New Century Anime Warrior

Chapter 79 God of War?

I had previously heard Chen Yan introduce his cousin, Chen Kaiwen, who is currently the Vice President of A&R at Universal Music's Asia-Pacific headquarters, in charge of some artistic creation and artist resources.

Unlike the main branch of the Chen family, which remained in Taiwan, Chen Kaiwen's family was the fifth branch that went to the United States to make their fortune many years ago.

Kevin Chen grew up in Chinatown and the Chinese community.

"Perhaps it's as the old saying goes: a tree dies when transplanted, but a person thrives."

After asking the flight attendant for a glass of whiskey on the rocks, Chen Yan continued to introduce Si Hua: "After the elders of the fifth branch of the family arrived in the United States, they unexpectedly became very successful. They even joined the All-American Chinese Chamber of Commerce and have now become an important force within Universal Music Group (UMG)."

According to Chen Yan, unlike those Chinese families who are still struggling to integrate into mainstream American society, Chen Kaiwen's branch was very clear-headed from the beginning.

When they realized that their family had hit the ceiling for Chinese people in American society, they turned around and sent a group of outstanding young people to the Asia-Pacific region with resources from the Americas.

Skipping over the specifics of the UMG factional struggles, it's a tangled mess that's impossible to unravel.

In short, much like in a wish-fulfillment novel, these newcomers quickly established themselves and became rising stars in the Asia-Pacific region.

After all, the Los Angeles headquarters in the Americas region is one of UMG's three major centers, and the Asia-Pacific region, a mere peripheral emerging market, is no match for the Chen family's offensive.

They also took the opportunity to bring out the elites from the main Taiwanese lineage, and combined them with the existing forces of Chinese and overseas Chinese within Global, forming a new large-scale force in the Asia-Pacific region, which is what has been referred to as the Greater China region.

"Kevin's personality is actually quite unconventional, which is why his family lets him out specifically to beat up those old men from South and Southeast Asia in the Asia-Pacific region."

As he spoke, Chen Yan curled his lip: "If it weren't for the ongoing struggle for dominance in the Asia-Pacific region, Kevin would have already separated the Greater China region to save himself from being constantly undermined by those old black men."

Si Hua frowned slightly upon hearing this; he sounded like a very domineering person.

I don't know what their purpose is in wanting to see me this time.

-----------------

Singapore, UMG Asia Pacific Headquarters.

Si Hua finally met this legendary domineering CEO, who actually matched her imagined image of a mixed Chinese and American.

He was a tall, strong, and handsome middle-aged man.

What's a bit surprising is that this person isn't the aloof and domineering type at all.

Upon meeting, he immediately gave Si Hua a big hug.

"Oh, you've finally arrived! Welcome, Brother Sihua, it's truly an honor to have you here."

Wait, why does Chen Kaiwen speak with such a strong Beijing accent?

"I heard from Yan-ge that you came straight here after getting off the plane? Aren't you going to rest for a bit?"

"Didn't you tell me to come find you as soon as I got off the plane?" Chen Yan said, his face darkening.

"President Chen..." Si Hua just started to speak.

"Why call me president? We're all family. Just call me Brother Kevin..." Chen Kaiwen said cheerfully, but was interrupted by Chen Yan before he could finish.

"Ahua calls me uncle, do you want to be my nephew?" Chen Yan's face darkened even more.

"I see. In that case, Ahua, you can still call me Uncle Kevin."

After clearing his throat, Chen Kaiwen finally got down to business: "The reason I called you over here is actually because of some trivial matters, but they all add up to a bit of a hassle, so I decided to invite you over."

Damn, it sounds so awkward for a mixed-race big shot to speak with a Beijing accent.

"Uncle, please speak, I'm listening."

"You're a generous young man!" Kevin laughed. "First of all, I wanted to meet the Si family's prodigy. Yan-ge keeps praising you, and it's making me really eager to meet him."

"Now that I've seen it, that's great, fantastic!"

As he spoke, he gave a thumbs up.

"Secondly, I wanted to see if it was possible to have another banner for the Chinese music scene."

"Chinese music scene?" Si Hua was taken aback. Wasn't it the Mandarin music scene?

"Yes, it's the Chinese music scene."

Chen Kaiwen turned his boss's chair towards the office's floor-to-ceiling window, gazing at the city outside in a daze.

"I've figured it out. If we want to expand, we can't use Chinese elements in a rigid way, such as Chinese songs and Chinese movies. That's too limiting."

"Foreigners can't understand it, can't comprehend it, and aren't interested... But last year's Kung Fu Panda gave me a new perspective."

"If foreigners can repackage our cultural symbols as their own, why can't we do the opposite?"

It has to be said that it's quite amusing to see a mixed-race person using a Beijing accent to criticize a foreigner.

"We also need to embed our core values into various aspects of Western culture!"

"If the enemy can go, so can I!"

It must be said that Chen Kaiwen's ideas are quite forward-thinking: telling Chinese stories with Chinese core values, rather than simply piling up Chinese elements.

These insights were drawn from the experiences gained in previous lives after various literary and artistic works were successfully exported overseas.

"Uncle Kevin, what can I do now?"

Si Hua wasn't some greenhorn; he understood that one must take things one step at a time.

"We'll fight for your opportunities, more opportunities. Try your best to seize them. Even just one success will be worth it."

As he spoke, Chen Kaiwen handed over a document, which looked like a script.

Even if you don't catch any of them, it's not a loss; consider it sending you to learn.

"We can fight for the future and outlive those old Dengs."

Si Hua smiled after reading the title on the cover.

Disney animated films.

The Snow Queen

(Rejected draft)

Was it a rejected draft of The Snow Queen?

-----------------

After leaving Universal Music's Asia-Pacific headquarters, Si Hua and Chen Yan walked side by side on the small streets of this tiny city, which is only one in the country.

Si Hua had initially thought Chen Yan's invitation to tour the border would be quite sophisticated, but after seeing him bring out two bicycles, she realized just how limited the city was.

So I declined the invitation and decided to just wander around... at least I wouldn't have to worry about accidentally ending up abroad.

Xingcheng shouldn't be that small yet.

"Kevin has always been a radical youth."

Chen Yan recalled, "We have no idea how his family has infused him with the flavor of Chinese culture."

The two were passing by a construction site when they saw the excavators roaring and stopped to watch.

No man can resist heavy machinery.

Watching the workers work slowly, Chen Yan chatted about gossip from back then.

"He was particularly angry about the location of the Asia-Pacific headquarters."

"Back in the 1990s, the Asia-Pacific headquarters was supposed to be located in Hong Kong... This place was originally just the Southeast Asia regional headquarters."

"As a result, they were outmaneuvered by the then Indian president. Not only did their plan to establish the Asia-Pacific region in Hong Kong after its independence fall through, but they also successfully merged the Asia-Pacific region with the Southeast Asia region."

"Kevin's great-grandfather was so angry that he was hospitalized."

Chen Yan shook his head and sighed, "That's why Kevin is so combative when it comes to the topic of cultural expansion."

Si Hua didn't respond because his attention was focused on a construction worker.

This guy looks familiar...

"A-do! Stop slacking off! If you sneak off to sing again, I won't pay you for today!"

A foreman's reprimanding voice came from afar.

That's him, no doubt about it.

Ah, I really am the chosen one.

"Uncle Chen."

"What's wrong?"

"Would you like a Chinese-language god of war?"

"God of War? How divine?"