All the heavens begin with the love in the courtyard.

Raising Angora rabbits also helps solve the employment problem for some women; otherwise, with the meager harvest from farming in previous years, they wouldn't even have enough to eat, let alone sweet potatoes!

This year, Xiao Lei's main focus is still on the electrical appliance factory. Currently, the factory has prepared more than 200,000 units of goods, nearly 3,000 electric fans. The brigade headquarters' warehouses are full. Now everyone is worried about whether they can sell so many electric fans.

Even Lao Xu was under immense pressure, calling every few days to urge Lei Dongbao to sell so many electric fans!

Lei Dongbao always presented himself as confident in front of everyone.

But in reality, all the hardship and exhaustion were just endured through gritting one's teeth!

He also knew that if he showed even the slightest sign of fatigue or weakness, the Xiao Lei family would instantly fall apart!

The people most anxious right now aren't Lao Xu, but the young people in Xiao Lei's village who have worked for more than half a year without receiving a single penny of wages. Most of these people are either not yet married or are in the process of getting married. Half a year's wages could determine their happiness for the rest of their lives.

Lei Dongbao could only continue to encourage them, assuring them that their wages would be paid in full, and that all their hopes lay in this year!

This is why Lei Dongbao hastily convened a village meeting right after the New Year; the meeting was also a rallying cry.

At the meeting, Lei Dongbao painted a big picture for everyone and encouraged them, saying that Xiaolei Village must forge ahead and that they had reached a critical moment for success. He told everyone to be on their toes and that anyone who dared to undermine morale would be expelled from Xiaolei Village!

At the meeting, he personally selected twenty eloquent young people. He was going to set up a sales crash course and turn these people into a top-notch sales team!

The day after the meeting, the sales crash course officially began!

The 10-day crash course was taught by Lei Dongbao himself, and he only covered three aspects of sales.

First, what is advertising?

Second, the role of advertising!

Third: How to use advertising to brainwash people!

The course lasted ten days, with two lessons each day. Lei Dongbao believed that as long as these twenty people grasped even a little bit of what he was teaching, they would surely achieve great things in the future. These were all experiences from decades later!

However, only these twenty young people know how much they can learn!

In short, Lei Dongbao told them with great enthusiasm that as long as they apply the knowledge he taught them, their future achievements would be immeasurable!

After the lesson was over, Lei Dongbao gave them their first job: to paint the walls!

Yes, it's painting walls!

The most common and lowest-cost form of advertising in the 1980s and 90s!

"Thunderbolt, Thunderbolt, quality guaranteed!"

"Lightning Speed ​​- Thunder Fan"

"Quality First—Thunder Fans!"

...!

Lei Dongbao worked through the night to create more than a dozen similar advertising slogans, and had these twenty young men, starting today, work in groups of five to go to the surrounding brigades, including the brigades around Jinling County, to paint the slogans. In short, for each slogan they painted, the five of them would get one yuan!

In addition, Lei Dongbao also gave them some funds, which were basically public relations expenses. If they were driven away, they were to speak nicely to the people and give them a dollar or a few cigarettes. In this era, when there was no awareness of advertising, many people did not mind painting an advertising slogan on their own walls, and many people even found it strange!

Of course, Lei Dongbao knew that some people would try to slack off, so he made it clear to them that anyone who cheated would not get a single penny of the money for painting the wall!

Lei Dongbao originally thought that his brilliant idea would quickly make Thunder Fan famous, but he never expected it.

The twenty men had just been dispatched when, the next day, several young men returned dejectedly. When Lei Dongbao asked why, he learned that everyone else had been arrested as enemy agents, and Lei Dongbao was now being sent to town to retrieve them!

Lei Dongbao was dumbfounded. Why couldn't he understand why the slogans that were so popular on walls in the 1990s were so common in this era?

As expected, being one step ahead is heresy. Lei Dongbao was speechless. Of the four teams, three were wiped out, and Lei Dongbao led them all back in disgrace.

He looked cool for only three seconds before his cool faded!

The plan to build a genius sales team has been thwarted!

Finally, Lei Dongbao was summoned to the county by Lao Xu, who pointed his finger at him and scolded him!

Knowing full well the seriousness of the situation, they still dared to put up slogans. Isn't that just courting death?

Lei Dongbao was speechless, truly speechless!

Their strategy of encircling the cities from the countryside has failed!

He originally planned to make Thunder Electric Fans a star product in Jinling County by using the advertising slogans painted on the walls. After selling some of the electric fans in the warehouse and having enough capital, he would then use this advertising model to gradually expand the brand's reputation to surrounding counties and cities!

Lei Dongbao has even prepared to set up an advertising company, establishing a dedicated advertising agency in each county town to serve Leiting Electric Appliances, using the ingenious idea of ​​wall-painting advertisements to its fullest extent by encircling the cities from the countryside!

The reason we adopted this advertising model is because Xiao Lei's family is poor!

The total amount on the books is less than two thousand yuan now. With that little money, it's almost impossible to do any kind of advertising!

