Perfect Life

When he walked out of the theater, Link's face was flushed, and he looked like he was excited until a few hours later.

Similar to him, at least more than half of the audience who came out of the screening hall of "The Big Name" were all smiling, discussing something with their friends with gusto, and imitating two lines from time to time. , I laughed out loud-basically, I dare not say 100%, at least most people, after watching this movie, are much more excited than their usual state!

In fact, this is just a microcosm of the first day of the release of "The Big Shot".

This film is produced by Minghu Culture. Li Qian is the screenwriter and one of the producers. In addition, the heroine Bai Yujing is also very popular in the domestic entertainment circle. Therefore, although the director and the actor are not well-known big names, But at the beginning of the release, the domestic theaters still gave it a pretty good lineup.

On Friday, April 20th, the film achieved a nationwide schedule of 22.6%. The attendance rate during the day was average, but the attendance rate at night was quite good. After all 9,719 screenings, the average attendance rate also reached This is a pretty good figure of 51%, and the box office on that day also successfully exceeded the 10 million mark, reaching 11.36 million!

On the same day, the sixth week of the release of "Red Sorghum", even if it still maintains a good attendance rate, it is inevitable that the film schedule will gradually shrink. By this day, there are only 14.3% left, but the average attendance rate The rate can still reach about 43%, and the box office reported 5.38 million that day.

Compared with "Red Sorghum", "Bad Life", which was screened for nine days at night, although the word-of-mouth has always been not too bad, and it is actually not related to the so-called bad film, but at this time, it has been released for nearly a month. It's getting more and more faltering - today, this film only got 8.4% of the nationwide filming rate, and the attendance rate has dropped to only 17.5%, and finally the box office reported 1.33 million that day.

In addition to these three films, although there are also two new films released not long ago that have achieved a rate of more than 10% nationwide, the single-day box office is only between two or three million. As for the other ones, they are self-made movies by the theater chain, or some small-cost and small productions, some are released locally, some are released in a single theater, etc., basically it is not a climate, although these are released at the same time as Gundam The 19 films combined actually accounted for nearly 30% of the attendance, and they may really bring some good profits to individual theater chains, but they have a great impact on the overall movie market. micro.

So there is no doubt that "The Big Shot", which won a box office of 11.36 million on the first day of its release, won the championship of the box office on that day!

At present, its only competitor in this week's box office rankings is Li Qian's "Red Sorghum". After all, although it is in its sixth week of release, the film's ability to continue to harvest the box office is quite impressive. Powerful, in the first five days of this week, the cumulative weekly box office has reached as much as 19.44 million!

However, on Saturday, the major theater chains across the country have simultaneously increased the film scheduling rate for "Big Shot", which has caused the film's filming rate to skyrocket - from 22.6% to 22.6%. 42.4%!

Perhaps after next week, when "Smoke in the Desert" is released, everyone's enthusiasm will be transferred immediately, but for the theater chain at the moment, "The Big Name", a movie that was first released, has a good attendance rate, a good laugh, and a box office. It's not bad, and Li Qian personally came out to promote it, so before the release of "Smoke in the Desert", for the sake of business income, there is no need for anyone to toast to find favors, and of course everyone is extremely happy to add films to it!

Therefore, on Saturday, except for "Red Sorghum", which has an extremely stable box office trend, the film placement rate did not drop but rose, from 14.3% to 16.5%. Almost all other movies that are currently on the line are made for "Big Shot". The road is opened, the canvas is freed.

In fact, the reason why "Red Sorghum" can enjoy this exceptional treatment is that its box office performance has been so dazzling in the past few weekends - every weekend , its box office will always explode! Although it is definitely less powerful as it goes on, but for the theater party, it is: give it a few more games, it must be right!

Of course, no matter how fierce "Red Sorghum" is, after all, it is already in its sixth week of release. This weekend, the most attention and expectation from the theaters is definitely "The Big Shot", which looks like it has the potential to explode. A movie with great box office potential.

Moreover, while the theaters have made adjustments to the new day's film schedule, after the first day of the screening ended, there are also many post-viewing impressions and film reviews of "The Big Shot" on the Internet!

Nearly universal praise!

You know, no matter which movie market it is in, whether it is in China, in Southeast Asia, or in North America, Europe, Japan, South Korea, etc., there is a common box office rule in any market: good, localized comedy Movies have always been the easiest to sell, and also the easiest to upset, until they become the dark horse at the box office!

Of course, the premise is very clear. First, it is funny. The quality of the movie itself must be good. Second, the jokes and stories of the movie must be localized enough!

In fact, of course, this will also lead to many comedy films, once they leave the cultural home country and go to overseas markets, they will easily become unaccustomed.

