Perfect Life

When the time enters July, almost all the movie markets in the world have entered the most prosperous state of the box office of the year-the so-called summer season, July is the heaviest month.

Therefore, no matter which country's movie market is in, all kinds of blockbusters are released one after another, and the bayonet is like a red one.

As far as the Chinese film market is concerned, on July 1, "The Lord of the Rings: The Two Towers" was released, and it won an astonishing 88.31 million box office in the first week - although for the Chinese film market in the past six months, this first week seems to be It won't look so amazing, but you must know that when the first "Lord of the Rings" was released last summer, its first week was only less than 40 million, and the final box office was only 140 million. million.

The insider can clearly see this reality, that is, now that the Chinese film market is getting hotter day by day, it is not only Chinese films that sell well, but Hollywood blockbusters, especially Hollywood blockbusters, are gradually opening up the market— - Once the market is opened, a series of blockbusters like this beautifully produced, if there is a new one every year, it is simply going to the market to pick up money!

Fortunately, "The Lord of the Rings" is said to have only three parts in total.

But unfortunately, in the Chinese film market, although there are some big-selling films so far, there is no successful precedent for operating a series of films.

The embarrassment is here - a movie that sells well is not necessarily suitable for a sequel, and if it doesn't sell well, no one will watch if you make a sequel!

Minghu Culture's "Once Upon a Time" series should be regarded as the most successful attempt so far, but no one can say whether it will be successful or not until the box office reflects it.

After "The Lord of the Rings: The Two Towers", on July 9, another blockbuster fantasy blockbuster, which is said to have invested as much as 150 million US dollars - "The Curse of the Black Pearl of Pirates of the Caribbean".

As soon as you look at the name, you will know that this is very likely to go to another series!

And, this time, the Hollywood studios have succeeded again!

In the first week of its release, "The Curse of the Black Pearl of the Pirates of the Caribbean" properly won a box office of 74.36 million. Although it was not as high as "The Lord of the Rings: The Two Towers" released last week, as the first in a series, and It is a very strange fantasy style. It can win the box office in the first week. As long as the follow-up does not collapse or dive, this movie is officially a sign in the Chinese market!

And just this week, "The Lord of the Rings: The Two Towers" also successfully received another 57.61 million box office, which not only ranked second in the weekly box office list, but also took only two weeks to push its total box office in China to 14,592. The height of 10,000 - breaking 200 million in the future, it is not too easy!

Of course, the hot July box office, due to the collision of two heavy-tonnage Hollywood blockbusters, led to the other two Hollywood-introduced movies and the rest of the domestic movies rushing to enter, causing casualties everywhere.

But in fact, at this time, the box office market is hot, and it is much hotter than normal, but only looking at the weekly market, all people who often pay attention to this piece of information and have a deep understanding of the summer market market, all I can clearly feel that: the biggest market in July has not yet come!

Even if you don't count this year's increment, just speculate based on last year's market market, it's not difficult to feel that the audience's pockets are still bulging, but they haven't started spending lavishly, and they seem to be waiting for something.

Therefore, for "Lord of the Rings" and "Pirates of the Caribbean", they feel that the box office has been quite pleasant, and they feel that they have opened the door to China, a huge market that ranks third in the world and is about to rush to second place. For domestic experts - at the beginning of July, the market did not rush to the height it should have! In other words: the good show is yet to come!

On Wednesday, July 16, "Once Upon a Time" will be released.

On Monday, July 21st, "Golden Terrace" will follow.

Although in the current domestic film market, Hollywood blockbusters are the most popular, and these Hollywood blockbusters that have been introduced are more than one level higher than domestic films in the general impression and evaluation of the audience - but that is only For "the vast majority of movies"!

At least, judging from last year's situation, Qin Wei's status in the minds of the vast majority of the audience is significantly higher than that of other domestic film directors.

With the success of "Once Upon a Time" and "Red Sorghum", as well as Li Qian's unique position and strong appeal in the Chinese entertainment industry, he and Qin Wei are basically treated the same.

Therefore, Li Qian vs Qin Wei, in the hearts of Chinese audiences, is the peak duel, and it is also the highest level of Chinese movies - even the best Hollywood blockbusters can't compare with the two of them.

You know, this is China after all!

There are many cultural and national psychological grasps, and the works of major Chinese directors have unique features that foreign works can never understand, and are more in line with the aesthetic concept of Chinese people.

The specific market reaction is that although the impact of "Titanic" has suddenly raised the record of the Chinese film box office market by a large margin, it has been daunting for domestic film people for a long time. However, "Titanic" Once upon a time, "Once Upon a Time" and "The Gate of Life and Death" easily broke several box office records held by that film for several years after a peak duel.

Of course, "Once Upon a Time" and "Once Upon a Time" are two different things.

Although through professional survey data analysis, it seems that audiences across the country are quite looking forward to the sequel to Li Qian's masterpiece "Once Upon a Time", and they also expressed their support for going to the cinema to buy tickets, but you must know that "Once Upon a Time" Although it is advertised that the script was created by Li Qian, after all, the director has changed.

