My 1999

Mali Art Supplies was the first business that Lv Hui was responsible for after joining New Dream.

Mali Art Materials has two brands, Mali and Qingzhu, and its product line covers almost all painting-related products such as canvas, drawing paper, pencils, paints, etc.

Mali targets the high-end, while Qingzhu targets the mid- and low-end.

In 2007, the two companies made a total profit of 350 million Chinese yuan and a net profit of 62.7 million Chinese yuan.

Although the overall business scale is not large, it is developing rapidly relying on the increasingly large scale of art training of New Dream.

"Are you planning to purchase Sufeng's painting materials?" Xu Liang asked.

"Yes. Sufeng has a certain market in the Jiangsu, Zhejiang and Shanghai regions. If we can acquire it, we can increase our market share in the Jiangsu, Zhejiang and Shanghai regions." Lu Hui said.

"You want to occupy the national market through mergers and acquisitions?"

Lv Hui nodded and said, “Art materials is a niche market, but the profit margin is very high, almost reaching 20%.

Therefore, many art materials companies have emerged in the country over the years, but there are almost no national giants.

If we develop step by step, it will take a lot of energy.

It would be better to directly merge and acquire the company. Although it would cost some money, it would help us quickly achieve our goal of covering the national market.

The key is that these medium-sized art material companies generally do not charge high prices.

Spending money to expand is the best solution.”

"So your continuous mergers and acquisitions in the teaching auxiliary industry are based on this logic?" Xu Liang said with a smile.

At the beginning, Lu Hui established Mali Teaching Materials Company under Dream Future, which mainly published various art books.

Soon after, it acquired "Qu Yixian", which had a certain influence in the national teaching auxiliary industry.

When it comes to this name, most people may not have heard of it, but when it comes to its products, most people are familiar with it.

That is the "Five Years of College Entrance Examination and Three Years of Simulation", which is known as the ultimate nightmare for high school students.

After the acquisition was completed, Lu Hui merged Qu Yixian and Mali textbooks into "Dream Books".

After nodding in affirmation, Lv Hui continued: "The teaching supplementary products under Little Bear Books can enrich the product line of 'Dream Books'.

At the same time, it can also enhance our industry influence.”

Xu Liang smiled and didn't ask any more questions.

For a niche market like teaching aids and painting materials, spending money to expand is indeed the best approach for Dream Future, which has strong capital strength.

Compared with painting materials and teaching aids, Xu Liang is more optimistic about the "Future Home" business.

It's very simple. The number of art students earning a maximum of one million per year is low, the price of teaching materials is relatively low, and the profit is meager.

In contrast, the number of people taking civil service examinations and postgraduate entrance examinations has increased year by year, reaching over 10 million at its peak.

It is 10 times that of art students.

Plus the demand for various postgraduate entrance examination materials.

This is a much larger market.

Over the past two years, Dream Future Education Group has invested 16 billion Chinese yuan in the country's four first-tier cities and six strong second-tier cities.

10 'Future Homes' and 12 'Future Apartments' were built.

The former is equivalent to a smaller university, including accommodation, canteen, classrooms, playgrounds, gymnasium and other facilities.

And different accommodation standards are proposed in a humane way.

You can enjoy different services by spending different money.

The best ones are independent apartments and one-on-one tutoring for postgraduate entrance exams.

After the first Future Home was closed in Haidian in October last year, this novel model quickly became popular among those who planned to take the test or the civil service exam for the second time, as well as those who planned to take the test or the civil service exam again one or two years after graduation.

The 'Home of the Future', which was built to accommodate 2,000 people, was 80% full in just two or three months.

The success of the first future home gave Lu Hui great confidence.

16 billion Chinese Yuan leveraged 32 billion Chinese Yuan to build a huge "Future Home and Apartment" project with a total construction area of ​​8.3 million square meters, and finally saw the dawn of success.

"How much liquidity does the company have now?"

"Excluding financial accounts, Dream Future still has $2.17 billion in its account."

Obviously, the proceeds from the sale of New Dream Education shares accounted for the bulk of the proceeds.

"Don't move the money in your account for now."

