My stepmother forced me to donate bone marrow, so I retaliated by slapping my scumbag father in the

Sun Family Group Headquarters.

Inside the meeting room, a dozen senior executives sat around a long table, each with a thick stack of sales reports in front of them.

Sun Qingliang sat in the main seat, his face even more gloomy than the sky outside the window.

"Master, the goods returned from Longsheng Plaza across the country have filled seven large warehouses."

The sales manager opened the report, his voice tense.

"Clothing and jewelry can be preserved for a long time, but cosmetics and health products have an expiration date."

"Based on the current inventory levels, the losses will increase by at least 300 million for every month of delay."

Another executive added, "This is just the loss of the product itself."

"The production line hasn't stopped; new goods are arriving in the warehouse every day. Distributors are also demanding returns after the products were removed from the shelves at Longsheng Plaza."

"If sales cannot be restored as soon as possible, suppliers may shorten the settlement cycle."

"The bank will also reassess the performance of its subsidiaries."

As each word reached his ears, Sun Qingliang gripped his cane tighter and tighter.

He originally thought that the Sun family's assets were close to one trillion, and even if they lost Longsheng Group's channels, they would only lose a few billion.

But when he actually started dealing with it, he found that things were far from simple.

Unsold goods are only the first step.

Inventory backlog ties up capital, dealer returns affect the market, and supplier collection efforts further compress cash flow.

Several problems combined are enough to bring down any ordinary company.

"Provide a solution!"

Sun Qingliang slammed his cane down: "I didn't come here to hear your reports on the losses!"

"The Sun family has raised you for so many years, and now that you're facing a little problem, are you just going to sit here and complain?"

The dozen or so executives lowered their heads, none of them daring to meet his gaze.

A moment later, a vice president in charge of marketing reluctantly spoke up.

"Master, large offline shopping malls cannot handle so many goods in a short period of time."

"Other shopping malls know that Longsheng Group has fallen out with the Sun family, and they are unwilling to offend them for our sake."

"Ordinary stores are too small; they can't even fill a warehouse in a few months."

"The fastest solution right now is online sales."

Sun Qingliang frowned: "The Sun family has its own online sales channels."

"But those channels don't have enough traffic."

The vice president carefully explained, "If it's just a small amount of inventory to handle, our own channels are indeed sufficient."

"But the returned goods this time are worth billions."

"To sell them in the shortest possible time, we must rely on large live streaming platforms."

The meeting room fell silent for a few seconds.

Another executive glanced around and whispered, "Douyin accounts for 80% of the live-streaming e-commerce market right now."

"Whether in terms of user numbers or transaction volume, it far surpasses other platforms."

"As long as we set up multiple live streaming rooms on Douyin and allocate enough traffic, we should be able to quickly sell off some of the inventory."

Heart-pounding!

Upon hearing those two words, Sun Qingliang's face instantly darkened.

All the executives knew who owned Douxin.

Shen Ze!

Just a few days ago, he declared in front of dozens of entrepreneurs in Longdu that he would destroy Shen Ze and seize all of Shen Ze's businesses within a month.

Now that the Sun family's products can't be sold, they have to go to Shen Ze's platform to do live streaming?

What's the difference between this and voluntarily bowing your head?

"Let's switch platforms!"

Sun Qingliang said coldly, "Daxia has more than just Douxin as a live streaming company!"

The vice president of marketing said with a bitter face, "All the other platforms combined might not even have half the traffic of Douyin."

"Master, what the Sun family lacks right now is time."

"Cosmetics and health products can't just sit in the warehouse indefinitely. If we delay for another few months, even if we can sell them, we'll only be able to get them at a low price as near-expiry goods."

The sales manager couldn't help but suggest, "We can register several new sales companies without directly using the Sun family's name."

"As long as there is no large-scale publicity, the outside world may not pay attention."

"Douxin is a commercial platform, and we pay for traffic, which is normal business practice."

Even if Shen Ze knew, he had no reason to stop it.

Sun Qingliang coldly looked at everyone: "You want me to beg Shen Ze?"

"It's not a request!"

The deputy general manager of marketing quickly shook his head: "The Sun family spends money to buy traffic, and Douyin provides services according to the rules. It's just a normal transaction between the two parties."

"Yes, we're not asking him to help the Sun family."

"A platform opens its doors to do business; it can't refuse income that's offered to it."

"The most important thing right now is to deal with the inventory."

"Only when the goods are sold successfully and the funds are returned can we have the strength to fight back."

Everyone took turns trying to persuade him.

Sun Qingliang sat in the main seat, his face turning pale and then flushed.

He knew better than anyone else that live streaming on Douyin was currently the most effective method.

But he knew even better that once the news got out, he would lose all face!

He boasted that he would destroy Shen Ze in a month, but then secretly entered the other party's platform to do business.

He had never suffered such humiliation in the past decades!

But the reports on the conference table reminded him that the Sun family didn't have many options left.

Billions of dollars worth of goods are piling up in warehouses, incurring losses every single day.

Personal pride and family interests must ultimately take a backseat.

After a long silence, Sun Qingliang finally gritted his teeth and spoke.

"They can start broadcasting, but all live streaming companies must sever ties with the Sun family."

"The name 'Sun family' cannot appear in any publicity materials, and the outside world must not be allowed to discover the behind-the-scenes shareholders!"

The executives in the conference room all breathed a sigh of relief.

"Rest assured, Master, we will arrange it immediately!"

"The live streaming studio will be set up this afternoon."

"With five live streams running simultaneously, plus the purchase of platform traffic, sales are sure to be good!"

The Sun family's vast business empire quickly sprang into operation.

In less than three hours, all five live streaming rooms were set up.

Clothing, jewelry, cosmetics, and health products were displayed on the shelves.

To recover funds as quickly as possible, some products are offered at a discount.

At 6 p.m., five live streaming rooms started broadcasting simultaneously.

After a large amount of traffic was deployed, the number of online users increased rapidly.

The order backend is constantly being updated.

"Mr. Sun, we've already sold over 20,000 orders for cosmetics in our livestream!"

"Live-streaming sales of clothing exceeded ten million!"

"Our jewelry livestream just sold a batch of high-priced items, and the sales volume is still growing!"

One piece of good news after another was delivered to the office.

Sun Qingliang stared at the numbers in the back office, and his tense expression finally relaxed a little.

Douyin's traffic indeed far exceeds that of other platforms.

At this sales rate, if we continue broadcasting for a month, at least half of the backlog of inventory can be cleared out.

Once the funds are back in, he can reorganize the channels and then figure out how to deal with Shen Ze.

"Continue to increase traffic allocation."

Sun Qingliang ordered in a deep voice, "If tonight's sales reach 500 million, all live-streaming teams will receive bonuses!"

"yes!"

The executives were immediately invigorated and relayed the orders.

However, just as the staff in charge of operations increased the amount allocated, a notification suddenly popped up on the computer screen.

This live stream room has been permanently banned for allegedly violating regulations.