Perfect Life

As far as the whole era is concerned, 2005 was an ordinary year. For Chinese films, and even global films, it was not a good year.

Some people jumped on the street, some made money, some newcomers showed up, and some veterans fell.

that is it.

But for some people, 2005, or to be more specific, July 2005, is a time period that they and they will remember for many years.

Hollywood superstar Daniel Jackman, who was regarded as a guest by Huafei Film and Television and the "Great Wall" crew, turned down the dinner Hu Fei prepared for him, and Baba ran over to hold Li Qian's stinky feet, of course, to let Hu Fei, Qin Wei and others , There is a bit of atmosphere in my heart, and at the same time, there is some helplessness.

But compared to the series of events that followed, this kind of trivial matter seemed like a feather in the air.

The production cost of 200 million yuan and the publicity and distribution cost of "The Great Wall" are as high as 150 million yuan. There is no doubt that "The Great Wall" is the largest project in the entire Chinese film industry so far. To a certain extent, it can even represent the highest level of the current domestic film industry. ——Although its special effects are made in the United States, the processing is done in Japan, and even the male protagonist is an American, but since he can get money over it, it barely means that other Chinese filmmakers can follow suit. , of course, it can even represent the level of China's film industry.

Before the release, all kinds of publicity were overwhelming.

In the eyes of film companies, Hollywood superstars are extremely valuable and precious, so Daniel Jackman's priority is even ahead of the big director Qin Wei when it comes to publicity and copywriting. The propaganda even vaguely put forward such arguments as "Let Hollywood superstars come to China to make movies, which shows that Chinese movies are really on the rise."

As for Zheng Zhongyuan, Liu Yan, etc., although they are considered superstars in China, in front of Hollywood superstars and Chinese directors, the treatment in terms of publicity has to wait.

But even so, neither of them are ordinary people, and there are quite a few publicity points.

And the 150 million publicity fund is no joke!

Therefore, basically everyone who has a little interest in movies, before the release of "The Great Wall", has already started from news releases, print media interviews, hard street broadcasts, subway advertisements, variety shows, theater posters, etc. Through various channels, I know that the international blockbuster "The Great Wall" by the great director Qin Wei and Hollywood superstar Daniel Jackman is about to be released.

In the history of Chinese film, such a scale of publicity is really the first time.

The effect is powerful.

Although the factual survey feedback shows that the audience's interest in Daniel Jackman playing the leading role is not as great as Hu Fei and Qin Wei thought in advance, but Qin Wei's brand, despite a failure, Still strong, so they are gratified.

But no matter what, the stall has been spread out, and the posture has been pulled to the fullest.

Then, "The Great Wall" came out!

As soon as it was released, it immediately grabbed 41% of the country's film production volume - even the three current theater chains under Minghu Culture, based on the creed that they will not be in trouble with money, have given up to 32% of the film production volume.

Affected by this, the number of movies still in theaters, regardless of whether they are imported blockbusters or domestic movies, even the "Autumn Fairy Tale", which is still very popular, has suddenly dropped sharply.

This is a normal law that no one can control.

No matter how much more Minghu Culture prefers its own movies, in all its theaters, it only continues to reserve 17% of the film volume for "Fairy Tale of Autumn".

"The Great Wall" came with such a strong investment, lineup and publicity, and it is aggressive, and the film arrangement must be given more. A large wave of Hollywood blockbusters in the same period are still selling well, and they will also be given.

In the first week of its release, "The Great Wall" sold for three days plus a midnight show, with a box office of 193 million, almost breaking the 200 million mark, and it ranked first in the weekly box office rankings - Huafei Film and Television The follow-up second wave of release promotions has already started on a large scale after the film's midnight advance box office release. By this time, the first week of box office releases will be swarming wildly.

However, in fact, not to mention word-of-mouth, it's just the box office, and the industry has begun to question it. The voice of this question is so loud that even Huafei Film and Television can't seal the money.

200 million investment, such a big cast, such overwhelming publicity, the first three days, even 200 million was not passed...

You know, just in the past few weeks, a romantic movie like "Autumn Fairy Tale" has won the box office of 146 million in its first week, while last year's "The Matrix" exceeded 100 million in one day. , more than 340 million in the first week, and 230 million in the first week of "Dragon Inn"!

