Perfect Life

"Hello, senior!"

"Hey, hello!"

"Xiaoyu going out?"

"Yes, Sister Xiu, go out and have an event."

Greeting the classmates she met along the way, He Yingyu walked quickly to the back door of the school.

At this time, she was similar to the image she appeared in the movie, with long hair in a shawl, no jewelry on her hands and neck, noodles in clear soup, but with light makeup, so light that it was almost invisible.

It was still cold, she was wearing a brown-black trench coat, black trousers, and high heels on her feet, which set off her slender and slender figure—the whole person looked beautiful, capable, and naturally carved.

Although she didn't do it deliberately, she had to admit that she is now one of the most popular people in the domestic entertainment industry. Even if she doesn't care, she will be assigned a new full-time manager and full-time assistant. , and will urge her to pay attention to her clothes every day, and even her words and deeds.

And her current style of dressing and make-up, even before she left Shuntianfu to go out for publicity, was a professional plan tailored by professional clothing coordinators and make-up artists, which is in line with the fresh and pure look she now brings to the Chinese people. There is an indescribable sense of fashion and sophistication.

It is conceivable that now, whether it is from the temperament of the whole person's dressing, the exquisiteness of her makeup, or the price and grade of the clothes she wears, as well as the price and grade of the cosmetic products she uses, she has already made her. It is simply impossible to continue to be an ordinary student who is inconspicuous.

Of course, on the one hand, she knew that she had just finished her sophomore year, so she knew too few things, she still needed to continue to study hard and earn money, and there would still be opportunities in the future. On the other hand, she also knew that Li Qian I really hope she can stay in school and study hard when she is not working.

So, despite the fact that the company has already rented an exquisite apartment for her and hired a nanny in accordance with the regulations, she still insists on living in the school dormitory. Only when the filming of the commercial is too late and it is inconvenient to come back, and on Saturdays and weekends, will she choose to live in the apartment arranged by the company for her.

Even at the moment when she was the most popular, after discussions with Zou Wenhuai and her exclusive agent, at her strong request, the agency department finally set a path for her for the next six months to one year. The main purpose is to ensure the study time, and try to reduce the number of film appointments and advertising appointments as much as possible.

It is said that Li Qian was very happy to hear it.

The next day, he even called specially and said, "President Zou told me that you insisted on less dramas and less advertisements. Your decision is very good and right. You should continue to study hard now. Your path will be wider in the future. Don't take yourself as a star, and don't listen to those people in the agency department fooling you!"

So He Yingyu knew that she was right.

Of course, less pick up does not mean no pick up, less pick up is to pick up only high-quality goods and only big orders!

Like today...

When walking out of the school gate, He Yingyu glanced left and right subconsciously. Not surprisingly, as soon as she showed herself at the school gate, two guys with cameras rushed out from there.

Although he has only been back for a week or so, He Yingyu is already familiar with them.

There are about four people at the front door of the school, and there are three people at the back door.

They are all very dedicated. When they go out before seven in the morning, they are already there. Once, the day before yesterday, they were filming for several fashion magazines in the studio. It ended a little late. It is already ten o'clock at night, and these people are still holding on.

Click, click, click!

Outside the back door of the Suncheon Film Academy at 7:30 in the morning, the sound of the camera taking pictures sounded again and again.

He Yingyu shook her head and walked over to the intersection over there.

Today was Saturday, and it was early in the morning. The street outside the back door was relatively deserted, so He Yingyu glanced at the three brothers with great interest—two familiar faces and one unfamiliar face.

From the moment when the movie was a big hit at the box office, I began to enter the rhythm of life where I was chased by reporters and paparazzi wherever I went. At first, I was excited, proud, and had an inexplicable sense of "I'm famous", and then I became tired and bored. At first, I was a bit dodgy, but Mr. Zou gave him a few times in time. In addition, He Yingyu's own emotional intelligence and IQ are relatively high, and he quickly understood the secret of dealing with reporters and paparazzi.

