Perfect Life

Human psychology naturally has the gene to admire the strong.

This is the basis for the continuous progress and evolution of human beings for tens of thousands and hundreds of thousands of years.

When the Tang Dynasty in China was prosperous, the four seas came to Korea because the Tang Dynasty at that time had indeed become the most advanced country in the world at that time in terms of economy, politics, military and other aspects.

Therefore, the culture of the Tang Dynasty was popular in the world at that time.

As time goes by, when Europeans started global colonization with the help of great navigation, the first industrial revolution and powerful ships, they quickly conquered the whole world. As the conquered people, to a large extent, they also began to subconsciously. adored the Western culture of the time.

The strong economic, military and cultural expansion of the West has lasted for hundreds of years, and it has always been the object of envy and longing for people in backward regions around the world. How--Hollywood's strength in movies comes from the expansion of the United States in economic, military, cultural, etc. In the final analysis, it is still a small wave in the big wave of Western power.

This does not mean that Western culture is really all-around leading.

And in fact, the global popularity of American culture in the 20th century was the same as the popularity of Datang culture in the world back then. In fact, it was based on the same source – not to mention the strength of the economic and political level, just to talk about the culture itself. Therefore, it will become a global culture that everyone yearns for, precisely because it is a very inclusive and integrated culture.

Not to mention the Tang Dynasty in those days, a country with multi-ethnic integration, and in fact, the United States is also a multi-ethnic and multi-cultural integration country.

Such a country naturally has the best multicultural tolerance.

Based on this, Li Qian feels that as long as Chinese culture is done well and packaged well, it is fully capable of entering the American cultural market, not to mention becoming the mainstream, at least it can become an important part of American culture.

Of course, he deeply knows that whether in the United States or in Europe, color discrimination, xenophobia, especially cultural xenophobia, will definitely exist.

Therefore, transferring Chinese culture to the world is not something that can be accomplished overnight.

If it is said that from Liao Liao to the Four Beauties, this form of music is actually just his initiative to cater to European, American and Western cultures, then, after the movie "Hulu Baby", it can basically be regarded as a time. His attempt at cultural export.

The storytelling routine and the basic values ​​of the story are American-style. Of course, at present, American-style values ​​can actually be understood as globalized values.

However, the aesthetic tendencies of the story, the oriental cultural genes in the vision, and the oriental and Chinese cultural speculations reflected in the whole story, and so on, these things hidden in the stories and pictures are all Chinese. , is Chinese culture.

To put it simply, it is not enough to cater to domestic audiences, nor fully cater to European and American audiences.

Therefore, Cao Zhan will have high expectations for this movie, but Li Qian is always sober. He knows that this cartoon made by Chinese filmmakers and animators with Chinese nuclear American skin will not matter which market it is in. It is not the most mainstream culture, and in theory, it is impossible to become the kind of explosion that is very popular.

In fact, the previous box office of the film after its first week of global release basically confirmed his point of view-but there are no absolutes in the world, and it is unexpected that the matter of his own acquisition of Columbia Pictures was so soon. It was smelled by reporters on Wall Street, and after the media coverage, it quickly aroused a considerable degree of national attention and heated discussion.

Therefore, the acquisition itself seems to have encountered a little difficulty, but "Hulu Baby" has been a blessing in disguise, and it has unexpectedly begun to explode in the North American market!

It only got 32.46 million US dollars in the first week, but unexpectedly won 49.43 million US dollars in one fell swoop in the second week, ranking second in the weekly box office rankings in North America!

And after two weeks of box office accumulation, "Hulu Baby" has received a total box office of up to 81.89 million US dollars in North America for 13 days of release - breaking 100 million is almost inevitable!

Even if the time has come to the junction of 2003 and 2004, there are still very few films that can get a box office of 100 million US dollars in the North American market-for the vast majority of non-super-production and big-production films, The North American box office has exceeded 100 million, and it is still regarded as an important watershed for the success of the box office!

There are several movies with box office exceeding 100 million yuan, and even a number of consecutive North American films with box office exceeding 100 million yuan, which are still the most important indicators to measure the box office appeal of a Hollywood superstar!

For a small branch of the movie world, animated movies, it is even more difficult to break through 100 million at the North American box office - Hollywood's strong position in this regard is far greater than that of Hollywood movies as a whole, especially Hollywood's live-action movies. of strong.

To put it simply, it is especially difficult for an animated film to sell over 100 million in North America!

And an animated film from China wants to exceed 100 million, of course, it is especially difficult!

And now, "Hulu Baby" is about to break 100 million!

Of course, this week, in addition to the North American market, this film has also shown a bucking trend in the Chinese film market - a post suddenly appeared on the Internet, and some netizens said in the post, "Teacher I can’t help you with the acquisition of Colombia, you just don’t know if the money is enough, I’ll go and donate a few more movie tickets to you!”

