Perfect Life

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In the time and space that Li Qian once experienced, there is a famous so-called "Three Illusions of Life", the first of which is: My book (or movie) is going to be popular!

The correct rate is 99.99%! It's absolutely right!

In other words, 99.99% of those who think they are going to fire will rush!

As far as the movie market is concerned, before the box office comes out, no one knows whether they will hit the street or not!

Before the movie project was established, more than 90% of the movie projects in the world, through various complex calculations and investigations, came to the result that my movie and this project will be made in the future, and it will definitely make money!

Otherwise, it wouldn't be able to set up a project at all!

The screenwriter will think that this book I wrote is super awesome, how can you not understand the awesomeness of it? It must be very beautiful, and everyone will be willing to buy a ticket to see it!

The director will think that my story is so awesome...

Well, the production of the film is completed, and before the final cut is released, the film company will first find a group of absolutely reliable experts to help take a look and give their opinions, and then, according to the requirements of the producer and the film company, finally Cut version, that is, the release version, even if it is completely finalized.

But this is not the end. Before the film is officially released, the vast majority of film companies will invite film specialists from major theater chains to watch and give their opinions.

Because this group of film specialists watch hundreds of films every year, their eyes and their judgments are theoretically the closest to the eyes of the general public in the market, and their evaluations after watching the films will also be directly Determines the theater's release rating for the movie - that is, the number of films given.

Well, after watching the movie, some gave favorable comments, some gave negative comments, and even some movies might get unanimously favorable comments or unanimously unfavorable comments, and then put forward individual revision opinions. It's up to the producer to decide whether or not to revise it - in the end, if it's not a general opinion, or if it's a more serious problem, the producer usually makes fine-tuning.

Then, OK...a movie, finally going to the market.

Whether it is a director or an actor, all kinds of news, all kinds of propaganda, and even many movies do not hesitate to create fake news for propaganda - the most cost-effective and eye-catching, of course, is the scandal between men and women.

At this time, the outside world is already optimistic and expecting all kinds of things.

The investment is huge, the special effects are first-class, the super brain-burning, the beautiful shots, and of course, who is the director, what famous works have been done before, who are the male and female protagonists, and why are they so good? , in order to see so-and-so, it's worth a movie ticket, what other big-name celebrities don't hesitate to drop their pay to play supporting roles, what so-and-so's big coffee joins for zero pay, and so-and-so, so-and-so, and so-and-so friendship guest appearances...

In short, all kinds of temptations, all kinds of beauty.

The cinemas are optimistic and give a good film arrangement ratio, and even when the film is first released, film critics either received red envelopes, gifts, or simply liked it, and they applauded and called on everyone to go to the cinema.

However, it is such a huge investment, after systematic, every step is checked by the most professional people, and the film that is shot and produced, such a film is likely to be from producers, screenwriters, directors, actors, To the film specialists and film critics, they all feel that the film is good... it's on the street!

Yes, if you say flutter, flutter without warning!

At the same time, there will also be some people who are not favored at all in advance, and are disdained and looked down upon in various ways, and even sometimes you drink a lot, accompany the theater manager to drink and vomit blood, and even kneel down and beg for it. When it comes to the movie that is scheduled to be filmed, it suddenly becomes popular for no reason - again without warning!

Who will fire? Who will pounce?

Even a professional person can only dare to say that he can estimate 70% to 80% accurately, and if you want to make a shot, you must hit it - unless you are a traveler!

In the final analysis, although the film has a commercial label, in the final analysis, it is definitely not something you can do according to the prescribed process, because it has another attribute that cannot be ignored - film, or a film. piece of art.

The common choice of millions, tens of millions or even hundreds of millions of viewers is actually full of rationality and laws, and is very objective, but the creation of artworks is always subjective.

There is never a 100% accuracy rate from subjective to objective!

…………

March 13, 2003, morning.

Because it had premiered at the Berlin Film Festival before, and recently, the popularity of the movie "Red Sorghum" has been brushed high enough, so Minghu Culture finally chose not to hold it anymore. Premiere, direct release.

By the end of 2002, the number of domestic screens had exceeded 10,000. According to the official data of the National Film Industry Association and the State Administration of Radio, Film and Television, it was 10,126.

Of course, even the official data must admit that among the more than 10,000 screens, there are still about 4,000 screens, which are low-end and urgently in need of renovation, that is, old people with very poor viewing experience. Many old-fashioned single-screen cinemas are even converted from old-fashioned theaters.

The vast majority of such movie theaters simply do not follow the market trend. It is often the movie theater outside that is putting something on. They wait for the hottest days to pass, and then go to secretly rent a copy and take it back. Then, when the movie-watching boom in major first-tier cities is over, they will officially get copies and start showings - it is conceivable that the ticket sales of these theaters are simply impossible to be completely open and transparent!

Therefore, many film companies and distribution companies regard this as high as 4,000 screens, accounting for up to 40% of the national screen market, as a chicken rib - the market is huge, but you just can't make money!

Because of this, what is really recognized by major film companies is the number of screens in a part of the entire market. In fact, there are only about 6,000 screens nationwide - this amount is more than that before the market cliff-like avalanche in 1998. , has grown a lot, mainly because many old movie theaters did not survive the near collapse of the market when they were either acquired or actively remodeled.

Of course, this number is not comparable to the United States and the entire North American region including Canada. At the end of 2002, the number of screens in the entire North American region was as high as more than 30,000! And most of the screens on the other side are standardized and data unified.

Then, among these 6,000 screens, "Red Sorghum" got 1,358 screens as soon as it was painted. If calculated according to the latest concept and film layout ratio, it accounted for about 19% of the film layout ratio.