Perhaps audiences buy tickets to watch movies without paying attention to who the director is, but insiders know that in the production chain of movies, especially in the Chinese film industry, where the core director system prevails , the importance of the director to a film, no matter how exaggerated it is.

For example, "Red Sorghum" won the Berlin Grand Prix, and it was a big hit at the domestic box office. Do you think this movie is very good, what scenes, what performances, what depth of story, what ethnicity, etc. , Anyway, no matter what aspect it seems to be able to blow a wave.

However, if Li Qian had handed over the complete script to another director, the story would remain the same, the director had changed, and "Red Sorghum" made by another director would have been so good?

So now, audiences have high expectations for the sequel to "Once Upon a Time". As soon as the movie is released, there will definitely be a lot of people who can't wait to watch it as soon as possible, but the problem is, during this period, everyone buys tickets purely for the Going for the three words "Huang Feihong"!

The movie is good, and once the word of mouth comes out, that's good, the movie will naturally sell well, but if the quality of the movie itself is not very good... Even in Hollywood in the United States, the sequel has smashed the word of mouth, resulting in a big drop at the box office. Not once or twice.

But the question is, who is Zhao He, the director who will largely determine the quality of the movie "Once Upon a Time"?

Not many people know.

Although in the advance promotion that had been started before the movie was released, the popular kung fu star Zhou Baoshan repeatedly praised director Zhao He, not only repeatedly emphasizing that when "Once Upon a Time" was filmed, Zhao He was already Li Qian's assistant director , can be said to be one of the few people in China who have the deepest understanding of the "Once Upon a Time" series and can best grasp the spiritual core of Li Qian's film, and even specially emphasized that as a director, he taught himself during the shooting process. Many things, is one of the two directors I admire the most since filming!

But in fact, this statement is not convincing - since filming, he has only made two movies.

Lu Lingxi, a beautiful actress and a talented female director who has been red to purple in the past year, also laughed in an interview, "Although Li Qian was very busy during the filming, he often called the crew and sometimes called Zhao He. , and sometimes asked me about the shooting situation, we told him that it was good, he was still worried, so he took time to run over to watch it, but after staying on the set for a morning, he was completely relieved, and he was completely relieved that afternoon. When he left, he didn't even say that he would invite us to dinner, treat us or something! He just said: I'm relieved!"

Whether this kind of thing is true or false, anyway, no one can find Li Qian for verification, even if he does, he can imagine that although the movie was not made by Li Qian, but it was produced by Minghu Culture, do you still expect him to refute it?

In short, whether true or false, is propaganda.

The entire system of Minghu culture seems to be desperately advocating the concept that "Once Upon a Time" is an "orthodox" sequel to "Once Upon a Time" taught by Li Qian's magic.

Even the well-known director Feng Bicheng, who has always been reclusive, smiled and said when he was blocked by reporters and forced to accept a few interviews: "In the entire Minghu culture, there are seven or eight contract directors, all of whom have masterpieces, but let President Li choose. There is only one director candidate for the sequel of "Once Upon a Time", Zhao He Zhao."

"Me? I can't! I'm only qualified to start with Director Zhao. I'm the assistant director of "Once Upon a Time"! Brother Zhao's level of directing is much better than mine! From the first part , The two of us worked together as an assistant director for President Li, and in the second film, I became an assistant director for him, and participated in the filming of the film from beginning to end. The two of them directed me a lot, and I benefited a lot. "

In a word, the meaning is to hold Zhao He up with all his strength.

In the rhetoric of everyone in Minghu, Zhao He is Li Qian's favorite sequel director. His ability and talent are superior to Han Shunzhang, the director and producer of the "Princess Princess" series, and Feng Bicheng, the director of "The Big Shot", a famous talented woman. Director Lu Lingxi and others.

Therefore, "Once Upon a Time in Once Upon a Time" is an absolutely authentic taste, go watch it with confidence!

Of course, because of the high box office and popularity of the first film of "Once Upon a Time", as well as its excellent reputation and influence, "The Man of Huang Feihong" has attracted a lot of people before it was released. Pay attention, Minghu Culture will make every effort to publicize and praise it, and naturally some media will sing the opposite.

For example, some media have ripped off Zhao He's previous career. He graduated from the director department of Songjiang Theater Academy in his early years, and later joined Shandong Satellite TV as an assistant and intern photographer, and later became a family member of Yu Bojun. The executive producer of his film company started to work as an assistant director and producer for Yu Bojun, and then began to independently direct two small-cost urban romance films and urban comedy films, until he finally entered Minghu Culture and began to give Li Qian, Jin Han, Han Shunzhang and others started to fight, and then suddenly took over "Once Upon a Time" and became the producer and director of "Once Upon a Time". After 20 years, this media came to a conclusion: so far , Zhao He has not had any works that can prove that he has enough directing ability - his past two films are so-called "theatrical films", which can't be distributed nationwide at all. To be honest, they are theatrical films. The standard and box office of the film that Fang usually uses to occupy the theater and fill in the blanks can be imagined.

