All the heavens begin with the love in the courtyard.

Chapter 55: Has the Thunder Fan Made a Comeback?

The story begins with "Love in the Courtyard," Chapter 55: The Thunder Fan Makes a Comeback? The reason why the news of Lei Dongbao being taken away for investigation spread was because people from above did indeed come this time, and Lei Dongbao did indeed go with them.

Lei Dongbao has indeed been acting mysteriously lately, rarely appearing at the factory.

However, this group of people did not come to investigate Lei Dongbao. Instead, Lei Dongbao took the initiative to request intervention from higher authorities because Jinzhou Second Machinery Factory wanted to do business with Lei's family's Leiting Electric Appliance Factory.

This deal, naturally, involved the injection molding machines and related equipment, worth nearly ten million yuan. Jinzhou Second Machinery Factory was willing to purchase the equipment at the original price and pay Leiting Electric Factory in full in cash.

The group of people at Leiting Electric Appliance Factory in Xiaolei Village were all stunned when they received the inquiry letter from Jinzhou Second Machinery Factory.

Many of them rubbed their eyes, unable to believe it was real, but it did indeed bear the official seal of Jinzhou Second Machinery Factory, it was indeed true.

This group was just about to pin the blame on Lei Dongbao, and they even had a reason ready: the Hongyun Fan project, worth nearly ten million yuan. But then, Lei Dongbao suddenly wanted to buy back the machines at the original price.

What kind of operation is this?

Many people are confused. Did Lei Dongbao already hear the news that he was being asked to be the scapegoat, so he quickly took action?

But isn't the price too high?

Moreover, can Lei Dongbao of Jinzhou Second Machinery Factory make the decision?

Although some people see this as full of conspiracies and unfathomable things, it is such a good opportunity that it is once in a lifetime!

Once those junk products are dumped on Jinzhou Second Machinery Factory, Leiting Electric Factory will have millions of yuan in funds and can be revived instantly!

The thought was exciting, so without any controversy, the procurement was arranged at the fastest speed.

Lei Dongbao also requested that the transaction be completed swiftly under the joint witness of leaders from Jinzhou City and Liangxi City, and under the supervision of a certain department in Anyun Province.

Once the contract was signed, Jinzhou Second Machinery Factory, along with its vehicles and technicians, completed the entire relocation within three days and quickly installed the equipment within the factory within two days.

It was almost the end of June when Xiao Lei finally received the 9.6 million yuan before the investigation team entered the village. The first thing Leiting Electric did with the money was to pay all the back wages owed to them.

The second thing is that the Xiaoleijia New Village project continues to move forward, and the Angora rabbit breeding base has also received approval for 500,000 rabbit breeds. In fact, these projects have cost less than 2 million yuan in total.

Despite the current financial difficulties faced by Thunder Electric Factory, it is essential to prioritize advancing various projects in Xiao Lei's household, as stabilizing morale is paramount!

Leiting Electric Factory is a village collective enterprise, strictly speaking, it belongs to the villagers of Xiaolei Village. These people are just managers.

The investigation team is about to enter the village, so we must first stabilize the villagers. As a result, after Leiting Electric Factory repaid a loan, it kept some money to continue production and invested the rest in advertising without hesitation.

On June 30th, the advertisements for Thunder Fans finally went online again. This time, the advertising campaign, from radio stations to newspapers, television stations, posters, etc., went online almost overnight. Not only did others follow suit, but the trade-in program also quickly went online.

Furthermore, Thunder Fans went even further, announcing that customers who purchased Thunder Fans last year and the year before can also bring their proof of purchase to trade in their old fans for new ones, and promising that the trade-in program will be valid indefinitely!

Thunder Fans launched a brilliant counterattack and successfully won a place in the market. Thunder Fans already had a good reputation in Anhui Province, and this promotion quickly changed the landscape of the electric fan market.

With an advertising investment of nearly four million, the world changed almost overnight. Thunder Fan's advertisements appeared almost everywhere in Anyun Province.

Thunder Fan's counterattack is a resounding slap in the face to Peak Fan.

Throughout June, the Peak brand electric fan, taking advantage of its early lead, successfully sold over 200,000 units, reaching 200,300 units, once again becoming the top-selling electric fan brand in Anhui Province.

Thunder Fan, which was on the verge of collapse, received an unexpected windfall and successfully turned its fortune around!

Sales of Thunder brand electric fans are rising at an almost visible rate, and a large number of second-hand electric fans from the previous two years have been recycled. Daily sales are breaking new records. The leaders were overjoyed to see this, and the Thunder Electric Factory, which had been shut down for more than a month, was once again brightly lit and resumed its three-shift operation.

