My Age of Investment

In July, the sun is scorching, and the capital, like most parts of the country, has entered the hottest season of the year.

But no matter how hot the weather is, it can't match the heat brought by the upcoming Fuxing Automobile press conference.

After half a year of careful preparation and planning, this press conference that countless car fans and technology enthusiasts have been waiting for has finally begun.

In the evening of the 15th of that month, the Wukesong Gymnasium in Beijing was brightly lit and crowded. At first glance, it looked like a lively scene. Some people thought it was some singer giving a concert.

The nearly 10,000 spectators invited to the scene were mainly divided into three parts.

In the first part, those sitting in the front row are well-known faces and leaders in various industries, such as Jack Ma, Lei Jun, Zhou Hongyi, Charles Zhang, Li Shufu, Wang Chuanfu, Xu Tingyin...

Sitting in the row behind them are some outstanding entrepreneurial youth representatives, such as Huang Xin, He Xiaopeng, Li Xiang, Zhang Tao and others.

It is no exaggeration to say that at least half of the new economic industry leaders represented by the Internet, IT, and semiconductors are here today.

After all, this is a press conference hosted by Mr.

Compared with this group of CEOs and presidents who are concerned about their image and all sit upright, the 3,000 potential car owners sitting in the middle seats look much more casual.

They were currently discussing in whispers what the upcoming Fuxing car would look like and whether it was worth buying.

Regardless of the 3,000 people present here, each of them has previously paid a 5,000 yuan deposit for car purchase through online and offline channels such as Fuxing Home and Fuxing Mall, but they still retain the right to refund at any time.

Although they were very grateful that Mr. Xia had spent huge sums of money to charter 12 planes and 80 high-speed rail carriages to pick them up and come to the capital to attend the new car launch conference, but if one code is the same, if Fuxing Motors really wasn't good at making it, They didn't mind having Mr. Xia's prostitute for nothing.

Anyway, the official customer service also said that they will never buy or sell by force. If you are not satisfied, just treat it as a free trip to Beijing.

Even more exciting and noisy than the three thousand intended car owners were the five thousand lucky spectators sitting behind them.

They are not entrepreneurs, nor are they intended users to buy cars, but some "iron fans" selected through channels such as Fuxing Home flagship stores and Fuxing Mall based on their past consumption records.

The reason why they are called "iron fans" is because they really support the development of Fuxing Industrial Group.

The five thousand people who came to the scene today were holding Fuxing mobile phones and tablets, using all series of Fuxing home appliances at home, and may even drive Fuxing cars in the future.

Even Xia Jingxing did not expect that among the tens of millions of members who have registered for Fuxing One Account, there are hundreds of thousands of die-hard fans who have bought all the "personal consumer business" launched by Fuxing Industrial Group, that is, ToC products. .

After learning about this, Xia Jingxing was very happy. After all, this was the affirmation and trust from hundreds of thousands of families.

So with a wave of his hand, he decided to add an additional 50 million yuan to the original 50 million yuan budget for the event, and invited 5,000 loyal fans and 3,000 potential car owners to come to the capital to witness the addition of a new member to the Fuxing family. grand event.

Regardless of whether these five thousand people will continue to support the new products and services launched by Fuxing Industrial Group in the future, at least they must make it clear to more than a billion potential consumers that Fuxing Industrial Group and those outside who can only talk nonsense and express gratitude It is different from the "Papie School" who puts customers first. He belongs to the Action School, who truly values ​​users and treats every user as a relative or friend.

This is not nonsense, but is based on facts. No, whenever something happens at home, I invite my friends over for a "dinner".

Fuxing Industrial Group invited 8,000 people from all over the country to Beijing to attend the conference, and also covered food and travel expenses. This generous gesture not only moved loyal users, but also dominated the Weibo hot search list for many days, creating a high social status. The topicality has attracted countless media attention and widespread public discussion.

Social comments about this measure are now severely polarized.

Some media and netizens think it is too high-profile. The press conference can be simple. There is no need to make it so flashy. With 100 million yuan, it is better to invest in scientific research and development, or donate to the Hope Project. It's better than wasting it.

At the same time, some media and netizens refuted the above view, believing that Mr. Xia conducted a successful marketing campaign and spent only 100 million yuan to create advertising effects that cannot be bought with one billion yuan.

In short, no matter what netizens and the media say, Fuxing Automobile, a small and transparent company that has been silent for more than two years, is still standing in the spotlight.

The conference site.

As the lights went out one by one, the conference hall with nearly ten thousand people gradually became quiet. After a while, Xia Jingxing, wearing a white Polo shirt with the Fuxing Industrial logo printed on it, slowly walked onto the stage and finally stood at the center of the stage.

"Dear friends, good evening everyone!"

Xia Jingxing faced the audience with a bright smile and waved, eliciting cheers from the audience.

At the same time, the overwhelming shouts around him made Jack Ma frown a little, and then he pretended to pick his ears casually.

By coincidence, when he tilted his head, he happened to meet the eyes of Zhou Hongyi, who was sitting in the same row but separated by several seats.