And then, this post has developed into an upsurge of the whole people!

"Everyone put together some money to help the leader buy Colombia!"

This has actually become a very fashionable phrase among young people!

Therefore, in the second week of its release, the domestic box office of this film was similar to that of North America, and it did not fall but rose. Many people went to see the film with the mentality of "helping the leader", donating movie tickets, watching After I finished, I thought, wow, this movie is good! interesting!

Then, he will call on others to see!

There are also a large number of young people, some who go to the second or third brush by themselves, and some who simply donate one or two tickets per day, and buy tickets directly on the ticket channel of the newly opened QQ blog. , but he didn't even look at it at all.

Therefore, with such support from the whole people, the box office of the film in the second week surpassed the box office of 101.053 million in the first week and reached 104.236 million!

Two weeks add up to 252,890,000!

In addition, this film has been shown in more than 20 other countries around the world before, and this week, it has started to be released in more than 20 countries. By the end of the second week, its global box office has reached as high as $263.49 million!

In particular, according to the global box office, "Hulu Baby", which is being shown in more than 50 countries around the world this week, is actually ranked third in the world with a weekly box office of 143.76 million US dollars!

This achievement is an absolute first among domestic films!

And these achievements of "Hulu Baby" are secondary at this time.

Because with the sudden fire of "Hulu Baby", Minghu Culture is ushering in three important events-the acquisition negotiation of Columbia, the acquisition negotiation of the Great Wall Cinemas, and the movie peripherals.

Yes, it's the movie peripherals!

In China's film circle, even until the end of 2003, there is still no concept of doing film peripherals. On the contrary, in Hollywood, the first of course is Disney, and they have always attached great importance to the sales of film peripherals, and even It can be said that movies are one of their peripherals. Their theme parks, souvenir sales, and the production and release of movies, it is difficult to tell who is who is in their peripherals. In addition to Disney, in recent years, the film peripheral sales of other major film companies are also emerging, and they have gradually become the most important development direction for major film companies.

However, for a cartoon from China and several other Chinese films that follow, Columbia is really not optimistic about the box office of these films in North America, so, despite the discussions before the signing of the contract, because the CEO of Columbia Grenshire insisted that the two sides added a clause about peripherals in the distribution agreement, indicating that in the films distributed by the two sides on behalf of each other, each has the right to be the other party's film peripheral operator under the same conditions.

For Colombia, this clause is of course equal, but in fact, they believe that Chinese movies cannot sell well in North America, so the surrounding area is almost worthless. If they need to sell one, they will face little competition. ——Those large toy manufacturers and distributors in the United States are impossible to watch the surrounding of a few Chinese movies.

And once your own movie is released in China, the conditions offered by the major toy companies are absolutely impossible for Minghu Culture, which is not good at it!

So, it seems plain, but in fact it is not equal.

But what they didn't expect was that "Hulu Baby" was actually popular!

An animated film with a box office of over 100 million in North America, it is easy to think about it, and its peripheral sales must be extremely valuable!

Especially this cartoon from China has designed several very interesting cartoon characters, and they also have the trump card - those little gourds on their heads, which look very cute "Little Superman"!

To use a word more than ten years later to describe them, they are so neat and "cute"!

What’s more, other movies and cartoons generally have one or several important cartoon characters, usually no higher than five, and even many movies mainly promote one image, but in the movie “Hulu Baby”, There are actually seven of their gourd baby characters!

My God, seven gourd babies!

Just put it together and feel cute and woody?

And the color of their clothes and the color of the gourd on their heads are different!

This is simply a weapon in the wallets of the parents who murder their children!

Baby, do you want to collect all seven gourd dolls?

Aah, the North American box office will exceed 100 million, and no one knows how high it will continue to rush in the future, maybe it will reach 150 million in the North American box office!

By that time, the peripherals may be able to achieve sales of 200 million US dollars?

300 million is completely possible!

And as we all know, the production cost of toys is actually very low, so ... huge profits!

So, Columbia was dumbfounded.

At the same time, the major toy companies in the United States smelled business opportunities and began to dispatch them one after another!

Before the North American box office statistics for the week, just seeing the signs of "Hulu Baby" bucking the market this week, many large toy companies have begun to take the initiative to contact the American Oriental Dream Film Company and Columbia Films. The two publishers of the company even sent their branches in China directly to start direct contact with the headquarters of Minghu Culture!

For Minghu Culture, even for Li Qian, this is a completely new thing.

In his two lifetimes, he never thought about merchandising sales—although in that time and space, even in China, after 2010, the concept of merchandising merchandising has been frequently mentioned. But in that time and space at that time, he was really too diaosi, that is, just a few words, and never had the opportunity to touch the business operation at that level!

