Peninsula Entertainment Starts as a Writer
Chapter 48 Touching Naver, Kakao crosses the river
Lezhin ic Is it necessary to be so radical?
Very necessary!
As a trillion-dollar giant, Naver and Daum’s natural brand value will make more outstanding cartoonists choose Naver and Daum first, even if they cannot receive royalties from any electronic channels for the time being.
The production of the micro variety show "idol ic studio" will attract traffic to Lezhin ic, complete the accumulation of initial users, and build up the brand value of Lezhin ic.
More importantly, he is well aware of the achievements that Naver and Kakao will achieve in the field of online literature and online comics in the next ten years:
In 2021, the three reading products with the highest revenue in the world are Pica, Line Manga, and WEBTOON.
Pica belongs to Kakao. Less than six years after RB was launched, user recharges reached 1 billion US dollars, making it the most profitable comics platform in the world.
Line Manga, WEBTOON belongs to the Naver camp, helping Naver become the comic group with the most monthly active users and the most revenue in the world.
If you compete with giants like Naver and Daum in the content industry, if you win, you will create an entertainment giant in minutes; even if you lose, it will be a novel experience!
Han Zidong would not talk about brand value with Pei Zhuhyun, nor would he express his ambitions. Faced with this girl of the same age, he chose to tell stories.
A story about a young man who should not be bullied into poverty.
"Actually, yesterday morning and at noon, I received email invitations from Naver and Daum respectively. Both parties enthusiastically invited you to join their respective comic platforms."
Pei Zhuxuan nodded obediently, and then asked: "Isn't this good?"
Seeing Han Zidong and the two comic assistants smiling in varying degrees, she tilted her head and asked, "Did I say something wrong?"
"Joohyuna, you rarely read comics online."
Pei Zhuxuan felt guilty after hearing this. In fact, she rarely reads comics: "Nah, I occasionally go to the comics room."
"This is not surprising. In fact, the comics on Naver and Daum are free."
"Free?" The little white rabbit's pupils were shaking.
"Yes, except for a small number of completed comics that will be operated for a fee, the vast majority of online comics are completely free to watch."
"If the works are completely free to watch, how can you cartoonists ensure your survival?"
Han Zidong spread his hands and expressed his helplessness.
"I also asked the two editors the same question, and the answers they gave were basically the same. They just said that when users browse comics, pre-roll ads will pop up on the web page.
Based on the user’s page views and clicks, the platform will conduct advertising settlement regularly.”
"How much income can you make in a month?"
"They all avoided talking about this issue. Instead, they told me that as long as your reputation continues to grow, a physical book will be published next year. By then, I will be able to rely on royalties to support myself."
Everyone present is not stupid. Naver and Daum advertising settlements will definitely not be too high. Otherwise, they would have used this selling point to attract Han Zidong.
"So, I suggested that you try paid operation, but guess what?"
Kang Seulgi leaned forward, Bae Joo Hyun's almond-shaped eyes were twitching, Park Sung Soo looked expectant, but Kim Min Soo crossed her arms and remained unmoved, as if she had seen through everything.
"As a result, I was told that they were only responsible for the warehousing and online production of works, and that they were not responsible for the operation. They also advised me to be more down-to-earth and not just focus on immediate interests, and not to forget about it just because it became popular."
Jiang Seulqi comforted her: "Brother Zidong, don't be discouraged. You are really popular on SNS. As long as the charges are reasonable, I believe there will be many readers who will follow you."
Han Zidong nodded and smiled reluctantly: "From that moment on, I knew that the arrogant Naver and Daum were not suitable for me or web comics.
The comics run by Naver and Daum have not only changed the traditional comics channel from comics publications to the Internet, but their platforms are still the same as the publications that published comics in the past, quite arrogant, just to increase the number of views on their websites.
This is not a real webtoon, at least not one that I recognize.
A true webcomic should be one in which comic writers can overcome all barriers of discrimination and publish their works on the Internet, allowing more users to appreciate their works and obtain matching royalties.
Naver and Daum don’t want to do this, but I want to give it a try.”
Lezhin ic was created to challenge Naver and Daum. Even though it is only in the field of web comics, it is enough to shock people.
For Bae Joo Hyun and Kang Seulgi, this is probably like a newly established artist planning and management company, preparing to challenge the star-making factory-SM.
The two of them don't understand the online comic market, and they won't blindly compliment Han Zidong just because they are acquaintances, so let's talk about things they know.
Ever since, the two of them returned their attention to the micro-variety show.
"Brother Zidong, what is the specific process of your micro-variety show?" Jiang Seqi asked.
She really can't understand how comics can be combined with variety shows. In her opinion, comics are static creations, while variety shows are dynamic performances. The styles of the two are different, so how can they be integrated together?
"To put it simply, there are singing and dancing games, comic creation, stage performances and other processes..."
Hearing the words "comic creation", Bae Joo-hyun couldn't help but cover her mouth and laugh as she thought of her soul drawing skills since she was a child.