Meanwhile, inside the Jinzhou Second Machinery Factory, Lei Dongbao stood in front of the bustling workshop, watching rows of brand-new, colorful plastic lucky fans being produced from the assembly line. He couldn't help but smile slightly, never expecting that this project would appear before him in this form.

One by one, the packaged Hongyun fans were hauled away by large trucks without even entering the warehouse. These Hongyun fans will be transported to various agent warehouses in four provinces, including Anyun Province, and a municipality. The advertisement for this batch of plastic fans, called Hongyun brand, will officially go live on July 10th.

The advertising budget for this campaign is ten million!

All of this money was borrowed. Although the electric fan project at Jinzhou Second Machinery Factory is in full swing, the company is still facing a severe cash shortage. The purchase of equipment worth tens of millions of yuan has almost exhausted all its funds.

Lei Dongbao purchased the equipment at full price because he didn't want to give others any reason to criticize him. If the equipment was purchased at a low price after the Hongyun Fan project succeeded, there would definitely be controversy. It was better to be decisive and clean.

In Lei Dongbao's view, buying back those almost brand-new equipment and machines at the original price was a win-win situation. In 1982, for Lei Dongbao, time was money!

The reason why those banks dared to continue lending to Jinzhou Second Machinery Factory was naturally because they believed in Lei Dongbao's magic. A machinery factory that was almost beyond saving was brought back to life by Lei Dongbao in a short period of time. How could the banks not be tempted by such a capable person saying that he wanted to start a big project?

The new workshop and new styles are ready. With Gao Shengnan's technical expertise, Jinzhou Second Machinery Factory can start production almost as soon as the machines arrive. Now, thousands of plastic fans are produced every day, and they are preparing for the real peak season!

As for Thunder Fan, let them have a taste of success for a few days. May and June are just appetizers; the real battle is about to begin.

Throughout June, Peak brand electric fans sold 200,000 units, with Anhui Province accounting for 96% of the sales. The remaining three provinces and one municipality, after two months of market development, saw total sales reach 8,000 units last month.

If this sales figure were from Xiao Lei's Thunder brand, they would be overjoyed. Their total sales in June were 3,744 units, with 3,000 units sold in Anhui Province and 744 units sold in several other provinces.

However, Lei Dongbao was not satisfied with these sales figures. Three provinces and one municipality, with a total population of nearly 200 million, had only sold 8,000 electric fans.

Lei Dongbao saw Yang Xun's name in the data. In June, Yang Xun completed the sales of 1,034 units, accounting for one-eighth of the sales in other provinces. This was a very impressive achievement. According to the new bonus system, Yang Xun's income in June was a little over 4,000 yuan.

Currently, Peak brand electric fans offer several tiers of commission rates for sales outside the province; the more you sell, the higher your commission rate.

Since this is a newly developed market, the current sales requirements are not too high. For a city-level agent, the commission for each electric fan sold is two yuan if the monthly sales are between two hundred and five hundred units; three yuan if the monthly sales are between five hundred and one thousand units; and four yuan if the monthly sales are between one thousand and two thousand units.

As for a city-level distributor, if you can't even sell two hundred electric fans in a month, I'm sorry, but if you don't meet the sales target for three months from May to October within a year, our cooperation will be officially terminated. We, Peak Electric Fans, don't need mediocre people like you!

The capable are rewarded with more work. In addition to Anhui Province, the other provinces and cities are newly developed markets this year, and the bonuses are relatively high, with the highest bonus reaching ten yuan per unit. To reach that number, a city-level agent would have to sell more than 20,000 units per month, which is almost impossible for a new market.

The sales commissions for agents in Anyun Province ranged from a minimum of 50 cents per unit to a maximum of 2 yuan. Even with such low commissions, the sales agents in Anyun Province made a fortune in June.

Lei Dongbao didn't care about a penny of their money. Despite facing a lot of doubts, Lei Dongbao was determined to push forward with this bonus and commission system. If you want others to work hard for you, you have to be attractive enough.

Xiao Lei's Thunder electric fans clearly have a head start over the Peak brand in other provinces, so why are their sales lower than Peak's?

The reason is simple: the leaders of Leiting Electric Appliance Factory didn't allocate any commissions to them. The sales staff working in other provinces lived on a basic salary, only ten yuan more than the sales staff within Anhui Province. They relied on that extra ten yuan to expect others to help them find ways to generate sales.

Dream on!

Actually, the reason why the leaders in Jinzhou agreed to Lei Dongbao's implementation of this bonus and commission system was that they did not expect the Dianfeng brand electric fan to become so popular. Lei Dongbao is indeed a capable person, a very capable person!

