Perfect Life

Vol 5 Chapter 41: success criteria

Eight days before Li Qian published his second blog post.

Tuesday, June 12, 2004.

After entering May, the Chinese film market, which has gradually become turbulent, finally ushered in the first real blockbuster event - the release of "Blood".

This is the first commercial blockbuster of the great director Zhao Meicheng, the first "court martial arts war film". The appearance of this film means that the three major directors in China, Qin Wei, Du Weiyun, and Zhao Meicheng, have all jumped into the commercial world. In the rolling wave of production.

This is the first movie in China where an actor has directly received a salary of tens of millions of dollars. None of the famous actors, such as Li Qian, Guo Yulong, Zheng Zhongyuan, Ming Xiaojing, He Yingyu, Fu Hongxue, have ever won this level. Remuneration - Huang Ge, who had previously become popular because of "The Big Shot", also participated in this film, and only received a segmented remuneration of 6 million plus 2 million.

The so-called 6 million plus 2 million, that is, the guaranteed film remuneration is 6 million. If the box office exceeds 200 million in the later stage, add 1 million, and if it exceeds 500 million, add 1 million.

And Zhu Qiang, who played a slightly important supporting role in this film, only received 3 million in remuneration.

At the same time, this is the first strong cooperation between Jinghua Film, one of the original three major companies in the Chinese film industry, and Minghu Culture - although after the film started, the other two big film companies, Oriental Media Group and Hua Fei Film and Television have gradually eased their relationship with Minghu Culture and resumed a certain level of cooperation, but at least, before the film started, Minghu Culture was resisted by the entire industry.

Jinghua Film and Television is the only channel that the traditional Chinese film forces have opened up to Minghu Culture.

And the opening is not narrow.

The male protagonist Huang Ge, the female protagonist Qin Jingjing, and the supporting actor Zhu Qiang.

The theme songs are from Gerileng and Lin Xianjun respectively. The soundtrack of the whole movie is also arranged by the music department of Minghu Culture.

The two currently unintegrated cinema chains under Minghu Culture, Minghu Cinemas and Great Wall Cinemas, have also invested a lot of screening resources for this film.

The participation of Minghu Culture in this film can be said to be very high.

Therefore, not only Yuan Ke and Zhao Meicheng have high hopes for this film, but Minghu Culture also hopes that this film can achieve commercial success.

On the day of the premiere, many celebrities from Minghu Culture attended to support the film.

He Runqing, Cao Zhan, Yu Bojun, Han Shunzhang, Bai Yujing, Sun Ruoxuan, He Yingyu, Lu Lingxi, Liu Yingying, Zhou Ye, Ge Rileng, Lin Xianjun, etc., all the big names were present.

Moreover, last year's movie market didn't seem to be doing very well, and the movie box office market in the first half of this year was also lackluster. Calculating the box office market in a single month, compared to last year's "Red Sorghum" and "The Big Shot", the box office market was not that good. There has also been a considerable decline. Therefore, whether it is domestic audiences or movie theaters, even the media are full of expectations for such a commercial giant.

The release schedule of "Blood" can be regarded as the right time and place, and there are both.

However, the film's box office situation is a bit weird - it didn't start out as high as everyone expected, but it wasn't bad either.

Its reputation is not good, but the subsequent box office is definitely not low.

In the first week of its release, major domestic theater chains gave full support. In addition to facing the competition of two Hollywood movies, he hardly had any decent rivals in terms of domestic movies, but the box office was barely over 100 million - 116.23 Ten thousand! Box Office Weekly Champion!

In terms of Jinghua movies, Yuan Ke and Zhao Meicheng were a little disappointed in the box office of this first week.

Moreover, the examples of Qin Wei, Du Weiyun, Liu Chengzhang and others in the past are in front. The word-of-mouth of this film is not very good after only a few days of its release. Therefore, the possibility of the box office plummeting and diving is just like A huge shadow has always shrouded the head of a dry person.

However, in the second week of the film, it still won 94.58 million box office!

Another weekly box office champion!

Of course, word-of-mouth, like all movies, decreases over time.

