Perfect Life

Others do not know the power of computers and the Internet. Even those at home and abroad who are already in contact with or even use computers and the Internet a lot, it is estimated that the development potential of this new thing in the future is very good. Estimated, but Li Qian is well aware of this.

Well, we know that under the impact of the Internet that will develop in the future, the record industry will soon collapse. Before that, the golden development period of the record industry only has eight to ten years left, and it is necessary to spend thousands of dollars. Have you worked so hard to set up your own record distribution network?

In Li Qian's opinion, if it can be built, it would be great. Even if you make a few extra bucks before the arrival of Internet piracy, you will definitely gain a lot. But the problem is, the distribution network is so easy to say. Built to build?

Production, production, and distribution are like a triangle that never changes, with all three legs and natural stability.

But why are there so many record companies in China that have the ability to release, and there are only about ten in the sky? And there are only four or five companies with production capacity?

Production is fine. For the time being, most domestic record companies do not have their own production lines, and in fact, professional CD production lines and tape production lines are not something that small and medium-sized record companies can play. Therefore, although they have their own production systems , For the long-term development of a record company, it must be extremely important, but after all, even if it is handed over to other companies, the actual cost of production is not too high.

Especially for CDs, it is said that in order to promote the technology and standards of CDs, the production lines of several companies such as Sony, which have the ability to produce CDs in China, are all running on a budget, and the cost of production is not even much higher than that of tapes.

Therefore, for the vast majority of small and medium-sized record companies, it is actually the most vulnerable to others, and it is also the biggest ceiling for small and medium-sized record companies to grow and develop. This is the ability to announce.

The importance of distribution capability for a company engaged in the production of cultural and artistic products cannot be overemphasized. It can even be said. Distribution capability is the lifeline.

In that time and space, the top director and producer Spielberg, the top filmmaker and animation filmmaker Katzenberg, and the top musician and producer David Geffen. These three people once jointly formed the DreamWorks Film Company. With the strength and connections of the three founders, it can be said that whether it is a live-action film or an animated film, they have been able to make the film quality without relying on anyone. To the top, and in fact, during the years that DreamWorks existed, the company did have a reputation for high quality.

But such a company dreams of becoming the seventh-largest movie studio in Hollywood. In the end, it only existed for more than ten years, and under the encirclement and suppression of the six major Hollywood production companies, it fell to the ground.

The quality of their films is generally very high, and even the box office is generally good, but they just went out of business.

Because from start to finish, they failed to establish their own distribution channels.

The distribution channel is controlled by others, so no matter how good the box office of the film is, the real profit still has to fall into the hands of the distribution company, and once the box office fails. All they have to do is lose. How can it go on like this?

This is true for the film industry, and it is also true for the record industry.

Sony, Huage, Cinda. Why is it recognized as the three giants of the record industry? It's not just because they have the most and most popular singers, but more because they have a strong distribution ability to sell a record of average quality to make money.

An album, on a similarly capable mid-sized label, might only sell 300,000 copies, but that same album is handed over to Sony for distribution. It is possible to sell 500,000 copies, or even more.

That's why, when he learned that Liao Liao's contract was about to expire, and Xie Mingyuan met with Liao Liao several times, he had mentioned more than once that if he handed over albums like "The Sound of the Waves" to Sony, Sony could guarantee it. 10 million copies sold to you! But at Changsheng Records, at most they can sell you eight million copies. Can you pass 10 million? Maybe, maybe not, it depends on luck! - This is the power of distribution.

Moreover, for Longevity Records, they can sell Liao Liao’s albums over 8 million copies, which is actually not something to be proud of, because a singer has reached the level of Liao Liao. In fact, even if your publishing ability is not good, there will be many Distributors will take the initiative to come to the door to ask for goods. As long as you have a certain channel foundation, you can even expand your own distribution channels through Liao Liao's albums - at this time, it is just the opposite. This is the charm of superstars.

Then, having said that, the future Li Qian studio will sign Liao Liao as the first signed singer, so can the studio take advantage of Liao Liao's superstar advantage to make its own distribution?

Do not make jokes!

Spielberg's appeal and influence on movies is greater than Liao Liao's influence on records, but I don't know how much, and from the perspective of the DreamWorks Big Three, would they want to form their own? Is there a distribution network? But what about the end result? ——DreamWorks died of publishing after only ten years of existence.

Therefore, Li Qian is more conservative when it comes to setting up his own distribution network.

And most importantly, he knew very well that he was really not good at this. In the final analysis, he can be a qualified musician, a qualified singer, a qualified actor, and possibly a qualified director in the future, but he knows that he is not a qualified businessman.

Therefore, in his vision, even though a lot of profits will be shared by others, let's make sure to earn the money that you can earn. The key is to do a good job in the business you like. , is the most important.

But at this time, after listening to her words, Wang Jinglu couldn't help but ask, "Release... is to sell, right? It's to make an album, and then send it to each video store?"

Li Qian nodded with a smile, "That's right, at first glance, it's very simple, right? But it's such a simple matter, once the whole country is involved, even every province and every city will definitely have The big distributors are there, and the publishers don’t need to run from store to store at all, but it’s still a difficult thing.”

Paused. He added: "Actually, the truth is the same. Records and albums are also a commodity. All commodities face the same problem. It is difficult to sell!"