Lei Dongbao was indeed somewhat discouraged. He knew that wall-painting advertisements would become popular in the vast rural market into the 21st century. He was just a few years ahead of time. It wasn't until the early 1990s that this advertising model truly entered its golden age!

What a pity!

Unfortunately, it was no use. Time waits for no one, and Lei Dongbao couldn't wait a few years. The failure of the wall-painting advertisement made Lei Dongbao somewhat anxious.

Thanks to Lao Xu's efforts, the county's supply and marketing cooperative agreed to purchase a batch of 100 electric fans from Xiao Lei's family at a price of 100 yuan each. This amount is just a drop in the bucket compared to Xiao Lei's current inventory!

The county's supply and marketing cooperative store sells several types of fans, so it's impossible for them to only sell Xiao Lei's electric fans. Besides, they only sold one hundred of these fans because of Lao Xu.

After the wall-painting incident failed, and with the Lei family's funds severely depleted, they couldn't afford to gamble anymore, so Lei Dongbao had no choice but to go out and explore the market.

By the end of February, Lei Dongbao had visited supply and marketing cooperatives and department stores in several surrounding counties to promote the electric fans from Xiao Lei's family, but the results were very poor. After more than a month of hard work, the total number of orders was less than 300 units.

Department stores would rather sell locally made electric fans than those made by a small village enterprise. Besides local protectionism, people in this era didn't have a brand awareness; they bought things purely based on word of mouth.

Department stores have no trouble selling their goods, so no matter how much you plead, they won't listen to you. However, Lei Dongbao did not lose confidence. He refused to believe that he, a mind decades ahead of his time, could not handle such a small matter!

After more than a month of running around, just when Lei Dongbao was feeling somewhat disheartened, a turning point in his life came. That day, he stood for a long time in front of the largest department store in Jinzhou, looking at the glass display cases outside the department store, and remained silent for a long time.

Seeing those glass display cases, he suddenly recalled a report he had accidentally seen in his future life, a classic marketing case about electric fans. He believed that as long as he implemented this marketing strategy, his Thunder Electric Fan would definitely become an instant hit!

To carry out this plan, he asked Lao Xu to use his connections to introduce him to the head of the largest department store in Jinzhou. He treated the man to drinks for a week until he was almost nauseous, and finally convinced the man that Lei Dongbao was a decent young man and gave him a chance.

The opportunity was a 0.5 square meter display space in the glass display area facing the street in the mall. This display space could only be used for display and could not be used for sales. It was also considered an advertising space. For this, Lei Dongbao privately agreed to pay an additional 100 yuan per month for the display fee, but he had one condition: that electricity must be provided!

March is almost here, and the electric fans in Xiao Lei's house are piling up in the warehouse because the sales channels haven't opened up. This is putting a lot of pressure on everyone. The loan of 300,000 yuan means that the monthly interest will be a huge sum. After word spread that Lei Dongbao's sales were not going well, the county's bank and credit union have come to visit several times!

Because of this incident, Lei Dongbao's reputation in Xiaolei Village plummeted, and many people started causing trouble again. In fact, this group of people had long disliked Gao Shengnan, and taking advantage of Lei Dongbao's absence from Xiaolei Village, they joined forces to try to drive Gao Shengnan out of Xiaolei Village!

Chapter 26: I'm not leaving!

When Lei Dongbao arrived at Xiao Lei's house, covered in dust, he found Gao Shengnan trapped in her dormitory with the door tightly shut.

Hundreds of villagers surrounded the door, hurling insults and profanities. The gist of their argument was that they wanted to drive Gao Shengnan out of Xiaolei Village. Some even took the opportunity to shout for Lei Dongbao to step down, claiming that Xiaolei Village was now heavily in debt and that it was all Lei Dongbao's fault for acting on his own initiative and building the electrical appliance factory.

Lei Dongbao, his face ashen, slowly walked into the crowd. The group that had been cursing the loudest just moments before fell silent upon seeing Lei Dongbao and quickly backed away!

With a grim face, Lei Dongbao walked to the front of the crowd. Looking at the group, he immediately spotted the old monkey hiding among them. This old monkey had led the charge several times before. Lei Dongbao hadn't originally intended to deal with this cunning old man, but now it seemed he had no choice but to make an example of him.

He glanced at the crowd around him. Most of them were villagers with many children who hadn't benefited much from the various businesses owned by the Lei family. These ignorant people believed anything they heard. Lei Dongbao raised his hand, signaling everyone to be quiet, and then shouted at the crowd!

"I'm announcing something. Starting today, Lao Husun's household registration in Xiaolei Village is cancelled, and on behalf of the brigade, I'm taking back all of his land! Furthermore, I'm announcing that all of Lao Husun's past crimes, along with all the evidence, will be handed over to the county. Our Xiaolei Village brigade doesn't need criminals like him. In this matter, I'm only holding Lao Husun ​​accountable. If anyone dares to act like this again, I won't let them get away with it!"

Lei Dongbao's words were like a thunderclap, stunning everyone present. Only the old monkey collapsed in the crowd. Everyone avoided him like the plague, and no one dared to help him up, leaving him to sit on the ground.

