My stepmother forced me to donate bone marrow, so I retaliated by slapping my scumbag father in the
Chapter 122 Andy Lau starts a live stream on Douyin
As soon as the name was mentioned, everyone's eyes fell on Shen Ze.
Zhou Xuan continued, "Douyin currently has over 25 million daily active users."
"The data looks astonishing."
"But in order to acquire these users, the platform has already invested over a billion yuan."
"Server, bandwidth, review, and promotion costs are rising every day."
"Douyin's current Google revenue is simply not enough to cover its expenses."
One of the wealthy men nodded and said, "That's true."
"I had the company's investment department do the calculations, and Douyin thinks it would take many years to recoup 1.5 billion yuan through ordinary GG."
"The premise is that users are willing to accept a lot of commercial gadgets."
One investor also chimed in, "Too many GGs will lead to user churn."
"There are too few GGs, and the platform isn't making any money."
"This is an unsolvable contradiction."
With support in hand, Zhou Xuan spoke with even greater confidence: "That's right. As for today's celebrity live stream, it won't change Douxin's situation either."
"Inviting Andy Lau for six million would certainly bring in a large audience."
"But just because the audience comes to see the celebrities doesn't mean they're willing to pay."
"How much can a single live stream generate revenue if it relies on virtual gifts?"
"Several million, or ten million?"
"This amount of revenue is nothing compared to the investment of over a billion yuan."
Shen Jianjun laughed on the spot, "Young Master Zhou's analysis is too accurate."
"The more users Douyin has, the more it loses. Its current prosperity is entirely built on capital."
"Once Google's budget runs out and user growth stops, Douyin will soon expose its real problems."
Sun Mei looked at Shen Ze with a smug expression.
"Some people make money a few times by luck and then think they will never fail."
"Even Zhou Shao has now clearly pointed out that Douxin has no profit value."
"Is the entire business district of Shanghai less important than one person's judgment?"
Inside the banquet hall, many people nodded in agreement.
Even if some people think that the traffic from Douyin is very valuable, they can't think of a specific way to monetize it.
After observing the reactions of the entire audience, Zhou Xuan finally regained control of the situation.
"Mr. Shen."
Holding up the microphone, he asked directly: "Two hundred million yuan for the acquisition, plus 1.5 billion yuan in investment, plus six million yuan for celebrity fees."
"What methods do you plan to use to get this money back?"
"You can't expect 25 million users to send you money through their phones, can you?"
A burst of laughter rang out in the banquet hall.
Several business owners looked at Shen Ze, waiting for his answer.
Shen Ze simply put down his wine glass and asked, "What time does the live stream start?"
The staff member next to him paused for a moment, then said, "Eight o'clock in the evening."
"It's time."
Shen Ze looked at Zhou Xuan: "Didn't you want to see how Douyin makes money?"
"Perfect."
Zhou Xuan was overjoyed, as he had originally planned to broadcast Andy Lau's live stream to the public.
If the revenue from gifts in the live stream cannot cover the investment, Shen Ze will completely lose face in front of everyone.
"Show the live stream on the big screen."
He immediately instructed his staff: "Today, let's see together how much revenue Mr. Shen has brought to Douyin from the celebrity he hired for six million."
The large screen at the front of the banquet hall quickly lit up, and the Douyin live streaming interface appeared in front of everyone.
Before the live stream even officially started, the number of online viewers had already exceeded three million.
The numbers keep rising: 3.5 million, 4.2 million, 5.6 million...
Within just a few minutes, the number of online users surged to over six million.
A gasp of surprise rippled through the banquet hall.
"Andy Lau's appeal is indeed exaggerated."
"It hasn't even officially started airing yet, and it already has six million viewers."
"Douyin's homepage should have given it the highest recommendation."
Although Zhou Xuan was somewhat surprised, she remained calm: "No matter how many viewers there are, it's just traffic."
"With Douyin investing so many promotional resources in this live stream, it would be strange if the number of viewers was low."
"The key is how many people are willing to tip."
At 8 p.m. sharp, the live stream officially started.
Andy Lau appeared in front of the camera.
The number of viewers in the live stream quickly exceeded seven million, with a dense barrage of comments almost covering the entire screen.
"Brother Wah is finally here!"
"This is my first time watching Brother Hua's live stream on Douyin!"
"I grew up listening to your songs!"
"Are you going to sing karaoke tonight?"
"Douyin is really powerful; they actually managed to get Brother Hua to come!"
As the live stream continued, the number of viewers kept rising, and it soon reached eight million!
Upon seeing this number, many wealthy people in the banquet hall sat up straight.
It would be difficult for any company present to attract the attention of eight million people at the same time.
Even people who don't understand the internet can feel how terrifying this traffic is.
But Zhou Xuan quickly spoke up: "Eight million people is indeed a lot, but they're just here for the nostalgia and to see the superstar."
"No matter how many people participate, it's worthless if they don't tip."
As if to confirm his words, there were no large number of gift effects in the live broadcast.
Andy Lau chatted briefly with the audience before picking up a T-shirt with the Antara logo.
"Family members, today is my first time live streaming on Douyin."
"Besides chatting with everyone, I've also brought you an Antara brand T-shirt."
Everyone in the banquet hall was stunned for a moment.
"Selling clothes?"
"Don't celebrities receive gifts during live streams?"
"What's he going to do with the Antara T-shirt?"
On the big screen, Andy Lau continued his introduction.
"This t-shirt is made of comfortable fabric and comes in a variety of colors and sizes."
"The original price in physical stores is 399 yuan, but today's exclusive price in the Douyin live stream is 199 yuan, not 399 or 299."
Upon hearing the price, many people immediately sat up straight.
The price has been reduced by 200 yuan! That's almost half the price!
The number of comments on the screen instantly surged.
"Really? One hundred and ninety-nine?"
"I saw it in person last week, and it really does sell for 399!"
"Wah Gor personally recommended it, and the price is so low!"
"Where can I buy it? How do I place an order?"
"Where's the shopping link?"
The next second, a yellow shopping cart icon appeared in the lower right corner of the live stream.
Andy Lau picked up his phone and demonstrated to the public: "Everyone can click on the shopping cart at the bottom of the screen to select the color and size."
"After filling in the address, you can complete the payment directly."
"Stock is limited for this event, while supplies last."
The moment the shopping cart appeared, the entire banquet hall fell completely silent.
Several people who invest in the internet industry suddenly stood up.
Can I buy things directly in the live stream?
"Douyin has successfully integrated live streaming and e-commerce!"
"Users don't need to exit the software at all, nor do they need to search on other platforms!"
"Watch the live stream, select products, and pay—all on the same page!"
Zhou Xuan, who had been all smiles just moments before, suddenly changed his expression.
This was completely different from the gift he had expected.
Gifts are paid for voluntarily by a small number of fans, while goods represent a real need that all viewers may have.
With eight million viewers, even a small fraction of them placing an order would generate an astonishing sales figure.
Zhou Xuan suddenly looked at the big screen; the shopping channel had officially opened.
The banquet hall's large screen was switched by staff to display a real-time sales backend.
The number of orders started to jump, and in less than ten seconds, the number of orders exceeded 30,000.
The inventory figures in Antar's back-end system are declining at a visible rate.
The transaction amount on the screen skyrocketed.
A clothing industry boss suddenly stood up, his voice changing: "Thirty million in one minute? What kind of sales speed is that?"
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