My 1999

“‘The storm is coming, and only the strong will survive’, is it alarmist or is there another plan?” - The New York Times.

“Old arguments and unfounded analysis.”—Bild.

“The crisis isn’t over, is it?” — The Times.

Hanhua is the world's top private equity financial institution, and Xu Liang's influence is even more world-class.

So after the "Hanhua Entrepreneurs Annual Meeting" ended, the news spread around the world in a very short time.

For a time, the financial and business circles were in an uproar. Some people agreed with it, but more people opposed it, but the vast majority of people didn't care.

Xu Liang is not the first person to be pessimistic about subprime mortgages.

Whether in the United States or Europe, countless people have already felt that the U.S. subprime mortgage crisis is about to collapse.

But at least it has not collapsed after half a year.

So many people have become numb.

Although many people agree with Xu Liang's words, given his undefeated record in the financial market over the years, more people think he is taking advantage of the opportunity to profit for himself.

After all, although Hanhua's shorting of US subprime mortgages was a secret, it could not be concealed from those well-informed bosses.

"Minister Xu, this is my analysis. The U.S. subprime mortgage crisis will definitely collapse, and it will be a world-class collapse. Its power will be no less than the Great Depression in the United States at the beginning of the last century. It will have a serious impact on our industrial structure."

"Yes, that's right. It's that serious. I can take responsibility for what I said."

"Okay, bye."

After hanging up the phone, Xu Liang said to Jiang Xiaoyang who was sitting next to him: "This is the third call from above."

"Now your theory of the collapse of the subprime mortgage crisis has spread completely. If it doesn't collapse in the end, it will have a huge impact on Hanhua and your personal reputation.

On the contrary, if you succeed, Hanhua and you will attract more jealousy and even hatred!"

Jiang Xiaoyang said seriously.

Xu Liang picked up the tea on the table, took a sip, and smiled.

"I never considered failure. As for jealousy and hatred, every successful person will inevitably experience these. If I stop working hard because I am afraid of so-called hatred and jealousy, they will not stop slandering me.

Therefore, only strength, absolute strength is the only way to protect our safety!"

Jiang Xiaoyang looked at him with his deep and determined eyes. Combined with his majestic and powerful figure, he exuded a strong and convincing dominance.

Seeing this, admiration could not help but show on her pretty face.

Women generally admire strong men. Given her status and position, she was still willing to follow Xu Liang even though he was so unfaithful, because of his desperate business and financial talents.

That's right, despair!

As the person next to him, she knows better than anyone else how capable this man is!

Judging from assets alone, this man controls nearly one trillion US dollars!

And this is just the result of his eight years of hard work.

If another eight years were added, no one knew how far his strength would grow!

Dongdong...

A knock on the door interrupted their conversation.

"Come in."

Li Jinling pushed the door and walked in.

Jiang Xiaoyang nodded and said, "My parents will come from their hometown tonight. I will go prepare the food in advance. When you are done, come and look after the children."

"Um."

…

Jiulongyu Xu's Manor is built along the mountain in a stepped shape. It is divided into three-story courtyards in front and back and two cross courtyards on the left and right, covering a large area.

In order to improve the efficiency of travel, Xu Liang built a network of underground passages on the underground floor, so that people can travel quickly between buildings by electric bike.

In the reception room in the front yard, Ponima and Zeng Liqing sipped tea and looked at the surrounding scenery through the bright floor-to-ceiling windows.

"With high mountains at its back and rivers surrounding it in front, it's a great place to hide the wind and get water. No wonder it's called Jiulongyu. The feng shui is really good," Zeng Liqing exclaimed.

"You can also buy a house here," said Ponyma.

"Forget it, I'm more accustomed to life in Pengcheng." After a pause, "Why, do you like it here?"

Ponima's eyes flickered. He had no interest in Feng Shui or anything like that, but he was very interested in Boss Xu. If they could live closer, they could at least have some relationship.

It will bring huge benefits to him and his descendants in the future.

The sound of the door opening interrupted the words that Ponyma was about to say.

Seeing Xu Liang walking towards them with big strides, the two of them hurried to meet him.

"Mr. Xu, Happy New Year."

"Lao Ma, Lao Zeng, Happy New Year. Come, take a seat."

The servant next to them quickly made tea and brought it to the three of them.

"How is it? Are you used to staying in Yidu these days?" Xu Liang asked with a smile.