Zhou Hongyi is also picking out her ears!

The two people who were picking their ears just made eye contact and then looked away.

Both of them suddenly started to murmur in their hearts. It seems that I am not the only one who is getting more and more "impatient".

Jack Ma watched the GMV of Jingxi Mall hit new highs every day. It was impossible to say that he was not at all worried.

Although Xia Jingxing once explained to him that it was just ordinary investment behavior, what about last month when Vision Capital roped in a bald man from Russia to invest US$1 billion in Beijing West Group?

Last year, Beijing West Group announced a high-profile financing of US$500 million, which was also invested by Vision Capital and Gao Ling Capital.

Why raise so much money? It is self-evident who it is aimed at.

You know, Mr. Xia, you hold a large amount of shares in Ahli!

Jack Ma was deeply hurt and angry about Xia Jingxing's unrequited love.

But who makes Xia Jing's business so powerful? He doesn't dare to fall out with this major shareholder yet. Even if the other party held a new car launch conference tomorrow, he would still have to keep running around to support it.

Zhou Hongyi on the other side also complained about Xia Jingxing in her heart, full of resentment for Xia Jingxing's sudden launch of the "Sogou" search engine.

It was clearly agreed at the beginning that everyone would work on Qianxun together and share the benefits together, but you secretly swallowed the biggest victory, which is so unethical.

There are many people who are in the same depressed mood as Ma and Tuesday. For example, Huang Xin and Zhang Tao, a pair of colleagues who were red-eyed in the "Thousand Regiments War", looked at each other a few times and could smell each other through the air. The smell of gunpowder burst out between them.

Due to burning money too fast, both of them have recently been looking for their fathers who were investors, and both of them approached Xia's father who had just returned to China, but the latter always said that the time had not come yet and asked them to consolidate the market.

The two of them didn't understand this very much, and both felt that Xia Jingxing was deliberately favoring the other side.

There was also He Xiaopeng, who had already secretly glanced at Wang Xiaochuan several times.

A few months ago, under the "coercion and inducement" of the sponsor's father Xia Jingxing, He Xiaopeng agreed to fully support the development of Sogou search engine.

The search engine alone is actually not bad.

The key is that Sogou has its own browser. UC's move is more like inviting a wolf into the house.

The two companies have been cooperating for some time now, and He Xiaopeng has already begun to regret it. He regrets that he might as well have sold UC to an overseas holding group.

Now it's in the hand. If things go on like this, I'm afraid it will be sucked dry by Sogou, and finally discarded like a rag by the other party.

Thinking of this, He Xiaopeng turned his attention to Jack Ma, who was sitting not far in front of him, and said silently in his heart: Mr. Xia, if you keep doing this, even if I don't want to betray the teacher, I will have to do it.

Compared with giants such as 360, Qianxun and Haihai Holdings, UC, which has not yet been listed, is too thin in terms of capital and must find a big backer for itself.

There were actually very few options before He Xiaopeng, or none at all.

Penguin is now declining, and Shanda has fallen behind. Only Ahri still looks like a king, and is the best candidate to defect to.

Although all of the "Xia disciples" in the audience had ulterior motives, they still had smiles on their faces. While listening to Xia Jingxing's hard-working speech on the stage, they raised their arms and applauded along with the surrounding audience.

Xia Jingxing didn't have time to pay attention to it, or in other words, he no longer cared about the intrigues among the people below him. All his thoughts were focused on this press conference.

After briefly speaking the opening remarks, Xia Jingxing stopped his speech and held his breath along with the entire audience. He watched the curtain behind him slowly open, and two cars with unique shapes that were very different from fuel vehicles at first glance slowly opened. Slowly opened on the stage.

With hidden door handles and a closed front face design without an air intake grille, the vehicle has a round shape and smooth lines. It looks simple and elegant and full of a sense of technology.

Under the gaze of nearly ten thousand people, the two cars slowly parked on the two rotating platforms next to Xia Jingxing, and then began to rotate 360 ​​degrees at a slow speed to facilitate the audience to view them from different angles. Take a closer look and look at the exterior of the car.

Under the illumination of countless lights on the stage, the paint of the two white and black cars looked particularly shiny.

In the audience, every audience member had their eyes widened at this moment, looking for shortcomings in the car's exterior design with critical eyes.

After everyone saw the car at 360 degrees, they couldn't help but sigh in their hearts: Is this really a domestically produced car?

As we all know, the domestic automobile industry started late and was born with stunted development, which has almost become synonymous with inferior cars.

Fuxing Motors, which was just unveiled today, seems to be different from other domestically produced cars, giving people a refreshing feeling.

Some viewers also compared it with several cars launched by Tesla.

Then I discovered that the two brands have a lot in common with each other, such as hidden door handles, closed front faces, fastback shapes, etc.

But there are more differences. Compared with Tesla's slightly dull front face design, Fuxing Auto's front face design is richer and more majestic.

First, the two light strips are more slender and visually more powerful.

Secondly, the lines on the hood are slightly raised, which looks more sporty.