It would be no problem to spread all the medium and large cities across the country, but no matter how small the place is, it will be difficult.

Moreover, as a literary film, "Red Sorghum" is already a special case!

Looking at the entire Chinese film industry, if you make a literary film, you can get this special case. To put it bluntly, there are only three or five people - Li Qian starred in the big screen debut, and it is said that the role is also very interesting. , coupled with the four terrifying trophies at the Berlin Film Festival, this made "Red Sorghum" get the highest level of treatment for literary films.

Throughout March 13, there were 1,358 canvases and a film arrangement ratio of about 19%. The final actual screening data was a total of 6,569 screenings.

The investigators of the Minghu Cultural Propaganda Department and the investigators of the specially hired investigation company were all spread on the same day. Large-scale movie centers in large cities, ordinary movie theaters in small and medium-sized cities, and even single halls in small places. In the theater, as long as it sells tickets for the screening of "Red Sorghum" on the same day, Minghu Culture will try its best to take samples and investigate the audience's reaction and actual attendance - this is a must to respect the market! It is also the next step to do the necessary investigation work for publicity.

In the Internet age, everything is fast and everything is convenient.

Less than half an hour after the last screening of the day ended, all kinds of news had been gathered and quickly spread to the publisher Fang Minghu Culture.

There were 6,569 screenings, with a total audience of 611,054, an average of 93 people per game, and an average attendance rate of 74.3%. The national box office on the first day was 12.95 million!

It accounted for 61% of the total box office that can be counted in the country that day!

The news came that it was late at night, and the inside of Minghu Culture, who was still on duty, was full of jubilation!

Don't say that today is only Tuesday, the 12.95 million single-day box office data, combined with the average number of people per game and the attendance rate, even if it is placed on Saturday and Sunday, it can definitely be regarded as a good result!

And now, the result is 61% of the box office with 19% of the film arrangement ratio!

On the second day, because of the super popularity of "Red Sorghum" itself, plus various factors such as Li Qian and the Berlin Film Festival winning, the major media not only released their own film reviews at the first time, but also the first time Official box office figures from the Motion Picture Association are reported!

So, the whole country is amazed!

In the area of ​​film reviews, there may be various opinions on the print media, but the overall praise, some even extreme praise, and on the Internet, there are obvious mixed praise and criticism!

The main complaint of many fans who went to see the movie on the first day is that this movie is not exciting enough! I don't think films like "My Sassy Girl" and "Once Upon a Time" are as good!

Of course, even so, even if they feel that they are not as good as those commercial productions, most people still admit - "The leader is still very powerful! In general, it would be a pity to miss it, at least you should go and see the literature and art shot by the leader. What does the film look like! By the way, I also feel that the four awards at the Berlin Film Festival are really good!"

However, even in such a situation where movie viewing is generally recommended, even on the first day of the screening, "Red Sorghum" won 61% of the box office of the day with a 19% rate, but the major signing contracts However, the theater chain was only fine-tuned internally, moderately increasing the number of screenings for "Red Sorghum", but did not make major adjustments based on market feedback, in order to try to capture more box office.

After learning the news, Lu Ping laughed lightly and said to Gao Lanlan, "It's only less than 13 million? Hahahaha, Li Qian really disappointed me! I thought it was so popular beforehand, what happened to his film three days ago? It should be so fierce that no one can match it! Not to mention the 100% attendance rate, at least it should not be lower than 90%! He is the leader, and that is the blessing of four awards at the Berlin Film Festival!"

After going out to record the show, when he returned to the hotel, he heard that the major theater chains were not planning to adjust the film arrangement ratio for "Red Sorghum" on a large scale today, Lu Ping laughed again, "How is it? I guessed right? Who are the cinema dealers? They are all pure businessmen. As soon as a product is in their hands, they will know how much it is worth and how to sell it! Art films, if you want to get higher rankings...Dream it. !"

Gao Lanlan also laughed.

This is the case with cinema dealers. For literary and artistic films, which must be big names, nationally known and have a certain brand appeal, they will choose to give a certain arrangement ratio, and then maintain a stable screening, but even if you No matter how good the time box office is, they will not rush to add movies to you!

First of all, because art films are bound to be niche, and even in China, the audience for art films is fixed to that number of people. Unless your word-of-mouth is so strong that it is "absolutely not to be missed" and that everyone who sees it will recommend it to friends and relatives around you, it will be difficult for this movie-watching crowd to increase much! It's not an explosive sensation like a commercial movie!

Secondly, the audiences of ~www.wuxiaspot.com~ art films are generally older, and their personalities are calm and composed, so they rarely make impulse purchases!

This leads to a result, adding a film to you, the people you should watch every day are still those, and in the end, only a fixed amount of audience will be allocated to more theaters, which will reduce the attendance rate!

Therefore, whether it is in Europe or North America, the major theater chain dealers have already figured out the law. When dealing with art films, they should simmer the fire slowly, get stuck, maintain the attendance rate, and build a good reputation, bit by bit. Slow down, try to get all the box office you deserve!

This is the exact opposite of the arrangement of popular commercial blockbusters!

As soon as the popular blockbuster is released, there are as many canvases as possible, and the film arrangement is as high as possible. Everyone comes to take advantage of the heat, and they all come in to enjoy themselves. It has already received more than 60% of the expected box office of the entire movie within a week or two!

Afterwards, although in most cases word-of-mouth will go from bad to worse, if you play other cards and promote the box office, you will always be able to continue to fool people to see it - of course, the lineup will shrink rapidly. !

And now, there is no doubt that "Red Sorghum" has received such a standard treatment for a literary film belonging to a big celebrity in the domestic film market!

Even if it won the box office that can be called a miracle on the first day of its release, this treatment will not change!

***

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