And in the third week, on June 25, another relatively blockbuster movie was released. Li Qian's brother at Shuntian Film Academy, Wu Han's new film, released by Oriental Media Group, "Laughing Heroes".

With the success of the previous "Across the Four Seas", now Wu Han has entered the ranks of first-line directors in one fell swoop. Of course, his new film has attracted much attention. What's more, the male protagonist of this film is Zheng Zhongyuan who joined the "self-destructing image", and the female protagonist is the top female star in China today, Fu Hongxue.

As a result, under such strong competition and diversion pressure, the box office of "Blood" finally experienced its first abnormal decline - it fell by more than half, and the weekly box office was only 45.28 million!

But the strange thing is that in fact, top-level groups such as Wu Han, Zheng Zhongyuan and Fu Hongxue, the good reputation left by "Across the World" did not support "Laughing Heroes", which continued the line of urban comedy, and became popular in the first week- - In the first week of its release, its box office was 78.53 million!

Won the weekly box office champion, and did not break through 100 million as hoped!

Of course, whether it is Zhao Meicheng's first week of 116.23 million, the second week of 94.58 million, 200 million in 13 days of release, or Wu Han's first week of 78.53 million, in fact, for them, compared to their past The box office performance of the movie has improved - Wu Han's progress has been especially great.

However, last year's several domestic movies were so popular that everyone felt that domestic movies have become more and more mature in commercialization, and the harvest season is really coming!

Although Du Weiyun and Qin Wei fell into the sand one after another, they made a group of young directors even more excited - look, old guys and old artists can't do anymore, Zhao He Feng Bicheng, they are all young directors! This shows that the directors of the older generation have been unable to keep up with the situation, and this is our chance!

Wu Han is obviously also in this list.

However, "Blood" was on, and "Laughing Hero" was on, but the results did not seem to be satisfactory.

"The Gate of Life and Death", "Once Upon a Time", "Red Sorghum", "The Big Shot", "Once Upon a Time" and other excellent examples in the past few years are in front of them, but they found that it seems that they should be within reach Achievements are so far away from themselves.

Time enters July, and another domestic blockbuster is coming.

Guo Yulong's self-directed and self-acted historical martial arts masterpiece, "The Princes of Beacon Fire", will be officially released nationwide on Monday, July 9-Guo Yulong has always been the top domestic movie superstar over the years, although with Li Qian's Rise, with the rise of a martial arts superstar like Zhou Baoshan, and with his own age getting older every year, his influence seems to be affected to some extent, but his movie is going to be released, it is still No one dares to despise it.

Before his release of "The Princes of the Beacon Fire", there was only one week left for two domestic films like "Blood" and "Laughing Heroes" to fight against each other.

From July 2nd to July 8th, the summer season is the most in full swing in July.

"Laughing Hero" took the next week's 52.47 million as expected, but was snatched the weekly box office champion by a Hollywood blockbuster with a box office score of 71.52 million.

That is to say, although Wu Han finally won the first weekly box office champion in his directorial career, it was only that time.

The next week, he dropped to second place.

It was also this week that "Blood", which was released in the third week of its release, returned to a stable trend after last week's slump, with a box office of 30.76 million in a single week.

Four weeks after its release, the total box office of "Blood" has approached 300 million, and there is no problem in breaking 300 million, but everyone can see that if it wants to break 400 million, this movie has almost no hope.

Because next, not to mention Hollywood movies, among the domestic movies alone, "The Princes of Beacon Fire", "The Matrix", and "Flying Sky" are all blockbusters that have a strong blood-sucking ability for the box office market.

Especially "The Matrix", although there has not been any successful sci-fi movie in the domestic movies, but that is Li Qian. His animations can earn more than 500 million US dollars at the global box office. The posters that have been released so far , Zhou Baoshan and He Yingyu are also quite cool, who dares to say that his sci-fi films will not look good?

Once it hits theaters, it's definitely a box office black hole!

His fans, his movie fans, and even potential audiences in the entire Chinese film market, the money in their wallets will be directly sucked by this **** hole!

