My stepmother forced me to donate bone marrow, so I retaliated by slapping my scumbag father in the
Chapter 115 I'll see how long he can keep up his smugness.
Upon hearing the news, Yu Yehua couldn't help but feel heartbroken.
At the breakfast table, he put down his phone and asked seriously, "Xiao Shen, did you really add 1.5 billion to the Douyin project?"
"Um."
"I had someone investigate, and that company is losing 40 million a month."
Yu Yehua frowned: "If we invest another 1.5 billion now, and user growth falls short of expectations, this money could very well be completely wasted."
"Dad, there are no problems with the project."
I'm not questioning your abilities.
Yu Yehua looked at him and said, "I just want to tell you that investments always involve both gains and losses."
"It's okay if we really lose money."
"Just tell me how much money you need."
"Fifteen billion isn't enough? I'll give you another fifteen billion. Even if that's still not enough, I'll continue to bail you out."
"As long as the Yu family is still around, you can't be brought down by a single project."
Shen Ze felt a warmth in his heart, but remained calm: "Dad, we don't need it."
"Douyin is not a loss-making project."
"The losses we're seeing now are simply from acquiring users."
"Once the user base reaches the required size, the returns from 1.5 billion will far exceed the investment."
Although Yu Yehua still couldn't understand, he didn't continue to try to persuade him.
"OK."
"Since you're confident, do it your way."
After receiving the funds, Wang Xiaolong didn't waste a single day.
The core team of Douxin worked overtime continuously and quickly optimized the product interface.
The originally complicated homepage has been completely simplified.
Users can directly access recommended videos upon opening the software.
Swipe up and down to switch content; the like, comment, and share options have been rearranged; and the recommended, followed, and local sections have become much clearer.
At the same time, the large-scale deployment of GG officially began.
Douyin's promotions can be seen everywhere, from app store homepages and trending pages on social media platforms to prime spots in city business districts.
Celebrities, internet celebrities, and ordinary creators have successively joined the platform.
The number of new videos added to the platform every day is rising rapidly.
In a short period of time, Douyin's downloads exceeded 30 million!
Registered users have reached 60 million!
Daily active users also surged from seven million to twelve million!
This figure shocked the entire short video industry.
The combined daily active users of several similar platforms may not even be able to match Douyin's.
Even more surprisingly, the first batch of merchants to join Douyin quickly reaped the benefits.
A short product demonstration video of a few dozen seconds can generate a large number of inquiries.
A clothing merchant posted their new styles on Douyin (TikTok), and the next day, their store orders multiplied several times over.
A restaurant went viral in the city thanks to a single review video, and its previously quiet store saw long queues for several days in a row.
Another cosmetics company saw its daily revenue increase more than tenfold thanks to recommendations from online influencers.
The merchants made a fortune, but the mockery of Shen Ze in Shanghai's business circles did not stop.
"The traffic on Douyin is indeed huge, but all the money goes to the merchants."
"Users don't pay to watch videos, and businesses don't pay much for the traffic either."
"Shen Ze took 1.5 billion yuan to subsidize the platform, and in the end, it was us who benefited."
"Let him keep burning money. The more he burns, the more traffic the platform gets, and the more money we make."
"This investment genius has essentially used his own money to benefit the entire business district of Shanghai!"
Many businessmen mocked him verbally, but their actions were swift and decisive.
While claiming that Douyin (TikTok) couldn't generate profit, they simultaneously arranged for their brands to accelerate their onboarding, fearing they would miss out on this wave of free traffic.
When Sun Mei heard the news at home, she laughed so hard she almost fell over.
"So what if there are 30 million downloads? So what if there are 60 million registered users?"
"It was all bought with 1.5 billion!"
She slammed her phone down on the coffee table, her face beaming with satisfaction.
"The platform didn't make a single penny, but instead increased the merchants' revenue by more than ten times."
"Only Shen Ze would be so foolish as to use his own money to make money for others!"
"A bastard born of Xu Ying, does she really think she can't be wrong?"
"Once all 1.5 billion is burned through and Douxin still can't find a way to make a profit, he'll realize just how huge a pit he's fallen into!"
Sun Mei became more and more enthusiastic as she spoke, as if she had already witnessed Shen Ze losing everything.
"Twelve million daily active users? That sounds impressive, but it's all bullshit."
"But can these numbers feed us?"
"With so many users watching videos every day, servers, bandwidth, and moderators—all of these cost money, don't they?"
As if possessed, she counted on her fingers again: "Before, with seven million daily active users, we were losing forty million every month. Now that the number of users has almost doubled, the monthly costs will only be higher."
"Not to mention he's still investing in GG on various platforms; how long can 1.5 billion sustain that?"
"Six months? Or a year?"
"Once the money runs out and user growth stops, Douyin will still die!"
The maid standing nearby nodded repeatedly in agreement.
Almost everyone outside is saying that now.
Douyin's data is indeed impressive, but it's obvious to anyone with eyes that these users were all acquired through massive spending.
Without a stable income, more users will only lead to higher costs for the platform.
Sun Mei picked up her phone and pulled up a newly published financial report.
The title is particularly eye-catching.
"A 1.5 Billion Yuan Bet on Short Videos: Investment Genius May Fall from Grace"
There are already thousands of comments below the article.
"Douyin is indeed fun, but I won't spend a single penny on it."
"We watch videos for free every day, and Mr. Shen pays for the server fees. Thank you, Mr. Shen."
"I suggest continuing to vote for GG; many people around me haven't downloaded it yet."
"Merchants are making a killing, and platforms are losing a killing."
Sun Mei beamed, "See? Even an ordinary person can understand it."
"Users simply won't spend money on Douyin, yet Shen Ze is still throwing 1.5 billion yuan into it."
At this point, her smile turned bitter: "Haven't he always looked down on us?"
"I'll see how long he can keep up his smugness this time!"
"Xu Ying was an ignorant woman back then, and her son was the same. He made a few fortunes by luck and really thought he was an investment genius."
"Both mother and son are utterly despicable!"
Sun Mei never considered that if she hadn't deliberately led Wang Xiaolong to Shen Ze, Shen Ze wouldn't have acquired Douxin so quickly.
In her view, the first step of her revenge plan had been successful.
A platform that incurs huge monthly losses, coupled with an investment of 1.5 billion yuan, is enough to tie up a large amount of Shen Ze's funds.
The more downloads Douyin gets, the happier she becomes.
High download volume means higher server costs.
The more daily active users a platform has, the more money it loses every day.
As for the rising data, she didn't care at all.
In the entire Shanghai business community, not many people consider these figures to be true achievements.
In the following days, Douyin continued to spread.
Downloads quickly surpassed 100 million, and registered users reached 160 million.
Daily active users have surged to over 25 million!
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