For another example, the media also invited relevant experts to explain and exemplify the huge influence of the director's directing ability on the final film of a movie from a professional point of view - there is no doubt that the target is still directed at Zhao He. of.

Of course, everyone's starting point is unusual: "Once Upon a Time" is a classic, and we don't want to see this classic destroyed!

Or else: the Chinese film market has yet to see a big-selling series of films. The first film of "Once Upon a Time" centers on characters and focuses on patriotism. It was the easiest to make a big-selling film series. As one of the most watched films in China at the moment, whether the second film of "Once Upon a Time" will be a big hit will have a huge impact on the attitude of the entire Chinese film industry towards sequel films. Therefore, we deeply hope that Minghu Culture can come up with a wonderful sequel movie.

Of course, there are still some media rhetoric that are purely blunt to attract attention.

For example, one newspaper actually swears that it has commissioned three most professional market research agencies to conduct market research on the sequel to "Once Upon a Time". Great expectations, so they made speculations based on this, thinking that as a sequel to the big fire movie, the collective return of the original cast, and the blessing of Li Qian's script at the same time, make this movie very likely to hit the Chinese movie box office this year. New heights in the market.

According to their "professional" box office forecast: The box office of "Once Upon a Time" is expected to surpass last year's "Once Upon a Time" and "The Gate of Life and Death", and will eventually even exceed 800 million yuan and settle at 830 million yuan. Between 850 million!

Such reports are shocking.

People in the industry both look forward to it and think it is unlikely.

If "Once Upon a Time" failed to pass the 500 million box office, it was strongly squeezed by "Life and Death" during the same period. If it suffered some losses, everyone would agree. Let's look at the film market this year and look back. In fact, if there are no two It is entirely possible for "Once Upon a Time" to exceed 500 million last year due to the big collision of movies.

But the 700 million box office of "The Gate of Life and Death"-everyone with a discerning eye knows that at least half of the 700 million box office is the huge bonus brought by "Qin Wei's feelings".

China's number one director, master, and the investment is huge, so of course you have to watch it, if you don't watch it, you will lose money!

Therefore, the height of 700 million, even those who are fanatical at the moment and have great expectations for the development of the Chinese film market this year, know very clearly in their hearts that it is an unattainable height.

Because it was an over-consumption of domestic moviegoers' enthusiasm for watching movies.

What's more, although there is no precedent in China, there are many examples in Hollywood for reference. Generally speaking, the first big-selling movie has a sequel, as long as it does not collapse, the box office is often good, because there is influence and reputation here. The fermentation bonus is there, but there are not many that can surpass the first part at the box office!

So, eight hundred million?

Just kidding!

In private chats in the industry, according to some information reflected by Minghu Culture in advance to the film viewing club held by the theater chain, and some of the very good evaluations of "Once Upon a Time" A relatively reliable guess-

"Once Upon a Time" as a sequel, the box office has exceeded 300 million, which is not a big problem, 400 million is also very promising, but 500 million ~www.wuxiaspot.com~ is definitely difficult! As for the box office exceeding 600 million, it is even more impossible!

At this time, on the eve of the release of "Once Upon a Time", a reporter interviewed Hu Fei, the producer of "Golden Terrace", the behind-the-scenes gold master of Qin Wei, and the general manager of Huafei Film and Television.

Facing the reporter's question, Hu Fei said with a smile on his face: "I definitely look forward to it! "Once Upon a Time" is a wonderful movie. As for his sequel, not only me, but the entire Chinese film circle is looking forward to it. Because before that, we There has never been a series of big-selling movies in the domestic film industry, Li Qian has always been good at creating miracles, and this time, let's see if he can create miracles again."

"Director Zhao He? Uh... I'm sorry, I don't know or have heard of it, so it's inconvenient to comment."

And when the reporter asked if the release date of "Golden Terrace" and "Once Upon a Time" are only six days apart, do you want to squeeze the box office space of the second part of "Once Upon a Time" like last year, Hu Fei made a bold statement. "Nonsense! It's pure nonsense! It's all nonsense!"

After a pause, he rarely stopped, and said actively and earnestly to the reporter's microphone: "Qin Wei is Qin Wei, he is a recognized film master in China for nearly 30 years, and he is also the creator of the highest box office record for domestic films. Keeper! So, we don't need to compare with anyone, we can only compare with ourselves!"

Speaking of which, he looked at the reporter with an air of anger, and said loudly, "The only one who can surpass Qin Wei is Qin Wei!"

After saying that, keep silent, turn around and leave.

Countless reporters pressed behind them, "Excuse me, are you saying this in response to the media's claim that the box office of "Once Upon a Time" may exceed 800 million?"

Hu Fei did not answer again.

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