Perfect Life

Soon after such a data analysis was released, domestic media, especially newspapers and online news platforms, began to exert their efforts. And the theme, there is only one——

Reflect!

What is the correct way to go about the commercialization of Chinese films?

Is the way of Minghu culture worth learning and imitating?

How to follow suit?

As Li Qian's alma mater, can Shuntian Film Academy invite Li Qian back to give lectures to those students who are still studying at the school but will definitely become the pillars of domestic films in the future? Even, can you invite him to give an open class at the Shuntian Film Academy, so that filmmakers who are curious but full of fog can listen to his class and get a little inspiration?

Also, with the arrival of Hollywood blockbusters, domestic directors have thrown away their usual style and film ideas in the past, and turned to rush to use them to make blockbusters. Is this the correct response strategy?

And making a blockbuster, is it really a big director, a big investment, and a big star to increase their propaganda?

Liu Chengzhang, Du Weiyun, Qin Wei, all of them are big directors and have achieved great success. Their movies are also full of star faces, and the investment is big and more and more, publicity He also spared no effort to spend money on it, but, one after another, he threw it all over again.

On the other hand, Zhang Zifang, the only two famous female director in China, has always insisted on a small cost and made some warm stories over the years. Although the box office has never exploded, it has always made a steady profit and won a considerable number of hardcore. Movie fans.

In the face of the impact of Hollywood blockbusters, which coping strategy is better?

Just when such a big industry discussion was in full swing, under the attention of countless people, "Once Upon a Time", which came to the fourth week of its release, broke through the 500 million box office mark!

From August 4th to Sunday, I don't know if this movie is a bit too much consumption of the audience because of the various publicity in the early stage, or the potential audience group has been consumed almost. In short, in the fourth week of its release, it finally ushered in. For the first time, it fell more than 30%.

Moreover, after winning the top box office chart for the past three consecutive weeks, this week, in the face of the impact of a Hollywood blockbuster, it finally lost its top spot, and finally became the box office with a weekly box office of 62.42 million. Second place on the leaderboard.

At the same time, the total box office came to 505.14 million!

In the third week of its release, "Golden Terrace" ranked fourth in the box office with a box office of 27.13 million - a total box office of 191.75 million in three weeks, and it has dropped by more than 50% every week. It is almost certain that it is unable to cross the 300 million box office mark.

In fact, when the two films finally ended their nationwide screening, "Golden Stage", which was released after only 38 days of screening, finally received a national box office of 290 million. And five days earlier than it was released, but it was released eleven days later than "Once Upon a Time", and finally proud of this year's summer season, although it was obviously weak in the later period, making it unable to impact "Life and Death" "The Door" remained at the box office record of 700 million last year, but when it was released, its total box office still reached a high of 630 million!

At present, it ranks second in the history of domestic film box office rankings!

And on this list, the top five, Minghu Culture has four exclusive seats!

At the same time, on Tuesday, August 13th, the commercial blockbuster "Blood", which was invested by Jinghua Film with an investment of 90 million yuan and directed by the famous domestic director Zhao Meicheng, officially held a press conference, announcing that it will start on another day!

At the press conference, along with Yuan Ke and Zhao Meicheng, there were three actors who starred in the movie - Qin Jingjing, Huang Ge, and Liu Yan.

These three actors, of course, are big enough.

Qin Jingjing is a Berlin actress, and "Red Sorghum" was a big hit not long ago. Now she, together with Fu Hongxue, He Yingyu, and Lu Lingxi, is also known as the four most famous actresses on the big screen in China today. purple.

And Huang Ge has achieved his status as a top comedian with a "big name".

These two have the aura of more than 500 million box office movies!

And the remaining one, Liu Yan, although the filming of "Blood" will be his big screen debut. But the third part of "Princess Princess" is currently being broadcast on HUNAN Satellite TV, and the ratings are second by day. In the second air, her popularity among domestic audiences is definitely top.

Hu Fei and Zhao Meicheng joined forces and made a big investment. It is not surprising that three big stars like this can be brought in to join, but the reporters who attended the press conference were almost all elites who have been in the entertainment industry for many years. Immediately, a problem was discovered - these three main actors are all from the Minghu Department!