Lu Hui, who had followed him for a long time, understood instantly, "Continue to expand the Future House?"

Xu Liang nodded and said, "During this period of time, you can send a few more investigation teams to various places to check out and select those plots of land that are suitable for building future homes and apartments.

We strive to double the size of our future homes and apartments in the next two years.

But it’s still the same as before, we only focus on first-tier and second-tier cities, forget about third-tier cities.”

"I understand. But the money in the company's account may not be enough."

Not only do they have to acquire teaching aids companies and art materials companies to gain a higher market share, they also have to repay bank loans for building the first batch of future homes and apartments.

And you should always keep some money in the account for emergencies, right?

“If New Dream’s shareholding is reduced to 45%, the company can still cash out about $1.2 billion, and with this money, it will be enough to complete all previous plans.

As for the money in the financial account, we will have to wait until the U.S. subprime crisis breaks out completely and hits stock markets around the world, then we can buy back the shares of New Dream." Xu Liang said.

Lv Hui: "How much money is in your financial account now?"

"It's a little over $4.2 billion, but if the subsequent plans go well, it can be even more."

"so much?"

Lu Hui was surprised.

"Haha, there will be more in the future. So, you can plan the Dream Future Education Group to be even bigger."

Lu Hui shook her head. "These are all I can think of for now, and even if I want to do all of these things that I have planned, it will take up a lot of my time and energy.

So even if you give me more money, I can’t use it.”

He examined the woman in front of him, "You are calmer than I thought."

"I have been your secretary since I graduated from Renmin University. So, this is because you taught me well." Lu Hui said with a smile.

"Your thoughtfulness is becoming more and more appealing. However, the money in the financial account does need to be carefully planned.

How about this: take out half of the money and set up a closed-end trust fund that specializes in investing in stocks of top domestic state-owned enterprises, top overseas companies, and lower-risk targets such as government bonds.

It doesn't matter how much money it makes; the key is to maintain and increase its value.

In addition to becoming the 'Dream Future Education Group', our family has another guarantee.

Even if the group cannot continue in the future, this trust will provide a safety net for our descendants.”

Lu Hui nodded. She also understood the principle of not putting all eggs in one basket.

The so-called "closed-end trust fund" means that once the assets are put into it, they cannot be redeemed within the prescribed period, and the fund shares can only be traded in the secondary market.

Of course, Xu Liang's is different from the common "closed-end trust fund" on the market.

The assets he put in cannot be bought, sold or mortgaged by anyone except him under any circumstances unless certain conditions are met. He can only enjoy equity dividends and government bond interest.

The purpose is to prevent future generations from having unrealistic expectations or being deceived, and ending up with the same rich ending as the one in "To Live".

Of course, it does not mean that the targets in the fund cannot be sold at all.

When the net value of a stock drops by more than 50%, or when a significant loss occurs, it can still be sold.

Although this will cause losses to the fund.

But with the support of dozens of stocks, it is still safe overall.

The most important thing is that with this trust, as long as Hua Xia does not collapse and state-owned enterprises do not perish, he and Lu Hui's branch will be able to remain rich forever.

After the two of them had a brief exchange about the concept and conditions of the "closed-end trust fund", Xu Liang also finished reading the last content of the "Dream Education Group's" 2007 operating information.

The group has three online websites.

They are TAL Education Group, K12 and KeGongChang.

The former is aimed at online art education, there is no need to mention the middle one, and the last one is online vocational education.

Compared with the former and the latter, K12 is aimed at primary and secondary school students, has the largest number of users, and is also the fastest growing one.

There are now nearly 30 million registered users.

The total number of registered users of the three websites exceeded 64 million.

In 2007, the company achieved a total revenue of 370 million yuan. Because it adopted Pangu's cloud business, there was basically no major hardware investment and the cost was greatly reduced.

Although broadband costs remain high.

But it has barely maintained profitability.

Overall, the total revenue of Dream Future Education Group in 2007 was 7.75 billion Chinese Yuan, a year-on-year increase of 46%; the net profit was 1.39 billion Chinese Yuan, a year-on-year increase of 57%.

