Which top celebrity doesn't support a few female stars?

It can only be said that Yang Sisi was short-sighted; in fact, Li Zhou's line of thinking was more in line with common sense.

A dry explanation isn't clear enough; let's use a less appropriate but more common real-world example:

When male and female idols are chased and fawned over by simps, they usually don't think it's something to be proud of, and they even worry that it will damage their image.

Assuming the rumors are true.

That means Song Mingche was licking Armani's boots, and Armani turned around and actively sought out Li Zhou to be their spokesperson... adding 200 million is considered too little.

Yang Sisi didn't have time to be distracted at the moment and continued to report: "Since it's Giorgio Armani, it won't be a product line endorsement."

"However, the brand did not disclose further details and further discussions are needed."

"If Mr. Li has no objections, we can arrange a meeting tomorrow. The brand will send a team to Guangzhou in the morning."

Li Zhou nodded silently; of course he had no objections.

Putting aside the endorsement fee, the first high-end luxury endorsement should be secured first.

It should be noted that Armani has given a wide range of titles in its commercial endorsement collaborations in China.

Brand ambassador, makeup ambassador, regional watch and accessory brand ambassador, brand friend... and so on and so forth.

However, these titles either belong to a specific product line or to the Emporio Armani line.

Giorgio Armani is very cautious about commercial endorsement collaborations, having only had global brand ambassadors.

In conclusion, Li Zhou was also quite curious about what new operations Armani would employ this time.

We can't just immediately make him Giorgio Armani's global brand ambassador, even though that title is currently vacant...

...

Yang Sisi truly deserves to be a good assistant. Although high-end luxury endorsements are crucial, she didn't forget to report on entertainment news on Weibo...

"Regarding Mr. Li's welcome of Ms. Xixia to the company, the current public opinion on Weibo is the expected gossip-filled trend..."

"According to feedback from team members, some marketing accounts are also stirring up gossip, but for now it seems they're just trying to ride the wave of popularity..."

After reporting the key points one by one, Yang Sisi concluded by saying, "There are currently four trending marketing topics and two trending organic topics."

The trending topics were obviously created by the team through a combination of paid advertising and marketing.

There isn't that much organic traffic.

There are many haters, but unless they want to criticize Li Zhou, they won't use hashtags in their posts or create any buzz.

It's fortunate that Li Zhou is popular enough, otherwise his team would have had to work hard to market all six trending topics...

After listening to Yang Sisi's report, Li Zhou also briefly looked at the content prepared by his team members and Yang Sisi.

The public opinion isn't just biased towards gossip, it's extremely gossipy.

Many of these comments are clearly from ordinary netizens seeking entertainment, and the content is largely the same...

"Li Zhou is definitely a succubus reincarnated. He just sat next to Ning Xixia, and he dragged her to Shengshi Entertainment. That's amazing!"

It all started with these scathing comments from casual netizens, and then a few marketing accounts saw an opportunity to jump on the bandwagon and ride the wave of popularity.

Furthermore, neither ili nor izhou has expressed any particular opinion on this matter.

The former followed Li Zhou's lead and welcomed him, while also engaging with Ning Xixia's fans, "Watermelon," to generate some buzz.

The latter declined to comment at this time.

Li Zhou opened Weibo again to check the real-time updates, but nothing unexpected suddenly happened.

not bad.

Thanks to this, Ning Xixia's total number of Weibo followers increased rapidly once again.

By the time Ning Xixia left Guangzhou the next day to return to her secluded island in a certain lake for further training, her fan base had grown to 1509 million.

She was just an ordinary popular actress in the past, with less than 1200 million Weibo followers before she met Li Zhou at the entertainment awards ceremony.

As an aside, thanks to her continuous marketing efforts, Su Yuran's Weibo followers have unknowingly surpassed 2000 million.

She is the fastest-growing celebrity in the Chinese entertainment industry this year, bar none.

