My Age of Investment

Gathering is always short, parting is always reluctant.

Reluctantly, Xia Jingxing and the foreign girl lingered in the hotel for a day, and then boarded a flight to a different destination.

The foreign girl went to the Vatican, intending to donate a sum of money to the church on behalf of Facebook to repair religious buildings, and then asked the Pope to call on God's people to register on Facebook.

Xia Jingxing returned to China.

After getting off the plane, he took a car to a Haidilao branch in Beijing.

Seeing Xia Jingxing appearing at the door of his shop, Zhang Yong hurried up to greet him, shaking hands with Xia Jingxing and greeting him with a smile on his face.

"Mr. Xia, hello, welcome to Haidilao to guide our work!"

Although Zhang Yong just graduated from a secondary vocational school and doesn't have much culture, he has a high emotional intelligence. When he opened his first store in Jianzhou, he made friends with many local leaders and was quite happy.

"Mr. Zhang, please be polite. Don't use this word for guidance work. We communicate with each other."

While speaking, Xia Jingxing was also looking at Zhang Yong.

He was thirty-five or six years old, wearing a suit and a crew cut, looking ordinary.

But through eyes, language, and hand movements, it can be seen that this is a shrewd businessman who is good at welcoming and sending off.

While Xia Jingxing was looking at Zhang Yong, the other party was also looking at him.

Fu Jixun had contacted Zhang Yong before, wanting to talk about investment, but was declined without saying a few words.

Later, Zhang Yong, whom Fu Jixun contacted again, moved out the Xia Jingxing signboard.

Zhang Yong had no choice but to arrange today's banquet for a meeting with a well-known top rich man.

Zhang Yong led the way and brought Xia Jingxing to a private room.

When passing by the hall, Xia Jingxing took a few extra glances, it was full of seats and the business was very good.

The most striking thing is the mental outlook of the staff. Everyone is very happy, with a smile on their faces, and their service attitude is also very good.

After calling Xia Jingxing to take a seat, Zhang Yong waved his hand and called the staff to start serving the dishes.

"President Xia,

Don't mind, I didn't arrange those private and high-end restaurants, just treat you to a meal of our own hot pot. "

Zhang Yong was a well-rounded person, afraid that a rich man like Xia Jingxing, who was used to delicacies from mountains and seas, would feel shabby, so he made a special explanation.

Xia Jingxing waved his hands and smiled slightly, "It's okay, hot pot is pretty good, I like hot pot very much.

Speaking of which, Mr. Zhang and I are still fellow villagers. We are all from our hometown, so don't stick to those vain etiquette. "

Zhang Yong smiled and nodded, "Yes, Mr. Xia, your hometown Jinyu County is still next to our Jianzhou, and the distance is only 20 to 30 kilometers."

After exchanging a few pleasantries, the hot pot boiled, and the two chatted while eating.

Zhang Yong pointed to the various drinks placed beside him, and asked with a smile, "Mr. Xia, shall we drink white wine, red wine, or beer?"

At this moment, Xia Jingxing also noticed the various drinks placed beside him, and secretly praised the other party for being well prepared and caring.

"Beer bar, beer and hot pot go together."

Xia Jingxing didn't like to drink white wine while eating hot pot, because it was just making himself guilty, red wine was neither fish nor fowl, and beer was very down-to-earth.

Zhang Yong unscrewed a bottle of beer with a corkscrew, got up and filled Xia Jingxing's glass, then filled it up for himself, then picked up the wine glass, said with a smile, "President Xia, I toast you."

Xia Jingxing picked up the cup, clinked glasses with Zhang Yong, and took a sip.

Zhang Yong didn't even look at Xia Jingxing's cup, he drank it all in one go, and then filled it up again, the small details were well done.

Seeing this, Xia Jingxing didn't say much, knowing that he was a shrewd person.

After drinking for three rounds, Xia Jingxing started talking about serious business.

"Mr. Zhang, do you have any plans for the future development of Haidilao Hot Pot?"

Zhang Yong's hand holding vegetables froze in the air, paused for two or three seconds, put down his chopsticks, and said with a smile: "Mr. Xia, you really flattered me.

I haven't studied in college, and I haven't worked in any big company. I don't have any plans for the future.

Like most owners of hot pot restaurants, they are always thinking about how to attract more customers and how to run the store well. "

Xia Jingxing smiled, he could see that Zhang Yong was very defensive towards him, and deliberately concealed his clumsiness.

Although Zhang Yong came from a poor background and was not well-educated, he was able to create a unique model of Haidilao, and he has opened more than a dozen branches across the country. How could he have no plans for the future.

He had read the materials collected and submitted by the Jingzhe Fund, and concluded that Zhang Yong was an extremely assertive and planned person.

