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China time, January 17, 2004, Saturday.

Eight ten in the morning.

Friday, January 16, 2004 EST.

Seven ten in the evening.

The official website of Minghu Culture suddenly displayed a large banner with a red keynote - Celebrating Minghu Culture's successful acquisition of Columbia Pictures!

Click in, there are three pictures, plus a very brief text introduction.

In the first picture, Qi Jie, general manager of Minghu Culture, and Alan Wilson, chairman of the board of the Coca-Cola Company of the United States, are at the desk signing. There were several people standing behind him, among them standing behind Qi Jie was Li Qian with a smile on his face.

In the second image, two people shake hands and exchange agreement text.

Li Qian still appeared in the photo, but the action was changed to hugging his chest with one hand and resting his chin with the other hand, looking at the two people who exchanged agreements in front of him with a smile.

In the third picture, Li Qian, Qi Jie and several foreigners are toasting.

Below is a short six-line text description:

On January 16, 2004 at 3:00 pm Eastern Time, Minghu Culture Company and Coca-Cola Company of the United States formally held a signing ceremony for the acquisition of Columbia Pictures.

Qi Jie, general manager of Minghu Culture, Li Qian, artistic director, Alan Wilson, chairman of the board of directors of The Coca-Cola Company, Walter Foster, vice president, and relevant lawyers and accountants of both parties attended the signing ceremony, and after the successful signing , held a short celebratory reception.

After the signing of the contract, Columbia Pictures has become a wholly-owned subsidiary of Minghu Culture.

…………

Twenty minutes later, the Xunfei news homepage displayed a red keynote banner——

Congratulations to Minghu Culture on its successful acquisition of Columbia Pictures!

And within half an hour that followed, several large domestic portal websites quickly put up relevant banners and slogans. As for content reports, most of them directly pull pictures and texts from the official website of Minghu Culture, and make simple adjustments to the texts to become their own reports.

Thirty minutes later, the news quickly exploded on the Internet!

And this is only China.

…………

At 7:30 p.m. Eastern Time, the news website of the Time Warner Group of the United States took the lead in making a headline report with the title "China Li Completes the Astonishing Acquisition of the Snake Elephant Level".

Within 30 minutes, this news made headlines on the major news networks and portals in the United States one after another. In the United States, the level of attention to this matter is not much worse than that in China.

On the evening of the same day, many TV programs temporarily changed the direction of production, and produced a special program devoted to the acquisition of Columbia Pictures.

There are programs in the direction of culture and entertainment, and there are programs in the direction of politics and finance.

At the same time, this news was spread rapidly in China on Saturday at an extremely terrifying speed-after the Internet, perhaps the newspapers could not catch up, but the news of major TV stations was very fast. Action, grabbed this news urgently, and reported it.

Just this morning, some people received the news after returning from a run, and some people suddenly received the news while having breakfast - according to reports, many people were shocked when they heard the news!

At the same time, some gossip, seemingly inadvertently, began to gradually spread on the Internet and under the Internet in a small range——

Some people say that because the U.S. government strongly opposes this acquisition, there is also a lot of opposition from the public, and even within Columbia Pictures, there have always been protests against it, refusing to be sold to a Chinese company, so , Coca-Cola has been facing a lot of political pressure, and the negotiations between the two sides were once on the verge of collapse.

So far, although the two sides have reached an agreement and signed it, it is very likely that the agreement will be rejected by the US Department of Commerce - if so, the acquisition will be directly invalidated, and it is useless to sign the agreement.

Others said that behind this incident, the Chinese embassy in the United States has been secretly helping activities and lobbying. Early this morning, the director of the United States Department of the Ministry of Foreign Affairs and a deputy minister of the Ministry of Commerce of the People's Republic of China have flown to the United States. , ready to exert certain political pressure on relevant departments and figures in the United States.

Others said that it wasn't that troublesome, Li Qian had already smashed the Yankees out with the money!

It is said that when the negotiation encountered resistance, Li Qian flew directly to the United States to meet with Alan Wilson, the chairman of the board of the Coca-Cola Company. The two took a ten-minute walk on the golf course together on Thursday afternoon, local time in the United States. , after returning, the agreement was reached.

This can even be understood as a contemporary version of a one-on-one meeting.

But the price is that there is a comparison with the price at which Sony almost completed the acquisition, and Columbia's loss-making performance for many years is placed there. Whether it is domestic or the United States, many professional media have given evaluations and analysis, and they all believe that the final acquisition has been achieved. The price should be between 2.6 billion and 2.8 billion, but in the end, Li Qian went to the meeting to negotiate the contract price between the two parties, but it was as high as 3.1 billion US dollars.