Lei Dongbao's domineering attitude shocked everyone, and the crowd dispersed. Lei Dongbao ignored the fallen old monkey and summoned Lei Shigen, instructing him to handle the situation according to his instructions. Only by taking down this scourge of an old monkey once and for all could his ambitions be extinguished!

Lei Dongbao knew that if his domineering behavior today failed to make Xiaolei Home Appliances a success in the future, his fate would be no better than that of the old monkey!

It's human nature to kick someone when they're down!

It was precisely because he knew that if Xiao Lei Home Appliances failed in the future, his fate would not be good, that he dared to be so domineering today. In this era, only domineering can intimidate these people.

Several villages that would later become famous all had a domineering village party secretary. Only such a person could unify thinking, work together, and make the village's affairs better!

Although several of those village secretaries did not have good endings later on, Lei Dongbao will not regret everything he did today, because he is Lei Dongbao, and his surname is Lei!

Lei Dongbao pushed open the door and saw Gao Shengnan packing her luggage. His heart skipped a beat. He didn't know how to comfort Gao Shengnan at that moment. He knew very well that Gao Shengnan had suffered grievances in the past six months.

Gao Shengnan looked up at Lei Dongbao, her expression cold and weary. Lei Dongbao looked at her with a pleading look in his eyes. Gao Shengnan's eyes darted away for a moment, then she lowered her head and continued packing.

Lei Dongbao has witnessed firsthand the insults and discrimination she has suffered in the village over the past six months.

Because she earned the highest salary in the village, and because she was a woman, the gossip in the village never stopped from the first day she arrived.

The Lei family is in so much debt now, but Lei Dongbao doesn't owe Gao Shengnan a single penny. He pays her her monthly salary of 500 yuan on time. It is because of Lei Dongbao's support that Gao Shengnan has been able to persevere until now.

Everyone in the Xiaolei family didn't understand Lei Dongbao's actions, but only Lei Dongbao himself knew that Gao Shengnan's skills were worth at least 500 yuan, even 5,000 yuan, because she was worth that price.

Today's siege finally left Gao Shengnan disheartened, but at this point, how could Lei Dongbao let Gao Shengnan leave? She was now Lei Dongbao's only hope!

Lei Dongbao strode to close the door, walked up to Gao Shengnan, and spoke in a sincere yet pleading tone.

"Sister Shengnan, please stay! I need you!"

Lei Dongbao's words made Gao Shengnan pause, and her movements slowed down, and the room fell silent.

Lei Dongbao knew that this was the most crucial moment. He stepped forward, grabbed Gao Shengnan's hand, and amidst her gasp, Lei Dongbao supported Gao Shengnan's shoulders and looked into her eyes.

A blush appeared on Gao Shengnan's face as she slowly raised her head and looked at Lei Dongbao!

Lei Dongbao was unshaven at the moment. From last year to this year, he had not had a proper rest. He had only one thought in his mind: he must make a name for himself. This was Lei Dongbao's obsession and the expectation of the modern soul in his mind. Since he had come to this era, he must make a name for himself. Giving up was never in his nature, nor was it in Lei Dongbao's nature!

"Sister Shengnan, trust me, okay? Give me another six months, and I'll show you a completely new Xiaoleijia Appliance Factory. I swear, from now on, no one in Xiaoleijia will dare to bully you again. If anyone dares to bully you, I will absolutely not let them off the hook!"

Lei Dongbao held up his palm to swear, and his serious expression made Gao Shengnan stare at him, completely mesmerized. When Lei Dongbao saw her like that, his heart skipped a beat!

Gao Shengnan looked at Lei Dongbao's face with tenderness for a long time before letting out a soft sigh.

"I'm not leaving!"

Lei Dongbao was overjoyed and quickly showed a look of surprise. He smiled as he put the luggage that Gao Shengnan had just packed back down and said...

"Come on, let's have dinner at my place tonight. I'll cook a few dishes, and we can have some drinks!"

Upon hearing Lei Dongbao's words, Gao Shengnan blushed suddenly, as if she had just thought of something. Seeing this, Lei Dongbao immediately recalled the first time he met Gao Shengnan, when he was drinking with her, and in the end...!

"Okay," Lei Dongbao quickly banished his wild thoughts and hurriedly explained.

"Sister Shengnan, I really have something to discuss with you. I have a plan to make Thunder Fan a huge success, but I still have many questions I want to ask. Let's talk over dinner!"

Upon hearing that it was work-related, Gao Shengnan quickly composed herself, her expression shifting rapidly to that of a female technician—dull and somewhat cold!

Lei Dongbao saw this and sighed.

"Sister Shengnan, don't keep such a long face, smile more! You're actually quite beautiful!"

Gao Shengnan instantly broke down, shyly raising her hand and revealing a girlish demeanor as she patted Lei Dongbao's waist, instantly easing the tension in the room!

Seeing the ambiguous atmosphere in the room rising, Lei Dongbao quickly opened the door to let the air circulate.