Perfect Life

Small waves, at first spin flat.

In this world, the most important thing is to hold the red and step on the black, and Li Qian, who has come from red to red, and from red to the most popular, has already enjoyed many such successes and pursuits on music records. That scale doesn't seem to be comparable to the current wave he made in the domestic film and television circle with a "My Sassy Girlfriend", but the various situations are generally similar.

If you come to the door, you will be a guest, not to mention that this is the birthday of his mentor, Mr. Cheng, and they are not here to make trouble. Of course, Li Qian has no possibility of expelling the guest.

It's just that, despite Fang Shaobai's repeated suggestions, he still resolutely declined the proposal to go over with his senior brothers to toast the guests-although he went to toast, everyone basically had no opinion, but he was young and started late. , claiming that he is not qualified to represent the division, but also no one has any opinion.

So, you are here, and I will accept it. When the opportunity is right in the future, you may talk about cooperation or something, but under normal circumstances, I will not really deal with you!

Over the years, Li Qian has always done things like this.

I will not fawn or flatter anyone, and I don't expect or want anyone to come to flatter and flatter me - the conditions are right, everyone can cooperate, but I don't have the need to cooperate with you, No matter what I play, I can be self-sufficient.

As a result, after Mr. Cheng's birthday, a small number of people in the circle criticized it slightly.

After all, everyone understands that everyone is going to congratulate the old man Cheng on your Li Qian's face. Let's just talk about Cheng Yunshan - no matter how well-respected the old man is in the Peking Opera and literary circles, it's none of my business?

However, Li Qian pretended not to know from the beginning to the end, and didn't even come over to salute him with a glass of wine!

Naturally, no one would say anything in person, and they would never get the chance to meet Li Qian in person, but behind the scenes, it was unavoidable that some people chewed their tongues and spread bad names!

Besides, over the years, Li Qian has been well-known outside, but within the circle of the record industry, he has attracted less infamy and all kinds of criticisms?

However, this time, even if there are occasional small discussions, the impact is relatively limited.

Moreover, just three days after the old man's birthday banquet, the new box office chart was released again, and everyone's heated discussion about the box office performance of "My Sassy Girl" soon overwhelmed everything!

In the new week, the three recent hot movies still occupy the top three of the box office charts, and even the ranking order has not changed in the slightest!

Among them, although "Escape Hero" has come to the sixth week of its release, it is definitely the end, but because of the recent period of time, there has never been a new movie with a strong box office appeal in China. Hello lady! " and "My Sassy Girl", "Escape Hero" has not received too many shocks and challenges, plus Zheng Yuan's film has signed guaranteed screening agreements with many theaters before. , so, in the past week, "Escape Hero" still got a good release scale.

It is slightly smaller than last week, but the canvas is still as high as 2246, and the layout rate is also quite good. It is precisely because of the scale of the release that many new movies released in the first week are looking up and covetous, "Escape Hero" still received a box office of 7.54 million in its sixth week of release!

Yes, even compared to the previous week's data, the movie's attendance this week has fallen sharply, but even so, Yu Qi blindly handed over the auditorium and canvas to those who had no experience. Movies that have passed the market test, cinema dealers are still more willing to help Zheng Yuan continue to harvest some residual value at the box office!

At this stage, six weeks have passed, and the total box office of "The Escape Hero" has reached 91.25 million yuan, and it is absolutely possible to successfully declare a profit!

For producers, distributors, and theater operators, the initial investment cost has already been recovered. Even if the attendance rate drops a little further, as long as the show continues, almost all of the tickets sold will be profits - the difference In fact, it is just a matter of earning a little more and a little less!

It is also for this reason that as early as last Saturday, the distributor of "Escape Heroes" announced in advance that the film will extend the screening period in five domestic theaters, and the offline time is initially determined to be March 20— -According to this calculation, the release cycle of this movie can reach about 60 days!