In other words, in order to buy Colombia, Li Qian and Minghu Culture spent at least 300 million US dollars of unjust money - of course, whether it is unjust money, this is very worth discussing.

Colombia must be at a time when any resource is undervalued because of its years of slump and losses.

And even under normal circumstances, a premium of less than 30% for an acquisition is a normal business practice - of course cash will always be king, but turning money into an industry, especially one that has a certain amount of money in a certain industry Advantages and foundations, industries that can produce output one after another, but it is not so easy.

Some people say that in order to successfully win Colombia, Li Qian has been forced to accept the invitation of Coca-Cola's Asian image spokesperson-for Li Qian, who has never accepted any advertising endorsements, his first The endorsement and the first advertising contract are generally considered by the Chinese advertising industry to be worth at least 300 million to 500 million! And the commercial value that his endorsement can bring is even at the level of tens of billions!

Because he is no longer a mere star or idol or singer, actor, etc., he has become a totem in the minds of the current generation of Chinese young people.

Of course, the so-called tens of billions may be a bit exaggerated, but his endorsement will definitely make a brand popular, but there is no doubt!

All in all, there are different opinions.

When the news spread, the Internet was almost full of jubilation. In reality, there were also countless people discussing it loudly and showing joy. It seemed that Li Qian took this step and earned a lot of face for the entire nation.

However, some people are happy and some people are sad.

So then, there was another news, I don't know where it came from -

It is said that Lake Culture is in another negotiation with the State Administration of Radio, Film and Television, and it is even close to being negotiated, only the final signature is needed - the Great Wall Cinema Line, a state-owned cinema chain with nearly 300 cinemas and more than 600 big screens, including Many of its high-quality lands will be sold to Minghu Culture at a very low price, and will then be merged into the Minghu Cinema Line, which is being renovated and expanded.

But the premise is that Minghu Culture wants to buy Columbia Pictures!

That is to say, the low-price change of the Great Wall Cinemas will be a reward from the national government level for Minghu Culture to go overseas to acquire the Columbia Film Company of the United States - so, Li Qian has settled the account, even if he loses more than four or five to the Americans. Millions of dollars, on the domestic side, he can still eat it back in one bite.

It's just that the country's assets were lost like this and given to Americans in vain.

Regardless of whether this news is true or false, its dark-bellied conspiracy theory makes it a natural basis for it to spread easily within a certain range.

As for how many years has the Great Wall Cinemas lost money? As for once the two parties reach a sale agreement, will the money given by Minghu Culture be not low, and it will not take advantage of the government at all?

These things, the people who spread some gossip, don't go back and discuss them with you at all.

It is Hong Guoguo's only conspiracy theory.

Of course, this is all news that spreads on a small scale.

Maybe many years later, it will be mentioned by some people as a gossip or a legendary shady story, but it has no influence on the development of things at that time.

Because, for 3.1 billion US dollars, Minghu Culture has completed the acquisition!

Columbia Pictures, one of the seven major Hollywood studios in the United States, has the surname Li.

…………

The gate of the State Administration of Radio, Film and Television.

The door guard was a little surprised to see one car after another driving into the compound.

Familiar number plates, familiar cars.

However, today is Saturday and I don't work.

The car stopped in the yard, and the leaders got out of the car and went to their offices. Of course, there were also many people who sat in the office and then got up to stop by.

The office of Zhao Sicun, deputy director of the State Administration of Radio, Film and Television, who has only been in office for just over a year, is the one that everyone is most willing to go to.

10:30 in the morning, meeting.

Because Deputy Director Zhao Sicun was a direct participant in the content of today's meeting and was an in-depth participant, he overtook the two deputy directors ahead of him and presided over today's meeting.

At the beginning of the meeting, Zhao Sicun, deputy director of the State Administration of Radio, Film and Television, briefed everyone on the latest progress of Minghu Culture's successful acquisition of Columbia Pictures. Later, Director Lai Changyi of the State Administration of Radio, Film and Television delivered a warm speech. At the end of the speech, he said, The State Administration of Radio, Film and Television, as the competent authority of the domestic film industry, should organize an inspection of several major domestic film and television companies and film and television bases together with the Ministry of Culture and the Ministry of Commerce in the near future to show the government's attention to film and film and television culture. He also urged that the film and television base of Minghu Culture should be included in it, and focus attention and inspection should be carried out.