Not to mention, the movie's reputation on the Internet is quite poor. Despite the guidance of various word-of-mouth guidance programs made in advance by Huafei Film and Television, a large number of viewers who have watched the movie have returned to the Internet to complain. It's not you. Hire a bunch of sailors can do it.

As a result, after the first week of the film, word of mouth fell rapidly.

Of course, commercial films have a slightly worse reputation, which may not necessarily affect the box office.

But obviously, "The Great Wall" is not among them.

You know, Qin Wei has been a director who relies on word of mouth for many years!

So, even after many years, something happened that made Qin Wei, Hu Fei, Liu Yan and others unforgettable - the second week of the release of "The Great Wall" was supposed to be the time when the box office exploded and the money was properly collected, but The box office of "The Great Wall" plummeted so fast that when the week passed, everyone found out that the first place in the box office chart was actually a movie that had been released for two weeks, and "The Great Wall" actually fell to the top of the box office. Third place!

"Happy Events at Home", the producer and producer are unknown. It is a film company established less than three years ago that only some people in the industry know. It is called "Lehe Film Company". The director of the film is called Guan Ziping. A previously unknown director, the male lead is very famous. In the past two years, the hot comedian, Huang Ge, and the female lead are also very famous, the famous Peking Opera Da Qingyi, Cheng Suping.

And the distributor of this film is Minghu Culture.

The popularity of this movie is surprising.

Because the male and female protagonists of the movie are all artists of Minghu Culture, although the investment amount is not large and the director is unknown, but because of Huang Ge's strong recommendation, Minghu Culture finally decided to take over the distribution and prepared 1,000 yuan for the film. million in publicity expenses.

In the first week of the film's release, although Huang Ge and Cheng Suping were there, the film's filming rate was not high, but after the film was released, the word of mouth was surprisingly good, and the attendance rate also climbed rapidly in two or three days, so it was released. After the ministry reported the results, Qi Jie immediately held a meeting, at which the decision was made, and an additional 30 million yuan was spent on publicity and distribution of the film.

Then, well, although it only got more than 30 million box office in the first week, in the second week, the publicity system of Minghu Culture began to exert force. A few days before "The Great Wall" was not released, the film even once It can get more than 25% of the daily schedule - and the amazing thing is that with the large increase in the number of films and the sharp expansion of the scale of the screening, the attendance rate of this movie has only dropped a little bit, and the subsequent word-of-mouth feedback is also almost Overall, the overall evaluation has not dropped!

Although after the release of "The Great Wall", the film's schedule was greatly squeezed immediately, but his attendance rate was even higher - similar to "My Sassy Girl", "Red Sorghum", The selling lines of a series of low-opening and high-going movies that Minghu Culture has launched such as "Big Shot" are almost exactly the same!

As a result, "Happy Family", which only ranked fourth in the box office chart last week and was regarded as a dark horse, has completely exploded at the box office this week!

The next week, 134 million!

Weekly Box Office Ranking No. 1!

Ranked second is a Hollywood blockbuster, and the box office of "The Great Wall", which was released the following week, actually plummeted by more than 50%, leaving only 84 million this week!

Adding up in two weeks, a total of 277 million!

There is no doubt that the discerning person knows, flutter!

Qin Wei's Waterloo again.

And it can basically be concluded that it is going to lose everything!

Along with the big box office plunge of "The Great Wall", it was the cutting-edge director Guan Ziping who stepped on Qin Wei's shoulder to become famous, Huang Ge once again consolidated his status as "the first Chinese comedian", and "Autumn Fairy Tale" ” quietly received another 65 million at the box office, raising the film’s total box office to 405 million!

Yes, four weeks after its release, "Fairy Tale of Autumn" has exceeded 400 million!

So, when Lu Lingxi, who was always a little dizzy these days, returned to Shuntianfu with the propaganda team, he dazedly participated in the celebration party specially organized by the company for himself and for the "Fairy Tale of Autumn" crew, and then Dizzy enjoyed everyone's congratulations and congratulations, and did not end this dizzy state until the movie finally ended with a box office of 520 million.

