Perfect Life

Now in the 21st century, the concept of propaganda is even more important than the movie itself, not to mention Hollywood, even in China, has begun to take root in the hearts of the people.

The distribution and promotion of "The Matrix" in China, East Asia and Southeast Asia is done by Minghu Culture itself. In Europe, the distribution rights are given to several large distribution companies, while in North America, of course, it is handed over to Columbia Pictures - When it comes to distribution, a Hollywood giant like Columbia, of course, is very good at it. Moreover, they can be said to be particularly aware of North American market preferences.

After watching the film, Grenshire made the decision himself, so Columbia spent 40 million US dollars for the distribution and promotion of "The Matrix".

The Oriental Dream Film Company, which is also located in the United States, is one of the producers and investors of "The Matrix" itself. At this time, of course, it also continued the tradition of "Huluwa" and became one of the distributors.

They invested ten million dollars in publicity and distribution.

You know, excluding the investment in the reusable shooting equipment, including special effects, the total production cost of "The Matrix" is only 60 million Chinese yuan, which is equivalent to 30 million U.S. dollars. All expenses are calculated, and its total investment does not exceed 40 million US dollars.

But it has already reached 50 million US dollars in publicity and distribution funds in North America.

The trailer was released more than half a month in advance.

various advertisements.

Newspapers, TV stations, radio stations, streets and subways, as well as the advertising columns of buses, various advertisment promotions, various related publicity activities, and of course, clip advertisements of movies that are currently being shown in cinemas.

Minghu Culture, which is responsible for the distribution in China, Japan, South Korea and Southeast Asia, is not afraid of anyone and any film, but the two companies, Columbia and Oriental Dream, which are responsible for the promotion and distribution in North America, are under great pressure.

You know, it's summer!

The summer season in North America has always been a place where various blockbusters scramble to get together, and blockbuster blockbusters are released almost every week. While Empire is making money, Jurassic Park 2: The Lost World is coming.

On July 29th, those giant dinosaurs will land in more than 3,000 theaters in North America!

In the current Hollywood, and even in the current global film market, there is really no film larger than this size - Columbia and the Oriental Dream, Glenn Shire and John Dyce, of course not Know what was said inside Universal Pictures, the producer and distributor, at the release meeting for that film, but what Iger, Senior Vice President of Universal Pictures and producer of the Jurassic Park series, said, even they All recognized: Dinosaurs are not afraid of anyone, any movie!

The second highest-grossing movie in the world so far!

Two years ago, it won the global box office of 1.23 billion US dollars in one fell swoop!

After watching the first one, hundreds of millions of viewers around the world are looking forward to this sequel!

And to be honest, people don't even watch stories, not stars, or anything else, they just love dinosaurs - for this movie series, dinosaurs are the biggest stars!

The foundation of this sales is extremely solid!

"Titanic" is known as the pioneer of special effects movies. The special effects pictures it achieved in 1998 are exquisite and grand, and they have been directly crushed in almost all movie markets in the world, but even James Cameron, Even "Titanic", everyone sees it is not just special effects. Its story is also very moving, and even its male and female protagonists are very eye-catching.

But Jurassic Park... not!

Its selling point is the horror brought by dinosaurs!

However, so far, the selling point of dinosaurs has not been tried by other companies and other movies. However, in the era without special effects support, they all failed, and since the special effects, other companies have not had time to make this. The attempt in this regard was taken first by "Jurassic Park".

When the whirlwind of dinosaurs swept across the world two years ago, people walked into the cinema with ecstasy to accept such a fright. Recommended by people: You must see it, you will regret it if you don't!

At that time, the entire major Hollywood film companies were mourning: With the foundation of this movie, connoisseurs can already imagine that even if the next movie is just a random story, everyone will definitely scramble for the dinosaurs. into the cinema.

Universal Movies has really made a big hit this time - the Jurassic Park series is of infinite value!

Now, audiences around the world have accumulated two years of enthusiasm and anticipation for dinosaurs. Once these enthusiasms are released, its terrifying power can be imagined.

No matter from which angle you look at it, a Chinese movie, in which the male and female protagonists are all Chinese, is a so-called sci-fi movie, but it is actually wrapped in a certain religious core - it is difficult to become an opponent with the strength of dinosaurs.

And in fact, when the trailer was released, when all kinds of propaganda swept across North America, although the propagandists Columbia Films and Oriental Dream Films must have spent a lot of money for various public relations, there are still many media and online, There have been a number of bad raps about The Matrix.