In comparison, the growth of various data for top celebrities like Li Zhou this year has been quite slow, far less than in the past two years.

Currently, he only has 4121 million followers on Weibo, an increase of just over 200 million compared to two months ago.

However, due to the promotion of "Rice Fragrance", the number of followers on Douyin surged once, from 2080 million two months ago to 2869 million now.

...

……

Almost at the same time that Ning Xixia left Guangzhou, Li Zhou met with Armani's business team in the conference room on the second floor of Shengshi.

It was merely a commercial endorsement; Xu Qingyi did not personally appear, but Zhang Qiming represented Shengshi in handling the affairs.

Clearly, this was a piece of cake for Zhang Qiming.

After the inevitable pleasantries and mutual flattery, Armani's business representative brought up the real business...

"We greatly admire Mr. Li Zhou's personal image and charismatic style, especially his musical performances..."

"However, out of prudent consideration for establishing long-term cooperation, we believe..."

"Please believe me, Mr. Li Zhou, that we have sufficient sincerity in cooperating."

As Li Zhou had anticipated, Armani was not prepared to go all out with the commercial collaboration on the first occasion, making him a global brand ambassador.

However, the Armani Greater China operations team genuinely admires Li Zhou's charismatic style, so...

After some changes, Armani has decided to create a new brand ambassadorship for Giorgio Armani in Greater China and the Asia-Pacific region.

The meaning behind Armani's team's words was also very clear.

They are willing to bet on Li Zhou first, and also want to leave some room for future upgrades in cooperation.

reasonable.

After all, Armani is known for its adeptness at navigating complex business partnerships.

After negotiations, both parties reached a mutually agreeable cooperation agreement, with the main terms being quite simple:

3800 million / two years

Despite the fact that high-end luxury brands did not lower their prices, they actually raised them slightly.

In industry practice, the annual contract price for celebrities is usually 20%-30% lower than that for short-term contracts, and another 10%-20% lower for two-year contracts.

If we take Li Zhou's previous endorsement fee of 2000 million yuan per year as an example, and then discount it as is customary, it would be less than 3600 million yuan for two years.

Others may not know, but Yang Sisi, the assistant who attended the entire meeting, had her mind completely occupied with... when she heard the final result.

"Could it be that President Li is some kind of fortune teller? Is it really just a matter of 200 million more?"

She doesn't understand.

……

Song Mingche learned of Li Zhou's commercial endorsement deal with Armani immediately.

After all, he is a genuine, fully-fledged top star, and he has excellent connections within the industry.

If Armani hadn't only expressed its intention to cooperate with Shengshi yesterday, and the two sides hadn't officially started contacting each other, Xiao Song would have known about it yesterday!

After listening to his agent, Sister Yu, Song Mingche sat there for a long time, then muttered, "I don't understand."

Why does Armani do this?

It's worth noting that Armani has countless commercial endorsement partners in China.

It is arguably the easiest luxury brand to secure a partnership with among all those operating in China.

Song Mingche, a top celebrity, was so proactive, only asking for a title. He could have let it go after being politely refused. Why did he turn around and go to Li Zhou?

After a long silence, Song Mingche looked up at Sister Yu and asked, "Shouldn't the company step in?"

After a moment's hesitation, Sister Yu decided to speak frankly: "The situation regarding high-end brand endorsements in China is very chaotic, and those who rush to endorse are not actually making a profit."

In the Chinese entertainment industry, many celebrities care about so-called high-end luxury titles, but almost all high-end luxury brands are foreign, so the situation is rather abstract.

Although Sister Yu understands and supports Song Mingche's intentions, she doesn't want to see him become too fixated on this matter.

Song Mingche fell silent.

After another long silence, Song Mingche finally rallied his spirits: "It's time to try making movies."

Since neither side could stop Li Zhou's upward momentum, and he had inexplicably become a clown, then Song would break the status quo.

Directly impacting the big screen, creating new glories!

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