And even if he was making an animated film like "Hulu Baby", he also thought about the surrounding things in his heart, but before that, he really thought that this film was just a pathfinder, and he didn't expect it to really be a global hit. Sell, so, thought about it, but didn't really put it in the overall plan.

As a result, it is not only Colombia, who deeply regrets that he lost a chance to make a fortune, but also Minghu Culture, who seems to have a chance to make a fortune in front of him.

What should I do? Li Qian, Cao Zhan, and Xie Mingyuan are all talented people who can do things, but if you ask them to talk business with people, they are obviously not good at it. Han Shunzhang is filming a TV series, and Zou Wenhuai is hosting a talk show. The contact at the government level is mainly on the acquisition negotiation of the Great Wall Cinemas, and Qi Jie is even less likely to abandon the negotiation of the acquisition of Colombia and come back from the United States to preside over the matter.

Even if she is in the United States, she can handle this matter directly in the United States, but it will not work.

The acquisition of Columbia is the most important thing in all things of Minghu Culture at present, and it is even the core event that affects the whole body. Once the acquisition there fails, the acquisition price of the Great Wall Cinemas here will be negotiated. It might turn yellow in the end.

She absolutely can't do two things.

Fortunately, at critical moments, there are still individuals who can use it.

Moreover, she gave Li Qian the feeling that she was a strange person who could do anything with ease no matter what she throws at her - Du Yihua.

As a result, Du Yihua was requisitioned, so he had no choice but to put his domestic affairs aside first. With the entrustment of Minghu Culture and Li Qian, he quietly flew directly to the United States and negotiated with several global toy giants in the United States.

Although the top and bottom of the Columbia Film Company are all against the sudden acquisition of Minghu Culture, the acquisition belongs to the acquisition, and commercial interests belong to commercial interests. No one can guarantee that the acquisition of Minghu Culture will be successful, but Columbia has the priority agency. It was written into the contract.

So Colombia is also involved in negotiations and competition.

Of course, the sudden popularity of "Hulu Baby" has attracted the direct entry of several major toy companies. A reseller such as Colombia is almost uncompetitive.

Under such circumstances, after Du Yihua arrived in the United States, it only took three days to contact various companies, and then cut through the mess and directly selected the partner.

Qi Jiefei went over to sign the contract and left immediately, while Du Yihua was responsible for staying in the United States and continuing to track the matter.

Drawings, designs, samples, finished products, and listing—for a new toy, it often takes several months, half a year, or even a year to complete this process, but the advantage of the movie is that the toy’s The image is in the movie, take it directly, at most slightly modify it, and it can be produced!

So, when "Hulu Baby" was released in North America and around the world, it ushered in the third week.

Just on Wednesday, the complete set of movie toys for "Huluwa" has been placed on the sales counters around major cinemas, as well as on the counters of major supermarkets and toy stores throughout North America.

At this time, filmmakers, the media, the public, etc. on this side of the country still don't know anything about it.

And when Li Qian sat in his office, opened his e-mail, and saw the shipment data of the toys around "Hulu Baby" that Du Yihua had sent from the United States, as well as the approximate sales statistics two days after the listing, he suddenly realized , Although it came from an unintentional accident, it seems that at this moment, the first step in the promotion of Chinese culture that I have been looking forward to, seems to have taken it!

Two days of shipment~www.wuxiaspot.com~ The shipment volume of the peripheral toy series of the movie "Hulu Baby" has reached 130 million US dollars, and the incomplete sales volume according to the current statistics has also reached as high as seven Over fourteen million dollars!

You must know that even if the North American box office exceeds 100 million, according to the original account sharing agreement, Minghu Culture can only get 20% of the total box office. 25%, and capped there!

The toy peripherals are not. This is a typical cultural and creative sales. Therefore, Du Yihua cut down this knife fiercely. Although in pursuit of listing as soon as possible, compared with other Hollywood film companies, the sales of the toy series around "Huluwa" The share is not too high, but still as high as 45%!

That is to say, just relying on peripheral sales, Minghu Culture can already have more than 60 million US dollars in the account in North America! Next, it's entirely possible that number will exceed $100 million!

Much higher than the box office share of the movie "Huluwa" itself in North America!

And more importantly, with this first success, since then, Minghu Culture has begun to have a small foothold in North America!

Chinese movies may not be successful in the North American market, but the movies produced by Minghu Culture are very likely to be successful - if you don't believe me, watch "Hulu Baby"!

Even in the future, Minghu Culture will have the qualification to directly contact the major toy manufacturers and sellers in the United States!

That is to say, even if the acquisition of Columbia Pictures is not successfully completed in the end, Minghu Culture and itself have already smashed the first nail in this part of North America!

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Another chapter of 5,000 words, diligently seeking a monthly pass!