In just one month's work, she basically finished the way that other stars may go for several years!

For example, now, seeing that the three of them were snapping for a while, they quickly surrounded them. He Yingyu knew that she could not get away quickly, so she speeded up her pace and asked one of them like an old friend, " Why did you change people today? What about that? Take a break?"

One of the paparazzi laughed, "We're not from the same family."

He Yingyu smiled and continued walking.

The unfamiliar face said at the time, "Miss He, can you give me a pose? You're walking too fast."

He Yingyu turned her head to look at him, smiled, stood up, shook her hair, and posed.

Click, click, camera sounded continuously.

After they took a few pictures, He Yingyu continued to walk forward and said while walking: "Okay, if you really want to take pictures, go to the Asia Center, there is an event at the Asia Center Hotel today, let you take enough pictures. "

In fact, this is a no-brainer.

Paparazzi are very similar to reporters, but they are not a job after all.

The paparazzi go the way that reporters disdain to go. Life photos, private photos, secret excavations, and follow-up photos are the jobs of the paparazzi. In public occasions such as press conferences, that is the position of the reporters. Because there are newspapers and TV stations behind the reporters, the press releases in their hands can be published, but the paparazzi can make money by selling some things that the reporters can't photograph.

For example, the beautiful street shoots like now, several major domestic portals are willing to buy at high prices!

It means that He Yingyu is giving them money by standing and posing for them to take pictures.

Therefore, they chase after chase, and continue to shoot, but they are very polite.

Someone also asked: "Ms. He, there is news that you have decided to join Zheng Yuan's new movie. Is the news true?"

He Yingyu answered as he walked: "Guess, I haven't made any film appointments yet. I'm also discussing the cooperation with Big Brother Zheng Yuan, because the script has not been released yet."

Someone else asked: "A colleague filmed you and Zhou Zhiyu having dinner together. It is said that you are really in love because of the spark of love in the filming. Is it true?"

He Yingyu smiled, "With Lao Zhou? No! We are buddies! If you see us hanging out together one day, you don't have to guess, because the two of us have a really good relationship, but not boyfriends and girlfriends, but boys and girls. friend."

After all, she laughed to herself, and the three paparazzi laughed too.

Just at this moment, a commercial car parked at the corner of the intersection suddenly opened the door. A girl ran over quickly. He Yingyu waved to her, indicating that she did not need to be excited. Before getting into the car, she also waved to three paparazzi. "Okay, no need to send it, arrived safely!"

The three paparazzi were taking pictures, and they all laughed when they heard the words.

…………

On the second row of luxury seats in the commercial car, Zhou Zhiyu was sleeping all over the place.

He Yingyu got into the car, and when the car started, he stretched out his foot and kicked him - I don't know if it should be said that Li Qian's very targeted selection was too accurate, or it was the filming together for nearly two months. Life makes it difficult for two people to distinguish between inside and outside the scene. In short, after the filming is over, everyone has become good friends, but even in life, the relationship between two people is still the same as in the movie.

He Yingyu's temperament is free and easy, a little careless, just like what she said when she was black, like a boy, and Zhou Zhiyu is indeed neither that kind of domineering temperament, and it is difficult to be like a gentle elder, after all Both of them are still young people, so after going back and forth, the two really became buddies.

Zhou Zhiyu was very impatient, "Don't make trouble, I shot at three o'clock last night, and I was sleepy."

He Yingyu asked, "What kind of job did you take on? Or those magazines?"

Zhou Zhiyu sighed and said, "Yeah, they asked for a few more shots, alas..."

He Yingyu kicked him again, "It's alright, don't go to sleep. When you arrive at the place in a while, people see that there is still eye mucus in the corner of your eye. It's not ashamed!"

Zhou Zhiyu's eyes opened a slit, he glanced at He Yingyu, and sighed helplessly, but in the end, he opened his eyes after persuasion - it's not so bad if he had eye feces, but he knew that the more sleep he didn't get. , The more you can't make up halfway, it is easy to bleed in the eyes, which is too ugly.

