Huayu 2007: Starting with Super Boy!

This press conference was not only held offline.

Online, blogs, forums, Douban, Renren, Tianya...

It was also broadcast live at the same time.

Furthermore, Taihe Rye Music is also making efforts in media resources.

On that day, Sina Entertainment, Sohu Entertainment, and NetEase Entertainment all featured news about the press conference as their top headlines.

Even traditional print media, which didn't have a specific focus on this topic, followed suit with their reports.

The press conference was a huge hit!

Compared to the vice GOAT's decision on ESPN's live broadcast.

That is naturally very different.

However, the effect is the same.

The popularity of this press conference far exceeded Taihe Wheatfield's expectations.

Even Wang Yihan, the instigator, didn't expect this.

It has such great power.

The GOAT is terrifyingly powerful!

I won't pursue any future instances where you imitate me. (Reversed Heavenly Gang)

Who is the biggest victim in this incident?

That would be Wang Yihan's former agency, Tianyu.

Tianyu Media.

crackling sounds~

Long Danny smashed his beloved lipstick and perfume to pieces.

gas!!!

So annoying!

This isn't just a slap in the face to Hunan TV; it's a slap in their own backside.

The more this matter becomes famous, the more she loses face.

"What's going on? Wasn't there a contract? What they're doing is a blatant breach of contract, I'm going to sue them!"

Long Danny was so angry his chest felt like it was about to burst.

"Ms. Long, calm down!" The secretary quickly poured her a cup of tea.

"We really can't win this case."

"Can't win? What do you mean?" Long Danny's face was as black as coal.

"Look," the secretary said, having come prepared, handing over the gentleman's contract signed with Taihe Wheatfield and Wang Yihan, pointing to a clause on it:

"After leaving Tianyu, the artist signed with Taihe Rye Music, and is not allowed to publicize it or hold a press conference."

"It's written down in black and white that it's not allowed, what's wrong with that?" Long Danny exploded when he heard this.

There's clearly nothing wrong with the contract.

"Director Long, look at this line of small print: This clause is valid for one month after the artist leaves the company. After that period, it will be considered invalid."

"What? There's such a thing?" Long Danny was stunned.

How dare they pull this kind of stunt in front of the god of my contracts?

Taihe Rye Music, you're really something.

"I remember this situation is invalid, right?" Long Danny truly lived up to his reputation as a god of contracts.

That's indeed a common saying.

However, this only applies to unfair contract terms, and to content that the other party does not highlight with bold or underline.

If the notification is reasonable, then even small print is effective. (A method commonly used by Xiaomi)

It's quite obvious that this line of small print in the contract is underlined.

"So...we have to admit defeat?" Long Danny slumped into a chair, his eyes lifeless.

Ruined.

My dream of a promotion and a raise has been completely shattered.

"It's worth a try, why don't we give it a shot?" the secretary asked cautiously.

"Try your mother's head! Get out of here!" Long Danny grabbed the pen next to him and threw it at the secretary.

The secretary was so frightened that she ran away.

.......

Unlike the sky being covered with dark clouds.

The Taihe Wheat Field was filled with a festive atmosphere.

The results of the first step in the promotion were better than we expected!

General Manager Song Ke announced on the spot that the publicity and marketing department would receive additional bonuses.

This statement came out.

The publicity department staff were screaming.

Everyone was full of passion and determined to win this publicity battle.

That's right, a major battle is about to begin.

Because two top-tier singers were releasing new albums at the same time.

Wu Kequn's "Writing Poems for You".

The other is Fang Datong's "The Future".

The former's record company is relatively unknown, Seed Music.

But his own abilities and this album are both very impressive.

In particular, the title track of this album, "Writing Poems for You," is a rare gem.

The latter is Warner Music's flagship label, heavily promoted by the international record label Warner.

His songs are not widely sung in mainland China.

But Warner's reason for believing in him was...

Unlike Jay Chou's Chinese-style R&B, Tao Zhe's American-style R&B, and Wang Lihong's crossover R&B.

He focuses on a more authentic and original Soul R&B.

Domestic acceptance is indeed not as high as the top three.

However, it was indeed viewed favorably at the time.

Warner Music spent a lot of money on his publicity and promotion in mainland China.

Therefore, these two are Wang Yihan's next formidable rivals.

After all, there are only so many publicity and promotion resources.

If you use a little more, I'll have less.

Even elementary school students can do this arithmetic problem.

Taihe Wheatfield couldn't possibly be unaware of this.

so...

Taihe Wheatfield leverages its local advantages.

We began large-scale preheating.

All major music platforms in China gave Song Ke face.

During peak time slots, the hit song "Those Years" will be played.

Radio stations, in particular, which are very popular among students, are their main targets for strategy.

Subsequently, it appeared on Renren (a Chinese social networking site), QQ Space, and Baidu Tieba (another Chinese online forum).

There are countless articles promoting Wang Yihan.

All of them have links attached.

Directly to the title track.

After a few blows...

The results were remarkable.

The popularity of "You Are the Apple of My Eye" on Baidu search has increased rapidly.

But he's about the same as Wu Kequn and Fang Datong.

There's still a long way to go before we can completely overpower them and ignite a nationwide sensation.

What should we do?

Just when everyone in the company was racking their brains for a solution.

Wang Yihan suddenly thought of:

"Could we learn from the excellent experiences of our predecessors?"

"Which senior?" Song Ke asked.

"The song 'Fairy Tale' from 05 was incredibly popular back then, even surpassing Jay Chou to become number one. How did it achieve such a huge success?" Wang Yihan asked.

"Yeah, how did it become so popular?" Song Ke pondered.

Suddenly, someone in the room spoke up: "President Song, could it be that very touching music video?"

"At the time, many people around me came to like this song after watching this music video."

"That's right!" Song Ke slapped her thigh suddenly.

good idea!

Let's shoot a music video!

"It just so happens that Yihan's song 'Those Years' is very evocative, so the filming result will definitely be excellent," Zhang Yadong added.

Others echoed his sentiments.

Everyone seems to agree.

Song Ke didn't hesitate any longer and immediately decided to shoot the music video.

Choosing a director is another headache.

There aren't many directors in mainland China who can make good music videos, but there are very few.

It's not that there aren't great directors in mainland China, but they're all in the film industry. They wouldn't even look at something as trivial as a music video.

"If any of you have good candidates, please suggest them."

Song Ke looked at Wang Yihan.

Let's see if this guy can pull off any miracles.

Wang Yihan looked at him speechlessly.

I'm not Doraemon.

It can be easily pulled out of one's pocket.

I don't know anyone like that.

In the end, Zhang Yadong used his connections to contact Kim Se-hoon, a top MV director from South Korea (the go-to director for top Korean singers such as H.O.T., Jo Sung-mo, and Kim Jong-kook).

Wang Yihan found the name somewhat familiar.

He remembered that the other party had filmed a music video for an artist from Taihe Rye Music, whose name he couldn't reveal, and the result was indeed very amazing.

"I'll write the script myself." Now that the director has taken care of it, Wang Yihan naturally takes on the script without hesitation.

"Okay, do you have your passport? We need to fly to South Korea in a couple of days," Song Ke asked.

"No problem, it's already taken care of." Wang Yihan was prepared for this.

On March 3.9th, the group flew directly to Seoul.

The music video for "Those Years" has started filming!