My stepmother forced me to donate bone marrow, so I retaliated by slapping my scumbag father in the

That evening, Shen Ze had just returned to Ziyuan when he received a call from Wang Xiaolong.

"Chairman Shen, there's a problem with the brand partnership."

Wang Xiaolong's voice was visibly tired.

Shen Ze took off his coat: "Be more specific."

"We have contacted several major brands such as Adidas and Nike in the past two days, hoping that they will be among the first brands to join Douyin Live E-commerce."

"But they all refused."

"reason?"

"They believe that live-streaming e-commerce will affect brand positioning."

Wang Xiaolong said helplessly, "Moreover, Douxin has never done e-commerce before, and they don't believe that users will buy products on short video platforms."

"Several brand executives even stated that they would not consider cooperation unless we first presented successful case studies."

This is not surprising; for established brands, traditional channels are already stable enough.

Asking them to move their products into a brand new live-streaming room and offer discounts far lower than offline prices inherently involves taking on risks.

Are there any other brands?

"The domestic brand Antara also has the intention to cooperate."

Wang Xiaolong quickly replied, "Their general manager is quite interested in live-streaming e-commerce and is willing to hear the complete plan."

"But he demanded that we guarantee sales. I talked to him several times, but I still couldn't secure the cooperation."

Shen Ze glanced at the time: "Where is he now?"

"Hangzhou".

Book a flight.

"Chairman Shen, are you going there in person?"

"I'm leaving tonight."

Two hours later, the plane took off from Shanghai.

It was nearly midnight when we arrived in Hangzhou.

Wang Xiaolong was waiting at the airport in advance. When he saw Shen Ze come out, he immediately went to greet him.

"Chairman Shen, the appointment with General Manager Anta has been made."

"He's willing to meet tonight, but he's still being very cautious."

Shen Ze nodded: "Let's go first."

The car drove towards Anta's office in Hangzhou.

Inside the meeting room, General Manager Anta had been waiting for quite some time.

After a brief handshake, Wang Xiaolong immediately introduced, "President Zhao, this is Shen Ze, Chairman of Douxin."

"Chairman Shen, this is Zhao Licheng, General Manager of Anta."

Zhao Licheng looked to be in his forties and spoke very directly: "I've heard a lot about Chairman Shen lately."

"Douyin's daily active users have exceeded 25 million, and the growth rate is indeed astonishing."

"However, traffic is traffic, and sales are sales."

"We at Anta can try live-streaming e-commerce, but we must see actual results."

Shen Ze sat down opposite him: "What kind of effect does President Zhao want?"

"Single event sales will be at least 200 million."

Wang Xiaolong's expression changed slightly.

During their previous negotiations, Zhao Licheng demanded guaranteed sales, but he did not raise the figures to this level.

Two hundred million!

Douyin has never even had a single real live-streaming e-commerce event.

There is no historical sales data, no mature consumer habits, and most users don't even know that they can buy things on the platform.

The challenge of selling 200 million yuan worth of goods on the first attempt is unimaginable.

Wang Xiaolong immediately said, "Mr. Zhao, isn't two hundred million too high?"

"This is Douyin's first time doing live-streaming e-commerce, and the market needs time to adapt."

"We can start with a target of 50 million, and gradually expand the scale after the first event is successful."

"Fifty million cannot prove the value of this model."

Zhao Licheng shook his head: "In order to cooperate with your live broadcast, we need to adjust our inventory, prices, and logistics and after-sales service."

"If the sales volume is too small, it's not worth Antara changing its existing plans."

"Moreover, you're hoping for a significant discount."

"The same product sells for several hundred yuan in physical stores, but the live streaming room wants to reduce the price to half."

"This will put a lot of pressure on our other sales channels."

Wang Xiaolong was speechless for a moment. What he said made sense; the brand had its own concerns.

If livestream sales fall short of expectations, Anta will not only fail to earn much money, but it may also negatively impact offline distributors.