You know, "Escape Hero" is a commercial film through and through! And it has been released on a large scale for a long time at the level of more than 2,000 canvases!

It is not the kind of small-scale screening of literary and artistic films that rely on word of mouth to support the box office!

However, the strong and profitable box office revenue, Zheng Yuan's consistent box office appeal, and the off-season at the box office for the next two months or so make the new films either lack of appeal or lack of confidence in the theaters. In short, These things come together, so that the theater chain would rather give it the canvas, so that its own screening room will not be too idle, and they are not willing to invest the cost to give other movie adventures.

The smooth extension of the screening period can almost announce that "The Heroes of Escape" has entered the 100 million yuan box office club with one foot - although this kind of box office that can only be obtained by extending the screening period will appear to be lacking in quality. But as long as it breaks 100 million, it is a victory, and it is worth bragging about it. It will make it easier to get investment in new movies and get more canvases when new movies are released!

After all, today, although it seems that it is getting easier and easier to break the 100 million mark, so far, there are only about 20 domestic films with a box office of over 100 million!

Therefore, even a big star like Zheng Yuan, who has already had two films with box office exceeding 100 million before, can add such a film to his resume, which is something to be proud of.

Compared with his "Escape Hero", "Hello Woman!" came to the fourth week of its release. "Although the attendance rate was much higher than that of "The Escape Hero", with a screening scale of 1,863 canvases, it won a weekly box office of 10.24 million, ranking second in the box office list, but... If there is no accident For example, if you give it a long-term screening of about eight months or even a year, it can already be declared that it has missed the breakthrough of 100 million!

The reason is very simple. After the fourth week of screening, Lu Ping's transformational film has a good reputation and has always had a good attendance rate. Even the public reputation and evaluation of the movie are relatively average. Level, but he just doesn't have the ability to explode the box office at all!

Therefore, the scale of the screening has always been small and large, and the attendance rate has always been good, but it is rarely full. After four weeks, the film has received a total of 56.45 million at the box office. The story style and the reputation Lu Ping has accumulated in the past have enabled him to successfully obtain a pass for long-term screenings in many theaters, but it is impossible to harvest the residual value of the box office for such small-scale screenings. It can support the box office of tens of millions!

If there is no accident, its final box office is likely to be between 65 million and 70 million!

For Lu Ping, the third public film in his directing career has been successful again, and he can be considered to have successfully completed the transition and leap to a commercial film. The success of this film has broadened his future as a director , and for the producers, distributors, and theater dealers, this is a good movie that can make a lot of money, especially the producers, who should be able to make a lot of money!

But... it is said that Lu Ping didn't feel happy at all!

Because the other movie in front of him is really too dazzling!

Coming to the third week of its release, "My Sassy Girl" won the weekly box office of 29.38 million in one fell swoop with a release scale of 2,631 canvases! Compared to last week, the box office fell only 17.5%!

This drop is undoubtedly surprising!

Therefore, with the complete **** of the box office chart for three consecutive weeks, after the end of the third week of screening, the total box office of "My Sassy Girl" has successfully exceeded the 100 million yuan mark, reaching an amazing 113.17 million yuan - it was only released for less than three weeks, and it broke 100 million yuan before "Escape Hero"!

Because of the strength of this movie since its release, it is no longer news that it will break 100 million this week. Many media have already prepared various manuscripts, but this achievement When it came out, it still shocked many people!

According to the information given by the National Film Industry Association, the film broke 100 million at the box office last Saturday, February 28, so it was the eighteenth day of its release!

Although this is not the fastest record of breaking 100 million yuan in the history of domestic film box office, it is not even the record of domestic film, but it is enough to squeeze into the top three records of domestic film box office breaking 100 million yuan fastest!

What is particularly noteworthy is that in the history of movies, other non-movie industry stars have switched to the movie industry. This should be the most successful example so far!