"Oh, I envy you so much, so little work!"

He Yingyu glanced at her, "Then you can take it less often?"

Zhou Zhiyu was in a daze, and after a long time he said, "I don't want to! It's all money!"

He Yingyu thought for a while and looked back and forth.

In front is the driver and Zhou Zhiyu's agent, and behind him is his agent.

So she leaned over, bit her ear in a low voice, and said, "Don't be in a hurry to earn this little money! Now, among the actors in our company, we haven't yet determined who is the boss of the actor. Take that down and get a cover and make an advertisement for you. What, it's much more useful!"

This time, Zhou Zhiyu was really awake.

Glancing at He Yingyu, he also leaned over and bit her ear in a low voice, "It's not that easy!"

He Yingyu pouted and said nothing, but she couldn't help but said in her heart, "It's easier than me, right?"

The current Minghu culture, in music and records, has long been the leader of the industry, and it is at the level of hegemony. There is nothing to fight over there. He Runqing and Zhou Hao are the two queens, one lets go, and the other hides at all. The influence of Rose Power is not inferior, but it has gone solo. The remaining singers, whether it is strength, influence, celebrity status, or qualifications within the company and in the music world, are not enough for the time being. What are the qualifications to compete for, coupled with Liao Liao's own popularity and influence, it is indeed too big to defy the sky, so Liao Liao, as the first sister of Minghu Culture in music, is undisputed.

But in the field of film and television, the current Minghu culture has only just started, and everything has not yet been finalized - Jin Han is the company's current boss in the film and television behind the scenes, while Bai Yujing can barely be regarded as one of the actors. 's sister.

It's just that the former doesn't have any hard results that are enough to convince everyone, and the latter, to be honest, don't care how beautiful she is, after all, her age is there, and no matter how popular she is, she has already passed her role as a leading actress. At the time, so she, the first sister, was not very stable.

Right now it's just a movie, and He Yingyu already has a faint intention to catch up with her!

Of course, it just looks like it's going to catch up, it's just being popular, the influence of the white lady's role is still very terrifying, and definitely not a "savage girlfriend" can easily catch up!

It's just, compared to the white lady in ancient costumes, compared to Bai Yujing's lazy temperament, the savage girlfriend of a modern urban romance film, and He Yingyu, a young girl with excellent appearance and great commercial value, will obviously give her a lot of money. People have a special red feeling!

In short, although the company has just started, it is still too difficult to be the first sister of the company's actors!

Not to mention, it is said that the company's "Hanzhu Princess" is said to go to the grassland to shoot for more than ten days, and then it can be completely finished. The actresses in that play, she met, were all beautiful women! And it is said that next, the company will open a few plays this year!

Not to mention... just because of the unclear close relationship between Li Qian and Bai Yujing, her position in the eyes of the big boss Li Qian cannot be replaced by anyone!

But in the case of male actors, it is relatively easy!

Just as Li Qian as a producer is best at supporting female singers, Li Qian as a director also seems to be best at supporting actresses? Anyway, so far, in a TV series and a movie he personally shot, the most popular are all heroines! Although the male lead is also popular, but there is no female lead!

Therefore, Zhou Zhiyu's competitive pressure is actually far less than his own!

Zhu Qiang is a strong competitor. He is good at acting, low-key and handsome. He and Li Qian, the big boss, are the kind of old classmates who have been drinking together for four years. Their friendship is unusual... But he is the only one Just people!

For the rest, the few who have just signed in will not be mentioned. It is not yet their turn to take the lead. For the others, there are not even decent actors in the company - Ming Hai has also been an actor in the company for a few years, but as of now At present, his most famous roles are also playing No. 2 and No. 3 in TV dramas!

Qi Baoshan in "The Legend of the New White Snake" and Zhou Yimin in "Meteor Garden".

It's also very popular, but it's not the kind that carries the show!

