Perfect Life

Years later, when later filmmakers mentioned it, and when later generations wrote summaries of the development of Chinese cinema at the beginning of the 21st century, April 27, 2003, was a time when I had to mention it, and I couldn't dance at all. days past.

Today is Friday.

This is an extremely important day for the development history of the Chinese film market.

Since 1997 and 1998, the Chinese film box office market suddenly plummeted, after several years of steady development, the overall popularity of the film market, and the overall market size, since 2002, it seems that a new round of Full recovery.

At the same time that Hollywood-style blockbusters have won a lot of money at the box office in the Chinese film market, domestic blockbusters have also been released one after another, and almost all of them are gratifying at the box office.

So everyone said that the spring of Chinese film production and the Chinese film box office market has come together.

Theorists, filmmakers, or the media, have all found excellent theoretical support for this great development—the overall development of the domestic economy, the people who are rich, have sufficient and strong spiritual and cultural levels Consumer demand, after the last film market was nearly collapsed, the domestic film market has completed a round of overall upgrade from production to theaters, or else after several trials, domestic filmmakers Has begun to grasp the essence of commercial film ah, and so on, and so on.

Therefore, a series of big-selling movies such as "Assassin Qin", "Once Upon a Time", "The Gate of Life and Death" and "Across the World" have emerged in China.

If you only look at the continuous rise of the box office market and the analysis given by the media, you will even believe what they say, the next step, the development direction of Chinese films, is to conquer the world, to compete with Hollywood all over the world The blockbuster is up and down.

Well, you see, "Once Upon a Time" and "The Gate of Life and Death", as real oriental movies, are also very impressive in the box office in Europe, America and the world, and this is just the first step. It’s just going out. Next, we can definitely continue to export excellent Chinese productions, get back higher overseas box office, and finally promote Chinese movies and Chinese culture to the world.

Moreover, our Chinese filmmakers have not only begun to achieve commercial success. "Red Sorghum" swept the Berlin Film Festival, which also shows that we have also achieved outstanding achievements in literary and artistic films, and in the artistic aspect of films. We are two Walking on one leg, very stable!

However, a few years later, people have commented that since April 27, 2003, domestic gorgeous blockbusters began to suffer "head-on blows" from the film market and domestic audiences!

Facts have proved that the model of big directors increasing investment and adding celebrities may not necessarily produce good movies.

And the audience may be agitated by the propaganda at first, and will be attracted by a big director or a big star, and they will willingly buy tickets to enter the venue, but the audience is definitely not a fool.

Under the immature production mode, except for a small number of well-made and well-made films, this so-called Chinese-style blockbuster with gorgeous pictures and empty content, one time, two times, some people pay, but the third time...

As a historic turning point, on Friday, April 27, 2003, the box office of "Big Shot" officially surpassed that of "Smoke in the Desert".

"Big Name", the box office of the day was 30.25 million, the cumulative box office of this week was 113.79 million, and the total box office was 202.49 million - the second week of Saturday and Sunday has not yet started, and the weekly box office has already exceeded 100 million. On the eighth day of its release, the box office exceeded 200 million !

"Smoke in the Desert", which is known as an investment of over 100 million yuan, a great director, a great production, was released on the fourth day and the first Friday since its release, with a single-day box office of 26.44 million. The cumulative box office was 106.32 million in four days of release.

If there is no comparison of "Big Name", it seems that this box office start is not unreasonable.

Since the early summer of 2002, after "Once Upon a Time" and "The Gate of Life and Death", the second wave of war and explosion in the Chinese film box office market seems to be imminent - this is similar to the sudden change of "Jurassic Park" in the second half of last summer's summer program. The force is different. That time it was a one-man show, and it was a foreign movie.

This time, it's another two Chinese films, another box office battle, and another good opportunity for the Chinese film box office market to surge higher in a single week!

However, the single-day box office of "Smoke in the Desert" is not as good as that of "Big Shot"!

This is the first week of the release of "Smoke in the Desert". Everyone knows that the three days of Friday, Saturday and Sunday this week must be the most powerful three days in the release schedule of "Smoke in the Desert"——Theory From the above, the big directors have invested heavily to increase the large-scale high-profile publicity of the cast, and there is also the support of the consistent high film rate of the major theaters across the country. In these three days, "Smoke in the Desert" should be a god-stop killing. God, it is right for the Buddha to block and kill the Buddha!