Although 8,000 units sold is not a lot, it was the first time that the Peak brand electric fans had left Anhui Province, and the sales were steadily improving. Lei Dongbao did not blame anyone, but encouraged them to continue to work hard and gave them encouragement.

With sales of just over two thousand units in other provinces in May, Lei Dongbao is already very satisfied with such rapid progress.

Lei Dongbao looked at Yang Xun's sales report. In May, the sales volume was only seventeen units, but in June it jumped to one thousand units. There must be an untold story behind this!

Indeed, Yang Xun has experienced a lot in the past two months, and almost lost his girlfriend Dai Jiaofeng!

Chapter 56: Choice

Chapter 56 of "Love in the Courtyard" begins: Yang Xun, who chose to be based in Licheng, spent most of May running around the market with Dai Jiaofeng, but failed to secure a single channel.

Yang Xun's journey from being full of confidence to being disappointed caused him immense pain. However, during the day, he still greeted Dai Jiaofeng with a smile. In front of the girl he liked, Yang Xun always appeared confident.

But when the night was deep and quiet, he would get up from his wooden bed, stand in the empty warehouse, and often stare blankly at the electric fans filling the warehouse.

Dai Jiaofeng may have sensed Yang Xun's distress and was secretly anxious. But how could two young people easily make a breakthrough in this unfamiliar city?

Sometimes, luck and opportunity can happen in an instant. One day at the end of May, they finally met a benefactor!

The two met by chance at a restaurant. Yang Xun couldn't bear to eat it himself, so he bought only one meal for Dai Jiaofeng. Dai Jiaofeng asked the owner for two pairs of chopsticks, and the two of them ate from the same lunchbox. The scene was very heartwarming. At this moment, a middle-aged man approached with a smile and asked Dai Jiaofeng in fluent Northeastern dialect if she was from Northeast China.

Dai Jiaofeng was stunned for a moment, then quickly started chatting with the other person in Northeastern dialect.

This unexpected fellow villager made Dai Jiaofeng very happy, and the two quickly became acquainted. This benefactor's surname was Yang, and his hometown was indeed in Northeast China. However, many years ago, his father was transferred to Licheng, where he worked in a certain department for a few years before starting his own business last year.

After a few meals, Dai Jiaofeng also warmly addressed the other party as Brother Yang. This unexpected connection made Brother Yang look at Dai Jiaofeng in a different light. He not only introduced her to the managers of several department stores in Licheng, but also successfully helped Yang Xun and Dai Jiaofeng establish a foothold in Licheng!

There is never help without a reason in this world, and Yang Xun, who was by Dai Jiaofeng's side every day during that period, could not possibly have been unaware of this.

Yang Xun, on the surface, bowed and scraped to this fellow Yang brother, using a humble attitude to win his favor.

Yang Xun's humility was seen as a sign of weakness by that young master Yang, who quickly became even more demanding, inviting Dai Jiaofeng out to dinner every few days, claiming it was to introduce him to clients, and so on.

During that period, the two of them did need clients, and Dai Jiaofeng probably did want to help Yang Xun, so she didn't refuse. She accompanied that young master Yang to and from restaurants every few days. Fortunately, Dai Jiaofeng had an incredible capacity for alcohol. Every time young master Yang and the others tried to get Dai Jiaofeng drunk, they were the ones who ended up passing out first.

With the channels introduced by Yang Shao, Yang Xun quickly gained a foothold in Licheng, and the Peak brand electric fans also had their first real opportunity to enter the battlefield.

Having an admission ticket is far from enough. In the appliance counters of those department stores, there are more than a dozen different brands of fans displayed in the back cabinets. Why should people choose your Peak brand electric fan?

Although there are occasional TV and newspaper ads, local electric fan brands have a much stronger advertising campaign, and people are more willing to choose the local brands they are familiar with.

This is where Yang Xun's true cunning comes into play.

Through observation, Yang Xun memorized the sales clerks at each department store's electronics counter. When it was time to leave work, he would invite the male clerks to dinner and give the female clerks small gifts. After getting them familiar with him, he would tell them behind their backs that he was willing to give them a one-yuan commission for every Peak electric fan he sold.

Giving commissions to sales clerks in state-owned department stores is definitely against the rules, but Yang Xun said it directly: only heaven, earth, you, and I know about it. Every time Yang Xun delivers goods, he settles the bill for them. These sales clerks only need to slightly recommend the Dianfeng brand electric fan when customers buy electric fans; whether the customers buy it or not is their own business.

A commission of one yuan per unit was not a small amount for sales clerks in the early 1980s. They had a stable job with a monthly salary of a few dozen yuan, and the bonuses were not much.

Most importantly, no one had ever done this before, and the first time is often the most exciting part of these unspoken rules.

