Entertainment: You're asked to make a healing animation, but it will make the whole internet de
Chapter 144 The Arrogance from Tencent
Two days later, the Dragon Kingdom Animation Industry Annual Summit.
The venue was packed.
Almost all the well-known animation companies, investors, and media outlets in China have gathered here.
Everyone knows that there is only one focus of this summit.
A healing animation, and the man who stirred up the entire market with just the release of a trailer, Su Bai.
Although Su Bai himself was not present.
But his name is the most concentrated word in this place.
"Has the person who makes healing animation arrived? Where should they sit?"
"I didn't see it. Su Bai probably disdains to come to this kind of occasion."
"They might be scared, after all, that guy from Tencent came on strong today."
The crowd whispered among themselves.
Finally, the host called out the name in an enthusiastic tone.
"Now, let's give a warm round of applause to Mr. Wang Hao, Director of Content Strategy at Tencent Animation and a top producer, to deliver his keynote speech!"
There was thunderous applause.
A man in a bespoke suit and glasses slowly walked to the center of the stage.
He possessed a composure and arrogance unique to the elite class.
He nodded slightly to the audience and adjusted the microphone.
The large screen behind me lit up instantly, displaying a backdrop of countless complex data charts and user profile models.
Good afternoon, everyone.
Wang Hao's voice was clearly transmitted throughout the venue through the sound system.
He pushed up his glasses, the lenses reflecting the light from the charts.
"Everyone here is a leader in their field. But today, I want to ask a very fundamental question."
"Whom does animation ultimately serve?"
He didn't give anyone time to think and immediately switched to the next slide.
A vocabulary appeared on the screen.
Retention rate, monetization points, satisfaction threshold, and emotional curve.
My answer is animation, serving data.
Wang Hao held up one finger and said confidently.
"Over the past decade, my team has analyzed more than a billion pieces of user behavior data, covering audiences of all ages. We have come to a core conclusion."
He paused for a moment, his gaze sweeping across the room, his tone condescending.
"Audiences need to be guided. What they want is not so-called profundity, nor pretentious sadness, but the simplest, most direct, and most effective joy."
"Our responsibility is not to create some vague and ethereal art, but to accurately find these switches of happiness, and then press them."
His words resonated deeply.
In the audience, many heads of commercially oriented animation companies showed expressions of deep agreement.
Wang Hao was very satisfied with the result.
He abruptly changed the subject, and the data charts on the screen disappeared, replaced by several familiar animated screenshots.
Those are screenshots from anime such as Puella Magi Madoka Magica and Angel Beats!.
"Of course, some new ideas have emerged in the industry recently."
His tone carried a subtle hint of contempt.
"Some people believe that making the audience cry is a form of success. They use the creation of so-called healing to flaunt their uniqueness."
The gazes of everyone in the room became subtle.
"I call it, the arrogance of art."
Wang Hao's voice suddenly rose.
"This behavior is essentially self-indulgent sentimentality on the part of the creators, a kind of pointless lamentation detached from the masses. It may generate buzz in the short term, but it violates the social responsibility of animation as a form of mass entertainment!"
"How far can you go by relying on sensationalism and violence? Once the audience's novelty wears off, all that's left is distrust of the industry!"
"I heard that the new animated film from Healing Animation is going to be a sunny and pure love story."
He finally mentioned that name, and the sarcasm at the corner of his mouth was no longer concealed.
"What does this mean? It means that this path is blocked, and we can only retreat to the most traditional and comfortable zone."
"But do they know what true sunshine is? Do they know what true pure love is?"
"Simple art style, childish songs, and a useless male protagonist—is that all there is to pure romance?"
Every word he uttered precisely targeted all the elements currently revealed by Clannad.
The reporters in the audience were typing furiously, drafting one sensational headline after another.
#Tencent's Wang Hao slams Su Bai, bluntly stating that depressing aesthetics are dead#
#King of Data VS Artistic Demon, A Battle of Gods#
The atmosphere of the speech reached its peak at this moment.
Wang Hao took a deep breath and opened his arms.
The image on the screen behind him suddenly changed.
It is a magnificent and beautiful world of immortals and heroes, handsome men and beautiful women flying on swords, and special effects that are gorgeous to the extreme.
A line of large, flowing characters appears in the center of the image.
The Romance of the Sword Immortals.
"Today, I am here to announce the official launch of Tencent Animation's S+ level strategic project, 'Sword and Fairy Romance'!"
"Total investment: 500 million!"
"We will use top-tier resources, the most powerful team, and the most market-savvy data models to show everyone what true sunshine is and what works can bring absolute joy to the audience!"
"Our goal is not to harvest tears, but to define smiles!"
"Business-wise, we will put an end to this boring and depressing farce!"
"In terms of social responsibility, we will prove that animation should always be a vehicle for conveying positive energy!"
The entire venue erupted in cheers.
The investment of 500 million yuan and the public challenge turned this summit into a declaration of an animated war.
The flashes were going off at a frantic pace, almost turning the entire venue into daylight.
Healing Animation Company.
The CEO's office.
The summit was being broadcast live on a huge projection screen.
Shen Qingyue stood in front of the screen, trembling with anger.
"How dare he!"
"What right does he have to say that about you! Saying our work is just pointless whining!"
The girl's fair cheeks flushed bright red, and her chest heaved violently.
"He doesn't understand anything about data or models!"
Compared to her excitement, Su Bai appeared overly calm.
He leaned back in the boss's chair and watched the entire speech quietly from beginning to end.
He even had a slightly amused smile on his face.
He only clapped lightly when Wang Hao announced the Sword Immortal Romance project.
"Well said."
Su Bai said softly.
"good?"
Shen Qingyue turned to look at him in disbelief.
"He even pointed his finger at us and started cursing!"
"The harsher his insults, the higher he rises."
Su Bai picked up the teacup on the table and blew on it to cool it down.
"The sound is louder when it falls."
He picked up the remote and turned off the projector.
The entire office fell silent instantly.
All that remained was Shen Qingyue's slightly rapid breathing, a sound born of her anger.
Su Bai looked at her and suddenly smiled.
Are you angry?
"I don't!"
Shen Qingyue immediately retorted, but her sullen appearance was not convincing at all.
Su Bai stood up and walked up to her.
"He's right, and he's wrong."
"Audiences do need happiness, but too much artificial sweetener will make them sick of it."
"And what I want to do is give them the most prestigious Michelin-starred feast."
He stretched out his hand and made a loose grasping motion in the air.
"Let him create all the hype and whet everyone's appetite."
"Then, let's define what taste is."
Su Bai gave instructions to Shen Qingyue.
"It's almost time."
"Let's send out the big gift we've prepared."
"Let everyone see how we create pure and innocent love."
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