Peninsula Entertainment Starts as a Writer
Chapter 103 Crazy Marketing Plan
"The more exaggerated the painting style is, the more dynamic the characters' expressions are, and the more cute they are."
Jin Zaijing raised the pressure-sensitive pen and looked at Han Zidong very impatiently: "How about you do the painting?"
Han Zidong turned the swivel chair, slid away a certain distance, raised his hand and faced Jin Zaijing: "Come here."
Jin Zaijing withdrew his gaze, turned his head, and continued to lower his head to create.
After lunch, she was dragged home by Han Zidong, where she sat in front of the computer in the study and immersed herself in sketching for more than half an hour. She was responsible for slightly adjusting the contents of today's material notes and drawing them into electronic files.
While continuing to sketch the characters and scenes, she asked casually: "How many copies do you plan to print this time?"
"Currently, 500,000 pieces of recipient information have been counted."
Jin Zaijing was frightened by this number, and she stopped writing again: "All 500,000 people?"
"All 500,000 people will be issued."
"Do you know what you are talking about? If all these 500,000 people are distributed, how much printing and courier fees will you need to pay?"
Han Zidong crossed his fingers and said: "The printing cost of a character poster is 150 won."
Jin Zaijing did a mental calculation: "75 million."
"Two brochures totaling four pages cost 55 won."
"27.5 million."
"The price set with CJ Hantong is 400 won."
"So cheap?"
"CJ Hantong's order volume last year was less than 9 million, and 500,000 is already considered a large order. If time were not tight, the price might be lower."
"The express delivery fee alone is 200 million, totaling 302.5 million."
Han Zidong nodded: "Your mental arithmetic is pretty good."
Jin Zaijing glanced at Han Zidong angrily: "This is 302.5 million, not 3 million, nor 30 million!"
"I know that after this expense is spent, including the production fee for the online variety show, the monthly rent for the residence and the company, the salaries of the employees and your team members, and daily expenses, the remaining sponsorship money is probably enough for me to support 3
Month."
"Madman! Madman!"
Jin Zaijing shook her head and shouted "madman" repeatedly. She really couldn't understand Han Zidong's crazy behavior.
Han Zidong slid back to Jin Zijing without blinking an eye, and whispered like a devil: "You have to remember that your brochure accounts for a quarter of the overall expenditure, so draw it carefully."
"I just painted three sides, and you painted the remaining side. This is at most a quarter of a quarter..." As he spoke, Jin Zaijing stopped again: "Madman, I just can't understand it.
What are you thinking about?"
Han Zidong stared at Jin Zaijing with burning eyes and asked: "Do you know what I thought when I quit my job as a delivery boy and opened a comic studio?"
Jin Zaijing looked at Han Zidong curiously and waited quietly for his answer.
"At that time, I naively thought that as long as I could draw an excellent comic, I would be able to obtain corresponding status and remuneration.
However, whether it was when Star Ni was founded or later became popular on the Internet through the badge system, Naver and other portals treated us webcomic writers like we were old shoes.
Until yesterday, some people even thought that web comic writers were not a legitimate profession. At that moment, I was filled with infinite anger. I was thinking that not only should I give web comic writers their due remuneration, but I should also give them
Due professional treatment.
When I say this, can you understand my feelings?"
Looking at Han Zidong's sincere expression, Jin Zaijing sighed. Isn't this just like idols like them? They may seem glamorous, but before they become famous, they are nothing.
"I understand, but you shouldn't be so impulsive. Maybe you can reduce the number of people. For example, we can send out 250,000 copies first."
"You don't understand. Not only do I want to build a paid webtoon site, but I also want to give those arrogant portals like Naver a loud slap in the face.
Use practical actions to tell them that they are wrong, and how wrong they are. At the same time, you should also ask them to pay for their arrogance and overwhelm them.
Lezhin ic must firmly occupy the first-mover advantage, establish brand loyalty, achieve cost advantages, and increase readers' switching costs, so that Naver portals will fall behind step by step and will never be able to match them."
Jin Zaijing opened his mouth. He had thousands of words in his heart, but in the end he couldn't say a word.
If Han Zidong wants to start a paid online comic site, maybe it would be more reasonable to take it slow and be more prudent.
But Han Zidong wants to compete with trillion-dollar Internet companies such as Naver and Daum, so his method is really not radical. In fact, it is not an exaggeration to say that he is radical.
Looking at the man in front of her, the image of the man who drank and talked freely that night broke into her mind again.
"So, are you willing to help me?"
Jin Zaijing was stunned: "Anyway, you, the person who pays for it, are not afraid, so what should I be afraid of?"
She returned to the computer, picked up the pressure-sensitive pen, and started writing and drawing.
Han Zidong came closer: "The painting style is too exaggerated. If you paint four people like this, you will never want to see Jin Yarong again in the future..."
"Get out!"
At about three o'clock in the afternoon, the brochure completed by the two of them was officially taken shape.
Han Zidong sent one copy to Genie Picture Company and the printing house respectively, which meant that the online and offline publicity and distribution channels were running at the same time.
In the restaurant, Jin Zaijing, who was sitting cross-legged on a chair, quietly listened to Han Zidong's announcement plan.
"In other words, the PD will edit out the exciting parts based on my few process comics as a preliminary pilot film?"
"That's right."
Chewing dried pollack and taking a sip of juice, Han Zidong nodded.
"Tomorrow, the 500,000 express packages will be loaded on trucks and sent to all parts of the country. Most of them will arrive on the same day, but a small number may not be received until Saturday.
These 500,000 people will most likely become the audience of our online variety show and the initial users of Lezhin ic. Saturday’s Tumblbug carousel, YouTube, and NaverTV’s pilot trailer will bring subsequent users.
But no matter what, at least 500,000 people will see your work. Jin Zaijingxi, how do you feel?"
Han Zidong held a piece of dried pollack and stuck it near Jin Zaijing's mouth, making a gesture of interviewing a reporter.
"First of all, I would like to thank the Korean writers for their support, my grandmother, my members for their support, and myself."
After saying that, Jin Zaijing plucked his long hair with both hands, stretched his head forward, and bit into the piece of dried pollack.
She also picked up a piece of dried pollack, stretched it out to Han Zidong and asked: "Han Zidongxi, are you sincere in what you said in the study before?"
Han Zidong thought for a while, and found that these things were actually the same as his self-description of Xing Ni's creative thoughts. As long as he kept insisting on saying this, over time, these things would gradually become bound to him.
If he succeeds in the end, Naver, Daum and that guy Li Tailong will completely become the villains in this inspirational story.
"Realer than real gold."
Han Zidong was about to eat the piece of dried pollack, but what he didn't expect was that Jin Zaijing suddenly retracted his hand and threw the dried pollack into his mouth.
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