At present, the most typical one is "My Sassy Girl" - such a love-oriented urban light comedy, in fact, there are very few local memes, but the most essential cultural root of this film is that men are superior to women. The ideological and social atmosphere of the film, without this, many of the film's burden of laughter will be invalid immediately.

So in the end, it became a big hit in the country for a while, and achieved He Yingyu's status as a popular little actress. It is also very popular in Japan, South Korea, Southeast Asia and other countries and regions deeply influenced by Chinese culture, so much so that "My Sassy Girlfriend" "After going offline, many Japanese record companies actually invited her to release albums in Japan, and the Japanese brands that invited her to be their spokespersons-note that it's not just Japanese brands that sell to China for her endorsement, but local Japanese brands. Selling it locally, and looking for her to endorse it—the prices offered are quite scary!

However, apart from the pan-Chinese cultural circle, even in places like West Asia and South Asia where the status of women is not high, the box office of this film is very poor. In North America and Europe, it has been shown in many countries, and even only three Day Tour - It was released for three days, no one watched it, and it was offline.

This is the limit that comedy films are basically unavoidable.

But for "Big Shot", I didn't expect the movie to sell well all over the world at all, and even Li Qian tacitly did not expect this movie to sell well in the south!

The reason is very simple. The hero of the story uses the local dialect of Shuntian Prefecture. Many jokes in the movie are also inseparable from the context of the northern dialect. There must be some jokes that the southerners do not call.

Of course, the movie "The Big Shot" is already one of the comedy films by Feng Xiaogang, another master of space-time comedy, with fewer dialect and local cultural stalks.

Moreover, the auction advertisements in the movie, the people all over the country are supplementing calcium, etc. These brain holes and jokes must be understood by the people of the whole country at once.

Therefore, it can be considered as a localized comedy film with a national perspective and good adaptability.

And this kind of movie, everyone hasn't seen it for a long time.

Zhao Meicheng has been focusing on making small town comedies for ten years. In recent years, the New Year's comedy blockbuster has been quite enjoyable. But recently, as the domestic movie market box office market has begun to grow, as the summer season has begun to break out, with a Dabo directors have devoted themselves to blockbusters and big productions like they are going to the market, and they have gained a lot in the film market.

In January of this year, the Lunar New Year before the Lunar New Year, the reputation of his new film was not very good-although it barely exceeded 100 million in the first week of its release, it began to plummet in the second week. A year ago, His "My Name is Auspicious" was still able to exceed 100 million yuan in the first week when the movie ticket price did not go up. With one foot on this side, the price did not go up, but it broke 100 million yuan, and with one foot on that side, the price went up, However, the attendance rate declined, and in the end, 260 million was collected at the box office, which made Yuan Ke's Jinghua movie a lot of money.

But this time, his heart has obviously started to run away, and the movie seems to be a bit slippery, the plot is not coherent, and the jokes are also fragmented. Although it still barely passed 250 million in the end, the box office and the return on investment are still terrifyingly high, but at this time, "The Gate of Life and Death" six months ago exceeded 700 million in China, and "Once Upon a Time" was 470 million , his box office is obviously not in line with his coffee position.

However, he is not ready to calm down and polish a good comedy. Maybe he thinks that comedy movies are born with a small market, or maybe he is a little tired of playing for so many years. In short, his new movie is called The slogan that came out was to invest 120 million to create a blockbuster!

Jinghua Films first looked for Fu Hongxue, but there was a schedule conflict. Fu Hongxue declined, and then contacted He Yingyu. He Yingyu was waiting for Li Qian's "The Matrix" this year, and they were not interested in all the films. Second, he was also annoyed that the other party had found Fu Hongxue first, so he also refused. But as soon as the news that "Red Sorghum" swept the Berlin Film Festival came back, they immediately aimed at Qin Jingjing!

Even after learning that Qin Jingjing's manager was Liao Min, and it was rumored that Qin Jingjing was also Li Qian's secret room, Yuan Ke even called to find Li Qian, and immediately raised the price to five million! And looking at his posture, after being rejected by Fu Hongxue and He Yingyu one after another, Qin Jingjing, the newly promoted Berlin actress, is absolutely bound to win, so they can continue to negotiate the price!

Li Qian didn't agree at the time, just said that he needed to ask Qin Jingjing what he meant. As a result, as the box office of "Red Sorghum" exploded again and again, Yuan Ke couldn't hold back. He called Li Qian for the second time and directly asked the price. Raised to eight million! ——Also, it still means that, if you are not satisfied with the price, you can talk about it again!

This is really fierce!