To be honest, once Yang Xun came up with this method, the sales clerks, intentionally or unintentionally, started promoting the Dianfeng brand electric fans to hesitant customers. Throughout June, the sales volume of electric fans in Licheng reached over a thousand units. Yang Xun also paid out a little over a thousand yuan in commission for this. This money was given quietly. Many sales clerks actually earned more than their salary in June through commissions. Everything was self-evident!

While this sales volume may seem small to local giants, it is truly remarkable for a brand from another province to achieve such a figure!

Yang Xun received a commission of over four thousand yuan, gave out more than one thousand yuan, and kept three thousand yuan for himself. In the summer of 1982, earning three thousand yuan in a month excited Yang Xun to no end, and his confidence was rekindled!

On July 1st, he hurriedly took the money and rushed to the rented room. He wanted to give Dai Jiaofeng a surprise. The reason he was able to turn things around was entirely due to Dai Jiaofeng keeping that Young Master Yang in check. In fact, Yang Xun had always known that Young Master Yang did not have good intentions towards his girlfriend, but for the sake of his career, he preferred to keep this worry to himself and chose to trust Dai Jiaofeng.

When he arrived at the rented room, Dai Jiaofeng had not gone home. He knew that Dai Jiaofeng had another dinner party tonight. In the past month, Dai Jiaofeng had gone out at least a dozen times. However, these dinner parties of Dai Jiaofeng did have some effect. In June, they opened up two more sales channels for him.

This scenario, where the woman is the breadwinner and the man stays home, coupled with the fact that he knows his girlfriend is out drinking with other men, makes Yang Xun feel terrible. But he endures it nonetheless. A man can't live without money; he has to earn enough to give Dai Jiaofeng a bright future.

Yang Xun could only sit in the empty room, waiting quietly. The humble smile on his lips had long since disappeared, but a silent pain was growing inside him.

He waited until 12:30 a.m. when the sound of cars outside woke Yang Xun. He quickly stood up from his chair, ignoring the numbness in his legs, and hurriedly pushed open the door and rushed out of the alley.

As soon as he stepped out of the alley, he saw a car headlight shining directly at him from the intersection. He quickly covered his eyes, and by the light, Yang Xun saw a man helping Dai Jiaofeng out of the car, drunk. The man's hand was still stroking Dai Jiaofeng's waist. When Yang Xun saw this scene, he was horrified and his eyes turned red. He rushed forward immediately!

With red eyes, Yang Xun rushed forward, about to shout at the man, when he saw the man raise his head and look at him coldly!

The man was none other than Young Master Yang. He was tall and burly, and when he looked at Yang Xun, whose eyes were red, a contemptuous smile appeared on his lips. Seeing the contempt on the other man's lips, Yang Xun suddenly felt like his chest was about to explode, but in the end he didn't say a word. As Young Master Yang helped the unconscious Dai Jiaofeng to him, Young Master Yang slowly spoke.

"Yang Xun, don't look at me like that. We're both men, we understand. To be honest, you're not good enough for Xiao Feng. But when I, Young Master Yang, pursue women, I never force them. The women I like must give themselves to me willingly for me to feel at ease and have fun, hahaha!"

Yang Xun's eyes instantly reddened, and he gritted his teeth, but he couldn't say a word. Young Master Yang helped Dai Jiaofeng, who was already drunk and in a daze, and pushed her to Yang Xun, who quickly and carefully took her.

Across from him, Young Master Yang, his face greasy, looked at Yang Xun and finally spoke slowly.

"Don't think of me as something so despicable. She got drunk willingly. Xiaofeng got the Licheng No. 1 Department Store for you. This is the price she paid for getting drunk. This woman is excellent, and I like her very much. Yang Xun, give Xiaofeng to me. You can ask for money or connections. I guarantee you'll earn at least several hundred thousand within a year. How about it?"

Yang Xun felt like he was about to explode, but he kept suppressing all his anger because he knew he couldn't fall out with Young Master Yang. If he did, all his efforts over the past month would be in vain, and all the drinks Xiao Feng had consumed these past few days would be for nothing!

Yang Xun did not answer the other party's question, but simply lowered his head and supported Dai Jiaofeng without saying a word.

Young Master Yang wasn't in a hurry, treating it like a game. A playful smile appeared on his lips as he finally spoke.

"I'll give you a week to think it over. If you agree, I'll guarantee you a fortune. Yang Xun, you're still young. With money, what woman can't you get? I love loyal and virtuous women the most. It'll be quite a challenge, hahaha!"

With red eyes, Yang Xun suddenly raised his head, stared fiercely at Young Master Yang opposite him, and finally gritted his teeth and said a sentence!