Peninsula Entertainment Starts as a Writer

As the president of Mengcha Entertainment, Li Zhongshuo’s first impression of Han Zidong came from the hot searches on Naver and Daum last weekend.

At around 2 o'clock in the afternoon last Saturday, Fundu appeared on the hot search for the first time. That was the first time he came into contact with the concept of crowdfunding.

Later, Fundu was exposed to be a hot search product. As a strong competitor, Tumblbug was once again on the hot search list. Not long after, it was removed by both portals. It was a magical scene.

In the evening, after JTBC's "News Room" broadcast the truth about the incident, Tumblbug and Star You both entered the hot search list.

Faced with such a chaotic and lively situation, as an outsider, he has never understood how this kind of crowdfunding product suddenly became popular, and why Xingyou is so popular.

It wasn't until this Wednesday afternoon, after Tumblbug's press conference, that Huang Quancan of "Seoul Sports" published a series of tracking news, explaining Tumblbug's product logic from badges to welfare banks, that he had a glimpse of the completeness of this low-cost marketing case.

Process.

He didn't know what other entertainment agencies thought of this series of marketing plans, but he was greatly shocked.

It turns out that planning can still be played like this!

Therefore, when he learned that Han Zidong would co-produce two online dramas on behalf of Star Ni Comics and Lezhin ic, he sent a letter of intent to discuss business cooperation to Han Zidong's email that night.

There is no way, he really needs a similar project to give himself a shot in the arm.

Just like what Han Zidong said in the elevator, in more than two years, Girl’s Day has released six albums of different types, representing his most ambitious project since founding Mengcha Entertainment.

But compared to his ambition, Girl's Day's performance is a bit tepid. After more than two years since his debut, Girl's Day has not won a place in any singing program, which also means that Girl's Day has not been recognized by the market.

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Next week, Girl’s Day will release its fifth single album.

The long period of depression made the members of Girl’s Day and he full of gambler’s mentality, wanting to try one or two more times and take a gamble.

He has even thought about it. If the title song still fails to win the first place this time, then he will sell his house next year to try his best and release a regular album for Girl’s Day.

If it still doesn’t become popular, then disband Girl’s Day, sell off Mengcha Entertainment, and exit the entertainment agency industry.

On Wednesday night, he sent an email to discuss cooperation.

On Thursday morning, Han Zidong responded to the email and agreed on the time and place for the two-party meeting. The efficiency was ridiculously fast.

Fifty minutes ago, he heard Han Zidong's evaluation of Mengcha Entertainment in the elevator. The other party did not despise Mengcha Entertainment because of its temporary lack of fame.

Twenty minutes ago, he witnessed Han Zidong's first-hand plan-double speed dance, which used an almost sadistic method to make the eight dancers dance until their breathing was hot, but it showed the strength of the Girl's Day members.

Dancing ability.

Two minutes ago, Jin Yarong's words "Why doesn't it count?" made him laugh a little. Why hadn't he noticed Jin Yarong's little vanity before?

Li Zhongshuo put away his endless thoughts and focused his eyes on the young man in front of him again.

"Writer nim, I can accept most of the terms of this confidentiality contract, but I have a few questions that I may need your help to answer."

"President Li, you're welcome. Let's sit down and talk in detail."

The four of them, Han Zidong, sat on two old sofas respectively.

The four members of Girl’s Day sat cross-legged on the floor, quietly listening to their president and the tortured writer discussing the details of cooperation.

"Writer Han, would you like to ask if today's double-speed dance video is also confidential and we cannot release it to the public platform without authorization?"

"Yes, but if we reach a cooperation, when we produce "idol ic room" later, we can edit some of the highlights and provide them to Mengcha Entertainment for your promotional use."

Lee Zhongshuo nodded and asked: "When will the production of "idol ic room" start?"

"Starting next week, the trial production will be completed before November 4th, and the permanent members of "Idol Ic Room" will be officially selected.

That time also happened to be when Star You ended the free serialization of the first eight episodes and will be serializing it for a fee on Lezhin ic."

Girl’s Day’s earliest singing stage is next Friday’s Music Bank. The initial planned singing period is more than a month. In terms of time, the video of the double-speed dance can be released during the group’s singing period.

Li Zhongshuo nodded and signed the two contracts one by one: "Does that mean we are participating in the trial production of this web series?"

Han Zidong put away one of the contracts, took out two more planning documents, and handed them to Li Zhongshuo and the members of Girl Day respectively.

"That's right, the approximately two-week network trial production is to hone the production team, test the executability of each setting link, and to select suitable permanent members in the future.

The main participants in the trial production are Girl’s Day and Chrome Entertainment’s Crayon Pop. We will have to discuss the specific participating members with C·E Entertainment in the afternoon.

Considering the trial production funds, we are very likely to reach cooperation with one of your companies alone."

When Li Zhongshuo heard this, he looked up at Han Zidong and said to himself that he had never heard of C·E Entertainment. It was an entertainment agency that had just been established.

As for Crayon Pop, it is probably the same as Girl’s Day. It is the first idol group launched by the company. It seems that he is not the only one who values ​​Han Zidong’s planning and wants to take a gamble.

Han Zidong glanced at the four Girls Day members sitting on the floor and asked: "Perhaps you have watched "Weekly Idol"?"

The four members looked at each other, and finally the leader Park Suzhen stood up.

"Writer nim, if you are talking about MBC's weekly idol, we also appeared in it in November last year."

Han Zidong raised his eyebrows slightly, this was an unexpected surprise.

When he was researching the current version of Weekly Opup, he only watched the last five issues or so, but he didn't notice that Girl Day had also appeared in it.

"Since you have appeared in Weekly Illusion before, you should also know about the ratings of Weekly Illusion.

Although Zhou Ou is very careful in the production, the content of the program is too fan-oriented, and the first impression given to passers-by is that they will subconsciously refuse to watch it, unless there is a popular group on the show, am I right?"<

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Pu Suzhen nodded, Zhou Ou's ratings were erratic, which indeed confirmed Han Zidong's statement.

Han Zidong smiled and pressed his hand, motioning Pu Suzhen to sit down.

This is not because he is using Zhou Ou as a stepping stone, stepping on each other, but Zhou Ou, which has only been broadcast for more than a year, is indeed tepid at the moment, and many links are still in the stage of continuous innovation and experimentation.

And the "idol ic room" he produced brought together the best parts of Zhou Idol's idol room, such as the double-speed dance, which is a label that must be mentioned on the road of Gfriend, a popular group of the fourth generation.

Strictly speaking, Weekly Idol and Idol Room are actually produced by the same creative team. "Weekly Idol" was launched on MBC pay channel Every1 in July 2011.

In 2018, MBC decided to change the production company, which caused dissatisfaction between the two hosts.

Subsequently, the two hosts and the production company fell into the arms of JTBC and launched a more original "idol room", with hot spots including nano dance, 357 dance, etc.

His "idol ic room" combines singing and dancing, direct shooting, games, comics and other elements, striving to break through the dilemma of fans, conduct a second round of promotions for Staryou and Lezhin ic, and achieve the ultimate goal of attracting traffic to Lezhin ic's website.
"But since you have appeared in Zhou Ou, you can better understand the theme of our web series.

In short, it is idols plus comics, with the idols appearing as the highlight of the program and the co-produced comics as the highlight of the promotion, integrating the common interests of fans and passers-by..."