Peninsula Entertainment Starts as a Writer

Chapter 373 Something happened to Seqi

Author: Wenxiang Knowing Woman I

"What are you going to talk to Lee Mi-kyung tomorrow?"

Liu Chengcan asked casually.

Han Zidong pondered a little and said truthfully: "I want to get the support of Lee Mi-kyung and introduce the CJ E&M channel."

"Are you sure?"

Liu Chengcan raised his eyebrows when he heard this, and felt a little incredible.

He pulled a tissue and wiped his mouth, pushed away the bowl of fried noodles, and put his hands on the dining table. He leaned forward slightly, and looked at Han Zidong with confusion.

"Before, Lee Mi-kyung rudely intervened in Tumblbug, took away several of the project books you made, and ordered you to keep it confidential. Have you forgotten this?"

Han Zidong shook his head: "No, I still hate Lee Mei-kyung's behavior.

Giants like CJ Group are too concerned about an ordinary person. Whether they have malicious intentions or not, this kind of action is full of offensiveness, and I..."

He shrugged: "You know, I am a ruin myself.

Who knows whether they have adopted some shameful investigation methods? In short, I think that people who like to use some cross-line investigation methods are ulterior motives."

"What the hell do you think?"

"Brother Cheng Can, what do you think the public's reaction would be like if my private affairs were exposed?"

If Han Zidong’s private affairs were exposed... Choi Sulli, Kim Zaijing, Kim Yarong, Bae Joo-hyun...

Thinking of Han Zidong's embrace and hugging him from both sides, Liu Chengcan felt envious and jealous, but when he thought of the possible situation after Han Zidong was exposed, his spine became cold.

At that time, Han Zidong may be criticized by thousands of people!

"There should be some people envy you, but the mainstream media will definitely scold you, scold you to death, and they will definitely be humiliated, and the relationship between you will most likely be described as unjust

. ""

As he was talking, Liu Chengcan figured out the question just now: "So do you want to get on the CJ Group's big ship?"

Han Zidong shook his head.

He wiped his mouth slowly and said, "People can fail, but they cannot be defeated. This incident I came to the world is not to work for others specifically.

To be honest, even if I stop now and step back behind the scenes, I can still live a good life with them, and there is no need to be wronged by myself with the two companies, Idol Entertainment and Lezhi Comics."

"Well said, I thought you were going to bow to CJ Group like Brother Yongjun and others?"

Liu Chengcan leaned on the back of the chair and breathed a long sigh: "Xiba, I still can't accept that Brother Yongjun gave up Tumblbug for short-term interests."

The short-term interests of the world are all realized by this money.

Han Zidong rolled his eyes: "You think everyone was born with a golden spoon in his mouth like you!"

"Anyway, as long as you don't join CJ Group," Liu Chengcan chewed a piece of spicy pig claws: "In other words, you want to cooperate with Li Meijing to strengthen yourself, so why should he accept your cooperation?"

"Give me a concession, I plan to divest Idol Mall and accept the investment from CJ Group." While speaking, Han Zidong pointed at Liu Chengcan: "If you have money, you can also invest."

Liu Chengcan did not ask how much money he had to invest or how many shares he had, and agreed in one go.

Han Zidong was unable to be solved by Liu Chengcan's decisiveness: "No, why are you so careless? You won't ask the details of this website."

Liu Chengcan directly started eating spicy pig claws. At this time, both hands were covered with oil, and he didn't look like a domineering boss with a net worth of billions at all.

He shook his head: "I understand, investing is investing in people.

Even if the person who can succeed this time fails, he will definitely succeed next time, and he will still be a great success. Anyway, I will be with you in my life, do you think so, our brother-in-law?"

"Who is your brother-in-law?"

Han Zidong laughed and scolded, throwing the tissue over.

"I'll help you drive tomorrow. I want to see how you convince Lee Mi-kyung."

"Eat yours."

"Can I stay at night?"

"roll."

"Who do you think you are so fond of you? I will go with us Suzhen tonight."

"Get out now!"

...

At 8 o'clock the next morning, Han Zidong waited downstairs to Liu Chengcan's imported car.

As soon as he sat in the passenger seat, he turned his head and noticed Liu Chengcan's dark circles.

The heavy dark circles seemed to suggest that Liu Chengcan had a good nightlife last night.

He looked at the snow outside the car window and suggested with concern: "Why should I drive?"

"Don't worry, I'll guarantee that I'll send you to Shangyan Cave safely. I don't want to be nagged!"