From this, I was reminded of the famous data analysis that shook the entire Chinese film circle not long ago, and the reporters couldn't help but fire at that time——

"Excuse me, Director Zhao, President Yuan, and Jinghua Film have invited three actors from Minghu Culture to play important roles in the new film. Will they fully cooperate with Minghu Culture?"

"I would like to ask Director Zhao, according to your introduction, "Blood" will be a historical masterpiece. In such a serious historical theme, what role will a famous comedian like Mr. Huang Ge play? His personal performance Style, won't it conflict with serious historical themes?"

"..."

Yuan Ke and Zhao Meicheng, who were used to seeing wind and waves, naturally dealt with such problems calmly.

But then someone asked: "Director Zhao, recently, there has been a heated discussion about the road to commercial films in China. "The box office of several films such as this one is not ideal. We should stop and reflect on the model of investing heavily and increasing the director. But now, with the investment of 90 million "Blood", your director and the joining of several big stars, It all shows that you still seem to be continuing on the path that everyone thinks should be reflected, what do you think about that?"

Hearing this question, Zhao Meicheng, who was able to endure it again and again just now, suddenly looked a little wrong.

He solemnly took the microphone and said loudly: "There are many good directors in the Chinese film industry, not only the ones you just listed, but also Li Qian. Some people fail, others succeed. In this field of commercialization of domestic films, On the road, this is a normal situation! I know what you are talking about, but I tell you, I am the expert! I am the one who made the movie with my own hands!"

As soon as these words came out, the whole place was quiet.

This is simply bombarding the entire Chinese media circle.

In other words, what he meant was: you gang of laymen, you know shit!

At this time, Zhao Meicheng looked at the audience and continued: "If someone succeeds, you advocate it hard, and if someone fails, you launch a large-scale reflection! But in fact? Is there anything in this world that is absolute? Oh, it’s not good for a big director to increase investment and increase stars, so what do you think? Just because of a few failed examples, is it a serious and responsible attitude to discuss?”

"You are misleading Chinese filmmakers!"

"I know that a lot of people have already fallen into the pit ahead, but the road ahead cannot be smooth sailing! If you come up with a way, everyone will do it, and they will be successful, then What do you need those outstanding people to do?"

"You all say that Li Qian is of a high level. He can make a big production at a small cost, and he can also get a high box office! Of course he is of a high level, but you know what? How much did he pay Qin Jingjing to make a movie? His own actor? , I cultivated it myself, and the brokerage contract is also signed in my own company. Of course, it saves money, right? Then we ask Miss Qin Jingjing to make a movie, how much? Tell you, 10 million! "

"Wow!"

Although the media reporters were amazed, Qin Jingjing, who was sitting next to Zhao Meicheng, was slightly embarrassed.

Even if she is not well-mannered, she can still hear the lingering voices in Zhao Meicheng's remarks - Liao Min has already mentioned to her how many times beforehand, the 10 million yuan salary will definitely be regarded as "Blood" The publicity of this play was mainly promoted to the outside world. However, he still did not expect that Zhao Meicheng would actually say it in this way.

It seems that Minghu Culture is very vampire!

For internal films, he tried his best to lower the actors' remuneration, forced to "suppress" a small cost, and desperately asked for a price externally - although he didn't say that, but the meaning inside and outside is not so difficult to understand!

But Zhao Meicheng obviously doesn't care about that.

After saying these words, he looked around for a week. He seemed very satisfied with the reactions of the reporters at the scene. He felt that his goal had been achieved, and then he left the table angrily. Just stand up and walk away!

…………

That afternoon, Zhao Meicheng bombarded the reporters present at the press conference for the launch of the new movie "Blood", bombarded the news of the Chinese media, and the news that Qin Jingjing became the first star in the entire Chinese film and television industry to earn a salary of ten million yuan. spread quickly.

In this era, the development of the Internet is changing with each passing day. All the news can be bloomed on the entire network within an hour or two. The efficiency and speed of news transmission are too fast, and it is not comparable to the times a few years ago. of.

In this regard, the media circle was in an uproar.

Does Zhao Meicheng's words make sense?

Definitely makes sense.