The group's fixed assets are 46 billion Chinese yuan [excluding New Dream] and its net liabilities are 17.3 billion Chinese yuan [excluding New Dream].

Cash flow is $2.17 billion [excluding New Dream], and financial account is $4.2 billion.

Put down the information.

Xu Liang smiled and said, "The company is developing better and better under your leadership."

Lu Hui came over and sat next to him, saying softly, "Without you to show me the way and your financial support, I wouldn't be able to do what I have now."

“Don’t sell yourself short.”

After patting her shoulder gently, he said, "Accompany me to a dinner party tomorrow."

"Dinner?"

"Alibaba is going public, and Ma Yun is planning to celebrate it properly. She has invited me many times. As a major shareholder of Alibaba, it is difficult for me to refuse."

"Would it be appropriate for me to go?"

The Xu family’s public daughter-in-law is Jiang Xiaoyang who is in Beijing, not her.

Looking at his expression, Xu Liang guessed what she was thinking and comforted her.

"This is Hangzhou. Our family will take root here in the future. It is also necessary for you to get to know the local wealthy people and expand your network of contacts."

"Um."

——

The next day, Xu Liang took Lu Hui, who was dressed up, to attend Alibaba's celebration dinner.

The banquet was held in a private club with pavilions and waterside terraces. The scene was decorated with lights and more than 100 industry celebrities gathered together.

The organizer Alibaba also gave the event a name that sounded very martial arts--Jiangnan Heroes Gathering, which was printed on the sign-in wall and the stage.

When Xu Liang arrived, many guests and reporters had already arrived at the scene.

Amid reporters competing for interviews, Xu Liang signed his name on the sign-in wall and walked towards the main stage.

"Mr. Xu, Alibaba's market value has now exceeded 30 billion US dollars. Will you choose to continue holding or reduce your holdings?"

"Mr. Xu, who do you think will be the next Alibaba in China?"

"Mr. Xu, what do you think of the current e-commerce market landscape?"

"Mr. Xu, what do you think of the competition between Yihaodian and Alibaba?"...

The reporters chased Xu Liang like fanatical believers, asking questions as they ran.

There were rows of plastic chairs under the main stage. A man sitting in the first row, wearing a white suit and black sunglasses late at night, took off his sunglasses, glanced at Xu Liang who was surrounded by reporters, and whispered.

"What bad luck! Why did Lao Ma invite this kind of capital vulture? The atmosphere of the Jiangnan Heroes Gathering was ruined by a bad apple."

The entrepreneurs and senior officials who heard the conversation laughed awkwardly, but no one responded.

They all knew that Shi Dazhu was a big talker, but they didn't expect him to be so big-mouthed. He is a major shareholder of Alibaba, with a higher shareholding than Jack Ma. Why can't he come to the banquet?

Those who are familiar with the feud between Xu Liang and Shi Dazhu know that Shi Dazhu was venting his inner dissatisfaction.

At the bidding meeting for Hua Xia Digital, Shi Dazhu was severely reprimanded by Yang Tingkun, who criticized him for having no entrepreneurial spirit and being full of petty schemes.

He was severely humiliated in public.

Although it was Yang Tingkun who spoke, it was indeed Xu Liang standing behind Yang Tingkun.

In addition, Taiyue Club has had a long-standing conflict with Xu Liang, so he naturally dislikes the other party.

Of course, no matter how displeased he was or how loud his mouth was, he only dared to mutter a few words in a low voice.

There is a huge gap in strength. If it weren't for the special occasion today, he wouldn't even be qualified to appear in front of Xu Liang.

"Brother Xu, I have been looking forward to seeing you for a long time, and finally you are here."

Jack Ma was wearing a black Mao suit, dressed like a Zhongnanhai bodyguard.

When he shook hands with Xu Liang, his back was straight, his movements were efficient, and his strength was as strong as that of a martial artist.

"Nice clothes, very chivalrous!"

When Jack Ma heard Xu Liang praising him, his face beamed with joy.

