Huayu 2007: Starting with Super Boy!

Chapter 103 The Landmines Beneath Luxury Brands: The Cola Spokesperson

"Great, you look very energetic!"

The meeting place was a high-end hotel catering to foreign guests.

Wang Jinhua was quite confident in Wang Yihan's appearance.

With proper grooming, she can easily outshine many male celebrities in the entertainment industry who rely on their looks.

If we really have to make a comparison...

She could rival Huang Xiaoming, who was signed to her company back then.

And coincidentally.

For these international luxury brands, the first thing they look at is whether you're popular and have a large following.

But the second point is also very important, which is whether one's appearance and temperament are outstanding.

If the first condition is met, the second condition is not.

They won't sign then.

Currently, there are only two male celebrities in mainland China who meet both of these criteria.

One of them happened to be Huang Xiaoming, whom she had previously mentored.

Another is Liu Ye, who won numerous international awards and the Golden Horse Award for Best Actor for his role in the banned film "Lan Yu".

Wang Yihan was the third person she favored.

"Sister Hua, what do you need me to do later?" Wang Yihan asked proactively.

He had heard quite a few rumors about the luxury goods industry.

It's all very natural and energetic.

I'm afraid that something might be in danger!

He'd sell his conscience for money, but not that.

Wang Jinhua seemed to see his worries and said with a smile, "Don't worry, Sister Hua would never do something like giving artists resources. You don't need to do anything, just sit there and maintain your cool demeanor."

"Phew, no problem." Wang Yihan breathed a sigh of relief.

Wang Jinhua looked at him and smiled without saying a word. What else could you be afraid of, kid?

I thought you were a little devil.

I had a great time battling with Tianyu a few days ago.

If something hadn't happened later, the other party wouldn't have had to stop.

I bet you're in for a tough time.

Of course, she didn't say any of these things.

Let's see what happens when things happen.

When soldiers come, generals will block them; when water comes, earth will dam it.

She has her own way of solving it for him.

Isn't this the kind of value that her role as an agent is demonstrated in these moments?

Otherwise, why would a big star give him so much money every year?

"By the way, which brand is it?" He still doesn't know who the other party is. On the phone, Sister Hua was also mysteriously saying that she was going to give him a surprise.

Wang Jinhua thought he looked down on small brands.

He gave him a reassuring look and said, "Don't worry, it's definitely a high-end luxury brand that matches your current status. You know Gucci, right? It's on the same level as Huang Xiaoming."

"Then what is it?" Wang Yihan asked again.

"Dolce & Gabbana, also known as D&G, is a top Italian luxury brand, so you can rest assured," Wang Jinhua said with a smile.

Don't worry, I'm completely at ease.

Of the brands that later went bust, this one seems to be the most severely affected.

The founder's blatant insults against China are truly eye-opening.

Hey!

You call this a surprise?

"What's wrong? Not satisfied?" Wang Jinhua was good at reading people's expressions. Seeing Wang Yihan's unpredictable changes in expression, her heart skipped a beat. Could there be some problem?

"Um, Sister Hua, how about we switch to a different brand for our collaboration?" Wang Yihan couldn't very well claim she could foresee the future, so she could only use her good friend Su Xing as a shield.

"I've been a guest at Su Xing's house before, you know about his family's financial situation, right?"

"I know, so what? What does it have to do with this?" Wang Jinhua's expression was not good.

"It's rumored, it's rumored, that the founder of this brand has a history of making serious anti-China remarks in private. What if this comes to light one day..."

Among intelligent people, it's best to stop when you've made a point.

After hearing this, Wang Jinhua broke out in a cold sweat.

This is a very serious problem.

If I hadn't paid attention, I would have signed the contract.

It will explode in the future.

Although it is possible to terminate the contract.

However, a substantial penalty for breach of contract still needs to be paid. (Currently, the contract does not contain any clause exempting the artist from liability in the event of termination due to certain force majeure circumstances.)

If we don't terminate the contract.

Then you're doomed.

His reputation in China was completely ruined.

I was thinking about such serious consequences.

Even the usually shrewd and calculating Wang Jinhua couldn't help but break out in a cold sweat.

"Yihan, thanks to you today, otherwise I would have been in big trouble."

Of course, she didn't completely believe Wang Yihan when she said that.

But she didn't dare to gamble.

She will verify it herself later.

But deep down, I already believed it to be 80%.

Because the other party had no reason to lie to him.

Their interests are now aligned.

The luxury brand endorsement deal fell through.

three days later.

Wang Jinhua then played the role of her top agent.

They found him another top-tier endorsement.

Pepsi, Coca-Cola's long-time rival.

"This is Xiaoming, he helped introduce you." At a dinner party, Wang Jinhua introduced Huang Xiaoming, a top male celebrity in China, to Wang Yihan.

Huang Xiaoming is very easygoing in private.

She reached out her hand to Wang Yihan and said, "I've wanted to meet you for a long time. My family really enjoys listening to your songs."

Polite remarks.

But I found it very useful.

No wonder everyone says he's the celebrity with the highest EQ in the entertainment industry.

"Brother Xiaoming, I've long admired you for a long time. I especially loved watching your performance in 'The Emperor of Han Dynasty.' You brought the character of Emperor Wu of Han to life. You were truly amazing."

Wang Yihan responded with top-notch emotional intelligence.

Huang Xiaoming's lips curled up slightly.

When people meet him, they love to awkwardly praise him as Xu Wenqiang and Yang Guo.

Little did people know that his proudest work to date is still Liu Che in "The Emperor of Han Dynasty", which was his debut drama.

Wang Yihan really hit the nail on the head.

So my gaze softened when I looked at him.

This is a discerning person who understands himself.

Not those guys who only know how to flatter blindly.

Thinking of this, he channeled his domineering CEO persona and gave a wicked smile: "I've also seen the drama you starred in, Meteor Shower. Murong Yunhai was really good. I liked it a lot too. If I have the chance, I'd like to act in a drama like that as well."

"We'll have a proper competition another time."

Stop!

Your domineering CEO is so greasy it's almost painful to look at.

You should stick to your serious dramas.

Don't let later netizens criticize you for having one god-like drama and one ghost-like one. Reward yourself with a domineering CEO role for every good drama you make.

Wang Yihan cried out in her heart.

But Huang Xiaoming is destined never to hear his true feelings.

Moreover, judging from his expression, he seems genuinely interested in CEO dramas.

Wang Yihan was speechless.

When netizens dig up old stories in the future, will they think of him as the root of all evil that made Huang Xiaoming love to act out domineering CEO dramas?

Really? Really?

"You're innocent, Master Qing Tang!"

I didn't say anything.

After finishing the meal.

Huang Xiaoming, as the first mainland celebrity to sign with Pepsi, personally introduced Xu Zhiwei, the Chief Marketing Officer of PepsiCo China.

He is the top marketing executive for PepsiCo in China.

The negotiations went smoothly.

The timing was excellent.

Firstly, Pepsi is preparing to take advantage of the popularity of China hosting the Olympics to further expand its domestic market share. The simplest and most direct approach is to sign more spokespeople.

Secondly, their old rival Coca-Cola has been making frequent moves recently, increasing its investment in China, and they naturally want to follow suit.

Therefore, Huang Xiaoming's introduction of Wang Yihan, a rising star, is timely.

It's like a pillow appearing just when you're about to fall asleep.

The two sides hit it off immediately.

The signing fee is ten million, and the contract period is two years.

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