Liu Chengcan gave Han Zidong a look of peace of mind, raised his head and drank the coffee in his cup in one sip.

Han Zidong was still worried and patiently reminded: "You can drive slowly later. We still have a lot of time, so don't drive the express train."

The usual drive from Lunxian Cave in Jiangnan District to Shangyan Cave in Jiangbei Mapo District is only 40 minutes. Even if it snowed last night, there would be traffic jam on Olympic Avenue, so they had no time.

"Don't worry, there are not so many car accidents, you just have too many comics."

Liu Chengcan stepped on the accelerator and the car went on the road smoothly, which made Han Zidong feel a little relieved.

However, he also found that the golden spoon class like Liu Chengcan and Jin Yarong knew nothing about danger.

In this way, relying on "Signal" alone is not enough, and he still needs to produce more suspense-themed comics to alert the peninsula society.

The car arrived near Shangyan Cave around nine o'clock.

After getting off the bus, the two came directly to the CJ E&M building.

The interview time was 9:30 in the morning. The two of them stayed in the reception room for less than ten minutes. Under the guidance of a female secretary, they came to Li Meijing's office again.

After several days, Han Zidong met Lee Mi-kyung again, but instead of rushing to get into the topic, he handed over the initiative to Lee Mi-kyung.

Lee Mei-kyung spoke out to him for righteousness, clarified the rumors for CJ Group, and expressed his gratitude.

As public opinion fermented in the past two days, he himself has received attention from international public opinion. On the contrary, the Peninsula police have become the target of collective ridicule because of the misunderstanding.

Because of his clarification of the party involved and the cooperation signals that the two parties have continuously sent to the outside world, CJ Group has finally escaped from the quagmire of being criticized by public opinion.

This is also his open plot.

At present, his cooperation with CJ E&M is attracting public attention. The cooperation between the two parties must be beneficial if they are in harmony, and at least he will not be very troublesome if he is divided.

As we talked about the topic, we talked about the last interview.

In the previous meeting, he briefly explained to Li Meijing the profit model of online dramas, such as emoticons and other derivative peripherals, such as novel advertising implantation.

This time he brought a more detailed online drama profit plan.

Li Meijing took over the plan and started reading it carefully.

Just like the planning book of Lezhi Comics she had read before, Han Zidong often uses hardware equipment and other infrastructure as an entry point than going straight to the topic.

The beginning of the project book mentions the popularization of smartphones and the upcoming 4G era, and then proposes the assertion that mobile consumption will gradually stake, or even surpass computers.

In order to further prove his point of view, Han Zidong specially posted a part of the data from "2048" and "Pixel Bird", using the most straightforward data to show that mobile devices will gradually seize users' fragmented time.

Fast internet speeds, portable devices, and user needs are increasing, and entertainment time tends to be fragmented. Only by accelerating the fast foodization of entertainment content can we meet the needs of users.

The representatives of fast food culture are online comics and online dramas.

Seeing this, Li Meijing looked up at Han Zidong.

I have to say that Han Zidong's planning data survey was detailed and the wording was very inflammatory. What she valued most was that Han Zidong's foothold was never that little profit, but the entire cultural industry.

She lowered her head and continued to read the project with an industrial structure in her hand.

About five or six minutes later, she closed the project and only six words left in her mind: instant noodles drama and advertising drama.

She took a sip of coffee and looked at Han Zidong with a peaceful look on her face.

"Is it too straightforward to call online dramas an advertising drama?"

Hearing Lee Mei-kyung's words, Han Zidong leaned forward and explained with a smile: "In my opinion, advertising is not worthless content, its fundamental purpose is to promote products.

However, online dramas are not subject to advertising laws, and fully implanting scenes can bring new application scenarios to advertising, which is a good thing that kills two birds with one stone."

Speaking of which, the first real online drama on the Peninsula is a corporate promotional drama.

"Love In Memory", released in February next year, is an online TV series produced by insurance companies for the purpose of publicity in order to communicate with younger generations who are unfamiliar with insurance.

Of course, he could not use future works to explain the current viewpoint, but he had already made plans and used "Let Me Disappear from Earth" to explain the specific application scenarios of several advertising models.

The simplest advertising model is embedded video advertising.

You can insert more than ten seconds of video advertisements before and after the main movie is broadcast and in the middle of the video, or even various advertisements that pop up after clicking the pause button.

This type of advertisement has poor linkage with the plot, and often has average publicity effect.

The second type of advertisement is implanted advertisements. This type of advertisement is integrated with the plot and will not appear abrupt.