"Isn't my nickname Feng Qingyang? I ordered a few sets of ancient costumes and Zhongshan suits for myself. I'm usually too embarrassed to wear them out, but today I felt they were quite appropriate for the occasion, so I wore them out."

"That's right. It promotes Chinese culture. I can wear this when I go abroad to attend conferences and forums."

Jack Ma laughed and then looked away.

"Ms. Lu is here too. Welcome, welcome."

Wearing a black and white women's coat, a white turtleneck sweater, black pencil pants and black high heels, with her hair tied up high and rose-colored gold-rimmed glasses, Lu Hui looked completely different from the other women in the venue who were wearing long skirts and exquisite makeup in the cold weather.

Having been in a high position for a long time, she naturally exudes an awe-inspiring heroic spirit.

"Mr. Ma, congratulations."

"Haha, thank you."

Lu Hui, who worked as Xu Liang's secretary for five years, certainly knew Jack Ma.

"Old Ma, Lu Hui will be based in Hangzhou in the future and will be responsible for the management of Dream Future Education Group. You can contact her if you have any questions." Xu Liang said with a smile.

Jack Ma is also a smart man who can understand the elegant meaning of music.

The latest novel is published first on Liu9shuba!

He quickly glanced at the two of them and patted his chest to assure them.

"Don't worry, brother Xu. In Hangzhou, Alibaba is the closest partner for our future dreams."

"Thanks."

"With our relationship, it's a bit awkward to say these things. Come on, take a seat in the front."

Jack Ma grabbed Xu Liang's hand with one hand and spread out the other hand to make a "please" gesture.

Xu Liang was taken by Jack Ma to sit in the first row. Looking around, he saw familiar faces everywhere.

There are Shi Dazhu, Guo Kuangchang, Chen Tianqiao, Shen Guojun and others who are members of the Jiangnan Club with Jack Ma, as well as the bearded Wu Ying, Niu Gensheng, Chen Dongsheng, Pan Shitou and others who have a good personal relationship with Jack Ma.

Except for Shi Dazhu who turned his face away, everyone else greeted Xu Liang.

Even Guo Kuangchang, who had joined the Taiyue Society, nodded to Xu Liang, fully understanding the essence of leaving a way out for others so that they can meet again in the future.

Wu Ying was the most enthusiastic and took the initiative to come over and chat with him.

Although the bearded man is not very good at business, he is really good at being a human being. He has connections with all kinds of chambers of commerce and entrepreneurs. He does not meddle in other people's affairs and does not offend anyone.

For a moment, it felt like the moon being surrounded by stars.

Although Jack Ma envied everyone he saw this, he knew he couldn't envy them, at least not now.

His wealth and status in the global business and financial circles are simply too high.

Even if all the wealth of everyone present here today were added together, I'm afraid they still wouldn't be as much as him.

Not long after sitting down, Jack Ma came on stage and began his speech.

Then, the staff brought up a large jar of girl’s red wine, which was tied with a large red silk cloth with two big red characters “Celebrate Victory” written on it.

Witnessed by the media and guests, Jack Ma and the Eighteen Arhats buried the jar of celebratory wine together.

Ma Yun also made a bold statement: "I will open the bottle after 94 years, and then I hope all of you who have lived long enough will come and drink this jar of century-old wine together!"

Xu Liang was immediately amused and glanced at the group of middle-aged people in their forties and fifties around him.

Among all the people present, only Lu Hui and I had a chance of drinking.

He is only 117 years old, and it is not that no one has ever lived to this age. In the future, he will focus on investing in biotechnology companies and find ways to extend human life.

As for the others, the grass on their graves was several feet high.

Jack Ma explained: “Alibaba was founded in 1999, and the corporate goal is to survive for 102 years, to survive beyond 2100, spanning three centuries!

Alibaba has been around for more than eight years now, and there are still 94 years to go before reaching the minimum goal.”

Hearing such bold words, the guests and the media all applauded sincerely. Who said that China cannot produce great entrepreneurs? Who said that China does not have Kazuo Inamori and Jack Welch?

Forehead!

No, they have surpassed the genius of Kazuo Inamori and Welch!