Zhao Licheng looked at Shen Ze: "Chairman Shen, I am indeed interested in live-streaming e-commerce."

"Douyin has 25 million daily active users and enough traffic, but that doesn't mean I'll use Anta's brand and inventory to help you make mistakes."

"Two hundred million in sales is my minimum requirement."

If an agreement cannot be reached, there is no need for further negotiations.

The meeting room fell silent.

Wang Xiaolong looked at Shen Ze, his heart tightening.

Two hundred million is no ordinary number. If each item costs two or three hundred yuan, at least several hundred thousand items would need to be sold.

Even if Douyin can bring a large number of users into the live streaming room, how many of them will actually place an order?

Live-streaming e-commerce is a completely new model, and any problem in any link could lead to the failure of the entire event.

Just as Wang Xiaolong was about to continue his efforts, Shen Ze spoke up.

"Can."

Wang Xiaolong turned his head sharply: "Chairman Shen!"

Zhao Licheng was also somewhat surprised: "You agreed?"

"Single event sales shall not be less than 200 million yuan."

Shen Ze repeated, "We accept this condition."

Zhao Licheng did not immediately back down after that statement: "Verbal promises are meaningless."

"Anta needs to provide sufficient inventory for this event and also offer exclusive livestream prices."

"If it only sells for a few million in the end, who will bear the loss?"

"Sign a performance-based agreement."

Shen Ze said, "If the sales revenue is less than 200 million, the shortfall will be made up by Douxin."

Upon hearing this, Wang Xiaolong paused for a moment.

The shortfall of 200 million yuan was covered by Douyin.

If the live stream only generates 20 million in sales, Douyin will have to make up 180 million.

If sales are even worse, the losses will be even greater.

Zhao Licheng sat up straight and looked Shen Ze up and down seriously for the first time: "Chairman Shen, are you sure?"

"Confirmed. If sales exceed 200 million, Douyin will take 15% of the total sales from the event."

Zhao Licheng frowned: "Fifteen percent is too high."

"Anta is responsible for supply, logistics and after-sales service, while Douxin is only responsible for traffic and live streaming."

"Only responsible for traffic?"

Shen Ze looked at him: "Without Douyin's traffic, how could Anta reach tens of millions of consumers in just a few hours?"

"Without live streaming and celebrity endorsements, how could Antara attract hundreds of thousands of people to place orders simultaneously?"

"Traditional channels require stores, distributors, and significant investment from Google."

"Douyin can compress all these steps."

"What we gained from 15 percent was traffic, sales efficiency, and a completely new growth channel."

Zhao Licheng remained silent.

If sales can really exceed 200 million, then 15% would be 30 million.

It sounds like a lot, but Antara achieved actual sales of over 200 million yuan and was able to reach a massive number of young users.

More importantly, if sales targets are not met, Shen Ze will make up the difference.

In other words, Antara bears almost no risk in terms of sales volume.

Zhao Licheng picked up the plan on the table and looked it over again.

What are you planning to sell for the first show?

"Anta brand T-shirts"

"price?"

"The price in the live stream is half the price in physical stores."

Zhao Licheng frowned again: "Isn't this discount too big?"

"If it's not cheap enough, why would users place an order in the live stream?"

Shen Ze said, "This first live-streaming sales event is not just about selling goods, but also about cultivating consumer habits."

"Users must clearly feel that the products in the live streaming room are cheaper than those offline."

"Only a large enough price difference can create a buying frenzy."

Zhao Licheng looked at Wang Xiaolong: "How much traffic can Douyin provide?"

"Platform homepage recommendations, splash screen entries, and short video pre-promotions can all be centralized in the live streaming room."

Wang Xiaolong quickly replied, "Douyin's daily active users have now exceeded 25 million, and we will continue to expand our advertising on the day of the event."

"As long as the streamer has enough appeal, we are confident that we can reach millions of viewers in the live stream."