Perfect Life

When the time entered May, the movie market began to flourish, and movie theaters all over the country began to welcome more and more moviegoing crowds. Compared with the movie theaters in the past two months, it was a world of difference—in a broad sense That said, the summer vacation starts in May.

This year's Chinese film market had a surprise like "Crazy Stone" at the beginning of the year. Feng Bicheng brought a new film to the Chinese New Year's Day. However, no matter how powerful "Crazy Stone" is, it is impossible to support the market indifference for several months after the festival with one movie.

In fact, due to repeated prohibitions on online high-definition piracy, "Crazy Stone" brought the real movie viewing peak to the post-festival film market only for half a month. After half a month, although it is still the most popular , but the sensational effect has passed, and after the first month of the month, although some people still watch it, and the scale of the release is not small, its driving effect on the entire market has been minimal - it is funny, in "Crazy" "Stone" dominated the box office chart for 40 to 50 days in a row, but the film's daily box office was barely maintained at around five or six million.

From this, we can see how miserable the box office is for other movies in the same period.

In fact, in recent years, they have begun to control more and more theater resources and have more and more screens. Qi Jie and Li Qian have also become more and more aware of the current profitability of domestic movie theaters.

After the Spring Festival every year, until the summer season kicks off in May, almost every movie theater in the country loses money. In this situation, it is only possible to make money back from the explosion of the summer season, and initially realize profits. When you wait until the New Year's Day, that is, the Lunar New Year, you will really make a lot of money.

Of course, in the face of this situation, each family has their own ways to deal with it. For example, the simplest one, and one that Minghu Cinemas has been implementing recently, that is, in large urban areas with conditions and audience base, Priority is given to those literary and artistic films of a certain level for screening, to attract some audiences who love literary and artistic films, while small cities, where there is no such audience base, the old films of the past in the company's hands, such as "Once Upon a Time" and "Once Upon a Time". Red Sorghum" and other famous movies, if they are shown again, some of the residual value can still be collected.

Of course, a newly released movie is definitely the easiest to get the box office, but it has to be a good movie. As for how to choose the one that can get a high box office from the many movies with uneven production levels in China. The distribution and release of a movie depends on the capacity of the theater.

In this regard, so far, the best in China is still the Oriental Cinema. They can even do off-season without losing money. It is conceivable that when we enter the summer season, we will make a lot of money almost every day.

The biggest unexpected gain of the Minghu Cinema this year was Qi Jie's intervention to "take care", allowing the cinema to get as many copies of "The True Story of Zhong Kui" as possible.

At this point, the theater chain has gained nearly 20 million in box office revenue and more than 9 million in box office revenue compared to the same period last year.

But movies like "The True Story of Zhong Kui" are not always available, nor can they be easily "picked up" casually, so in fact, in this off-season stage, evil and evil are still the main tone of the market— - Both producers and distributors feel that it is an off-season. Good films with big productions want to get high box office, and they are unwilling to release them at this time. Without blockbusters and high-quality good films to drive, the market will become more and more cold.

As a result, the theater chain is very busy every day, and it is a net loss for one day when it opens.

However, when the time entered May, the situation immediately changed.

Whether it is domestic or Hollywood, the blockbusters released during this time period are all well-invested and star-studded blockbusters. As a result, the annual summer box office battle began to kick off gradually.

And when the time enters June, although the real highlight of the summer vacation has not yet arrived, the battle of various filmmakers in the film market is almost hand-to-hand.

Actually it doesn't have to be.

As far as Li Qian knows, the Chinese film market in the time and space he is currently in is completely different from the domestic film market in the time and space he once experienced.

In a vague impression, Li Qian probably remembered a statistical report he had seen, so he barely remembered that in China in another time and space, until 2005, there were only more than 1,000 movie theaters in China and the total number of It is a big screen that does not exceed 3,000 yuan. It was not until 2012 that the number of screens in China increased year by year, and finally broke through 10,000 yuan. In my impression, it was as high as more than 12,000 yuan, and when he left that time and space In 2015, it was generally believed that the number of screens in China would exceed 30,000 within the year - this is a process of absolutely amazing market capacity explosion.

But in the current time and space, long before the domestic film market fell off a cliff in 1997, due to the level of economic development, the number of domestic screens had reached nearly 6,000 yuan. By 2003, it had experienced a strong wave of After the recovery, the number of screens registered in domestic statistics has reached more than 13,000 yuan. By the end of 2004, the number of domestic screens has exceeded 15,000 yuan!

