Perfect Life
Vol 5 Chapter 50: flashpoint
John Days smiled and said: "I understand what you mean, this movie is released simultaneously around the world, everyone's time is the same, the movie is the same, our market is much larger than China's movie box office market, we The publicity expenditure invested is also much more than that of the film in China! However, in China, it has received more than 90 million US dollars at the box office in two days, but only 50 million in North America. However, you must know that Qian's influence in China and in North America is not at the same level!"
After a pause, he said with a smile: "He is just a well-known oriental superstar with a certain degree of attention in North America, or the lead singer of a famous rock band. Although "Huluwa" has a good box office, many North American fans Audiences still don't connect him too much with the film director. But in China, you know what? As far as I know, in China, he's a god!"
"He is one of the deadliest figures in that land, and he is an unparalleled **** in every industry like music, movies, TV dramas, etc. in the whole of China!"
"His movies don't even have a penny of publicity funds. As long as the posters printed by the publishers have the director Li Qian's name marked, and the markings are more obvious, people will spontaneously buy tickets to see them!"
Listening, Grenshire couldn't help laughing.
Then, he nodded slowly.
Yes, I have to admit that on the last trip to China, although he hardly knew those people, the strong appeal and status of China Qian in China still left him a very deep impression.
It is said that at the banquet at that time, the people who attended were only limited to the superstars of Minghu Culture, but more than half of the big-name stars in the entire Chinese entertainment industry had gathered!
John Days said that he is the **** of Chinese entertainment, and it is not too much to think about it.
Therefore, his films in China have a powerful advantage of crushing level, which is unmatched by anyone. Whether it is China's big directors, big stars, or Hollywood blockbusters, no one can compare!
But for Colombia, the most important thing is to find a way to raise the popularity of "The Matrix" to a higher level! Just the current popularity is not enough!
At least in Grenshire's view, the film hasn't delivered the energy it deserves.
At this time, after thinking about it, he took the initiative again: "This Sunday, the second part of "Jurassic Park" will be released! Although it will only have a preview and an advance screening on Sunday, it will not Influenced us this week, but starting next Monday, the dinosaurs are going to have a blast! And the influence of its first movie is so huge! So, John, what do you have in store for the movie's next promotion? suggestion?"
John Days sat upright when he heard the words, "That's why I'm coming here in person this time."
Grenshire nodded and said, "Please speak."
John Days did not seem to be in a hurry to give his advice, but instead asked: "Glen, I know that after watching this movie, you spoke highly of him, and its first-week box office , also seems to confirm your judgment. So tell me, Glenn, what do you think is the most important selling point of this movie? Why would the audience be willing to go into the movie theater to buy a ticket, and why would they run after watching it? Go to the Internet to promote it spontaneously!"
Grenshire frowned.
The release and promotion of "The Matrix" is one of Columbia's most important jobs at this stage, and of course it's also the job he pays the most attention to. He even pays attention to many online film reviews. Therefore, as John Days said, Of course, he is very clear about these situations.
After thinking about it at this time, he slowly said: "Many people say that this movie has a charming sci-fi temperament, with a fascinating world structure and logic, but in my opinion, that is only 10% of the movie! It is responsible for improving The word-of-mouth part, although this movie has a lot of philosophical ideas in it, it's a commercial movie through and through, there's no doubt about it. So... its most important selling point, in my opinion, is that it's excellent and Amazing mirroring style, and it's oriental, unparalleled fighting design!"
John Dyce answered promptly and said, "It's cool!"
Grenshire nodded and said, "Yes! It's cool! From the camera, to the fight, to the characters, it's all cool! This is the most important reason why North American audiences like it!"
John Dyce laughed. "Yes! That's what I'm talking about!"
Grenshire made an appearance of listening intently.
John Days said: "I think now that we have preliminary word of mouth and good box office feedback, it's time to make a request to the Chinese side and let our hero and heroine come over to promote it!"
Grenshire thought for a while after hearing the words, then nodded slowly, but then frowned suspiciously.
Before and during the release of the movie, it is of course one of the best ways to boost the popularity of the movie, increase the attention and the box office, to promote the hero and heroine who are very popular and bear more audience's love and attention. Colombia, as an old-fashioned large Film companies are also experts in publicity and distribution. Of course, it is impossible to ignore this. In fact, just the protagonists and heroines have come to do all kinds of promotion plans, and there are already a thick pile of them on his desk. now—
Does the hero come first, or the heroine first, or both?
What are the advantages of each, and what publicity programs and event planning are available for each?
This is what Colombia has already made various preparations for.