Xu Liang clapped gently and looked at Jack Ma, whose face turned red with excitement on the stage.

Thinking of the other party's greed after transforming into capital in the next ten years, I secretly remind myself not to expand. I must examine myself three times a day and keep this in mind!

Otherwise, Jack Ma’s future might not be his.

After the grand celebration ceremony, Jack Ma stepped down from the stage and, smiling, led a group of entrepreneurs to a quiet private room for dinner.

A round table that could seat 20 to 30 people was filled with distinguished guests attending today's banquet. Jack Ma sat at the top, looking at the star-studded lineup with great satisfaction.

On his left is Xu Liang, the second richest man on Forbes list with a net worth of nearly $60 billion and a globally recognized top financial guru.

On his right are Guo Kuangchang, Pan Shitou and other wealthy people who are among the top ten of the Forbes China Rich List, with a net worth of two to three billion.

Looking at such a spectacular circle of friends, Jack Ma couldn't help but make a joke:

"When I look at all of you here, it's like I'm looking at a pile of money, which together is equivalent to the annual GDP of a small country."

Pan Shitou laughed and said, "Old Ma, you are being modest!

If it continues to develop at this pace, the annual transaction volume of the Alibaba platform may be equal to the annual GDP of a large country, and it is possible that it will become one of the top dozens or even top ten economies in the world.

When you go abroad in the future, the great commanders and prime ministers of various countries who want to do business with China will probably have to make friends with you. Ordinary businessmen will not be as glorious as you."

This sentence instantly scratched Jack Ma's itch.

I burst into laughter immediately. No wonder Cao Dewang said that Pan Shitou and his wife were very shrewd and wonderful people. They flattered people just right, not awkwardly, and made people feel like they were in the spring breeze.

"Brother Pan, you are too kind. When it comes to expanding the platform's transaction volume, we do have a plan."

In front of the entrepreneurs present, Jack Ma began to promote his new platform.

“Just at the end of last month, we launched the Alimama online advertising platform, which allows advertising space to be sold like commodities, helps small and medium-sized websites to make profits through advertising, and creates an open promotion and trading platform.

Currently, Alimama has brought together more than 140,000 small and medium-sized websites and more than 185,000 personal blog sites, with more than 1.3 million registered members. The daily clicks on the small and medium-sized websites it covers exceed 900 million times.

Everyone, if you want to advertise in the future, you can come to Alimama.

For example, Mr. Pan, you can place some real estate ads on Alibaba Mom, and netizens will see your Soho ads when they browse several different websites. "

Pan Shitou smiled brightly, "That's great! Then I must place some advertisements."

Others followed suit, saying they wanted to come to Alimama to run some milk ads, insurance ads, etc.

Shi Dazhu glanced at the silent Xu Liang and said with a smile: "Speaking of Alimama, Jack Ma is still too general and too modest.

Let me give you a little more information. This is the first time that the concept of "advertising is a commodity" has been introduced in the industry. It is the first time that advertising has been presented as a commodity in the trading market, so that buyers and sellers can see it clearly.

If you own a website or blog and have management rights, you can register with Alimama to sell advertising space on your website;

If you are an advertiser, you can also choose the ad space that suits you on Alimama to place your ads.

Compared with other Internet advertisements, Alimama is more transparent, offers high quality products at low prices, and is fair to everyone.

Giant Company has decided to invest 100 million yuan in the Alimama advertising platform. Recently, many players of Giant have been snatched away by some unscrupulous companies.

This time I will only spend 100 million to win back these lost players, and even steal their users.

When it comes to marketing, just throwing money at it is the stupidest thing to do! "

Xu Liang heard this and couldn't help but smile.

This guy just didn't like me, but he was only expressing his dissatisfaction in a roundabout way.

The so-called big mouth only provokes those people he can afford to provoke, he doesn't really dare to provoke anyone.

Ma Yun subconsciously glanced at Xu Liang and saw that he had no expression. He felt relieved, but at the same time he also felt a little dissatisfied with Shi Yuzhu.

Ever since he left Taiyue Society last time, he had been planning to draw a clear line with these people.