However, it was actually killed by "Big Shot", which was already in its second week of release!

This kind of box office trend is reflected in the comments of various netizens on the Internet, that is: "The Big Name" is super nice! The best black comedy movie in China, a must see!

And: I've seen "Smoke in the Desert", so that's it! The lens is very beautiful, the picture is beautiful, and the old Du Gongli is still there! Xie Ziwei is prettier than in "The Gate of Life and Death"! The story has nothing to say.

Extremely surprised!

The entire Chinese film industry, after receiving Friday's box office data, gave such a consistent response: Surprise!

"The Big Shot" is very strong, and no one has gone back to deny this. After all, under the strong pressure of "Smoke in the Desert", it can still maintain the existence of the box office that continues to rise every day!

However, the first weekend of "Smoke in the Desert" came in three days. Everyone thought that this would be another wave of domestic blockbusters after Qin Wei's "The Gate of Life and Death". However, on Friday, "Lonely in the Desert" "Smoke" seems a little unusually sluggish.

Finally, statistics show that the average attendance rate of this movie on Friday even barely reached 31%!

This is definitely a very unfriendly attendance performance for a big production that fans all over the country are eagerly paying attention to in its first week of release!

At the same time, although the film arrangement of "Big Shot" is not as good as that of "Smoke in the Desert", the attendance rate is as high as 68.4%!

At this moment, many people thought in a trance of the shocking rise of "Red Sorghum" in the second week of its release not long ago. At that time, it seemed that such a filming rate was crushed by "Bad Life", but the attendance rate was It is more than twice that of the other party, so the box office counterattacks in one fell swoop!

It's just that compared to "Red Sorghum", which was blessed by the Berlin Film Festival and was directed and acted by Li Qian himself, the cast of "Big Shot" is much weaker, and compared to "Bad Life" , The various configurations of "Smoke in the Desert" are really too powerful.

With the extremely weak, meet the extremely strong.

It actually went against the trend!

This seems to be more and more highlighting the strong box office appeal of the movie "Big Shot" itself!

…………

April 28, Saturday.

The single-day box office of "Big Shot" was 36.77 million, and the single-day box office of "Smoke in the Desert" was 29.81 million!

April 29, Sunday.

"Big Shot" has a single-day box office of 32.03 million, a total box office of 182.59 million in the second week of its release, and a cumulative total of 271.29 million in ten days of release!

"Smoke in the Desert" has a single-day box office of 23.46 million and a total box office of 159.59 million in the first week of its release!

As a result, with a weekly box office lead of more than 20 million, "Big Shot" stepped on the super blockbuster "Smoke in the Desert" in one fell swoop in the next week of its release, and won the top box office rankings for the week!

Since the release of "Red Sorghum" on March 13, until the release of "Big Shot", "Red Sorghum" has won the domestic weekly box office ranking for five consecutive weeks. As of April 29, it has been released for seven weeks. , a total of forty-eight days, after winning 35.48 million in the sixth week and 27.69 million in the seventh week, although this movie has completely lost its ability to compete for the box office chart, its total box office has exceeded 500 million. - 515.87 million box office can be counted in real time!

If we take into account the box office generated by Minghu Culture's successive screenings in independent cinemas in many small third- and fourth-tier cities starting from the third and fourth weeks of its release, the current box office count is as high as 543.88 million!

The global overseas distribution rights are sold in 94 countries and regions, with a total revenue of 69.58 million US dollars, equivalent to 140 million yuan!

In other words, up to now, the global box office of "Red Sorghum" has reached more than 680 million!

The domestic box office has exceeded the 470 million yuan of "Once Upon a Time", and the global box office is 380 million US dollars away from "Once Upon a Time", there is still a gap of tens of millions!

As a literary film, the grand slam of the Berlin Film Festival, the box office champion in Canada for five consecutive weeks, and the domestic box office over 500 million - regardless of artistic or commercial achievements, "Red Sorghum" has been successful to the extreme!

And now, in the domestic film market, "Big Shot" has successfully taken over the baton!

Entering the third week, "Big Shot" began to show some signs of decline, which also allowed the East Media Group, the producer and distributor of "Lonely Smoke in the Desert", to restore some morale, so they started to smash them desperately. Money is invested, and all kinds of publicity are overwhelming.