Especially for a young idol star like Li Qian, if you want to say that he became an actor and a leading actor, made a movie, and got 100 million box office, it may not be so shocking to the insiders of the film industry. ——After all, with Li Qian’s popularity and the fanatical pursuit of him by Li Qian’s fans, it is normal to buy a ticket to enter the arena just to see him appear on the camera, just to see his handsome face. !

But the problem now is that Li Qian is a director!

That's a behind-the-scenes job that doesn't show up!

His fans and fans, even if they buy tickets to enter the venue, can't see him!

Not to mention the propaganda period when the movie was released, Li Qian himself, who has the most propaganda point in the whole movie, basically did not participate in the movie propaganda at all!

Putting this on others is simply a way of courting death!

When someone else's movie is released, it is stipulated in advance when the film contract is signed before shooting, and the actors must follow the whole process to participate in the promotion - as long as you are a little famous, you must follow it everywhere!

Record shows, participate in fan interactions, and more!

And some big-name directors like Qin Wei, Du Weiyun, Liu Chengzhang, and Zhao Meicheng, because they are quite famous themselves, when the film is released, they will go out to promote the film in person, just to increase the exposure rate of the film and the promotion. Attention!

After all, for the box office!

But it happens that when the matter comes to Li Qian, it is just to put the words [Director Li Qian's work] on the top, and it is over. In the eyes of many film distributors, and even in the eyes of the theater chain, this is simply right. A huge waste of one's own reputation!

However, in this way, this movie is still a big hit!

Nearly 50 million box office in the first week, breaking 100 million in 18 days!

A pair of rookie actors became popular overnight!

Among them, He Yingyu, the savage girlfriend known as the "national goddess", became popular almost overnight to the point of breaking through the sky!

The crux of the problem is that, even though everyone has unanimously admitted that the film's popularity, and its popularity, is most closely related to the extraordinary quality of the film itself, but unfortunately, you can't be sure that the film's original To become popular, is it because of those simple six words-director Li Qian's work!

You must know that the movie is good, the story is good, and the performance of the actors is good enough, but it failed to sell a good box office in the end, that is, the so-called "Pearl Dust" story, whether it is Chinese or foreign, is not uncommon. Yes, even basically every year there are those kind of sighing good movies!

So, here comes the question, maybe the movie's final popularity is still at this level, and it's ultimately determined by the quality of the movie itself~www.wuxiaspot.com~ But at first?

At the very beginning, the audience who called on the audience to enter the movie theater were really likely to be just those six words - the work of director Li Qian!

That is to say, Li Qian went to make a movie, but he didn't show his face. With only the word "Li Qian", even if he was a director, he could easily call the audience to the cinema!

This level of appeal, especially considering the film's box office record of nearly 50 million in the first week, perhaps Liu Chengzhang after the explosion of "The Swordsman and the Monk" should be able to achieve it, and has always maintained Zhao Meicheng, who has a stable quality of the movie and has formed a very strong genre and style positioning, should not be a big problem, but other than the two of them, who else can be a big-name and small-name director in China?

Art masters Qin Wei and Du Weiyun, although they are well-known and well-recognized by everyone, their highest box office appeal is only 30 million yuan in the first time!

And now, "My Sassy Girl" relies on the six words of "Director Li Qian's work", and of course, by virtue of its own excellent film quality, the box office is nearly 50 million in the first week, and it broke 100 million in 18 days. Unexpectedly, this movie is very promising to challenge the box office of 150 million!

Therefore, no matter from which point of view, after stepping into the 100 million yuan club, the halo shrouded in Li Qian is far from being a "member of the 100 million yuan box office club", which can be represented!

***

This year is coming to an end soon, I wish everyone a prosperous Year of the Rooster in advance!

I wish you all good health and happiness in the new year!

Then, I routinely shout, my public account, "Knife and Plow", may not give you anything else, but the word "joy" should be no problem! Tune in!

Finally, tomorrow, the first day of the Chinese New Year, there will definitely be an update!