Esports world champion, debuted as the center of a talent show

Jiang Zhiyu's birthday offline support directly broke the ceiling of support scale in the domestic entertainment industry, and was hailed by the entire internet, fans and media as the grandest coming-of-age ceremony support in history, without exception.

There was no involvement from any company; all the momentum came from the spontaneous collaboration of fan clubs and countless individual fans.

Fans from home and abroad planned a month in advance to create an ultimate romantic event for Jiang Zhiyu, who is about to come of age, so grand that it could shake the entire entertainment industry.

Two hundred core cities in China and fifty overseas cities simultaneously launched a city-wide support campaign, with each city completely transformed into its own "Jiangzhiyu Pain City".

The fan club spent a large sum of money to buy the exclusive broadcasting rights for all outdoor screens in every city.

From the giant skyscrapers in the CBD and the circular naked-eye 3D screens in business districts to the building signs and LED scrolling screens on the streets, Jiang Zhiyu's stage moments, e-sports highlights, and 18th birthday greetings are broadcast 24 hours a day.

The city's public transportation system has also been fully contracted out, achieving true city-wide coverage.

His image was uniformly replaced across the entire subway line in the city, appearing everywhere from tunnel light boxes and platform screens to carriage signs and corridor posters.

Jiang Zhiyu's grand support was fully covered by electronic screens, GG slots, and posters at the three major transportation hubs: the airport, high-speed rail station, and passenger station. No matter who you are, as soon as you step into this city, you will see the grand support exclusively for Jiang Zhiyu.

Beyond public facilities, the fan club has also partnered with all the shopping malls, large and small, in the city.

The mall's interior was temporarily renovated to create a unique Jiangzhiyu-themed themed "italou" (a type of anime-themed building).

Floor banners, atrium flags, escalator stickers, and other visual elements surround the space, all dominated by a unified lake blue color scheme.

Each shopping mall meticulously set up its own pop-up support area and fan photo spots, displaying his stage close-ups, growth history exhibition boards, and collections of competition honors, as well as countless handwritten letters from fans, customized merchandise, and support flowers.

The city's mobile landscape was also fully illuminated.

All the city's buses are uniformly decorated with support flags and covered with custom posters, shuttling between the city's main and secondary roads.

The city's sightseeing cruise ships are decorated with blue lake lights and support banners, and cruise around the city all day.

Two hundred cities in China and fifty cities overseas complement each other, jointly creating a coming-of-age ceremony for Jiangzhiyu that is based on the world.

In this era of entertainment industry downturn, Jiang Zhiyu emerged out of nowhere. As a superstar in the e-sports circle and a "rising star" in the entertainment industry, he created a utopia called "Jiang Zhiyu" with an absolutely huge voice this summer.

Jiang Zhiyu's birthday post, automatically sent at midnight on his social media account, quickly garnered over ten million interactions, and continued to increase in real time with a linear growth trend.

The top trending topics on all social media platforms featured the name "Jiang Zhiyu," and fan-made content celebrating his birthday flooded the internet.

This massive birthday celebration boosted the daily active users across major online platforms, and its popularity index broke historical peaks early on and kept breaking records in real time.

Thus, the pressure fell on the "Shining Project" program team.

Although RXG Club had never held a birthday event in previous years, "River" was still a mysterious man who was obsessed with the game and had almost no business activities at that time, so it was impossible to force him.

But this time is different. Jiang Zhiyu has become the biggest draw of "Shining Project," active in the public eye as an idol. Moreover, this is a coming-of-age day with completely different significance. If the production team treats it perfunctorily, the fans will absolutely not tolerate it.

Hong Liu had been sighing and lamenting about this matter for several days, his face contorted with worry as he racked his brains trying to figure out how to handle this thorny problem.

On one hand, Lin Shi specifically instructed that "Jiang Zhiyu doesn't like celebrating birthdays, so don't do anything formalistic." On the other hand, the fan club was urging him to keep up with the increasingly urgent birthday schedule, and casual fans were threatening him that "if you don't do a good job, you're doomed."

Thinking about it, Hong Liu sighed again, shook his head, and plunged into the conference room.

The next morning, he got up on time as usual, packed his belongings, changed into a loose pink training uniform, and waited for Mi Lan, who was also up early, to help him get ready.

Mi Lan solemnly applied sunscreen and base makeup to herself, her movements gradually stiffening under Jiang Zhiyu's attentive gaze.

"What's wrong?" Mi Lan asked hesitantly as she turned her head.

"It's nothing," the adult who was still watching intently shook his head casually, "I just have nothing to do."

Mi Lan: "Can you play Snake?"

Jiang Zhiyu continued to shake his head: "The phone is not turned on."

"Are they still bothering you?"

"Right, I don't want to watch."

Upon hearing this, Mi Lan frowned: "This is not normal. This concentrated outbreak seems more like someone is pushing things along from behind. Be careful."

Jiang Zhiyu was very frank, calmly dropping a bombshell: "Yes, it's Shangcheng."

Mi Lan paused in her changing, taking a long time to recover. Anger instantly welled in her eyes as she gritted her teeth and said, "I always felt that Pan Ming wasn't a good person! Are they trying to force you to sign a management contract?"

"More or less." Jiang Zhiyu leaned against the edge of the table, rubbing the loose cuffs of his pink training uniform.

Shangcheng Entertainment's intentions are obvious; everything that's happening now is a farce orchestrated by them.

First, Pan Ming deliberately leaked Jiang Zhiyu's phone number, then sent out "mercenaries" to fire the first shot in this "stalker incident," while at the same time stirring up trouble online, making the already chaotic situation even more serious.

He then appeared, acting as if he could handle all of Jiang Zhiyu's troubles, using privacy protection and public relations as bargaining chips to lure him into signing a contract with Shangcheng Entertainment.

Jiang Zhiyu silently finished what he hadn't said in his mind: "Those grasshoppers who are tied to Shangcheng Entertainment have all done their part, haven't they?"

Mi Lan clicked her tongue, her eyes filled with disdain: "I knew this company would stop at nothing, but seeing their despicable methods in person is still disgusting."

It was still early, far from the training assembly point, so Jiang Zhiyu and Mi Lan didn't wake Lin Sen.

Lin Sen, who was fast asleep, finally woke up as the two were about to leave. He was taken aback when he saw their backs as they were about to close the door and leave.

The next second, he sat up abruptly, fumbled for his phone on the bedside table, and hurriedly unlocked the screen. He only breathed a sigh of relief after seeing the time displayed on the screen.

"Are you guys going to training?" Lin Sen stretched and looked up at the dormitory door with a calm and composed expression.

The door opened a crack, but it wasn't Jiang Zhiyu or Mi Lan standing in the crack; instead, it was Yao Wei, who was staring at him intently.

The two stared at each other for a long time, both feeling a little awkward.

"Brother Jiang is gone?" Yao Wei broke the silence.

Lin Sen cleared his throat: "Yes, he and Mi Lan left first."

"oh oh!"

Immediately, Yao Wei turned and left without hesitation, thoughtfully closing the dormitory door before happily heading off to find Jiang Zhiyu and Mi Lan.