Han Zidong looked at Pei Zhuxuan, thinking that there was no homophone in his words, so why did he make Pei Zhuxuan laugh?
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"Joohyun, what are you laughing at?"
"I'm sorry, please continue."
Pei Zhuxuan lowered her head and suppressed her smile, but her shaking shoulders betrayed her.
"Let's continue," Han Zidong didn't know why, but he didn't argue. He continued: "I know you must be curious about comic creation. You don't have to worry about this.
This is a link similar to product placement, which will allow all contestants to participate in the creation of a comic's settings, such as character personality, experience, and image design. Those with outstanding performance can receive part of the reward.
What is the specific reward? Let me file a lawsuit first."
After Pei Zhuxuan released her smile, she slowly raised her head and returned to the appearance of the porcelain doll.
"Then if someone like me can't draw and doesn't understand comic design, how should I behave in this session?"
Han Zidong transformed into an encouraging master and praised with a smile: "Zhu Xunna, you have successfully taken the first step in your art. Congratulations."
"Guilty?"
Bae Zhuhyun looked confused.
Han Zidong did not reply directly, but picked up the portion of pork ribs in front of Jin Minxiu.
Jin Minxiu was eating happily, but when she saw the ribs being taken away, she became as angry as a dog guarding her food.
Then Han Zidong returned the ribs, and Jin Minxiu took the plate and placed it directly on her plate. At the same time, she did not forget to protect the ribs with her other hand, for fear that Han Zidong would take action again.
This childish scene made Bae Zhuhyun and Kang Seulgi smile.
Han Zidong seized the moment and explained: "Variety shows are actually performances. Whether it is surprising, making people laugh, or touching, as long as it can cause emotional fluctuations in the audience, it is a scene worthy of recognition.
Compared with the initial resistance, you can now take the initiative to think about how to express yourself, and you have made great progress."
Then, he turned to Jiang Seulgi: "Seulgi, you just need to perform normally. If one day you don't want to be a trainee, my line drawing assistant here is always available for you."
"Indeed." Jiang Seqi smiled and narrowed her eyes, showing her naivety.
"Don't just laugh. You are at the age where you are greedy. The company is probably strict with you, so it is rare for you to go out and be a little bold. Why don't you eat a little more."
"No, there will be a test tomorrow afternoon. If you are overweight, you will be criticized."
"This is simple. Just run back like you did on the Mid-Autumn Festival." Han Zidong said with a smile.
Hearing Han Zidong's words, Jiang Seulqi recalled the scene when she had to run back during the Mid-Autumn Festival, and she covered her face and replied.
"Then I'll eat two more pieces."
"That's right. You should also be careful not to overdo dieting and exercise. Remember that managing your body is the most important thing. Wasn't HyunA forced to quit Wonder Girls due to physical reasons?"
Han Zidong glanced at Pei Zhuxuan again.
Bae Zhuhyun picked up a piece of beef sensibly.
Han Zidong nodded with satisfaction: "This micro-variety show is being prepared from now on, and it will take nearly half a month of trial shooting and running-in.
During this process, as long as you have the idea of quitting, you can quit at any time, I can guarantee this."
As Bae Zhuhyun and Kang Seulgi's bottom line was breached, the two of them had a feast without realizing it.
Regarding whether to participate in this micro-variety show, Han Zidong did not ask the two women to give an answer on the spot, so he naturally obtained their personal contact information.
After sending away one trainee from the same year and adding another underage trainee, the second half of the barbecue party started on the rooftop.
As the only one among the three who has gone to college, Kim Min-soo used the Queen's special skill of MT (Membership Training) - bomb wine.
It is indeed a legendary vomiting artifact. Before two rounds of drinking, Park Shengxiu contributed to the first vomiting tonight.
Jin Minxiu raised her middle finger contemptuously, turned around, and raised her glass again: "Come on, boss, let's go with another one!"
Leave your sister!
Han Zidong covered his forehead. He didn't expect that besides being greedy, Jin Minxiu was also a drunkard.
His own view on wine is similar to that of ramen, that is, he can only drink a little bit, not too much.
The reason why he brought three cans of wine to Yingyuefeng Park was because Jin Minxiu refused to sell him wine without seeing his ID card, which made him travel an extra two miles carrying the storage box. Due to impulse spending, he finally
I bought three cans.
"Let me tell you, I will not send you home. If you drink too much later, I will call your mother directly."
"My mother is in Gyeonggi-do, why are you calling her?" Jin Minxiu glanced at Han Zidong. After a while, she heard: "Boss, you seem to be very optimistic about Pei Zhuhyun and have been paying attention to her."
"She is very beautiful, I don't think she is normal!"
"No," Jin Minxiu raised her head and took another sip of wine: "Sulli is also very beautiful."
"You don't understand," Han Zidong thought absently, and subconsciously repeated: "She is very beautiful."
"Who?"
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