The most important core point is the hero and heroine.

Decades of global leadership have accumulated, and the confidence and arrogance deep in the hearts of Americans has been deeply rooted, especially in the context of the current Hollywood movies crushing the world, the kind of heartfelt American movie audiences The cultural self-confidence and arrogance that no one can reverse.

In a movie released all over the world, the hero and heroine are actually Chinese?

Is this also possible?

Therefore, combined with the release scale that the two distribution companies have won for the film, combined with the excitement of the film and trailers released so far, and their random surveys on the streets of many cities show that North American audiences are very interested in this film. As for the survey results of whether the movie is interested, several North American box office forecasting agencies have given relatively conservative but wide-ranging box office expectations before the movie is released.

There is a prediction that the North American box office of this film should be between 80 million and 150 million US dollars-they believe that the fighting action of this film is cool, and the overall style is also very suitable for young people's viewing appetite. , the special effects production is also exquisite, showing that "Oriental Hollywood" already has a very high special effect production ability. Therefore, if it is not because the male and female protagonists are all Chinese actors, which will affect the sense of substitution of Western audiences, this film will The box office is even expected to exceed $150 million.

Another has given a box office estimate of $70 million to $130 million. They are relatively pessimistic about the market acceptance of the film in North America. Different from the previous one, they believe that in the US market, the most developed sci-fi movie in the world, an oriental sci-fi movie with certain philosophical thinking and religious connotations, even if its male and female protagonists are replaced by white actors, its overall The box office will also be greatly restricted. In the box office forecast report they released, there is a sentence: "Whether the film's own science fiction logic can be justified will be the key to whether the film's box office can exceed 100 million US dollars."

Of course, even in the current North American film market, if the box office exceeds 100 million US dollars, it is definitely a success and a big hit. The North American box office of 100 million US dollars will not be as bad as it will be ten years later. In the 1990s, even in North America, the world's largest box office market, there were only 10 or 20 films a year. The two large box office forecasting agencies, given their box office forecasts before the movie was released, all believed that once the movie did well in all aspects, it would have a chance to break through the $100 million North American box office. For a Chinese film like The Matrix, it is already a very high evaluation.

One of the reasons is that the trailer released in advance of this movie makes many people feel very cool even in the demanding North American market - it can make young moviegoers feel cool, interesting, and even attractive. , which is an important premise for whether the movie can sell well in the summer.

The second reason is that although he is only a director and did not act in person himself, China Li still has a certain influence in North America, especially his special lover relationship with China Liao, and the country they live in. That special marriage situation is simply bringing its own traffic, attention and topicality, which have always been quite high. What's more, the acquisition of Colombia some time ago has aroused strong attention in the United States. China's Lee's spending a lot of money, and China's employment is no doubt a topic that people talk about in the United States, and the popularity of these events is still up to now. Not completely subsided either.

What's more, Chinese Li's films have already had a successful precedent in North America.

A Chinese animated film such as "Hulu Baby" has a good box office in North America, and even once pressed Disney's animated blockbuster "Little Pooh" under his body and repeatedly rubbed it for a long time.

And the third reason is that the background is even bigger and more convincing!

Because according to random street surveys conducted by box office forecasting agencies, many viewers in North America said that they had seen the overwhelming trailer of "The Matrix", and they were not impressed with the "Matrix" trailer. Unique and charming temperament", expressing great interest.

As for the fact that the male and female protagonists are Chinese actors, many young people expressed that they do not care, "I just go to the movies, I want to see what science fiction movies China Li will make", "I don't care who the male and female protagonists are. , I don't know it anyway", and some people even thought, "The heroine is very sexy, so I want to see it"!

Of course, many people expressed some concern about this, and they all said that they "haven't considered" whether to watch the movie, and maybe "wait for the movie to see the word-of-mouth reviews before deciding whether to watch it"— - The survey results showed that even very few people said they had not seen the trailer, or had "no interest in the movie and would not watch it".

It is precisely because of these support that even the most cautious box office forecasting agency has set the downline at the level of $70 million for the movie's box office estimate!

No filmmaker dares to underestimate the aesthetic tendencies of young audiences! Whether or not it can win their love is the key to the success of a commercial film that pursues the box office!

And when the distributors Columbia Films and Oriental Dream Films collected these early feedbacks from North America and held a distribution meeting, everyone agreed to suspend the protagonist Zhou Baoshan's promotion in the United States - anyway, for now, North America The audience wasn't interested in him at all.

So, after intensive planning, a new publicity plan came out——

"Can the Chinese also make good science fiction films?"

