Legend of Xiangjiang Tycoon

H&M Headquarters, Chalmers Avenue, Gothenburg.

Here is the H&M shareholders meeting, but Pearson, who is sitting on the main seat, is a little anxious.

This shareholders meeting was not proposed by Pearson, but passively.

Because Pearson suddenly received news that an investment company called Mars Capital had absorbed more than 50% of H&M's shares from the stock market and capital.

That is to say, starting from today, H&M is no longer his Pearson company, which is the reason for his anxiety.

Pierson looked at the time on his wrist, but he was wondering why he didn't come now.

At this moment, the door of the conference room opened, and Li Zhiwen and Holland Kramer walked in.

"I'm sorry, it's a little bit blocked, so it's a little late!" said Holland Kramer.

"It doesn't matter, two gentlemen, please take a seat!" Pearson said.

Pearson had to bow his head at this time. After all, he was still thinking about whether he could continue to manage H&M company.

After all, his career has not been completed, and more importantly, H&M was founded by his father. If he leaves H&M, he will never have a chance to get the company back. , so that's why Pearson is humbled.

But Li Zhiwen's first sentence broke Pearson's fantasy.

"Everyone, since we Mars Capital have taken control of H&M, the president will be dispatched by us. The current president Pearson's novel is not suitable for the company's president position, so we ask to remove Pearson and re-select. President!" Liu Chenghao said.

"Why, without me, H&M is just a small company nestled in Sweden, and I brought it to Europe!" Pearson said excitedly.

"So what? That was before we took control of H&M. It has nothing to do with now. We don't like your style of doing things, so naturally we don't need you to come!" Liu Chenghao spread his hands and said.

When Pearson heard Liu Chenghao's words, he immediately felt that Liu Chenghao was right.

How could H&M be controlled by Mars Capital if it wasn't for being a demon?

Pearson shed tears in pain, but Li Zhiwen ignored it at all, but said directly: "Next, we Mars Capital will send someone to take over H&M, shareholders rest assured, your interests will not be affected. Damaged, anti-H&M will get better and better with our support!"

Li Zhiwen insisted on letting Pearson leave, also because the H&M incident in the previous life was when Pearson was in charge. Naturally, such a person would rather kill him by mistake than let him go.

......

Headquarters of the Louis Vuitton Group in Paris

Li Zhiwen and Monica Bellucci came here and took the elevator to the top floor of the building.

As for Holland Kramer, Li Zhiwen stayed in Sweden to deal with follow-up matters.

And Monica Bellucci was going to go back to Milan, Italy with the Prada group.

But Li Zhiwen stayed. After all, Monica Bellucci didn't have much to do when she returned to Milan.

What's more, Li Zhiwen also intends to take a look at the industrial situation in Europe. He will definitely return to Milan, so let Monica Bellucci go back together.

This direct elevator is not used several times a year. After all, Li Zhiwen does not have time to stay in Paris for a long time.

There is only one office on the topmost floor, and that is the office of the chairman of the group.

Seeing Li Zhiwen's figure, the secretary, who doesn't see the boss several times a year, hurriedly informed Nelson Tabbia, the president of the Louis Vuitton Group.

Speaking of which, Li Zhiwen's secretary is named Jenny Bailey, a graduate of Grenoble University.

Speaking of which, Jenny Bailey's job is too easy, because Li Zhiwen is not in Paris for a long time, so her job is to transfer the work that Nelson Tabia can't handle to Li Zhiwen's secretariat in Hong Kong, and then the Hong Kong secretariat's office. The secretaries handed over the documents and the plan given by the think tank to Li Zhiwen, who chose the plan.

The rest of the time, Jenny Bailey stayed on this empty top floor, and then directed the staff to clean the chairman's office and make arrangements for the boss to come here every day.

Nelson Tabia, who was notified by Jenny Bailey, picked up the prepared documents and quickly went to the top floor.

"Boss, President Tabia is here! Jenny Bailey knocked on the door and said.

"Let him in!" Li Zhiwen said.

"Yes!" Jenny Bailey agreed and walked out the door with Nelson Tabia in.