"The guest rooms arranged by the hotel are very comfortable, especially the humidifier, which is very thoughtful." Zeng Liqing said with a smile.

Xu Liang: "It's too dry here in the winter when I turn on the air conditioner. Without a humidifier, my throat will be so dry the next day that I can't stand it."

After a few simple pleasantries.

"Mr. Xu, we were very inspired after listening to your speech yesterday. We just want to know how penguins avoided the US subprime mortgage crisis and even used this crisis to strengthen themselves." Ponyma said.

"Have you thought about it yourself?" Xu Liang asked.

"We have considered it." Ponema continued, "Penguin does not have a headquarters building that completely belongs to it. If the subprime mortgage crisis spreads, it will definitely impact the domestic real estate market.

The price of office buildings will drop significantly, and we want to take advantage of this opportunity to buy one as Penguin’s headquarters.”

"Good idea, any more?"

"We want to take the opportunity to acquire some high-quality overseas game development companies." Ponima said seriously.

Looking at his expression, Xu Liang could more or less understand what he was thinking.

Under his leadership, the penguins now have completely given up the way of continuous copying in the previous life.

The business scope is also limited to the social and entertainment fields, so the reputation in the domestic Internet circle is stronger than in the previous life.

But the consequence of doing so is that "games" account for an increasingly higher proportion in Penguin's revenue structure.

Especially with the emergence of "Zhengtu" and "QQ Farm", Penguin benefited from the game earlier than in history.

The rapid growth of the gaming industry's revenue, coupled with the narrow size of the domestic music, literature, film, television and animation markets, as well as many restrictions, have further magnified Penguin's ambition to expand in the gaming market.

"Anything else?" Xu Liang continued to ask.

"Reserve more copyrights of Chinese and overseas films and TV dramas." Ponyma said.

In fact, as early as 2001, when the Hongmeng Entertainment Business Department was established, Xu Liang asked Hongmeng to actively acquire all the film, television, documentary, short video and music copyrights that could be acquired on the market.

By 2005, Hongmeng had accumulated more than 50,000 films, TV series, documentaries and short videos totaling more than 4 million hours, as well as more than 6,000 songs, covering more than 30 countries and regions around the world.

The amount of money crossed out alone is over $2 billion.

Later, Hongmeng Entertainment was disbanded, but these copyrights remained in Hongmeng and continued to expand.

Now, Hongmeng has become the largest film, television and music copyright agency in China, and even the largest entertainment copyright agency in Asia, with a reserve of 80,000 films, TV series, documentaries and short videos, totaling 7.7 million hours, as well as tens of thousands of songs.

With the launch of 'Penguin Video' and the rapid development of Penguin Music's business, Ponyma has obviously realized the importance of copyright.

"Mr. Xu, these are all I can think of for now." Ponyma said.

"It's pretty good already. Do you have any goals for the gaming business?"

"Two have been designated so far. One is the Japanese company 'Komero', and the other is the British game company 'Eidos'." Ponyma said.

As the behind-the-scenes boss of Hongmeng Games, a big player in the gaming industry, Xu Liang is very familiar with both companies.

Founded in 1969, Comera is one of the most influential game software companies in Japan.

It is listed in London, Tokyo and New York. After years of development, it has developed and released a series of classic games including "Silent Hill", "Contra", "Metal Gear Solid", "Castlevania", "Bee", "Pro Evolution Soccer", "Tokimeki Memorial", "Galamandra", "Fantasy Suikoden", "Dance Dance Revolution", "Yu-Gi-Oh!", "Yu-Gi-Oh GX" and so on.

And become a top player in the manufacturing and sales of home entertainment software products, online games and other electronic entertainment products.

In addition to the gaming business, it also operates large arcades, magazine publications, fitness clubs, sporting goods, pachinko pinball machines, etc.

Kommer's strength in the Japanese market is second only to Nintendo, Sony and Bandai Namco.

'Eidos' is a British game company. Although it is not as powerful as Komella, it is very powerful.

The latest novel is published first on Liu9shuba!

It once developed the classic game "Tomb Raider".

Its products include "Commandos", "Battle Position: Pacific", "Battle Position: Midway", "Hitman", "Deus Ex" series, etc., which are familiar to many game fans.

The funds required to acquire these two companies are in billions of US dollars.

Comela’s case is even more exaggerated. Don’t even think about it without one or two billion dollars.

However, since Ponyma dared to say so, he must have the confidence.

