Perfect Life

The meetings of Minghu Culture have always been short-lived.

This time the theme is "My Sassy Girl", and it's mainly two things.

The first is the issue of the receipt of the box office.

With the release of last week's box office statistics, "My Sassy Girl", which was released for six weeks, has received a total of 157.46 million box office. Calculated, as of last Sunday's box office of nearly 160 million, Minghu Culture will be able to divide it into about 83 million in total.

On average, it is about 54% of the overall box office.

This share ratio is neither low nor high.

To say that it is not low is that compared with the vast majority of small and medium-sized film and television companies and production companies in China, the ratio of more than 50% of the box office share is something they have never dared to imagine.

Although Minghu Culture is a newcomer in the film industry, Minghu Culture is not a small company, especially in terms of distribution, Minghu Culture has the most powerful record distribution channel in China at the moment - although this channel itself is responsible for the release of movies. , even a dime of help can’t help, but the people who have developed this channel by themselves are still there. With them, Minghu Culture can talk about it one by one, and finally get the distribution by itself, no need to be like other Chinese Like small film and television production companies, they can only be forced to hand over the distribution rights to other companies to operate, and the final profits will also be severely cut off.

But on the other hand, the proportion of this share is not high.

Although Minghu Culture has dealt with the distribution of the film by itself, as a newcomer in the film and television industry, it is almost impossible to negotiate a satisfactory price from the cinema alliance and various cinema chains!

Even if you deduct your own distribution costs and publicity costs, the money that ends up in your purse may not be as good as directly handing the distribution rights to others.

However, it is a rule set early in the morning to make your own movies and distribute them yourself!

It doesn't matter how much money you have, you have to do it!

Of course, with the success of "My Sassy Girl", when we talk about the next movie, the conditions will definitely be much looser!

Although the film will be offline within this week, it will continue to be screened in 30 or 50 theaters across the country, and it will continue for about three or four weeks, so overall, the total box office will exceed 160,000. Wan, it's already not a big problem - with such a size, it's already qualified to make a small call with the theater alliance!

And according to different agreements, about this week, there will already be several theaters who will divide the box office of the first week and the second week, and bill them, that is to say, when the harvest arrives, it will arrive soon!

Of course, the domineering of the theater dealers is well known. The real bulk of the overall box office, they will definitely wait until the last day of the instalment period - and if they can call at that time, even if the treatment is good, it is a big company, Famous directors and big-selling movies can only get the treatment! It is not uncommon for the average film producer and distributor to be in arrears for months.

However, after all the box office shares are finally received, the propaganda and distribution expenses should be deducted, and then the original shooting and production expenses will be deducted. After all, the net profit brought by the film's domestic release should still be around 62 million!

In addition, the foreign box office is a net profit.

And the second thing I want to talk about at the meeting today is that "My Sassy Girl" is about to be released overseas.

The film became popular at the beginning and attracted the attention of many countries in Japan, South Korea and Southeast Asia. Since then, there has been continuous contact and negotiation. The influence of Chinese-language films in Japan and South Korea is temporarily limited, but the popular and consistent It’s not that movies that are used to watch local movies can’t be sold. As for Southeast Asia, it goes without saying that although the influence of Hollywood blockbusters has caused the influence of Chinese-language movies in Southeast Asia to become worse and worse, as long as they are big in the country. If you take a hot movie and play it, there are still many fans who are willing to join in.

After all, the influence of Chinese in the local area, the viewing habits of local fans for many years, and so on, are all Hollywood blockbusters, and it is difficult to completely replace them for the time being.

Of course, you can sell it, but don't expect the price to be too high!

Moreover, even in the Southeast Asian countries where Minghu Culture has initially established some record distribution networks, it is almost impossible to do the distribution by yourself. Therefore, you can only choose a very low proportion of the account and endure it for a long time. A one-year installment period, or... a cheap buyout.

Basically, the better the domestic box office, the higher the selling price.

In the end, Qi Jie made the decision, and the distribution department negotiated a buyout-based approach.

