Perfect Life

After seeing the box office of "Fairy Tale in Autumn" in the first week, Qin Wei was very surprised.

In fact, in terms of absolute numbers, the 146 million box office won by this film in the first week is not particularly high, especially in the past two years, the scale of the domestic film market has become larger and larger. Once upon a time, Huang Feihong was comparable at the box office. Nowadays, there are already several films with box office exceeding 100 million in the first week. For example, the first week box office of "The Matrix" and "Dragon Inn" is much higher than that of "Fairy Tale of Autumn" - but in Qin Wei In my heart, "Autumn Fairy Tale" is different from them.

This is a love movie!

A very small, slow-paced, without any exciting plots or scenes, a warm love, a small love and a small emotion - well known in the industry, such a movie is a sci-fi film and action with a big investment and a big scene. Movies, martial arts movies, etc., are not a concept at all.

Of course, a famous director plus a famous actor will definitely have a bonus on the box office of the movie. As the former No. 1 director in China, Qin Wei, of course, knows this better than anyone else.

Not to mention far, but to say near.

Seeing that the box office of "Beautiful Flowers in a Full Moon and a Small Sunny Day" is too scumbag, the people under Hu Fei adjusted the propaganda direction in a timely manner, and changed the tone of the entire propaganda department from "exquisite lens", "Ming Xiaojing's amazing work" and "He Yingyu's dedication. An astonishing performance", "Famous in Cannes", etc., have shifted to focusing on pushing and guiding "Just to see He Yingyu's beauty, it is worth buying a ticket" on the Internet.

Sure enough, the box office in the second week not only did not drop, but instead rebounded by more than 2 million at once. In the history of Chinese films in the past so many years, this is except for a few works by Li Qian, and a small number of them were released at the beginning. In addition to films with insufficient scale, there are few films that rebounded at the box office in the next week.

It can be said without a doubt that this promotion of "He Yingyu's Beauty" brought about 5 million box office bonuses for this movie with worrying attendance in the second week alone.

It’s just a pity that the company’s direction is only a temporary adjustment, instead of working hard in this area from the beginning, so no matter how much adjustment is made in the future, it will not be able to use all its full strength-because a lot of money, a lot of All of the programs have already been made, and they cannot be changed or promoted.

Therefore, even though it is clear that the box office will not be so low if He Yingyu is the main character, but in the end, the propaganda department of Huafei Film and Television has to accept the final result sadly.

Of course, I can't blame them for this matter. The tone was set by Hu Fei at the beginning - the strength of Minghu Culture is getting stronger and stronger, whether it is Huafei Film and Television, or Oriental Media, everyone who digs Minghu Culture is too late. Although they paid a lot of money to hire actors from Minghu Culture, they just wanted to spend more money to borrow some popularity to pull the box office, but they didn't want to spend real money to promote the other party's actors.

However, it turns out that no matter how good an actor is, if they want to increase the box office, they are still willing to spend money on publicity at a critical time - although they benefit others, they also benefit themselves. If you don't spend money, although you won't be cheap to others, you won't be able to take advantage of it.

So even for Hu Fei, "Beautiful Flowers and a Full Moon and Little Sunny Sky" is almost over by now, and he will definitely lose money, but he also has to admit that He Yingyu is actually worth 10 million yuan, it's just such a good propaganda Point, I didn't make good use of it on my own side. Estimated before and after, if the box office can reach 60 million, then He Yingyu has brought no less than 20 million to the film.

If the publicity strategy was formulated from the very beginning, the main line was to promote her amazing performance in the film and her stunning appearance, and other people, including Ming Xiaojing, were the auxiliary lines. The publicity department and the distribution department According to the estimate given there, the box office of the movie should exceed at least 80 million.

That's the power of stardom.

It is conceivable that in today's China, how many people are recognized as being able to pull in the box office better than He Yingyu?

As for actresses, no.

Qin Jingjing, Lu Lingxi, Ming Xiaojing, Liu Yan, etc., are all not good.

Fu Hongxue couldn't do it anymore.

Among the actors, Zheng Zhongyuan?