And although Liu Chengzhang said that the last movie was thrown, but it is generally recognized in China that when it comes to playing special effects, Liu Chengzhang is still top-notch. Therefore, once he tells the story in this film, it will attract audiences. It will be huge! And considering the huge amount of investment in this movie, it can be seen that the special effects are estimated to be even fiercer than "Sword Immortal", so his box office is really hard to say!

What's more, the reputation of "Blood" is really not good.

In fact, Qin Jingjing's performance has been recognized to a considerable extent. After all, her appearance is top-notch, good-looking is good-looking, and her acting skills are top-notch. Although it is a commercial film, it is difficult to say how much space and depth it gave her to perform, but The acting school is the acting school. If you don't pay attention, you may not feel good. When you pay attention to her and look carefully, you will find that the level of the acting school is really not covered. It's the gang that only sells cuteness. Pure little vases are incomparable.

And Huang Ge's role as the prime minister in this film also changed his image of being sloppy in "The Big Shot". He was low-key, silent, and refrained, but the key scenes were well portrayed.

It can be said that this is a pair of powerful partners.

Moreover, Zhu Qiang, who is neither yin nor yang, neither male nor female, digs deeper into the scenes even better than the two of them. Many viewers even gave Zhu Qiang's performance in the movie "shock" after watching it.

Therefore, a movie like "Blood" is not a glorious resume for the three actors of Minghu Culture, but it is definitely not the kind that smashes the signboard.

But the story of "Blood" and director Zhao Meicheng's handling of this story are definitely not very brilliant - there is a level of compliance, but you are Zhao Meicheng! You are a dignified director, you have invested a lot of money, and you have hired a big star. The filming is just normal, and the audience is disappointed.

This kind of disappointment will directly affect the late box office of a movie.

What's more, "The Princes of Beacon Fire" has come!

On Monday, July 9, the film was officially released nationwide.

Even the director Qin Wei, who had not appeared for a long time, unexpectedly appeared at the premiere of the film. Although he refused to accept any interviews, he still brought a huge topicality to the premiere.

This movie is another typical action blockbuster in which Guo Yulong supports the audience by himself.

The heroine Zhu Qianwen is just a typical vase inside.

And it is said that because the heroine is Zhu Qianwen, the shipbuilding king Shi Zhongjun, who is rumored to love his illegitimate daughter very much, invested 30 million yuan for this movie.

In recent years, Zhu Qianwen, a girl who has dominated the Chinese film industry, almost no one dares to provoke it, because there is such a big moneymaker behind him!

The box office is good.

The first week of release ~ www.wuxiaspot.com ~ million!

Box Office Weekly Champion!

Facts have proved that although there is the rise of the younger generation of idols and the younger generation of new martial arts superstars, Guo Yulong is not old or declining, and his appeal is still there.

It's just... it's still the same sentence, everything is afraid of comparison!

From "Life and Death" and "Once Upon a Time" in 2002, to last year's "Red Sorghum", "Big Shots" and "Once Upon a Time", to the cartoons that just won $500 million at the global box office not long ago "Hulu Baby", in the past two or three years, the standard of success of Chinese films has been raised again and again.

What is success?

In the first week, you should at least exceed 100 million, preferably 150 million. Even if you are as good as "Red Sorghum" and "Big Shot" in the total box office, even if you can't exceed 500 million, at least 400 million, right?

However, for now, it is difficult.

It is estimated that Zhao Meicheng's "Blood" will not pass. After the fifth week of its release, it received 19.36 million, and the total box office of this film has exceeded 300 million, but it is obvious that the follow-up has been weak, and it is almost a fantasy to exceed 400 million.

Wu Han's "Laughing Heroes" was released in the third week, facing the impact of "The Beacon Opera", the box office fell slightly, only 30.61 million, and the current total box office is 161.61 million. Over 200 million is not a big problem, and 250 million is not hopeless. It can be said that it will definitely exceed the 201.08 million of his last movie "Across the World", and continue to be a 200 million-level director. , but it is almost impossible to go further.

And Guo Yulong, as the top superstar in today's domestic film industry, did not break 100 million in the first week!

Moreover, there were only five days left for the good time that belonged to him and his "Fenghuo Opera Princes".

Because on July 21st, if you count the early stage, even on July 20th, "The Matrix" is coming!

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