Millennium director

"The box office of "囧囧" has exceeded 800 million!"

"Judging from this momentum, it is almost certain that "Lost in Thailand" will exceed 1 billion at the box office."

"It's even possible that the box office of this movie will exceed that of "The Legend of Shushan"!"

"Oh my god, the production cost of "The Legend of Shushan Xiaxia" is more than 200 million! And that's not counting the publicity costs!"

"How much did "囧" cost?"

"It's only thirty million at most, right?"

"With this nearly ten-fold cost difference, the box office achieved will be similar, and even "Lost in Thailand" may be higher!"

"This is unbelievable!"

"When did a low-budget comedy film achieve such high box office results?"

The box office storm of "囧囧" is raging across the entire Chinese film industry.

From mid-December 2012 until January of the new year, "囧囧" not only became the headlines in the entertainment industry, but also was mentioned countless times within major film and television companies in the entertainment industry. Small meetings at film and television production company conferences are constantly discussing this phenomenal work.

The above remarks are constantly mentioned within almost all film and television companies capable of producing movies, such as Huayi, Pony, Enlight, and Xinli!

Everyone is trying to get to the bottom of it, trying to figure out what is the reason for the success of "囧囧".

And, whether this success can be replicated!

This success is really too tempting.

Before "Lost in Thailand", no one thought that a small-budget comedy could achieve such a high return rate.

Note that this is a "low-budget" comedy.

A typical example is Ning Hao's "Crazy" series.

From "Crazy Stone" to "Crazy Racing", it has become the ceiling of domestic small-budget comedies.

As for Ning Hao's "Golden Heist", which was released in the first half of this year, the cost of this movie (including publicity costs) was 40 to 50 million, which is not a small cost.

And the box office of this movie was only 150 million yuan.

With a cost of 40 to 50 million yuan and a box office of 150 million yuan, it is definitely profitable, but it is definitely not as impressive as "囧".

As for Xingye's "Yangtze River No. 7", the Asian box office was close to 400 million yuan, but this movie was said to cost 20 million US dollars. To make a 3D special effects Xiao Qi, the cost was not small in 2008.

Even if there is not actually 20 million US dollars, there is definitely 50 or 60 million US dollars.

This does not take into account the discount on the star's own salary. After all, the star directs and stars in his own company's movies, and the directors and actors' salaries are directly discounted into the cost.

The cost of this kind of movie has no reference value for other film companies. After all, other film companies cannot hire the star.

Therefore, in fact, "囧" is definitely a box office dark horse with a low cost.

No, it can no longer be called a black horse, it is simply a black dragon, a dragon crossing the river!

The box office miracle of "Lost in Thailand" has awakened many film companies that have plunged into high-investment special effects blockbusters, allowing them to calm down and seriously consider whether making movies requires high investments to achieve high box office.

Many people are reminded of the 2011 phenomenon chick movie, "Love Is Not Blind"!

This movie is also a low-budget romantic comedy, with a cost of less than 10 million and a domestic box office of 350 million!

If there is only one example, it can be said to be a miracle, an accident, and cannot be copied.

But now that the second example has appeared, it is even more exaggerated than the first example. The major film and television companies in that circle have to re-examine their film scheduling strategies.

Even here at Light and Film Times, Li Xiaoping also led a group of company executives to hold many meetings to discuss and demonstrate whether the company should invest in the production of a batch of small and medium-cost comedies and romantic comedies!

Li Xiaoping even made a special call to Wu Yuan to ask for his opinion.

Of course, Wu Yuan never said that the Light and Shadow Era must only make movies with large investments. In fact, the Light and Shadow Era has been investing in some small and medium-cost films.

It's just that before this, the company really didn't make many comedies, and Wu Yuan didn't pay much attention to this market.

After all, you can't expect that before 2010, comedy films that generally only received a few million, or at most 30 to 50 million, would be taken seriously by Wu Yuan.

But now the situation is different. Wu Yuan strongly agreed with the company's executives' meeting decision on the phone. The era of light and shadow must indeed develop in breadth and invest in more films with other related themes that were not done before.

Comedies are to be made, war films can be tried, suspense films and historical films can also be explored.

The current era of light and shadow has enough capital for trial and error. We should not only focus on vertical development, but also need to explore horizontally.

And the other side.

At Happy Twist Pictures, which belongs to the same group as Light and Shadow Times, the senior management and creative team of Happy Twist gathered together with solemn expressions.

The high box office of "囧囧" really stimulated them.

When it comes to comedy, Happy Twist can be said to be one of the best teams in China.

Their comedy dramas are able to tour the country and sell out all the theaters in this era when few people watch them.

Their sketches were even featured on the Spring Festival Gala and became the best sketches in the post-Sensei Motoyama era.

But it happened that in the movie area, Happy Twist hit a wall.

After the failure of the previous film "One Thought in Heaven", the team at Happy Twist was a little worried and wondered whether they were not suitable for comedy movies.

I feel that the differences between dramas, sketches and movies are still very big, and it is not easy to transform.

Therefore, in the past year, the Happy Twist team has focused its main work on drama tours.

The play "Charlotte Troubles" has been performed 70 or 80 times across the country, earning tens of millions in ticket sales.

Originally, such a small life was quite happy. After all, there are really not many theater troupes in China that can make money in dramas, and even fewer who make big money.

Happy Twist is proud enough to be able to achieve this level.

But when "囧囧" became a hit at the domestic box office, and everyone bought tickets to contribute to the movie's box office, they went to the cinema to watch it.

Several bosses of Happy Twist, including Shen Teng, Ma Li and others, were also a little overwhelmed.

They really don't think the movie's laughter is so sharp and its comedy is so outstanding.

It's not that "囧囧" is not good, but in the eyes of these people who play comedy, the content of this movie can only be said to be above the standard, and it is not a "unprecedented and groundbreaking" movie. .

But the film's box office performance was truly unprecedented and unprecedented.

This made this group of professional comedy actors a little unconvinced.

It makes no sense that Xu Zheng’s Iron Triangle can do it, but they can’t!

“We still have to make movies!”

"The market for comedy movies is huge!"

"How about we try to turn the play "The Troubles of Charlotte" into a movie script!"

"Although "One Thought in Heaven" failed, the play "Charlotte" was very successful. It has made tens of millions at the box office so far. I believe it will be even more successful after it is turned into a movie!"

"I will definitely not fail this time!" Zhang Chen, the boss of Happy Twist, vowed.

The success of "囧囧" really made him jealous!

Is it so easy to make money from comedy movies? !