But what is disappointing is that although the attendance rate of "Big Name" is not as strong as it was in the first two weeks, the attendance rate of "Lonely Smoke in the Desert" is even weaker than that of the other party.

When the time entered May, the outcome was already divided.

In the third week of its release, "Big Shot" won a weekly box office of 118.41 million in one fell swoop, although compared to last week's 182.59 million, a drop of more than 35%, in terms of the steady trend of the box office, it is completely inferior to "Red Sorghum" ". However, in the third week, it continued to break through 100 million and became the champion of the weekly box office list, with the total box office approaching the 400 million mark - whether it is for Minghu Culture, for the movie "Big Shot" itself, or for the crew members such as Feng Bicheng, Huang Ge, Bai Yujing, etc. This achievement is enough to make everyone proud.

In contrast, "Lonely Smoke in the Desert", which came to its second week of release, despite all-round enhanced publicity, still could not stop the slowly declining attendance rate, and various negative reviews began to emerge in batches on the Internet. , when Oriental Media couldn't even delete it, the reputation of this movie completely ruined the box office!

In the second week of its release, "Smoke in the Desert" had a weekly box office of 64.39 million!

Compared with last week, the weekly box office dropped by more than 59.66%!

Absolute plunge!

In the summer of 2001, Zhou Yanghua and Du Weiyun once sat and watched Liu Chengzhang's "Sword Immortal" with a smile on their faces, and they couldn't help but raise a glass to celebrate. "Although it also encountered some bad reviews, the overall evaluation was basically stable, so I finally received a box office of more than 240 million with a smile - at that time, this box office ranked fourth in the box office rankings of the year, second only to Import blockbuster "Future World", Liu Chengzhang's "Sword Immortal", and Hollywood blockbuster "Dark Night".

But you must know that the total investment of "Jianxian" at that time had already exceeded 100 million, so the 250 million box office was a loss for "Jianxian", and the box office alone would not make it back. But for "Assassination Qin", whose investment is controlled at more than 40 million and is known as 60 million to the outside world, it is a big profit.

But now, the feng shui turns, and two years later, it is their turn.

The film production investment is as high as 87 million, and the publicity and distribution funds have so far reached 42 million!

The box office of this movie has to exceed 250 million so that the producer can keep the capital, but it has to exceed 330 million so that the distributor can not pay—the producer and the distributor are still the same company!

The next week's box office plunged by nearly 60%, but after two weeks, the total box office has reached 223.98 million, and the final box office exceeded 300 million, which is a bit difficult, but 250 million is no problem - but, looking at this The box office, whether it is Zhou Yanghua or Du Weiyun, still wants to cry without tears!

In terms of the size of Oriental Media today, Zhou Yanghua's aura, and Du Weiyun's status in the arena, it's not a big deal. The decision-making mistakes of his own side have caused the nationwide share of box office sales for more than seven consecutive weeks to plummet, so that many, many profits have been lost, which is not a difficult hurdle.

What is really distressing is the flood of bad reviews on the Internet!

The content is empty!

The content is empty!

The content is empty!

This is more than the next week's box office plunge by nearly 60%, which makes Zhou Yanghua sad!

To a large extent, Qin Wei lost a bit of word of mouth, but he won a big box office win, so his lower part is no problem. On the whole, "The Gate of Life and Death" has a positive effect on his directing career. added. But now, with the bad reviews of "Smoke in the Desert", coupled with the plummeting box office, there is no doubt that Du Weiyun's upward trend in the past two decades has been interrupted at once.

The influence of this film on Du Weiyun, the signature character and art director of Oriental Media, is definitely negative! And the degree of its negative impact, it is estimated that it may not be passable for several years!

And then, what's even more frustrating and troublesome than this is - Du Weiyun's blockbusters have all failed. Next, what should we do? What are we going to shoot?

Du Weiyun's directing skills and artistic skills are comparable to only three or two people in China. Big investments, big casts, and big productions all follow what has been verified by Hollywood blockbusters and Qin Wei's "The Gate of Life and Death". The success model comes to work, however, flutter!

Who else will do?

Or, what should we do next? Who will do it?

Immediately, I was confused!

After seeing the box office data, for a moment, Zhou Yanghua even had an idea: Or, go dig Li Qian?

Immediately, he laughed at himself.

…………

Another week.