It used to be okay, after all, the first line of actors. But after "The Matrix" and "Dragon Inn", the remuneration asked for 8 million. In fact, a big director like Qin Wei asked him for only 6 million.

He was already a long way behind He Yingyu.

Guo Yulong, in domestic terms, he is probably qualified to compete with He Yingyu reluctantly, but it is only unpredictable - of course, Guo Yulong is an actor after all, and he is a big celebrity who has been in power for many years, his appeal and heritage Still strong, he still has certain advantages.

Then, Li Qian, Zhou Baoshan.

Both of these people are steadily more appealing than He Yingyu.

And "Fairy Tale of Autumn" has Li Qian's leading actor blessing, Qin Jingjing is there, and the director is the famous "Thirteen Aunt" who is very popular with fans. It is normal for the box office to be better in the first week.

But if the three of them are added together, will they be worth close to 150 million at the box office in the first week?

In this regard, Qin Wei was very surprised.

Although this time is not that time, today, Qin Wei is willing to face Li Qian to a large extent. Face up to his ability, his talent, and face up to his super appeal and influence at home and abroad.

But even so, it was still difficult for him to understand this matter - a small love movie, just because the male and female protagonists and the director are very famous, can get such a high first-week box office?

This is a point he is very unwilling to see, and at the same time it is a point that makes him a little excited.

Over the years, both internationally and domestically, Qin Wei, a master film director, has been given a lot of prefixes, and many of his abilities have also been highly praised. But for Qin Wei himself, he always felt that what he was best at was to talk about the feelings between people.

Although due to the needs of the market and the needs of the film company, he has made several blockbusters himself, with great successes and tragic failures, but to say that his favorite is actually a love drama. The kind of drama that has been told well - for example, after the last failure, he wants to start a new drama. In fact, he once hesitated whether to make a love movie that he is good at and good at.

It was only later that Hu Fei repeatedly said that he had to "get up from where you fell", and he felt it was right, so he finally decided to make a movie like "The Great Wall".

Although he is the most confident and best at digging out emotional dramas, Qin Wei believes that the commercial blockbusters he has made are not bad - that's all!

But next, will you continue to make big plays like "The Gate of Life and Death" and "The Great Wall"? In other words, a director, especially a director who has more or less other pursuits besides money, can’t go back and forth with this set of commercial blockbusters, right? Gotta go back and do some emotional scenes, right?

Before, there would be hesitation.

I'm afraid that everyone doesn't like watching emotional dramas anymore, and I'm afraid that the box office will not be good.

But "Fairy Tale in Autumn" seems to be becoming a counter-example - the story is good, the feelings are good, the famous director, the famous actor, and the meticulous production, so that the niche way of love movies may not necessarily sell well.

Of course, the domestic box office of "The Matrix" has exceeded 1 billion, and the domestic box office of "Dragon Inn" has also exceeded 800 million. Now, even if I am willing to shoot this kind of love drama, I can be satisfied with its box office results, but I am afraid that Hu Fei will not be satisfied - he is now particularly pursuing big productions, big investments, and global distribution. In other words, making money is too slow!

In fact, after seeing the box office of "A Fairy Tale in Autumn" in the first week, especially after going to see the film in person, Qin Wei also felt that although the film's opening score was good, it was probably only because This star group's own appeal is too strong!

To put it bluntly, when the audience walked into the cinema, they were not necessarily rushing to the story, but they were actually rushing to see Li Qian and Qin Jingjing, to see what the first movie of "Thirteen Aunts" could be made of.

Although the story of the film is good, it is also well done.

But that's not the point of everyone buying tickets.

Therefore, although the word of mouth is good, Qin Wei estimated in his heart that this movie will probably get 70 to 80 million next week? After the next painting, it is estimated that 300 million is safe, but 400 million is a bit mysterious.

Although it is really not low, it can definitely make Lu Lingxi famous in this battle, but compared to "The Matrix" and "Dragon Inn", "Life and Death", "Once Upon a Time" and other hits, it is still poor. a lot.

Love movies are still a niche after all!

She, Lu Lingxi, is a cutting-edge director. It's very good to get this grade. I guess she should be surprised. I don't know what to do, but if the director changes to herself, even if it can be more than her "Fairy Tale of Autumn" One point, presumably Hu Fei will still talk about it, and will still be a little dissatisfied.

no way.