Zhao Meicheng has been in the film industry for so many years, and he thinks that he has always been one of the most successful directors in China. Even before Liu Chengzhang's rise, he was once the most successful commercial director in China.

Such a person, a big director who dominates the box office in domestic films year after year, his thinking and summary of commercial films and the road to commercialization of domestic films must be visceral. To be honest, it is far from some A few empty words from the scratched bystander can compare.

However, he sprayed the entire Chinese media circle into it!

It is conceivable that the media, who have always been known as the uncrowned king, could not accept being scolded by Zhao Meicheng like a child.

Thus, the sharp counterattack soon began.

From Zhao Meicheng's nonsense, frivolous and arrogant, to whether Qin Jingjing's unprecedented tens of millions of dollars in salary is appropriate, to Zhao Meicheng, a director who has been selling box office by making jokes and jokes for many years, can he make a big production with historical themes, etc. Wait, as long as you want to open a batch, there is almost no place to write!

What's more, Zhao Meicheng has been outspoken over the years, and has already offended many people!

So, everyone finally waited for the right opportunity, revenge for those who have revenge, and grievances for those who have grievances. For a while, Zhao Meicheng and "Blood" quickly became the target of public criticism!

Of course, I have to admit that the filming of "Blood" has not yet started, but it has become popular all over the country overnight. Anyone who pays a little attention to entertainment news will know and hear that Zhao Meicheng will be filming soon. This new movie!

And at the same time, Qin Jingjing's label as "the first tens of millions of paid actors" was even discussed and heated up, and its influence was not inferior to her other "Berlin" in a few days. The eminent status of the film festival queen.

In short, "Blood" became popular before it was filmed!

…………

When Qin Wei heard the news, it was already a few days later.

After more than ten days of self-cultivation behind closed doors, he lost a lot of weight, but his spirit gradually became stronger. Finally, Xu Shi felt that he had enough rest and had to come out for a walk. In the afternoon of this day, he came to Huafei Film and Television.

Sitting in Hu Fei's office, drinking tea, Qin Wei couldn't help laughing after hearing Hu Fei talk about the recent big news in the domestic entertainment and movie circles.

"'Sword Immortal' threw it, 'Smoke in the Desert' threw it, and so did my 'Golden Terrace'. Maybe Zhao Meicheng is a big deal, can there be an exception?"

After a pause, he said again: "I hope he can succeed! The person who can't always succeed is always Li Qian, right?"

Hu Fei was silent for a long time, but finally said calmly: "Old Qin, next, you can rest assured for a while! But, during your absence, I have to ease the relationship with Minghu Culture. What is the reason, you must understand. Don't be angry, don't think it's okay~www.wuxiaspot.com~ Take a breath, let's be careful next time, this day is not his only Li Humble!"

When Qin Wei heard the words, he was silent for a long time and said, "Okay!"

…………

August 18, 2003, morning.

A press conference was officially held at Minghu Cinema in Shuntianfu, announcing that the Minghu Cinema was officially established, and Yu Bojun would be the chairman of the cinema.

In addition to reaching a holding and investment agreement with more than a dozen small and medium-sized cinema chains across the country, including the Yu family's cinema chain, Qi Jie also announced on the spot that in the next few years, The Minghu Cinema Line will successively spend 6 billion Chinese yuan to build, renovate and expand its own cinema line. By the end of 2006, the overall renovation and new construction of this series of cinemas will be completely completed.

After this series of projects are completed, the Minghu Cinema Line will have more than 500 theaters, with a total of about 1,800 screens.

Among them, more than 320 theaters will be equipped with 3D playback technology, and the total number of 3D screens will exceed 500.

Among them, there will be more than 120 giant screen 3D screens in cooperation with the American IMAX company!

The press conference scene was shocked.

The reporters were certainly shocked by such a large investment in Minghu Culture, and at the same time, they were amazed that a super-large chain theater chain in China was born, and the scale even exceeded that of the Oriental Theater chain!

The name IMAX is a bit of an impression. It seems that the National Science and Technology Museum will get one recently. It is said that it is some advanced audio-visual technology.

However... 3D?

3D screen?

3D-IMAX?

What is this?

***

[Volume 5 The Road to Glory, End. 】

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