For "Red Sorghum", Qin Jingjing's remuneration was 600,000 yuan. A Berlin Film Festival actress must be valuable, but before she proved her box office appeal, her actress had Ming Xiaojing as a reference. 2 million is more suitable for a play, and 3 million is enough to hit the heart!

Moreover, in the big domestic market, there is a basic pricing standard for actors' remuneration!

For example, Guo Yulong is the top actor. After her "Life and Death" was sold, her salary has been called more than 10 million, but it finally fell down. Unless it is a top-level director such as Qin Wei, otherwise , he often chooses to bring money into the group and become one of the producers himself, so the landing price is about eight or nine million.

Second, Zheng Zhongyuan, the asking price was also 10 million, but it was 7 or 8 million, which was not as tough as Guo Yulong's asking price. Going forward, Zhou Baoshan, who has recently become popular, as a new domestic kung fu superstar, the asking price is 6 million, but in fact, he is basically a Minghu Culture drama every year, other than that time, He is constantly taking various courses, making up lessons for himself, and he basically does not accept foreign dramas.

And actresses, even the top Fu Hongxue and He Yingyu, are currently priced at five or six million.

Fu Hongxue has a unique position after joining as a queen. From time to time, she likes to pick up literary and artistic movies. Not long ago, she picked up one. For this reason, not only did she reject Yuan Ke and Zhao Meicheng's blockbuster invitations, but she even lowered her worth and signed it for 3 million. Now, He Yingyu asks for 8 million, and if it is negotiated, 5 or 6 million will land. If she takes over the company's own drama, the remuneration will definitely be reduced. If it is Li Qian's drama, it will be even more reduced. For a "Matrix", it would take several months for all kinds of action training and other preparations before shooting, and the delay was too much, but Li Qian only paid her three million.

But this is obviously different. For her, taking on Li Qian's drama is to open up a new way of acting. Even if you put aside all other factors, it belongs to the category of doing it without money!

And now, Qin Jingjing's salary seems to be about 10 million yuan!

If the contract is signed, it will definitely break the inherent framework of domestic film and television actors' remuneration! And Qin Jingjing will jump from being a street actor to becoming the first actress in China to earn more than 10 million yuan for a single film, and even... maybe she can get rid of the word "female"!

But even so, Jinghua Films will spare no effort!

This shows how high their mood is now!

To put it bluntly, seeing that Qin Wei and Du Weiyun have invested in blockbuster films, the box office is higher than each other, Li Qian's box office is more scary than one movie a year, and even a small director like Wu Han has exceeded 200 million. Now, Yuan Ke and Zhao Meicheng seem to be unable to hold back their anger.

Spend money, go to big productions, and find the hottest corner!

At this time, it's impossible for you to let him go back and continue to smack comedy honestly!

So, at least this year, everyone is destined to not see Zhao Meicheng's comedy films - not even the level at the end of last year.

And apart from Zhao Meicheng, there are hardly any good comedy directors in China!

So you can imagine at this time that the sudden appearance of a black and humorous comedy like "The Big Shot" is a bright spot for many comedy-loving audiences!

Basically, all the viewers who watched the movie on the first day, and who usually shared their experience of watching the movie on the Internet, almost couldn't help but want to share it online when they came home after watching the movie.

So, the word-of-mouth came up all of a sudden!

This is a good movie!

This is a great comedy movie!

This is a very rare black humor movie in China!

"Big Shot" is no worse than any of Zhao Meicheng's works, it's worth watching!

"The Big Shot" is very exciting, don't miss it if you like comedy! If you don't like comedy, I highly recommend you watch it, you won't regret it!

The above remarks flooded the Internet overnight.

The speed of online information transmission and the timeliness of online word-of-mouth influence are obviously far superior to traditional media and word of mouth that everyone has trusted before.

So, on Saturday, "Big Shot" exploded at once with a 42.4% filming rate and an average 77.4% attendance rate.

The number of viewers throughout the day was as high as 1.41 million, and the box office was 31.75 million that day!

Before the traditional media had reacted, they even asked traditional columnists and film critics for manuscripts, but many film critics had not even had time to go to the movies. When it is about to be released, to speculate its story, style, actor performance, and even to predict its box office enthusiastically based on the poster and the story introduction, there is no sign of it. A movie like "The Big Shot" is not very popular. The movie that everyone pays attention to, suddenly exploded!

On Saturday, the 40th day of its release, "Red Sorghum", which still managed to win a single-day box office of 7.46 million, and the cumulative box office is getting closer and closer to the 500 million mark, in the sudden outbreak of "Big Shot". "In front of him, he suddenly became a little pale.

As soon as the box office came out that day, countless people were stunned!