After the scene was quiet for a moment, the audience who came back to their senses gave warm applause.

Seeing this scene, Xia Jingxing's heart finally relaxed and a smile appeared on his face. It seemed that everyone was quite satisfied with the car's exterior design. This first level was passed.

Next, there are more challenging second and third levels waiting for him to pass.

Soon, the big screen behind Xia Jingxing lit up, and pictures and videos began to play in turn in the form of a slideshow. Xia Jingxing introduced it from the side.

"As the first car launched by Fuxing Motors, we named it Fuxing F1."

"F corresponds to the initial letter of "fly", which is also the best reflection of Fuxing Automobile's development speed and acceleration performance."

"Originally I wanted to name it the "X" series, but I found out that it had been registered by BMW in advance! Then I had no choice but to give up. Haha, I'm just kidding everyone, don't take it seriously."

"Okay, let's get down to business. The length, width and height of the Fuxing F1 introduced today are 5101mm, 1987mm, 1509mm respectively, and the wheelbase is 3060mm. According to the general classification standards of the automobile industry, it is a medium to large sedan..."

"If divided according to the cruising range, Fuxing F1 is divided into two configurations, 70KWh and 90KWh, with corresponding cruising ranges of 410 kilometers and 520 kilometers respectively."

"In addition, there are two versions: single and dual motors, with corresponding zero-to-zero acceleration performance and cruising range."

"The highest configuration of the F1 Renaissance is the dual-motor four-wheel drive version, and the acceleration time from 0 to 100 seconds in the track test is 3.1 seconds."

…

As one after another astonishing car parameters were reported from Xia Jingxing's mouth, the audience at the scene was stunned.

Someone knowledgeable made a comparison with the Tesla Model S, and then discovered something very interesting.

The high-end version of the Renaissance F1 is slightly better than the high-end version of the Model S, and the low-end version is also slightly better than the latter's low-end version.

In such a comparison, except for the yet-to-be-announced price, doesn’t it completely beat Tesla in other aspects?

After introducing the car's configuration, Xia Jingxing began to introduce the car's interior and various car functions.

The audience was shocked again when they saw the car interior displayed on the big screen.

"Yes, you read that right, F1 is innovatively equipped with a dual screen."

Xia Jingxing's face was filled with a proud smile. The dual-screen design was supposed to be launched by Mercedes-Benz two years later, but now that he has taken a fancy to it... Hehe, I'm sorry, bring it to you!

Fuxing F1 also has many subversive interior designs. In addition to being equipped with a dual screen, there is also a large screen in the central control position. Tesla also has this design, but Tesla does not have dual screens, unlike Fuxing Auto. It's much simpler than that.

Of course, from another perspective, it can also be said that Fuxing Auto is much more complicated.

But complexity has its perks!

It didn’t take long for audiences to realize the benefits.

I saw a simulation animation video starting to play on the big screen behind Xia Jingxing.

In the picture, a simulated person gently swiped his finger on the large central control screen to easily complete seat adjustment, ventilation, heating, air conditioning adjustment and many other operations that could only be completed on physical buttons.

After seeing this, not only the ordinary audience, but also the industry leaders sitting in the front rows began to feel a little uneasy.

"Fuxing Auto has integrated so many new technologies? How did they do it?"

"Have you forgotten the revival of Smart Home? People have been able to control most home appliances through a screen for a long time. Now we just moved this mature technology from the room to the car."

"How many new technologies has Mr. Xia developed in the past few years without telling everyone? It's dizzying to see."

"If you like it, buy one and go back to study it."

“You don’t need to tell me, I’ve already booked it!”

…

Soon, the audience discovered a new continent.

In the video, the screen of the mobile phone is actually projected onto the large central control screen of the car.

From map navigation to music playback and even video playback, the apps and operating interfaces available on the phone are all perfectly synchronized with the large central control screen.

What this reflects is that Fuxing Industrial Group already has extraordinary achievements in the fields of Internet of Vehicles software and vehicle-machine system research and development.

Of course, limited by the current 3G network, most functions are still relatively flashy and there is a serious lack of supporting infrastructure. It will be better in two or three years.

The press conference continued, and when one new technology after another was presented in front of the audience, most of them were already numb.

Stop talking, just quote the amount, and everyone should swipe their cards! Just buy it and that's it.

So, how much does the Renaissance F1 cost?

Everyone is very interested in this issue and can’t wait to know.

The audience didn't have to wait too long. The picture on the big screen flashed, and then a table appeared, which listed the car prices of various configuration versions in detail.

"The 70KWh battery pack and single-motor rear-drive version is priced at 418,000 yuan. According to the current subsidy policy for purchasing new energy vehicles, the price after subsidies is 358,000 yuan."

"The 70KWh battery pack, dual-motor four-wheel drive version is priced at 468,000 yuan, and the price after subsidies is 408,000 yuan."

…

"The 90KWh battery pack, dual-motor four-wheel drive version is priced at 528,000 yuan, and the price after subsidies is 468,000 yuan."

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