So in He Yingyu's view, Zhou Zhiyu has a great advantage!

However, this guy seems to be even more low-key than Senior Brother Zhu Qiang!

…………

After thousands of choices, in the end, Zou Wenhuai and He Yingyu took over several large advertising orders.

A shampoo brand, a cosmetic brand, and a sportswear brand jointly endorsed by her and Zhou Zhiyu—all are signed for two years, and each endorsement costs millions of dollars!

Of course, these several advertisements together are not as good as the list just discussed a few days ago!

The national endorsement of the "Dynamic Youth" sub-brand launched by China Mobile Communications Group last year!

This endorsement has been talked about since last year. At first, the other party was very fond of Li Qian to do this endorsement, and offered a sky-high price for it. Moreover, as long as Li Qian is willing to write a promotion for the sub-brand of "Dynamic Youth" The theme song, the other party is also willing to give sky-high prices!

However, when it comes to brand endorsement, Li Qian refused without even thinking about it. As for writing songs, he agreed verbally, and when he promised to release his next solo album, he could consider writing one.

So, since Li Qian agreed about the theme song, in terms of Li Qian's status and level, the other party would naturally prefer to wait a while rather than find another person. But the image endorsement thing, the two sides have been in contact all the time - after Li Qian is unwilling to accept it, once people take the second place, there are suddenly many choices. After all, it is necessary to have a relationship with Li Qian. People of the same level of influence who can also represent the word "youth" are hard to find, but they are slightly inferior to him. There are still many suitable candidates in the domestic entertainment industry.

However, Minghu Culture was unwilling to give up such a big list. Zou Wenhuai recommended Liao Liao, Xie Bing, and Wang Jingxue successively. If it was not possible, Rose Power could join them together. However, in the eyes of the other party, Liao Liao’s image was more mature. The blessing of the international style is a bit high-end, and it does not meet the age positioning of the "dynamic youth" directional radiation group. Rose Power is acceptable, but the price...the other party is not willing to go out so high!

The endorsement fee for Li Qian was initially said to be 20 million a year, but Li Qian expressed that he was unwilling to accept it.

With this posture, Zou Wenhuai knew that as long as Li Qian was willing to take it, the price could still be negotiated!

But if you give Rose power, talk about it, the other party will give it up to 40 million in three years! It's impossible to talk about any more points, and it is also required that it must include the unlimited number of times and unlimited time usage rights of the theme song that Li Qian wrote and sang for "Dynamic Youth". Moreover, the other party has an additional clause, that is, within one year after the signing of the contract, Rose Power must re-form a group, and release an album, and the national sales within one year must not be less than 10 million copies! Otherwise, the price has to be discounted!

Zou Wenhuai was very unhappy, he felt that the power of the rose should be worth at least 50 million for three years!

As a result, the negotiations stalled for a while!

But over the past year, "My Sassy Girl" suddenly became popular. Zhou Zhiyu and He Yingyu, the youthful partners, especially He Yingyu, established themselves as "pure spokesperson" and "national goddess" almost overnight. The image, let the other party's heart be moved all of a sudden!

So, hit it off!

Two years, 40 million endorsement fees! The other party has the right to renew the contract for one year at a price of 20 million per year!

It's so easy, everyone sits down and drinks a cup of tea, and it's done!

No way, who made them really red now!

In less than three weeks after its release, the film's box office has already exceeded 100 million yuan. As of last weekend, the film had been released for a total of four weeks, a total of 27 days. In the fourth week, it successfully won the weekly box office chart with a box office of 22.81 million. After one, the cumulative total box office has reached 135.98 million!

It can be said that breaking through 150 million next week is no longer a problem!

That is to say, in the past less than a month, more than 10 million people from all over the country have watched this movie!

And then, this number may increase by 12 million, or even 15 million!

Moreover, the survey shows that among the more than 10 million moviegoers, those under the age of 30 account for more than 83% of the total number, and those under the age of 25 also account for 47%!

what is this concept?