Therefore, aside from movie ticket prices and international currency exchange, we only discuss this market in terms of the number of moviegoers that the market can accommodate. The Chinese movie market in 2005 in this time and space is five times as big as that in another time and space— —Referring to the exchange ratio of the domestic currency and the US dollar in the two time and space, at this time in 2005, if it was 8:1 and 2:1 respectively, it is generally maintained at 15 yuan to 20 yuan per movie ticket after the discount. far beyond that other time and space.

Therefore, China's current film market capacity is actually very large.

In the movie market in 2005 in another time and space, because of the limited number of screens, it is almost impossible for the market to accommodate two big-selling movies at the same time. This situation will last until 2010, or even 2012. , As the number of screens exceeded 10,000, and more, the overall size of the market increased, and it began to accommodate two or even more movies at the same time, and the results were quite good.

In the current time and space, as early as 2002, "Once Upon a Time" and "The Gate of Life and Death" had already staged the most massive schedule collision of domestic films in the Chinese film market so far. "Once Upon a Time" seems to be a small loss. One, but in fact the box office is still very high - in that time period, in fact, the market has proved that it can accommodate two movies at the same time for a big collision, and the box office will not be too bad.

However, because of inertia, everyone feels that the summer release is the best way to maximize the box office and maximize profits.

And the more critical issue is that although the overall output of domestic movies has shown an explosive trend in recent years, there have always been very few good movies! Therefore, after experiencing several tragic collisions between big directors and big-invested commercial films, everyone found out almost at the same time that we don't have to fight, even if the summer season is only about four months, but there are few good films, everyone is divided into one family. The 20-30 day schedule is enough. Anyway, after 20 days of release, piracy must be rampant.

As a result, a very tacit understanding of the market rules was formed.

Domestic films made by big directors, big companies, and big producers will be scheduled to be released in the summer season, and they will face up to Hollywood films that are also allowed to come in and show at this time. Other time periods are newcomer films, The starting point of small investment films and literary films.

In short, the market is already huge, but there are not enough good movies, and Hollywood movies are limited to a limited time, so blockbusters are making money in the summer, and small movies are trying to rise at other times, while the theaters make up for it from the ticket price. After a summer period, you can make a profit without losing money in other periods.

In Li Qian's opinion, such a market situation is deformed, and it is a feature of the underdeveloped film industry, but he is not in a hurry, because on the one hand, Minghu Culture is working hard to open up the market in other time periods, and on the other hand, he can also see By now, there are many new directors and many small and medium-sized production companies, which are slowly emerging. When they make money in this market and find a way to make money stably, this market will soon become truly and thoroughly prosperous.

Of course, by that time, Minghu Culture, which has been adhering to the development ideas of controlling production, improving quality, and guiding the way for the domestic film industry, may account for a lower and lower proportion of the entire domestic film market, but it doesn't matter. Li Qian even felt that when Minghu Culture lost its dominance, Chinese films were really possible and qualified to talk about the concept of "rise".

This year, 2005, is a small year for the film production of Minghu Culture.

Because "Shaolin Temple" was announced in advance as the release date of this year, so although Qin Wei came with his new work "The Great Wall", he still tacitly chose to stagger the schedule with "Shaolin Temple", and they chose to release in July. ——As mentioned above, even if it is only about a month, it is enough.

Of course, just because "Shaolin Temple" didn't happen doesn't mean it won't happen with other big movies. In July, "The Great Wall" will be responsible for many Hollywood blockbusters. Even domestic films, there are several works that are highly anticipated by the industry.

In addition to "Shaolin Temple", there is only one movie that Minghu Culture will release this year.

That is "Autumn Fairy Tale".

Talented female director, beautiful director, star "Thirteen Aunt" Lu Lingxi's first big-screen work, starring the actor and actress group in "Red Sorghum" after a lapse of several years. The promotion of the film itself points, of course enough.

And just in early June, before the movie was released, Li Qian even wrote an article himself, posted it on his blog, and cheered for "Fairy Tale of Autumn".

As soon as this blog post was published, it quickly attracted a sensation among Li Qian's fans and fans.

In fact, there is nothing too great, and there are no deafening words. In the article, Li Qian simply described a few interesting events during the shooting, which is a bit like a memoir.

But the problem is, as the first celebrity in the Chinese entertainment and cultural circles that the company "Blog" promotes, and as a blogger with a maximum number of followers of more than 30 million on the blog, Li Qian's usual blog posts , it's really not many - but as long as he opens his mouth, even if he just sends a few words or a photo, it will quickly become the focus of the entire network.

Moreover, his blog changes will be quickly spread all over the country through online media, print media, electronic media, etc. on the same day and the next day.

So, with his blog post, "Autumn Fairy Tale" effortlessly became the most watched and anticipated movie in the batch of movies that will be released in June.

When the time came to mid-June, Li Qian handed over the guide tube to Sun Yuting again, and rushed back to Shuntianfu to attend the premiere of "Autumn Fairy Tale" in person.