"Nelson, sit down!"

"Jenny, make a cup of coffee for Nelson." Li Zhiwen said.

"Yes, boss!" said Jenny Bailey.

Soon Jenny Bailey put the coffee in front of Nelson Tabia, while she stood beside Li Zhiwen, and Monica Bellucci went to sleep in the office suite.

After all, I've been working too hard recently, and machines will wear out, not to mention people.

Li Zhiwen asked Nelson Tabiya: "Nelson, please report on the company's development last year."

"Yes, boss!" Nelson Tabiya replied, and immediately opened the document in front of him.

"Boss, we currently have a total of eleven luxury brands, mainly in the fields of cosmetics, leather goods, clothing, perfume, wine and dry red."

"The eleven luxury brands are Louis Vuitton, Chanel, Dior, Givenchy, Balenciaga, Sephora, Van Cleef & Arpels, as well as Cashire, Loewe, Guerlain and Cheese Hennessy."

"Compared with last year, it has added three luxury brands and one luxury business."

"The company's total revenue last year was 4.157 billion francs and its total profit was 1.35 billion francs."

"Among them, the most sold brand is Cheetah Hennessy, which is the largest cognac supplier in France, with sales of 732 million francs last year."

"The most sold brand was Louis Vuitton at 259 million francs, followed by Chanel at 210 million francs, then Balenciaga at 190 million francs, and then Givenchy , for one hundred and fifty-two million francs..."

"At present, the group has more than 600 stores around the world, including more than 420 cosmetics and shoe stores, and 212 wine stores, which are located in China, the United Kingdom, the Federal Republic of Germany, and the United States. more than ten countries and regions.”

"And as the economy recovers, this year's revenue is expected to increase by 700 to 800 million francs," Nelson Tabbia said.

Li Zhiwen nodded and said he understood. In fact, starting from the privatization of the United Kingdom, large-scale privatization will take place in the whole of Europe.

The advantage of privatization is to revitalize the economy and increase the number of rich people and middle-class families. As for business people, it is not within their scope of consideration.

The only people who can afford luxury goods are the rich and middle-class families.

Rich people can buy at any time, after all, they have money.

As for middle-class families, it is also possible to buy a few pieces a year.

So with the recovery of the European economy, the sales of luxury goods will get better and better, and Li Zhiwen's business will also get better and better.

And by the time these Europeans discovered the vault of luxury goods, Li Zhiwen had already made a lot of money and had grown into a giant.

Of course, with the exception of France, many companies in France are nationalized, which is what sets France apart from other European countries.

"You've done a good job. The company has you guys in control of the direction. I'm very relieved. Let's make persistent efforts. Let's be soft on last year's dividends!" Li Zhiwen joked.

The dividend that Li Zhiwen designated for the Louis Vuitton Group is based on sales volume.

So when Louis Vuitton did so well last year, Nelson Tabbia naturally got a lot.

Li Zhiwen understands that since he wants to let the horse run, he must be willing to graze, so Li Zhiwen never envy the professional managers who take too much, because they take more means that Li Zhiwen earns more.

"Thank you boss for the cultivation!" Nelson Tabia said, "Boss, there is one more thing I need to report to you!"

"You say it!" Li Zhiwen acted as if he was listening.

"Boss, I want to buy L'Oreal Group!" Nelson Tabia said.

At this time, Nelson Tabbia's confidence was boundless.

Because Li Zhiwen, the acquisition target of Nelson Tabia last year, agreed, and this time Nelson Tabia wants to make a big one.

Li Zhiwen's impression of L'Oreal is that it came from later generations.

Buy, buy, buy here not only refers to the crazy buying, buying and buying behavior of women, but also L'Oreal's buying, buying and buying process.

And the injection of buying, buying and buying genes into L'Oreal starts with its founder.

If you still remember "The Last Lesson" in the middle school textbooks of that year, then you must be familiar with the place name Alsace.

This land once belonged to the Holy Roman Empire and was ruled by the French Bourbon dynasty in the seventeenth century.

