Made in Hollywood

"Before filming the puppet show, we practiced for a full two months, but Duke was still not satisfied with the results of our rehearsal. After NG, Nami and I..."

Tom Cruise, Naomi Watts and Catherine Zeta Jones are working hard to promote the film on NBC's "Today Show" morning show, revealing the secrets of filming, although the film's first viewers The crowd is the nostalgic crowd, but like the hype Duke and Zeta Jones' fake romance, the crew is aggressively trying to reach a larger audience.

Sitting at the table opposite the TV, Duke was eating the breakfast left by his mother in a leisurely manner. There was a knock on the door, followed by Tina Fey greeting the servant, and then the female assistant walked into the restaurant. .

"Sit down, Tina."

Duke pointed to the chair opposite, Tina Fey took out the folder from her bag, sat down, glanced at the three leading actors who were still promoting the film on the TV, and opened the folder, "Duke, Yesterday's single-day box office statistics have been obtained."

Putting down the coffee cup, Duke swallowed the food in his mouth. "Tell me about the three new movies released."

"Friday's 24-hour box office statistics." Tina Fey glanced at the numbers on the document and said, "Paramount Pictures' Star Trek: First Strike, 2,812 theaters, $9.87 million! m Lamax's The English Patient, 268 theaters, $950,000! Our Chicago, 100 theaters, $980,000!"

"$9,800 for a single day?" Duke flicked his glass. "Not bad, a little higher than I expected."

In view of the pre-publicity of the film and the reputation that "Chicago" has accumulated over the years, the film's single-house box office is bound to explode, according to the expectations of Duke Studio and Warner. The box office of the film in the first three days of the first weekend should be more than 20,000 US dollars. Now it has exploded to 9,800 US dollars on the first day. Generally, it will rise on Saturdays compared with Friday. .

Inferring from this situation, 100 theaters will not be able to meet the needs of the market.

Thinking of this, Duke said. "Tina, other statistics."

"Star Trek: First Strike averaged 21.3% attendance and 67% positive reviews, and several analysts thought it would plummet after its first week; 'The English Patient' was a hit The audience rate is 39%, and the audience's favorable rate is 82%. There are too few theaters, and the situation is not clear; the attendance rate of "Chicago" is 79.5%. The audience's favorable rate is 9%. Sixteen, the audience's word of mouth is overwhelming, and the market analysis agency believes that if we expand the release, the box office is likely to usher in rapid growth."

Expand the show?

Then it is necessary to communicate with the theater party, and these are not in a hurry. Duke asked again, "What about the audience?"

"Among the 210,000 viewers who walked into the "Chicago" theater yesterday, roughly 70 percent were over 40, and less than 20 percent were students. And the older audiences basically gave the film a good review. ."

The cinema chain of the film is limited, and the area where the cinema chain is invested is also limited. The first people who think of going to the movies are often musical fans of "Chicago" or die-hard supporters of Duke and Tom Cruise, and the audience is relatively limited, so as to avoid non-genre movie fans or blind The ticket-buying person walks into the "Chicago" theater. As a result, a high audience reputation was formed in the early stage, and coupled with the promotion of publicity, it was enough to whet the appetite of many people.

The vast majority of audiences in the world will always recommend to those around them when they see a film they think is wonderful, and those who accept the recommendation will often form preconceived opinions, which will further spread the good audience reputation. This is not an unknown person. Instead, it has been hyped and promoted in various ways before. If the market accumulates and brews to a certain stage, the film will be expanded and released, it will explode with huge energy.

This can be said to be the most suitable way of publicizing and distributing relatively niche genre films.

"Chicago" itself is quite well-known, supported by many favorable factors, and the quality of the film is absolutely guaranteed. By Saturday night, more than half of the theaters in the 100 theaters even had a rare full-seat situation.

"Hello, this is Emperor Entertainment..."

The contact phone of the Emperor Cinema Line has been ringing continuously since the daytime, "We have learned your urgent request, Emperor Entertainment will coordinate its theaters as soon as possible, and "Chicago" will be released in more theaters as soon as possible. in theaters.”

"Hello, this is Emperor Entertainment... Do you want to ask when "Chicago" will be released in Yanakos City? Sorry, sir, we don't have..."

"I FUCK..."

Before the words were finished, there was a scolding voice from the opposite side, but the staff of Emperor Entertainment have become accustomed to it today. Many impatient audiences often leave a few rude words when they hear that the film will not be released in their cities for the time being, because they A little anxious.

By Sunday, the situation had not eased, and some were even featured on CNN's live newscast.