However, if John Days was able to run over to talk about this at this time, he felt that things should not be so simple, so at this time he couldn't help looking at John Days and said, "John, put you We are partners, as long as your suggestion is reasonable, we will of course give priority to it! I know that your film planning and distribution skills are well-known!"
John Days smiled and said, "Thank you! Glenn! Thank you!"
"We all know that the fact that the male and female protagonists are oriental faces is the biggest shortcoming of "The Matrix", and even, apart from that, as a commercial film, this film is so good that it has almost no shortcomings! And now, We can also be sure that what this movie likes most about North American audiences is its fighting design and its cool overall style! And we all know that this style actually shapes the actors and the male and female protagonists. The effect is huge! So I think this is a key point! It is a key point that can be used as a breakthrough in our publicity! We must seize it!"
Grenshire listened, feeling as if something flashed through his mind.
He knew that was inspiration!
It seems so close, so close that I can reach out and grab it at any time, but I always feel that there is still something missing - if I use Chinese words to describe it, there is still a layer of window paper not pierced!
At this time, he looked at John Days, and said with a faint excitement: "Go on, John!"
John Days smiled confidently and said: "Chinese audiences like Zhou and He very much, they are Chinese superstars, but in North America, audiences don't know them at all! And according to the overall style of this film, and It's such a cool fight, and audiences are supposed to love them because of this movie!"
Hearing this, Grenshire's eyes lit up.
He said slowly: "So, we should let the audience see them and make them popular among the audiences in North America, and then, this kind of popularity will be reported to the box office as soon as possible!"
John Dyce nodded excitedly, "Yes! That's it!"
Grenshire frowned, his five fingers made small movements subconsciously, various thoughts clashed back and forth in his mind, and he said, "But... they are Chinese, yes..."
John Days didn't wait for him to finish his words, and then said: "Yes! They are oriental, they are Chinese, and this is their huge disadvantage! In North America, two oriental actors want to be popular. It's not easy to get up! But the converse result is that once they become popular, the unique influence they bring, their unique existence, will be absent from all other white actors and black actors!"
There was a flash of white light, and there seemed to be a flash of lightning flashing from the depths of my mind!
Glenshire's heart lit up instantly.
That's the logic! That's the truth!
He suddenly understood all John Dyth's thoughts - yes, that's it! Some people should not become popular, and it is difficult to become popular, but because of this, once he becomes popular, the unique influence brought by him will make him the most unique existence, thus affecting the entire market. , have a great influence, and drive a huge topic!
For example, China Liao, who suddenly became popular in the European and American world a few years ago!
How difficult is it for a Chinese singer to become popular in Europe and America?
Everyone knows it's hard! It's almost impossible!
However, China Liao is red! And red to purple! She is so popular that as long as people talk about oriental people, oriental music, and oriental singers, the first one will think of her!
And among all the singers in Europe and America, she is always the most popular one!
Great work, great topic!
This is the core of her popularity!
So that after she became popular, Koreans, Japanese and some singers in Southeast Asia also wanted to copy her way, but they and they always seemed to be missing something, so all of them were added together The popularity in Europe and the United States is not as good as that of a Chinese Liao!
Because China Liao is already phenomenal!
And even in Grenshire, a person with limited understanding of the European and American music market wants to come, and the others at UU Kanshu www.uukanshu.com are worse than Liao. One is the opportunity, and the other is the good work.
But now, "The Matrix" is very popular in North America, it is a good work, and of course it is also a huge opportunity for Zhou and He in China!
So, in fact, they already have the two most critical requirements for an oriental face to become popular in North America!
What they lack at the moment is just a flashpoint!
At this time, the two looked at each other, and John Dyth's upper body leaned over, earnestly but slowly: "Glen, as far as I know, China Zhou is not only an actor, but also an Oriental Kung Fu star. Moreover, he has really practiced Kung Fu! Magical Chinese Kung Fu!"
"It's not because of his performance, but because of the director's various means to help him become invincible as in the movie! He is a real actor who can fight!"
At this moment, Grenshire's eyes lit up like never before.
"An actor who can fight!"
He stood up suddenly, wandered the room for a few steps, then turned around suddenly, "John, your advice is great! I think since he's a capable actor, we should let the North American audience Learn what Chinese Kung Fu is!"
John Dyess laughed and stood up.
"so?"
"So we will make various plans right away! I will personally call the Chinese side, let China Week end the promotion in the East as soon as possible, and come over as soon as possible!"
Hearing him say this, John Dyce held out his hand.
The two held hands together.
***
I just updated a push on the official account, you probably can't guess who I pushed this time.
Listen to it, it is also a kind of support!
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