In 1994, Zhang Yong, who worked as an electric welder in the Sichuan Tractor Factory for 6 years, set up four tables, one more than He Yonghui. He started selling Malatang and later turned it into a hot pot restaurant.

When he first opened the hot pot restaurant, Zhang Yong didn't even know what Maodu was, and he didn't even know how to stir-fry it.

But he has a strong learning ability and savvy. Knowing that the taste of his own hot pot restaurant does not have an advantage, he goes to the market every morning to buy the freshest ingredients, improves his service attitude, speeds up the serving time, and even helps customers take care of their children, carry bags, and wipe the food. shoe……

No matter what the guests need, Zhang Yong and the staff will help without saying a word.

After doing this for a few years, Haidilao has become a household name in Jianzhou.

It can be said that Haidilao's service has been successfully built when Zhang Yong opened his first store, and it is only being improved continuously.

In 1999, despite the objections of his wife and partners, Zhang Yong partnered with others to open the first branch in Chang'an.

However, in the first few months of its opening, it suffered continuous losses, and it seemed that it was about to lose all the money accumulated before. At a critical juncture, Zhang Yong decisively asked his partners to withdraw their capital and entrusted his right-hand assistant Yang Xiaoli to take full responsibility, and regained Haidilao’s core philosophy—— — Service is above all else.

In just two months, Chang'an Haidilao branch miraculously turned losses into profits.

This also gave Zhang Yong confidence again, and at the same time obtained the wealth code - service is above all else.

During the SARS era, the catering industry fell into a trough. Haidilao also invented hot pot takeaway: replacing the traditional gas tank with a portable induction cooker, delivering food the day before, and picking up the induction cooker the next day.

In 2004, Zhang Yong once again suppressed the objections of his wife and partners, and brought Haidilao to the highly competitive Beijing market.

It took only two years for Haidilao to open several branches in Beijing and gain a firm foothold.

Even Yum China, a catering giant with KFC, Pizza Hut and other brands, held the company's annual meeting in Haidilao, Beijing, and planned to learn the spirit of service from this small company.

Judging from the information he has, Xia Jingxing can easily analyze some of Zhang Yong's personality. He is daring to fight, decisive in killing, unwilling to be content with the status quo, and very good at summarizing and thinking...

Xia Jingxing pondered for a moment, and said bluntly: "Mr. Zhang, let me put it this way, I personally admire you very much, and I also like Haidilao's management model of "service above everything else".

If Haidilao wants to become bigger and stronger, it cannot do without the help of capital.

You can open three stores, five stores, or ten stores a year with the profits you get from your operations, but if you have capital support, there will be thirty, fifty, or one hundred stores.

Catering giants such as Yum! and McDonald's are all listed companies.

When an enterprise grows to a certain scale and wants to go further, it must embrace the capital market.

Capital can provide Haidilao with the funds needed to grow bigger and stronger for expansion, and can also be used for software and hardware transformation, such as information equipment, ingredient processing, logistics distribution, warehousing, etc.

If there is capital support, Haidilao can even open hot pot restaurants all over the world, such as the United States, Europe and so on.

Vision Capital is a shareholder of many domestic Internet and technology companies such as Ahri, Penguin, Baidu, Dianping, and Focus Media. Haidilao wants to use Internet media for marketing, and we can also provide resources to help.

In foreign countries, Vision Capital is also a shareholder of companies such as Facebook, Yelp, and Worktime, helping companies connect with marketing resources, and even creating a set of exclusive human resource management software is no problem..."

Seeing Xia Jingxing's eloquent talk, Zhang Yong smiled. He knew the other party's purpose very well, and he knew it a long time ago.

However, he is cautious about foreign investment.

After Xia Jingxing finished speaking, Zhang Yongcai answered with a smile: "President Xia, I am very grateful for your appreciation of me personally and Haidilao.

However, we have our own pace of development. It is too far away for us to open 30, 50 or 100 stores a year, or even go abroad.

As a person, I have always had a capital of one yuan, and I have been doing business for one yuan.

Too ambitious, not my code of conduct.

Moreover, I am not familiar with the so-called capital market.

So, Mr. Xia, I'm very sorry, but we can only cooperate again in the future. "

Seeing Zhang Yong rejecting him without delay, Xia Jingxing frowned, "With our help, Haidilao can develop faster and stronger, and we won't interfere in corporate management.

It is equivalent to saying that we are financial investment shareholders who only invest money and don’t care about business. This clause can also be written into the investment contract. "

Zhang Yong shook his head and said with firm eyes: "I'm really sorry, I don't want to introduce other shareholders at this stage."

Xia Jingxing looked at Zhang Yong, who was reckless, and couldn't understand why the other party rejected financing so much.

"Mr. Zhang, you might as well listen to my quotation!"

Zhang Yong shook his head again, "No need, Mr. Xia, it's not about money."

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