Liao Liao nodded when he heard the words, and seemed to be very emotional: "You may have heard a little about it. In fact, Lao Chen doesn't know much about music or anything at all. He founded Changsheng Records. And all the way to the present, basically It has been developing and growing, and the reason is that he sold it back then, so his rules for this industry are Men Qing."

"With him, although the company is not big, Changsheng Records has its own distribution channels from the beginning, so even if the sales are a little lower, in a company without distribution channels. It may be an album that will lose money, but in Changsheng Records , just like you can make a profit just by selling albums. Like my two albums, it makes Lao Chen even more profitable. In fact, I always feel that this is Lao Chen Mingming who does not understand music, and Changsheng Records make music. The level has always been limited, but the company's business has been thriving, one of the main reasons."

"Yeah." Li Qian nodded and smiled helplessly: "This is the problem. Only musicians are not good at making music. On the contrary, pure businessmen are better at making popular music. Come."

After a pause, he added: "In other words, good music doesn't necessarily make money. Bad music doesn't necessarily make money. And when it comes to making money, businessmen are definitely better at making money than musicians. what!"

When the topic was talked about here, it seemed to be in a dead end, and the atmosphere suddenly became a bit dull.

In fact, it is not difficult to imagine, even according to what Liao Liao said. Three years later, I will try to make the studio so that others can wave the check to compete for the agency distribution rights, but after everyone's chat has penetrated into the entire pop music industry, and the importance of distribution has been pointed out, even a layman For example, Wang Jinglu has already understood that no matter how well the studio's music is done, it still has the feeling of "making wedding clothes for others". In the end, the distribution rights, after all, have to be handed over to others.

Thinking about it this way makes me feel a little discouraged.

But unfortunately, everyone has no good way to solve this problem.

But at this time, Qi Jie, who had been silent from beginning to end, suddenly said: "It may be difficult to set up a distribution network, but I think, you can still try to do it yourself?"

Everyone was stunned when they heard the words, and turned to look at her.

Seeing this, Qi Jie was stunned for a moment, then quickly waved her hand and said, "I mean, look, I can't do music, you Li Qian and Liao Liao, both of you are good at making music, but I do it. Management and administration? Could it be that you are responsible for managing a few secretaries and cleaning every day?"

"I feel embarrassed if I take so much money so easily. Like now, when I act as an agent for Li Qian, I actually feel like I have done nothing from the beginning to the end. The share and settlement of "The Sound of the Waves" is almost the same, and it is estimated that I have hundreds of thousands in my account! It's only half a year's work!"

"So... I heard you chat just now. Since you all think that publishing is too troublesome, I just don't think that I have done sales, and I know how sales are going, so... so... let me try it?"

When everyone heard this, they couldn't help but look at her in surprise.

Li Qian smiled, knowing that Qi Jie might just be impulsive, wanting to share the troubles for himself and Liao Liao, but at this time, of course, it is not good to directly attack her enthusiasm, so he smiled and encouraged: "You must be honest. Don't be too troublesome, then go back and wait for the studio's shelf to be erected, and you have time, so just try it."

Hearing this, Qi Jie nodded earnestly.

…………

After chatting, it was noon before I knew it, and Liao Liao wanted to treat a guest. After all, she and Wang Jinglu met for the first time, so everyone drove two cars out to find a restaurant for a big meal. After the meal, Li Qian drove with him. Wang Jinglu left, went to a large supermarket near the community where he rented a house, and went in to scavenge for the necessities for the start of school.

You know, the day after tomorrow is September 1st, and he and Wang Jinglu will officially start university life.

Maybe it will be very busy in the future, but at least for the next two days, it must be a two-person world that belongs to him and Wang Jinglu, because after entering the school, many things will inevitably be involuntary.

…………

After eating, while driving home, Qi Jie called the vice president of Huage Records who was in charge of contacting her and discussing cooperation, and relayed Li Qian's words.

And just after she hung up the phone, Liao Liao couldn't help but ask, "You said before eating that you were going to do something about the distribution network, are you serious?"

Qi Jie nodded, "Ah! Of course it's true!"

Liao Liao stared at her for a moment and persuaded: "You have seen it too, even Li Qian can't do anything about it, he promised you to let you try it, I guess he just doesn't want to destroy your enthusiasm. This is not something that can be done casually, I advise you, forget it, it is really not that easy!"

Qi Jie just smiled when she heard the words, raised her hand to twirl a lock of hair, and said plainly: "I just want to try it and see if I can do something that will help you and him."

After a pause, she ignored Liao Liao's surprised eyes and said calmly, "You and he are both busy making music. Of course, these are businessmen's jobs, and of course you don't bother to lower your body to do it, then, let me try it. Come on! Just as you said~www.wuxiaspot.com~Three years. In three years, you will completely sell the studio's reputation in music. In three years, even if a county or a county runs, I will We will also set up a distribution and sales network for you!"

She spoke calmly and smiled calmly, but Liao Liao stared at her blankly for a moment, but only sighed helplessly.

"Alright then, do as you wish. When you encounter real difficulties, don't cry at me!"

The answer to her was still just a calm smile from Qi Jie.

After a while, she said in a small, almost whispering voice: "It's your job to make good music, and I'm going to take care of everything else except the music for you. thing."

*

This is an update for the leader "Sumendala"!

Then, um, I haven't asked for a ticket for a long time. It's the end of the month, so ask for a monthly ticket! Next, I will adjust my state and try to write as much as possible. (To be continued.)

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