the third son, nodded coldly, and then said nothing more.

Seeing the old man like this, Guo Laosan wasn't angry at all, as if he was already used to it. In the past, he had argued with the old man countless times and had been slapped many times. It was already quite good that the two of them could talk like this now.

Guo Laosan took off his backpack, unzipped it, took out a box, and opened it. Guo Laoda and the butler, who were standing nearby, watched Guo Laosan's actions with curiosity.

Upon opening the box, one could see it contained about twenty plasters. This sight prompted Boss Guo to shout out in disapproval.

"Third brother, didn't you say this was a birthday present for Dad? You're just giving this thing as a birthday present?"

Guo Laosan nodded without refuting, then took out a plaster and said to the old man with a smile.