As soon as the second day's box office report came out, "Big Shot" became the biggest hot spot in newspapers, radio, television, internet, and other communication channels.

At this time, the major theater chains once again exerted their tacit understanding. On Sunday, they again greatly increased the film arrangement for "Big Shot" - this time, even "Red Sorghum", which has a good attendance rate None were spared, and the film placement rate dropped below 10% for the first time in history.

As for the other movies, they have to give way one after another!

Especially those with poor box office and poor attendance, and many theaters even stopped the screening for one day, or they would only arrange one show for you throughout the day!

The result of this is that on Sunday, "The Big Shot" actually achieved an astonishing 73.6% filming rate!

I have to sigh with emotion, the status of a good comedy movie in the theater chain business is basically second only to the commercial blockbuster with big investment and big cast. Even domestically, apart from the commercial films of Qin Wei, Li Qian and Du Weiyun, other directors, even if they are commercial blockbusters, are not as good as a comedy film that has been proven to have dark horse potential. .

What's more, "Smoke in the Desert" will be released next week!

Since "Big Shot" has potential, word-of-mouth, and attendance, let's make this wave of money first!

So, although the movie market is still in the off-season, 73.6% of the off-season is 73.6%! After the commercialization and theatricalization of movies, there are only a handful of movies that can get this rate!

"The Gate of Life and Death" and "Once Upon a Time" collided on schedule, so I didn't get it.

Du Weiyun's last blockbuster "Assassination Qin" was selected in the summer season, and it collided with the Hollywood blockbuster at that time, so don't expect to get this rate.

"Red Sorghum" was a big hit at the box office not long ago, but I never got it.

On the contrary, it is the schedule of the Lunar New Year. Zhao Meicheng, who is thriving, has achieved more than 70% of the filming rate several times in the first week of the film's release!

And this time, "Big Shot" suddenly got a super high rate of filming that most directors in China can only hope for!

The 73.6% schedule means that in one day on Sunday, "Big Shot" will have more than 31,600 screenings in cinemas across the country!

Oh, yes, that's it, it was done on the premise that the Oriental Cinema Line refused to schedule the screening of "The Big Shot" from the first day!

In other words, among the about 6,000 screens that can be counted in real time across the country, there are more than 900 screens that directly show zero-row films!

Among the remaining screens with less than 5,100 yuan, about 36,000 shows can be screened throughout the day, and "Big Shot" got about 31,650 of them!

Then, the box office exploded at once!

Completely exploded!

Under the super-high film schedule, it still reached an astonishing average attendance rate of 64.3%, making "The Big Shot" on the third day of its release, under the market rule that "Sunday box office is definitely not as good as Saturday box office", still achieved the highest rate. The astonishing data of 2.03 million moviegoers in a single day!

Single-day box office, 45.59 million!

The cumulative total of three days of release, the box office of the first week was 88.7 million!

So, the national media, who had been waiting for the box office on Sunday after holding back for a day, exploded all of a sudden!

The trend of public opinion suddenly changed completely!

A day ago, everyone was discussing that "Smoke in the Desert" was about to be released, but a day later, when the box office of Sunday and this week were counted one after another, countless editors, reporters, writers, film critics, all instantly Put your focus on the upcoming collision between "Smoke in the Desert" and "Big Shot"!

There is no doubt that "Big Shot", which won an astonishing 88.7 million box office on the first three days and has a good reputation, is no longer a simple box office dark horse~www.wuxiaspot.com~ It has become a heavyweight like "Lonely Smoke in the Desert" A blockbuster, an important opponent that everyone has to pay attention to!

Moreover, as "Big Shot" exploded at the box office for two days over the weekend, more and more viewers watched it, which immediately made the film more and more popular and evaluated on the Internet.

As a result, the influence and popularity of this movie among netizens quickly showed a momentum of exponential growth!

Although bad reviews have begun to appear, compared to the countless positive reviews, recommendations, and even highly recommended reviews, it's just a drop in the ocean, and it doesn't affect the current reputation of the movie at all.

To a large extent, these massive praise and good word-of-mouth mean that the box office explosion of "Big Shot" this weekend will not become a flash in the pan.

A good word of mouth has a huge impact on a movie's late-stage selling ability!

So, in the face of such a sudden situation, although Minghu Culture was full of jubilation, the Oriental Media Group had to convene all the relevant people on Monday morning to hold a meeting behind closed doors.

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A chapter of more than 6,000 characters! Old rules, no chapters removed! I really don't like breaking chapters abruptly!

Friends who like to read big chapters, just read it this way, and don’t think that my single chapter is expensive. For those who like to read more chapters, just convert it in your heart. This chapter of mine is equivalent to three chapters in other books!

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