In stark contrast, the "Great Wall" side suddenly lowered its profile.

Faced with the siege of reporters, Hu Fei was forced to do nothing, and irrationally said a famous saying that shocked the film circle - "Now the audience, they don't know what a good movie is!"

And when the reporter finally blocked Qin Wei, the director, apart from being lonely, was unexpectedly calm, he said sincerely: "The box office is not good because the film was not well done, everyone has opinions, say no. It must be because of me that it looks good. I am the director, and it's up to me!"

And until September, when reporters finally found Liu Yan's trace and tried to interview her, she just didn't answer at first, when the reporter asked, "How do you feel about losing your first movie investment? When she asked the question, she suddenly turned her face, took off her sunglasses and threw it at the reporter.

Although the reporter escaped at the time and was not hurt in any way, the incident was published on the iFLYTEK website and blog on the same day, which soon caused an uproar across the entire network.

But just when the rottenness of "The Great Wall" and Qin Wei's second fall became the focus of the entire Internet and the whole nation, the previously unknown "Happy Events at Home" carried the Hollywood blockbuster in turn and staged a scene of cutting-edge directors The counter-attack is a good show - this movie has always maintained a good rate of filming and attendance after its fame. In the third week, it exceeded 100 million smoothly, and in the fourth week, there were still more than 70 million at the box office.

So, when the film finally ended, this urban comedy with a total investment of 30 million yuan, the final box office was fixed at more than 460 million yuan.

Following Lu Lingxi, director Guan Ziping also took the position smoothly in the Chinese film industry in 2005.

Even, considering that "A Happy Family" is Guan Ziping's first directorial work, his success is obviously more legendary than that of Lu Lingxi.

And not long after the release of "Fairy Tale in Autumn", when films such as "The Great Wall" and "Happy Events at Home" had entered the final stage of screening, they were only harvesting a little bit of box office residual value every day, and when Hollywood blockbusters once again ravaged the Chinese film market, Zhao He Came with his "Shaolin Temple".

There is no doubt that the biggest selling point of "Shaolin Temple" is Zhou Baoshan.

Facts have proved that the same way, coupled with the popular actors, is really an unparalleled weapon at the box office - in the first week of its release, this martial arts blockbuster won 210 million box office.

Although the word-of-mouth is obviously not as good as the two films of "Once Upon a Time", it also proves that Zhao He is more like a "cadre" than a "capable officer", but he has always been steady and steady in making movies. He walked along an old road, and he could still walk very steadily.

Therefore, the film's slightly inferior reputation did not have an excessive impact on the box office.

The next week, it won the box office of 140 million again, pushing the cumulative box office to over 350 million, which already means that the film has achieved great success - which also made Qi Jie even hesitate to talk to Li Qian about it in person. Take the initiative to ease the relationship with Zhou Baoshan.

But Li Qian thought about it again and again and decided that he didn't have to insist on keeping people.

When it's time to let go, let go. Twisted melons are not sweet.

Since he's going, let's go!

However, when the management department took the scripts of the two movies designated by Zhou Baoshan's agent and showed them to Li Qian~www.wuxiaspot.com~ and finished reading the scripts, Li Qian couldn't help but sigh.

At this time, he couldn't help but think to himself: It seems that the materials that he had taken great pains to collect and sent to him on the set of "Shaolin Temple" were the same as what he said to Zhou Baoshan at the beginning. It was not delivered to his heart at all!

But the matter has come to this point, Li Qian didn't say a word of superfluous words, just called Zou Wenhuai himself and told him: "Let's do whatever he wants!"

In fact, it's not just Zhou Baoshan that he regrets. It's a pity that he finally succeeded in pushing one, but he has to watch all kinds of incongruous bouncing around.

However, if the flowers growing in the greenhouse are not allowed to feel outside, how can he know that it is really cold outside?

***

Recently, all kinds of anxiety, the little guy has been eight and a half months, it is said that the umbilical cord is around the neck, and the fetal heart is still a little unstable, so I have been running to the hospital recently, and I am inevitably uneasy, but it is facing the end of "Perfect Life". It's easy to receive, so the update may not be so stable, don't blame everyone!