At the end of Director Lai's speech, there was warm applause in the venue, and then the other two deputy directors also gave a brief speech. Regarding the film production company, he expressed extreme appreciation and recognition, and he seconded Director Lai's proposal, and said -->>, update the latest chapter of Perfect Life as soon as possible!

, I am very much looking forward to visiting Minghu Culture, and I am looking forward to having a face-to-face discussion with Li Qian and Qi Jie.

One of the deputy directors also kindly said that he is a fan of Li Qian and a movie fan, and he can ask him for an autograph at that time, which attracted bursts of laughter in the venue.

When the meeting is over, which is half past eleven, you can go back wherever you came from.

Of course, this meeting doesn't seem to say anything, it seems that there is no bullshit, that is, the leader gave an enthusiastic speech, but people who have been in the officialdom for a long time through such a useless meeting, they immediately understood everything hidden behind the meeting. Message - things have really been done, Zhao Sicun's position, importance, and ranking are about to rise, and Minghu Culture has officially entered the "own people" who have privileges and must be taken care of first on the side of the State Administration of Radio, Film and Television. Then, go down Zhou can discuss the negotiation minutes of the entire sale of the Great Wall Cinemas to Minghu Culture, and after discussing the sale contract, you can report it to wait for approval.

blah blah, blah, blah.

After the meeting was over, everyone talked and laughed and walked out, but Director Lai Changyi stopped Zhao Sicun. The two walked at the end, and Lai Changyi asked with a smile: "It's not clear on the phone, you can tell me what's going on. Didn't it say a few days ago that it was temporarily deadlocked, and we could only talk slowly? Why did Li Qian suddenly pass by and the negotiation ended? The price is indeed a bit high?"

Zhao Sicun replied with a smile: "What's going on, I'm also confused! It's just that Li Qian and the chairman of the board of directors of Coca-Cola walked together on the golf course for ten or twenty minutes. When they came back, the matter was over. After negotiating, the price is a lot higher than Qi Jie's expectation of 2.73 billion."

After a pause, he smiled and whispered: "I guess Li Qian also wants to cut the mess with a quick knife! I just made an appointment with Wilson and threw the money! The final word!"

Lai Changyi nodded, subconsciously raised his hand and touched his hair on his temples, and asked in a low voice, "Is there any reaction from the US government?"

Zhao Sicun shook his head, then hesitated for a moment, leaned over, and said in a lower voice, "I called Li Qian, and he told me that if the money is thrown away, the U.S. government will hand it over to Coca-Cola to communicate. already."

Director Lai laughed when he heard the words, "I'll just say, he's still a ghost! As for this money, it's supposed to be smashed when it should be smashed. It's a long time, and there may be some moths along the way. That's good. That's great! Anyway, Li Qian has a job in hand, don't be afraid, just make two more movies and earn it back!"

Zhao Sicun laughed when he heard the words.

At this time, Director Lai said: "You know him well, let's make an appointment another day, let's drink and drink together, and connect with each other! He is also a master figure now. The Golden Bear Award in Berlin is the face of our domestic movies! Our State Administration of Radio, Film and Television is the competent unit, and with him, it is a relationship of mutual cooperation, not confrontation! Tell him, don’t be so reluctant to run the yamen, there can be friends in the yamen!”

Zhao Sicun agreed with a smile, and said, "Okay, I'll tell him when I turn around! If he knows you're looking for him for a drink, come soon!"

Lai Changyi laughed when he heard the words.

…………

The time goes back one day.

January 15, 2004, 10:03 am EST.

A group of three five-star hotel limousines pulled into a golf course on the outskirts of Atlanta.

When the car stopped, Li Qian, Qi Jie and others got out of the car and were welcomed by Walter Foster, vice president of Coca-Cola Company. Later, when they entered the golf course, Li Qian met Wilson.

Wilson has typical Western manners, while Li Qian is direct.

He simply said he couldn't play golf and just wanted half an hour to talk.

As a result, all the entourage, including Qi Jie, including Walter Foster, and a senior vice president of Morgan Stanley, all followed behind by a dozen steps, while Li Qian and Wilson walked ahead together. , chatting while walking.

As a white American, Wilson is tall, but Li Qian is tall and straight, and from a distance, he is still a few centimeters taller than him.

And Wilson's figure was already uncontrollably old and bloated, but Li Qian stood there like a straight big tree.

Except for the two of them, no one knows the specific content of the conversation.

Li Qian said, "You have been holding it for nearly 20 years, and you have been losing money. Sell it!"

Wilson laughed, "I appreciate your oriental frankness, but we already have a professional team negotiating, don't we?"

Li Qian said: "I don't want to ask more about your psychological bottom line. Your current offer is US$2.8 billion, and I will give US$2.8 billion!"