Shi Yuzhu was not invited to this party, but unexpectedly he got the news and came on his own.

Afraid that he would say something excessive again, Jack Ma subconsciously changed the subject.

but.

“In the entertainment industry, content is the key.

If the content is not good, no matter how good the publicity is, it will be in vain.

If Giant wants to be liked by users and be successful, it might as well spend the 100 million yuan in advertising money on content creation.”

Lu Hui said calmly.

Her own man was too proud of his status to bother with him.

But she has to protect her man's face.

Shi Yuzhu looked coldly at the woman sitting next to Xu Liang. Of course he knew her.

Xu Liang’s former secretary is now the CEO of the country’s largest education group, Dream Future. Its subsidiary, New Dream, is not only Xu Liang’s first entrepreneurial company, but also an industry giant with a market value of over 10 billion US dollars.

This shows her position in Xu Liang's heart.

Therefore, he did not dare to go too far, "Boss Lu, you are in the education industry, so you should not talk about it if you don't understand games."

Lv Hui smiled contemptuously, "I participated in the entire process of Penguin Games from its establishment to becoming a global top 10 game company, and Hongmeng Games from its inception to becoming the world's number one.

I have witnessed the development of China's gaming industry and have been in this industry for at least five years.

In comparison, Mr. Shi’s Giant Interactive has only been in the gaming industry for three years, and has yet to develop a single game with more than 200,000 people online simultaneously.

Tell me, who of us understands better?"

Shi Yuzhu stared at the woman opposite him with a long face.

There is a saying: Don't hit people in the face, and don't expose people's weaknesses when scolding them.

Being ridiculed in public, he became completely famous.

But I couldn't find a good way to fight back for the time being.

Of course, if he broke off relations with the other party and accused her of being a mistress, he would definitely break the other party's defense, but the consequence of doing so would be to completely anger Xu Liang.

The thought of the huge business empire worth hundreds of billions of dollars under the control of the other party.

He couldn't help trembling in his heart.

So powerful.

If the opponent intends to short the Giant, he can be killed directly.

I became hesitant for a moment.

Seeing his cowardly look, many people present despised him in their hearts. Since you can't afford to provoke him, why do you take the initiative to provoke him?

Isn't this just digging a hole for yourself? What is this?

As the host, Jack Ma didn’t want to make things too awkward, so he quickly tried to smooth things over.

"Everyone, listen to me. Today is a big day for me and Ali. It's a rare occasion for us to get together, so let's forget about work. Let's eat and drink and take advantage of this rare opportunity to relax."

Upon hearing this, everyone spoke up in agreement.

After the interruption, Shi Yuzhu and Lu Hui did not speak again.

The dinner ended after an hour and a half.

On the way home, Xu Liang held his woman's hand.

"You've done well today. I'll reward you well when I get home."

"It's not that I performed well, it's that he was too weak. He had to rush in even though he had no strength. He deserved to be ridiculed."

"Haha, you're right. But seeing your performance today, I'm relieved.

By the way, I have already called Lao Teng.

After a while, the New Dream headquarters will move here from Shanghai, and you will prepare an office space for them."

"real?"

Lu Hui said in surprise.

After she moved the headquarters of Dream Future Group to Hangzhou, the group's largest subsidiary, New Dream, did not move there.

Many senior executives within the group disagreed with his relocation plan.

She had little experience in the company and was not forced to relocate.

But once Xu Liang took action, no one dared to oppose the entire new dream.

After smiling and nodding, Xu Liang said, "You have protected your husband's face outside, so of course I have to reward you well."

"Very good."

Lu Hui hugged the man's arm, her heart filled with joy.

After the new Dream headquarters moves here, she will be able to continue to infuse her influence into it and truly turn this semi-independent subsidiary into a member of the Dream Future Education Group.

On the contrary, if the other party has been in the Magic City, although the distance is not far.

But it will also make the other person more and more independent.

This was not the result she wanted.

"One more thing. When Teng Huaming and his team come over, give him the position of COO of the group.

After a blow, you should give someone a sweet reward.

And with him sharing the pressure of group management, you can relax a little bit.”

"Um."