There are seven countries in Japan, South Korea, and Southeast Asia. The total buyout cost is 7.65 million US dollars, which is equivalent to about 15.3 million Chinese yuan. The director of this movie is Li Qian, and Li Qian is always very popular in Southeast Asia. Considering that this movie won the box office of more than 150 million yuan in one go in the off-season at the beginning of the year, this price is not bad.

At least to say it out, it is much better to listen to and have a lot of face than other films that are 200,000 US dollars in a certain country and 300,000 US dollars in a certain country.

In addition to this, there is only one country, and the choice is to divide.

This country is Singapore.

Although it is a country built with Chinese as the absolute main body, the official language of this country is English, and the attitude of his government is pro-West and alienated from China.

It’s just that among the people, because the Chinese occupy the majority of the nation, the influence of Chinese culture in the people is always higher than that of English culture. Even though English culture has become more and more popular in China in recent years, at least Chinese is still the most popular culture in the country. It is not one of the languages ​​with the highest rate of civil use.

Of course, for a small country like this, no matter how developed the economy is, its total population determines that its box office is limited, but for Minghu Culture, which has already made steady profits, in this small, small, and even only Several large movie theaters, but cities in countries with relatively mature business models choose to distribute them, and the size can be regarded as a preliminary attempt.

Expectations for its final box office split are even negligible.

Then, basically that's it.

The biggest theme of the entire meeting was counting money.

In general, after all the offline sales, not counting the sales profits of the original sound disc, nor the subsequent DVD distribution profits, just in terms of the box office, this movie can bring a total of 78 million to 80 million yuan to Minghu Culture. pure profit.

This is awesome!

Even if the total investment in external publicity is calculated at 10 million, the return on investment of this film is 800%!

Of course, the account is not such an algorithm. In fact, major companies publish an account, which is the return on investment mentioned above. When talking in the industry, it is another account.

For example, like "My Sassy Girl", according to the rumors from the outside world, it is true that this movie has already received 8.3 million advertising fees with a shooting budget of 10 million before it is expected to be shot. Its actual shooting investment, In fact, only 1.7 million.

However, the top executives of the company know it well, and everyone in the industry knows that it will be calculated silently, which is another account.

For example, although the actual shooting investment of "My Sassy Girl" is less than 2 million, what about the distribution cost? Does it cost money to make copies? Is the issuer running around for money? Then, what about publicity expenses? The crew didn’t say anything about the shows everywhere. It’s good to give a little meaning. I didn’t say anything about the crew meeting held in the theater. Although money was required, it was a matter of mutual benefit. Money is limited, but advertising money? The necessities of the propagandists? Spend money, send a red envelope gift to pull a page?

Adding these together, there is a small 20 million!

So, basically speaking, the investment of 30 million yuan has recovered less than 100 million yuan!

This is the real ledger!

This kind of return on investment is dazzling for other film companies~www.wuxiaspot.com~, and it is difficult to make a horse, but it is an amazing return on investment for albums that have long been used to selling millions and tens of millions of copies. In terms of Minghu Culture, it is not surprising - but, its total profit is still amazing after all.

Not to mention those who only buy albums in China and Southeast Asia at present, even a single album by the international diva Liao Liao, it is difficult to get back so much profit for the company at one time!

So basically, Li Qian's film and television route for Minghu Culture, and the first step of this film that he personally executed is the same as the way that "The Legend of the New White Snake" opened up the TV series in one fell swoop. A huge success that almost no one dares to believe!

Under the deliberate low-key treatment of Minghu Culture, the production cost of "My Sassy Girlfriend" is 10 million yuan, and the distribution and publicity fee of 20 million yuan. This 1:2 investment ratio is currently still outside. It is unknown, or is still under speculation.

This proportion of funding is still very rare in the current country.

But in the same circle, there is no real secret at all.

With the success of "My Sassy Girl", this secret will be revealed sooner or later. It is estimated that by that time, many people and companies will be shocked!

In the next step, perhaps those domestic film companies and distribution companies are likely to further escalate the already fierce publicity war!

Of course, that's another story.

…………

After the meeting, some people are encouraged, some people are inspired, and some people may feel pressure.

After Li Qian returned, he finished the paragraph he was currently writing, then got up and went up to the ninth floor.

There is one thing that has been delayed for a long time, and it is time to see him.