Wilson shook his head, "Our Asian region still lacks a spokesperson."

Li Qian also shook his head, "That's 2.9 billion!"

There was obvious surprise on Wilson's face, "Lee, can I understand that you are paying $100 million for your endorsement fee?"

Li Qian looked at him and said nothing, "So? How much do you think my endorsement is worth?"

Wilson looked up at the sky and thought for a while before answering, "I will pay $200 million, or $400 million, and you will be the spokesperson for all Coca-Cola products in Asia for three years."

After a pause, he gestured with a sincere smile on his face, "Our president of Asia told me that he is willing to pay the money as long as you agree."

Li Qian nodded, "Okay, then three billion dollars!"

Wilson spread his hands, "Wow, Lee, you surprised me!"

Li Qian smiled, "I came with sincerity, and I hate long negotiations."

Wilson shrugged.

"The U.S. government will not agree to our sale of Colombia. You know, this is a damage to the international image of the United States. For the government, selling a very powerful domestic film company to foreign investors is also a very Unacceptable cultural frustration."

"It's just that a very small number of people in the government have different opinions! And I strongly suspect that those people only spoke at your invitation, Your Excellency."

Wilson laughed.

"Li, you really are an artist, and I admire your imagination."

Li Qian smiled, "For $3 billion, to sell a company that has been losing money for years, isn't it worth sending someone to Washington?"

Wilson tapped the ground with a golf club, smiled and shook his head, "Lee, the US government is not what you think it is. We have no influence on Capitol Hill and the White House."

Li Qian suddenly stopped, "Then, if we can't negotiate today, when I leave, the negotiation will be directly declared broken."

Wilson was surprised and frowned, "Are you threatening me?"

Li Qian nodded with a sincere attitude, "Yes, I'm threatening you!"

Wilson looked up, a look of impending fury on his face.

Li Qian looked at him calmly.

Suddenly, he said, "$3.3 billion, let's make a deal, and I'll take care of the White House!"

Li Qian shook his head, "Three billion dollars, you'll take care of the White House!"

Wilson spread his hands and shook his head.

"Lee, I know your embassy has been operating in Washington, so I believe you must have some idea of ​​the greed of American politicians!"

Li Qian thought for a while and nodded, "Add fifty million, three billion and fifty million!"

Wilson showed hesitation and shook his head, "3.2 billion! You know, some political resources, once consumed, can't be used again! And your acquisition of Colombia is a cultural invasion of the United States!"

After a pause, he said excitedly: "Others can't see it, but I can! Li, we are not fools! I understand what you want to do when you buy Columbia!"

Li Qian smiled, "Alan, you are blackmailing me!"

Wilson shrugged, "I don't want to talk to you anymore," but then he said, "Well, $3.1 billion, no less! Even if I'm extorting, but Lee, you can't Don't accept this blackmail! The US government, I'm playing, but you can't!"

Li Qian pursed his lips and thought deeply.

Immediately, he nodded, "Okay, $3.1 billion! I accept this blackmail!"

Wilson laughed, opened his arms, hugged Li Qian, looked back at the group of nearly 20 people behind him, and smiled at Li Qian: "Come on, Li, I know, Columbia is in our hands. It has been losing money year after year, but once he gets under your control, it will soon become a gold mine, right? You are a great artist and a great oriental magician!"

Li Qian smiled, "However, you still made a very good deal!"

After a pause, he shook his head and sighed, "Using the U.S. government to put pressure on me, aren't you afraid of playing too big, I really patted my **** and left?"

Wilson was furious. "Oh Lee, you can't say that! It's slander!"

…………

After three minutes~www.wuxiaspot.com~ the two reached the top of the golf course and started to turn around and walk back.

When a large group of people saw this, they stopped at the foot of the **** and waited.

When they approached, everyone heard that the two seemed to be arguing about something. When they got closer, everyone could hear clearly. It turned out that Wilson seemed to be inviting Li Qian to write a promotional theme song for Coca-Cola China, but Li Qian seemed to be It was outright refusal, and Wilson was complaining that he didn't have enough friends.

When he was in front of a large group of people, Wilson smiled and announced: "Columbia will be sold to Li's Minghu Culture Company for $3.1 billion!"

***

Six thousand words, don't split the chapter, just smash it out!

I made an oolong yesterday, but today is less than 30 hours before the end of October. Brothers, we are still a thousand or so away from 10,000 monthly passes. Let’s rummage through your pockets. Moment, quite a "perfect life"!

Come on, tear up the monthly pass and have a good time!