When Zhong Yuanfu explained a little embarrassedly that Zhou Baoshan had a leg cramped from running two days ago, so he couldn't make it, Li Qian laughed - Liu Yanlin didn't dare to go to Minghu Culture a year before he quit, and Zhou Baoshan didn't dare to go to Minghu Culture at all. It's really normal that I don't dare to come and see myself.

Not to mention now, even in the future, no matter how high-end and high-end they are, in front of the teacher who has made him a superstar from an unknown little person, there is definitely no spectrum to show— - And it is said that Zhou Baoshan's spectrum is already very big now.

Saw Zhu Qiang at the premiere, chatted briefly, asked about the progress of "A Chinese Ghost Story", and then Li Qian asked him to stay for dinner together at night, but he directly refused, saying that he was going to rush back overnight.

Li Qian knew his temperament and Jin Han's rules on the set, so he just let him go.

The only thing that is more distressing is that I, the male protagonist, can't take it away, and Zhu Qiang, the nominal first male supporting role, can't take time out, which will lead to the next promotion and roadshow of "Fairy Tale of Autumn". , will be purely dominated by the two girls Lu Lingxi and Qin Jingjing - it seems somewhat inappropriate.

But when it comes to this topic, the two of them are very calm, and they don't think there is anything wrong.

When I went to the film and television city to visit a class earlier, Lu Lingxi said, "I know you're busy, but I don't dare to count on you!" But when they met at the premiere this time, Qin Jingjing smiled and said, "It's okay, I and Lu No problem, sister. You're so busy, with an investment of 500 million yuan, how dare you drag you to participate in the promotion, what a waste of time!"

Li Qian is also helpless about this, but it is indeed impossible for him to leave the shooting of "Avatar" and run to help with the promotion. Therefore, he had no choice but to tell Zou Wenhuai a few words and let him personally take charge of leading the team.

Zou Wenhuai understands this completely.

He said, "Don't worry! I guarantee that the people from the theaters and the TV station can't even touch their hands!"

Li Qian smiled helplessly.

…………

The atmosphere at the premiere was good.

Although from the audience's reaction, it seems that everyone's perception of this movie is not very clear. After all, this movie is really plain as water, and there is hardly any place for surprise, exclamation or giggling, but when Li When Qian looked back, he could feel the power of silence in the entire auditorium.

So he whispered to Lu Lingxi: "It's said that romance films are niche themes, but if you look back, I can guarantee that as long as you can make every movie hall be as quiet as it is now during screenings, This movie is hard to sell if you don’t want it!”

Lu Lingxi heard the words and looked back for a while obediently.

Then, she seemed to understand something, and she seemed to think of something, and nodded to Li Qian.

Are romance movies a niche movie?

Have to admit, to a certain extent, yes.

The reason why it is niche is because there are almost no templates for love movies to set-two commercial blockbusters with the same plot, concept and structure, as long as they change their skins, and have excellent production and wonderful special effects, they can be equally popular. But not a love movie.

Most of the heroic stories in the world have more or less similarities and surprises, but love stories have their own characteristics.

As far as movies are concerned, every romantic film that can be famous in film history has its own unique narrative context, as well as its unique joys and sorrows.

Although in the final analysis, there must be routines for the things in the core, such as the gift in the back garden of the young lady, such as the poor boy and the lady, such as the love between people and ghosts, and so on.

But every love story, to be successful, has to have its own distinctive qualities.

And this characteristic will only come from the creator's unique idea, not from a simple routine.

Therefore, love movies cannot be copied and cannot be mass-produced.

But niche movies will always fail at the box office—the most typical example, so far, "Titanic", which has been released in this space and time for several years but still ranks first in the global box office rankings, is a true film. Buckle love movie!

Although special effects are its big selling point, it is a love movie.

In fact, the love story ~www.wuxiaspot.com~Autumn Fairy Tale, whether it is the original version in another time and space or the current version directed by Lu Lingxi, is absolutely excellent and unique in Li Qian's opinion.

It has a complex, indescribable, tranquil and contemplative power.

It's as plain as water, but it can accurately poke the softest part of everyone's heart.

In fact, in Hong Kong in another time and space, a plain love film like "Autumn Fairy Tale", Hong Kong, who generally loved watching commercial films at that time, still won the amazing result of more than 25 million Hong Kong dollars in one fell swoop— —The little Ma was of course popular back then, and his credit for promoting the film in the early stage of the film is certainly very powerful, but today, Li Qian’s influence and appeal in China is no less than that after "The True Color of Heroes". Where is Marco going?

And, a good film is a good film.

Publicity is important, but the quality of the film itself,

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