"Americans, Hollywood filmmakers and American writers are the best creators of sci-fi stories in the world, and the Chinese have yet to come up with a decent sci-fi story!"

"I have a friend who has read the internal review version. It is said that the story of "The Matrix" is very good. The world structure in it even brings a lot of religious ideas, including Christianity and traditional Chinese religions."

So, along with this propaganda plan, a lot of money went into it, and some film critics began to say nonsense when they participated in the show, "Those who know me know that I am a sci-fi fan, wait until the Chinese sci-fi movie "The Matrix" is released. , I will definitely watch it as soon as possible, I want to see what kind of science fiction story China Qian can tell us! You wait for my news, if I think this story is not science fiction at all, or it is not good-looking at all , or can't justify it at all, I'll tell you! What? What if it looks good? Oh my God, do you think it's possible? You think it's seven little gourds?"

"This time, China Qian can't use cartoons and children's films as an excuse!"

"Of course, I welcome everyone to come with me to see if everyone agrees with me!"

"We are experts in science fiction stories, and our North American audiences are the most qualified to evaluate whether a science fiction movie is a real science fiction movie, and whether it is good!"

…………

In this way, Zhou Baoshan's planned US publicity tour was cancelled.

In the early stage, the program was recorded in China. On July 16, Zhou Baoshan went to Japan. Because the box office of the "Once Upon a Time" series in Japan is quite impressive, he is well-known among Japanese fans.

At the same time, He Yingyu went to South Korea. "My Sassy Girl" and "The Door of Life and Death" also have considerable influence in South Korea. He Yingyu has even been included in the "Top 20 Actors Favored by Korean Audiences" for three consecutive years. At the top of the ranks, because of the popularity of "My Sassy Girl" in South Korea, she even became the dream lover of countless Korean men, and therefore overwhelmed a series of big-name stars in South Korea and Europe and the United States, ranking high on this list. The top spot on the list!

After the pre-screening promotion in Japan and South Korea, they will go to several countries in Southeast Asia respectively, and then meet in Singapore and return to China together.

After the movie is released, at the end of July, they will decide whether to go to Europe and the United States to promote it, and how to promote it, depending on the box office situation in North America and Europe.

At this time, because "Jurassic Park 2: The Lost World" is also a movie that is released simultaneously around the world, and their release time in dozens of movie markets around the world is set on July 29 Today, that is, the eighth day after the release of "The Matrix", so as the global release date of "The Matrix" is gradually approaching, the pre-screening promotion of "Jurassic Park" has also been in full swing.

On July 17th, director Soth Gross personally led the team to Japan, just in time to collide with the propaganda team of "The Matrix" headed by Zhou Baoshan. The Japanese movie market seems to be a bit noisy with firecrackers.

Because it has a population of more than 100 million and the economy is so developed, people still like to watch movies very much. The movie market in Japan, whether it is for Hollywood movies~www.wuxiaspot.com~ or for the past two years, is in the initial stage. For the rising Chinese film industry, it is an extremely important overseas market.

Especially for the films of Minghu Culture, since the period of "My Sassy Girl", Japan has become an important ticket base for a series of Minghu Culture films!

However, to the great disappointment of the Japanese audience and fans, Li Qian still did not come!

He didn't come during "Once Upon a Time", "Red Sorghum" was not released in Japan because the theme was anti-Japanese, and he didn't come during "Hulu Baby". Now that the new movie is about to be released, he still doesn't show it. Come on - many Japanese fans, movie fans and fans have vented their dissatisfaction on the Internet!

Some people say that Li Qian is a person who hates Japan at all, otherwise he would not make "Red Sorghum", which is devoted to the story of anti-Japanese, and some people say that Li Qian doesn't like Japan from the bottom of his heart, otherwise, so many times, the album will be the movie. So much publicity, including concerts, why didn't he come to Japan once?

Of course, this is easier to refute, one sentence is enough - where have you heard or seen Li Qian go to publicize?

The answer is: he never does any publicity!

But even so, for the publisher of "Jurassic Park", this is also worth hyping, but with a movie destined to sell well like the sequel of "Jurassic Park" in hand, the other party is not special to this. If you care, simply push it behind your back, and see that the response is not great, so let it go.

On the contrary, the promotion of the "Jurassic Park" crew is the highlight.

In particular, the words of Soth Gross, the director of "Jurassic Park 2: The Lost World", have become the key words of the film's distributor in Japan--

"The dinosaur you love is coming soon!"