In the two areas of New York and Chicago, at the entrance of several theaters showing "Chicago", there are many older audience members holding up signs with letters written on them. The person with the ticket can transfer the ticket to them!

The reporter also interviewed some of them, and someone said, "My friends around me watched the movie yesterday, and it was great. I'm a fan of musicals, and I can't wait, but there are no tickets for the theater, and today's tickets are all pre-booked. It's sold out, I don't want to wait any longer, I hope someone who gives up will transfer the ticket to me."

"Chicago" is short of tickets, seriously short of tickets! Its movie tickets are in short supply!

Everything is revealing such news to the audience, and many people who watch it can't help but wonder, how popular does the movie have to be, so that all the tickets are sold out, and there are still people standing in front of the theater asking for tickets?

Not only older audiences, but over time, the good reputation has gradually spread to those teenage audiences who paid attention to the film because of the early publicity. These people are Duke and Tom Cruise and Duke and Zeta? Jones' biggest audience for gossip news.

Although the film will not be able to attract young audiences like science fiction and action films, the filmmakers have used almost all the means available at this stage, and they can also impress many of them.

Among them, Naomi Watts and Catherine Zeta Jones also walked into New York University on Sunday, and staged a hot song and dance show together with the school's song and dance troupe, which attracted the attention of the youth group.

"They are more beautiful than they look on the posters!"

The Internet has long been rooted in major colleges and universities in North America, especially the Ivy League schools are more closely connected, and discussions were set off on the forum of the East Coast colleges that day.

"I'm Zeta Jones' backup dancer, she's so sexy, she sings and dances really well, I think she's more attractive than Julia Roberts."

"I don't know what kind of performance they will have in the film. I really want to see it, but I can't buy a ticket."

"Yeah, I can't buy tickets. I called several theaters, and the tickets were all sold out."

"The tickets sold so fast, the movie must be very popular..."

At the Santa Monica Commercial Plaza in Los Angeles, just after a promotional event was over, Anthony Minghella came out and got into the car that had been waiting here for a long time.

"How much did Warner Bros. spend on 'Chicago'?"

Anthony Minghella asked Harvey Weinstein next to him, "To create such a big momentum."

"I heard that at Duke Rosenberg's request, they took out $15 million for publicity." Harvey Weinstein was very calm.

"The production cost of 25 million US dollars, the announcement of 15 million US dollars!" Anthony Minghella's mouth trembled, "Aren't they worried about losing money?"

"Don't forget, the director of the film is called Duke Rosenberg, and he has such market value." Harvey Weinstein motioned for the driver to drive, then said, "Chicago was picked up in 100 theaters on Saturday. $1.25 million!"

Speaking of this number, even Harvey Weinstein trembled in his heart. It is also a genre film, and it is also a small-scale screening. The box office of "The British Patient" in 268 theaters is only 970,000 US dollars. The two sides are obviously not on the same level. existence on.

He glanced at Anthony Minghella, and suddenly realized that when it comes to playing with those so-called artistic methods, the three Duke Rosenbergs combined may not be as good as Anthony Minghella, but in terms of playing with those so-called artistic methods And to grasp the needs of the market, he believes that ten Anthony Minghella is not Duke? Rosenberg's opponent.

His strategy for The English Patient was to hit the Oscars, but why?

Harvey Weinstein knew better than anyone what Miramax's actual purpose was, and that was just for business profit!

Maybe after this year's Oscars, I can find Duke Rosenberg to cooperate? He naturally had such an idea, but it was fleeting, because judging from the current reaction of "Chicago", the other party is likely to be a strong competitor of "The English Patient" in the Oscars.

Now it's time to think about how to discredit Duke Rosenberg and his "Chicago"!

In the office of the AMG Cinemas headquarters, the new CEO Paul is looking at the data in front of him and thinking. Opposite him, Lynch, who has just been promoted to the deputy general manager of the Cinemas Department, is also looking at the same data.

Paul suddenly raised his head and asked, "How many theaters are AMG showing "Chicago" now?"

"There are only 10." Lynch also raised his head and said solemnly, "But just these 10 theaters, as of 3 o'clock this afternoon this weekend, have brought in $285,578 at the box office."

"It seems that Duke Rosenberg's genre films are not to be underestimated."

It’s not difficult at all to choose what to make now, Paul said, “Starting tomorrow, we will invest some of the spare theater chains on “Chicago”, and if by next weekend, its single-house box office can still maintain one High level, then push it with all your strength!" (To be continued~^~)

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