The attendance rate of "Big Name" is no longer good, and the movie market has come to the forefront of the summer season. From next week, there will be Hollywood blockbusters, but after all, this week, it still has not been strongly challenged, In addition, there is a good reputation, so despite the decline in attendance, it still received a weekly box office of 72.44 million - continuing to sit firmly at the top of the weekly box office rankings!

And after four weeks and 24 days of release, "The Big Shot" has a total box office of 462.14 million!

Breaking through 500 million has become inevitable, and it is right in front of you!

Moreover, since the week of March 13, Minghu Culture has won the weekly championship of the domestic movie box office chart for nine consecutive weeks with two consecutive films!

At the same time, "Smoke in the Desert", in its third week, once again ushered in a slump in the box office with a drop of more than 60% - only 23.81 million at the box office this week! Only ranked third in the weekly box office chart!

Total box office, 247.79 million!

As soon as the box office rankings were released, many newspapers couldn't help but post large commentary articles in their own newspapers, expressing their lament for Du Weiyun's failure - "Smoke in the Desert" is less popular!

Of course, at the same time, Feng Bicheng, who started to resume various propaganda activities, was praised to the sky by the joint efforts of the major media!

You must know that the total investment of "Big Name" is only 20 million to less than 30 million!

It not only added a strong stroke to the glorious history of Minghu Culture's film investment and shooting, but also made Huang Ge, a former third-tier TV drama actor in the past, become a "national comedian", and Feng Bicheng suddenly became the whole The most popular and sought-after film director in the Chinese film industry has also allowed Bai Yujing to prove his ability to perform on the big screen in one fell swoop!

From the white lady in "The Legend of the New White Lady" to the queen lady in "Princess Huanzhu", Bai Yujing's acting skills and aura have completed a commendable and gorgeous turn, making her an unparalleled strength on the small screen Even the superstars, Xiaoyanzi and Ziwei, are still weaker than her. But before that, her several appearances on the big screen have always lacked a certain degree of expressiveness and box office.

And this time, the full vase performance suddenly lit up her movie road!

In fact, this is the case. For many movies, especially commercial movies, as long as this vase has enough popularity and box office appeal, then she is a good actress!

Acting is better, but it doesn't matter if you don't!

As a film director, no one can deny Feng Bicheng's achievements!

So, even if there were some criticisms about personal attacks on him, he smiled and easily rejected it, and he rejected it outright - such a successful director, everyone is happy to believe that he is perfect. How could the wildly hyped gossip be more convincing than his public denial?

Of course, at the same time, compared to the achievements and brilliance of these individuals who have been talked about by people because of the hot sale of "The Big Shot", the filmmaking history of Minghu Culture since "My Sassy Girl" is really impressive. Incredibly brilliant. And when the box office of "The Big Shot" shot up again and again, the film production of Minghu Culture in the past three years was also sorted out and summarized, and together with the hot sale of "The Big Shot", it was repeatedly quoted and praised——

"My Sassy Girl", director and screenwriter Li Qian, invested 13 million yuan, and the domestic box office exceeded 150 million yuan~www.wuxiaspot.com~ The global box office totaled more than 240 million US dollars, and it was a big seller in China, Japan, South Korea, and Southeast Asia. !

Zhou Zhiyu and He Yingyu are known as the best screen couples.

"Once Upon a Time", director and screenwriter Li Qian, invested 32 million yuan, the domestic box office was 470 million yuan, the overseas box office was 145 million US dollars, and the global box office totaled over 380 million US dollars.

Zhou Baoshan immediately became a domestic superstar of Kung Fu, and the beauty of Aunt Thirteen killed the whole country!

"Red Sorghum", director and screenwriter Li Qian, four trophies in Berlin, an investment of 16 million, has not been fully released both domestically and overseas, but the total global box office has reached more than 340 million US dollars!

And now, "The Big Shot", directed by Feng Bicheng, screenwriter Li Qian, and executive producer Han Shunzhang, has invested 26 million yuan and has been released for three weeks and 17 days. The total box office has reached 389.7 million!

In less than three years, four works with a total investment of 87 million yuan, and the cumulative box office has reached about 2.3 billion yuan (equivalent to 1.15 billion US dollars) before the two films have been drawn!

This is no doubt a business miracle!

It is also the most successful production series in the history of Chinese film development!

And just this summer, "Once Upon a Time" is about to be released. Everyone believes that this film will surely create another miracle belonging to Chinese film and Minghu culture!

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