The French Second Empire, which was defeated in the Franco-Prussian War in 1871, was forced to cede the Alsace-Lorraine region, and in the following two world wars, the sovereignty here changed five times, frequently changing hands between Germany and France. .

If you want to ask what effect such chaos will have on this place, then I think it must be that the Alsatian people have a profound understanding of what "confusion" and "humiliation" are, which is buried in the story of the founder of L'Oreal that we will introduce below. Foreshadowed.

In 1881, 10 years after the cession of the territory, L'Oréal's founder, Eugène Schuler, was born in the home of a patisserie owner in Alsace.

Eugène Schuler was a diligent child. In 1904, he entered one of the best universities in France, "Sorbonne University" with excellent academic results. I met some barber shop owners and learned about the current hairdressing market from them.

In the European continent at the beginning of the 20th century, perming hairstyles just became popular, but because most of the potions at that time contained lead, which would irritate and hurt the scalp, it could not be widely promoted.

This aroused the interest of Eugène Schuler, who immediately gave up the job that had to endure the boss's chatter all day long.

Locking himself up in a rental house to study, experiment, fail, and experiment again, Eugène Schuler spent a whole year, but he finally succeeded in developing a non-toxic hair dye.

As soon as this product came out, it was immediately popularized, and Eugène Schreier earned the first pot of gold for himself.

With this wealth, in 1909 L'Oreal's predecessor, the French Pure Hair Dyeing Company, was officially established, and the company began to thrive. Eugène Schuleier also gained love and married a pianist who worked in the city hall.

When the First World War broke out in 1914 and France declared war on Germany, Eugène Schuler once again showed his paranoid style.

As the founder of a company and a newly married husband, Eugène Schuyler chose to leave the company and family behind and go to the battlefield. L’Oreal could only leave it to his wife, mother-in-law and a group of assistants to take care of it.

The French conscription office initially rejected him because Eugène Schuler complied with several provisions of the law regarding exemption from military service.

But Eugene Schuler was very insistent, saying that he would rather go to the artillery position to be a chemist in support of the war, and also watch the French defeat their enemies.

We can never understand why Eugène Schuyler is so obsessed with war. After the end of the First World War, France took back his hometown of Alsace, and Eugène Schuyler also returned home with 5 military medals.

It can be guessed that perhaps what this man always misses in his bones is his own sense of belonging, or perhaps it was not until the end of the war in 1919, when he retired as an artillery lieutenant, that he finally recognized his French identity in his heart. And before that, he never gave up every opportunity to achieve his goals.

And just like that, this paranoia was brought into work by him.

Eugène Schueller, who returned to the company's laboratory, continued to invent new inventions, such as the blond hair dye and shampoo conditioner, which were born at L'Oreal at this time.

Time came to 1934, L'Oreal released the first soap-free shampoo Dopp, but in fact the French at that time were not as clean as they are today. uukanshu.com Many believe that there may not be enough market for more premium shampoos.

Eugène Schuler didn't give a reason, he just insisted that France needs to change its way of life, and even asked them to tell the French when they were training salesmen, "They are dirty, smell bad, don't wash their hair. Ugly!"

Eugène Schuler's style gives the impression that once he has made a choice, he must follow through.

In his book The Economic Revolution, Eugène Schuler expressed his expectations for himself.

"A real boss... He is driven by an irresistible drive inside... For him, there is nothing more ideal than: action... A real boss has the soul of a warrior, and only on the battlefield does he feel completely at ease".

A similar example is the brand "Dream Soap" he acquired in 1928. The company was established in 1920, but was on the verge of bankruptcy in 1928 due to poor management. The founder chose suicide to end everything.

Eugene Schreier took a fancy to the bath soap market and immediately took over the Dream Soap Company. At this time, the products of Dream Soap had no bright spots, and the sales were not professional, but Eugene Schuler, who was facing the challenge, seemed even more excited.

Dream Soap's work is far more difficult than L'Oreal in its start-up period. In order to make Dream Soap turn a profit, Eugene Schleier spent a whole ten years this time.

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