For example, in the supporting roles of "Let Me Disappear from Earth", there is a team of evil girls who like to share cosmetics. The plot of several of them is very suitable for implanting integrated beauty advertisements.

The third type of advertisement is to expose advertisements in the form of easter eggs.

For example, using the live broadcast program opened by the male and female protagonists of the series, or supporting characters, the live broadcast platform in the series exposed the products sponsored by advertisers.

Or, if the male and female protagonists and supporting characters are separated from the main plot, they will perform additional small theatre mode with matching characters and expose advertisements.

The fourth category of advertisements is that all actors share advertisements on SNS, such as Ins advertisements.

"I mentioned the last type of joint advertisement last time, which is to launch the joint product of the protagonist in the play."

Lee Meijing nodded.

She will not value the profit of a simple online drama or a TV drama, but the entire stable and executable industrial model is indeed worthy of her attention.

In her opinion, there are many parts that can be cooperated with in this online drama industry chain.

For example, the broadcast channel of online dramas.

At present, domestic portals and video platforms generally do not have stable online drama channels. The Naver TV Cast channel seems to be related to TV dramas, but in the final analysis it is just to broadcast the TV dramas and trailers.

Another example is an online drama production company.

Thinking about the cooperation intentions of the two parties that Han Zidong revealed to the media at the Sejong Cultural Center yesterday, she asked: "So what do you want to do?"

"I plan to divest Idol Mall from Idol Entertainment, specifically to carry joint advertisements and derivative peripherals of film and television dramas, and hope to get the support of CJ E&M's channel resources."

Li Meijing was slightly stunned. This was a way of cooperation that she had never thought of.

Nothing else, because Han Zidong is now famous and has the strong record of helping Lezhi comics with the variety show "Idol Comics Studio", he has the cost of trial and error.

You can directly use "Let Me Disappear from Earth" to implement several of his advertising modes and gradually make Idol Mall.

As long as the online drama "Let Me Disappear from Earth" successfully meets the needs of advertisers, other advertisers will definitely be as keen as the current agency's attitude towards the Lezhi comic emoticon module.

She smiled and looked at the plan book placed by the table: "Then your plan book is in vain. Isn't it just used the creativity of joint advertising?"

Han Zidong waved his hand: "So I hope CJ E&M can do me a favor?"

"What busy?"

"I want the music copyright of Peninsula entertainment agency in Xiaguo for the next three years."

"exclusive?"

"Exclusive is the best, but I also know that SM Entertainment and YG Entertainment have a rich copyright library, and non-exclusive ones are acceptable."

“…”

Han Zidong and Liu Chengcan walked out of the CJ E&M building and sat straight into the car.

Liu Chengcan turned the steering wheel, drove out of the parking space, and headed towards Hongdae.

"Will Lee Mi-kyung promise you?"

Hearing Liu Chengcan’s question, Han Zidong asked back: “Do you think she will be attracted to Idol Mall?”

Liu Chengcan thought for a while and said, "If Idol Mall can really be done, in the future, whether it is an online drama or a Taiwanese drama, the copyright holder can get enough advertising fees, and can further explore the derivative peripherals of the plot. I think it should

No one will underestimate this kind of platform.”

"It depends on Lee Mi-kyung's choice."

Han Zidong planned to give himself a day off and leaned lazily on the back of the chair.

"I won't talk about this anymore, I'll leave my afternoon to you."

"good."

The wine shops on the Peninsula are often divided into one, two, and three, and they will rotate multiple venues.

Starting from 7 o'clock in the afternoon, he and Liu Chengcan went to a villa to attend Liu Chengcan's friend's birthday party.

After the banquet, everyone went around nightclubs, singing rooms, and food stalls, and had fun all night.

Even though he said in advance that he could not drink alcohol, no one who was blind in the eye dared to drink his wine, he drank two cans of alcohol-free beer in order to integrate into the atmosphere.

We had fun all night until almost two o'clock in the evening, and the two of us checked into a hotel near Hongdae.

After taking a shower, he leaned against the headboard, waiting for the heat on his body to dissipate. At this moment, there was a vibration sound from the bedside table.

His brows frowned slightly, and a vague premonition appeared in his heart.

You should know that because of his regular schedule, almost few people would call him so late. He didn't think much and immediately brought his cell phone.

The caller showed that it was Bae Joo-hyun.

When he answered the phone, Pei Zhuxuan's slightly crying voice came out.

"Seqi has something wrong..."

“…”