Whether it's him, Hu Fei, domestic audiences, or even filmmakers in the industry, it seems that they all look at it from this concept, that is - your Qin Wei brand is so big, you have to make more money!

After the internal meeting of Huafei Film and Television on "The Great Wall" finalized the next steps and directions for promotion and distribution, Qin Wei turned around and threw himself into the pre-promotion preparations for the film.

As a film master, he is very high. Although he is very disdainful to participate in any variety show or the like, some basic publicity must be guaranteed.

For example, there should be at least one or two exclusive interviews with relatively high-end print media.

In this regard, there is only one Li Qian who dares not to participate in any propaganda from beginning to end. But surprisingly, all of his films sold very well, and everyone got used to it, and they all began to acquiesce to Li Qian's films, whether they were the director or the actors, they could not participate in the promotion, and everyone didn't. I think there is something wrong or strange, but if it is someone else, even if he is a celebrity and is as famous as Qin Wei, for the sake of box office, he still has to participate.

The movie will be released in less than 20 days. At this time, some exclusive interviews with print media will start to be arranged.

After working with a few paper media and taking a few cover photos together, almost a week has passed.

During this period, although I heard some news about the movie market in my ears all day, but after all, I just heard it once, and didn't take it to my heart. Until the next Monday, when a new week's box office rankings came out, I put the data When he took it in his hand, Qin Wei was stunned for a moment—

"Fairy Tale of Autumn" is the No. 1 weekly box office again!

This is Nima's summer vacation!

I didn't even care about its box office, so I just looked down. Sure enough, the Hollywood blockbuster "Alien 3", which claimed to have invested 120 million US dollars in the first week after its release in North America, broke through 100 million at the box office in the first week in China. Ranked second!

"Autumn Fairy Tale", the second week, the weekly box office was 113.82 million, and the cumulative box office was 260.2 million yuan.

"Alien 3", the first week, the weekly box office of 98.05 million.

Looking down, the seventh place, "Beautiful Flowers, Full Moon and Little Sunny Day", the sixth week, the weekly box office was 3.87 million, and the cumulative box office was 54.03 million.

At this moment, Qin Wei was extremely surprised.

Two weeks, eleven days? Actually 260 million?

Can a niche movie like a love movie sell so well?

Is it because the current audience is different from the previous audience, and has begun to pursue the small category of love movies? Or is it that the appeal of Li Qian, Qin Jingjing and Lu Lingxi has reached this level?

It shouldn't be!

From the box office of "Beautiful Flowers and a Full Moon and a Little Sunny Day", it can actually reflect part of the situation, that is, superstars with appeal. In successful commercial films, this appeal often presents a kind of "bonus" to the box office of the film. ”, even the magnified effect. However, in literary and artistic films, because the film theme itself has lost its appeal to the audience, movie stars rely solely on their own appeal to force the box office. This box office bonus is generally very limited.

"Fairy Tale of Autumn" is a love movie, and there is nothing else mixed in it~www.wuxiaspot.com~ It is a movie about the love of a man and a woman, and it is pure and watery. Except for the gimmick of "Berlin's best actor and actress cooperate again", and the looks of Li Qian and Qin Jingjing, there is almost nothing to sell.

However, it is such a movie, which can break through 100 million at the box office for two consecutive weeks!

Looking at the box office report in his hand, Qin Wei suddenly felt that he couldn't understand the current market a little. "Alien", such a famous Hollywood blockbuster, broke the box office of 100 million US dollars in its first week in North America. Come on. When you arrive in China, you still can't make it to the second week of "Fairy Tale of Autumn"?

So next, Qin Wei began to pay attention.

However, things didn't change based on whether he paid attention. When the box office chart for another week came out, "Fairy Tale of Autumn" was still unable to withstand the pressure of the newly released blockbusters, and suddenly fell to the third place on the list. Name, but actually once again got a weekly box office as high as 79.56 million!

In the first three weeks, the cumulative box office has reached 340 million!

Turning around again, "The Great Wall" is about to be launched.