2007 was the year with the fastest development for Penguin.

This year, Penguin was truly established. In addition to its headquarters in China, it also had seven major branches in South Korea, Hong Kong, Japan, Singapore, Thailand, Indonesia, and Dubai, forming a social networking site covering most of Asia.

Excluding China, the number of QQ registered users has officially exceeded 100 million.

"Zhengtu 2" released in 2007 continued to be a hit. "QQ Farm" became the most popular casual game in the world in 2007 through Penguin itself and Facebook's open platform.

Just selling fertilizers and props brought the penguin $350 million in revenue.

However, compared to games, the fastest growing product under Penguin is actually the 'open platform'.

A large number of Internet start-ups have been launched here. In just one year, the number of users of the "open platform" has increased from less than 2,000 to 38,000.

For this item alone, Penguin received a revenue share of $130 million.

Plus the revenue from portal business, social networking, entertainment, etc.

In 2007, Penguin's total revenue was 16.74 billion Chinese yuan, nearly double the same period last year.

Net profit exceeded 4.275 billion Chinese yuan.

It increased by 1.6 times compared with last year.

But net profit margins actually declined.

The reason is very simple. The rapid development of the website cannot be separated from hardware support.

This year, in order to meet the rapidly growing user base in Southeast Asia, Penguin built two data centers in Malaysia and Thailand.

Plus the two built here in China.

Just four data centers consumed nearly $300 million.

In addition to the company's operating income, Penguin also has $520 million in cash flow.

With this money and some leverage, it would not be difficult to acquire Kemel or Eidos.

Especially after the subprime crisis broke out, global assets have been discounted.

Acquisition will be easier.

Xu Liang took a sip of the tea in his cup and asked, "A few days ago, I saw the 2008 development plan you submitted. Do you want to adjust the current management structure of Penguin?"

"Yes." Ponima nodded affirmatively, "The current three-level management structure of Penguin no longer meets the needs of the company's development.

I hope to make some adjustments to Penguin's management structure again.

Three frontline non-business departments were established: General Manager's Office, User Research and Experience Design Center, and Technology R\u0026D Committee.

The General Manager's Office is responsible for the strategic development of the enterprise.

The User Research and Experience Design Center is responsible for user behavior research and independent product experience, and is also the two key checkpoints before and after Penguin products go on the market.

The Technology Research and Development Membership Committee is responsible for core product and technology pre-research and tracking the world’s top Internet and information technology.

"The front-line business departments will be divided from the current three sectors of social networking, Internet and entertainment into nine business sectors: music, film and television, animation, literature, games, video, portal websites, QQ and cloud computing.

A development team is set up under each business segment based on specific sub-businesses.

By reducing management levels, we can achieve flat management and improve management efficiency.”

Xu Liang looked thoughtful.

At his request, the penguin in this life would not interfere with any Internet business.

Instead, it focuses on social networking and general entertainment.

Therefore, the mechanism of the seven major business groups seems too cumbersome and wasteful.

Just learn Hongmeng and focus on flat management.

"I agree with your reform in principle, but you'd better submit a report when you go back. I'll take a look first."

"OK."

Ponima breathed a sigh of relief. He was really afraid that Xu Liang would be stubborn and disagree.

"How far has the development of 'League of Legends' progressed?"

"It is still under intense development and is expected to be officially launched in May 2009."

Xu Liang nodded and said, "Keep a close eye on this game. It is related to the foundation and future of Penguin Games."

Ponima quickly agreed.

Penguin Games has been developing for so many years, but there are actually only two classic series.

One is the QQ series of games, including QQ Illusion, Pet, Farm, Dance, Speed ​​​​Car, Three Kingdoms and so on.

It is one of the most popular casual game series in China, especially "QQ Farm", which once made the number of registered users of QQ series games exceed 120 million, and the maximum number of simultaneous online users exceeded 26 million.

The fire was a mess.

And this is just domestic data, not including global data.

The second one is the "Zhengtu" series.

The two versions of ZT generated nearly 65 million registrations and 4.4 million simultaneous online users in more than two years.

It also made Penguin earn a lot of money.

And "League of Legends" is what Ponyma earnestly hopes, that it can become the third pillar of Penguin Games.

So he takes it more seriously than anyone else.

The few of them talked for a long time about the future development of Penguin Games and its overseas strategy.

Only after they had lunch together did Xu Liang see them off.