In China today, in a broad sense, there are about 100 million people who go into the cinema to buy tickets to watch movies, but note that this is only in a broad sense. Among these 100 million people, there are at least half of them. It is not necessary to go to see a movie once a year! Only when the momentum of a certain film is so big that it seems that "you can't watch it" or "you will regret it if you miss it", and there are many people among them, it is possible to watch it! Otherwise, it is about when I suddenly remembered that I would watch a show.

Therefore, these groups of people are actually accurate statistics and analysis data, which are not considered.

At present, the real domestic movie audience, that is, the movie viewing crowd in the narrow sense, and the movie lovers in the broad sense, are actually only about 25 million to 30 million people.

The annual national box office mainly relies on the tickets of these people to support the main line!

Among the main consumer groups of about 30 million people, the growth group under the age of 30 accounts for less than half!

Then, this account is a good one!

A total of about 15 million main consumer groups under the age of 30 in the country have gone to watch the movie "My Sassy Girl", and there are as many as ** million, and it will soon exceed 10 million!

That is to say, more than half or even more than 60% of the youngest and most growing young people in China have watched "My Sassy Girl"!

Among them, there are even four or five million people, or people under the age of 25!

Basically, it can be said that "My Sassy Girl", the audience of more than 10 million moviegoers, is the de facto supporting force for the entire entertainment industry in China at present. They are young, and they are more willing to consume cultural and entertainment products than the previous generation. There is also a certain demand for cultural and entertainment products, and most importantly, they can afford it!

Well, there is no doubt that they have already begun to be, and will be the mainstream of the entire domestic society!

Occupy them, at least occupy the top of mass consumption for the next five to ten years!

Not to mention, with the spread of influence, these groups of people who are holding the right to speak in the early stage of the surging Internet age have a strong influence on every age group up and down. influence!

Why is Li Qian's influence so great? Why is he so valuable in the eyes of advertisers?

Why are there several domestic films that exceed 100 million yuan every year? There are actors who suddenly become popular every year. There are also many rookies in the music world, but Zhou Zhiyu and He Yingyu are just a couple of newcomers who have just been popular for a month. Actor, can quickly become popular to this extent?

The truth is here!

…………

At 9:30 in the morning, Shuntianfu, Asia Center, Asia Center Hotel.

Hundreds of reporters, long guns and short guns.

The general manager of China Mobile Communications Group~www.wuxiaspot.com~ and Qi Jie, the general manager of Minghu Culture Company, officially signed the contract in front of hundreds of reporters' cameras and camera lenses, under the almost blinding flash of the flash. !

Then, the leaders of both sides left the stage, and Zhou Zhiyu and He Yingyu, who had been standing behind the leaders, stepped forward to be interviewed by reporters - they instantly became the only focus of the audience.

The big sale of the movie represents the rise of influence, and the advertisement list represents the realization of the influence.

This is the path that every star must travel.

And a big advertising endorsement that has both influence and a certain income price, to a certain extent, is not just a matter of influence realization.

A company like China Mobile Communications Group, with a large list of 20 million a year, represents not only money and income, but also China Mobile's advertisements will promote and promote your image in the future. To a certain extent, this kind of advertising endorsement represents your official position!

The so-called coffee place, what is the coffee place?

There are compelling coffee spots, influential coffee spots, reputation coffee spots, and commercial coffee spots!

But all the coffee places are added together, to say that the number one ranking must be piled up with real money!

The reason is simple: if you are not at that level, advertisers will not be willing to spend so much money on you!

There are very few exceptions to this principle.

At present, there is only one Li Qian in China, who never accepts advertisements, does not accept endorsements, does not appear on programs, or even does not want to show his face, and can still maintain the existence of top coffee!

And now, the winning of the single endorsement of "Dynamic Youth" means that Zhou Zhiyu and He Yingyu, the newcomers to the film industry, have gone from a momentary prosperous moment to an official position as a pivotal young actor in the domestic film and television circle!