Dami Technology is going to hold a press conference.

The message was sent at 10:00 AM.

The official Weibo account simply posted: "There's a press conference at 2 PM today. Come check it out if you have time."

There were no promotional posters, no countdown, and not even a decent accompanying image.

It's like a last-minute invitation to a dinner party.

Vice President Zhou was the first to get restless.

He pushed open the door to Tian Jun's office and shoved his phone screen in front of Tian Jun.

The promotional video for Miaomiao SUV was still playing on a loop on the screen, with the L2.9999999999 intelligent driving level label hanging in the upper right corner of the screen like a medal.

"Mr. Tian, ​​should we hold a press conference now? Our competitors are trying to trip us up, and we can't even poach a single person."

"We don't even have a prototype vehicle, what's the point of going up there?"

"They said we want to build cars."

"But Miaomiao's AI video is still trending on social media, and the chrysanthemum is at its zenith."

If we say we're going to build cars now, the whole country will laugh at us.

"Laughter is inevitable."

Tian Jun pushed Vice President Zhou's phone aside.

"Just because we're being ridiculed, does that mean we've stopped knowing?"

Vice President Zhou opened his mouth.

He wanted to say, "At least wait until the storm passes," "At least wait until we have a prototype," and "Going out now would just make us a target."

But he didn't say anything.

The technical vice president walked in from the door.

He was holding a thermos with the logo of Dami Technology printed on it, and it was filled with goji berries and red dates.

He placed the thermos on Tian Jun's desk and said:

"Mr. Tian, ​​let me be frank."

At least Chixing has an AI video tool; we even had our PPTs handwritten by you.

What will you use to release it?

"Use my mouth."

Tian Jun said.

The technical vice president picked up the thermos and then put it down again.

Vice President Li was the last to enter.

He didn't say anything, but simply placed a stack of resumes on Tian Jun's desk.

Those resumes are recent rejection records from headhunting attempts, and each one has the reason for rejection marked in red pen.

Tian Jun glanced at it and pushed the resume aside.

"Since our competitors all know we're going to build cars, let's let the whole country know."

Even if we try to hide it, they will still sabotage us behind our backs.

By putting car manufacturing on the table, the conflicts with various car companies become public.

Everyone's just waiting to see us make a fool of ourselves.

Then let them wait, let them watch, let them find fault.

I don't believe the strong will always be strong; newcomers will always have a chance.

The office was quiet for quite a while.

The CTO picked up his thermos, took a sip, put it down, and said:

"Fine. I've already lost face so many times, one more time won't make a difference."

The live stream started promptly at 2 PM.

There was no pre-launch promotion, no traffic generation, and not even a decent cover.

The words "Rice Launch Event" were written in black on a white background, like a default PowerPoint template.

But the number of people flooding into the live stream stunned the technical staff behind the scenes.

It took less than half a minute to go from zero to 100,000, and less than two minutes to go from 100,000 to 500,000.

The barrage of comments was like a flood that had been released, so fast that it was impossible to see who was saying what.

"Front row! Front row! Anyone selling sunflower seeds?"

"Today they're releasing something new? A third-generation rice cooker? A smart toilet seat Pro?"

"I'm here to collect material for Tian Zong's memes. I edited twenty versions of that 'Ah Yo OK' video last time."

"A team-building activity for content creators in the 'ghostly' (parody/meme) section."

"What color shirt is Mr. Tian wearing today? Is anyone opening a sale?"

The CTO, who was monitoring the data in the backend, turned to Vice President Zhou and said, "The comments are all full of memes. All the content creators from the parody/remix section are here."

Vice President Zhou gave a wry smile and said, "At least it's traffic."

Tian Jun walked onto the stage.

He was wearing a dark gray shirt with the cuffs rolled up, and he wasn't holding any notes or using a PowerPoint presentation on stage.

He stood under the spotlight, raised his hand to test the microphone, and said "Hello."

The live chat exploded instantly.

"Here it comes! The classic grey shirt!"

"Not bringing a PowerPoint presentation today? Are you going to improvise some boasting?"

"If you don't have a PowerPoint presentation, it means you don't have a product. If you don't have a product, it means you're just here to make empty promises."

"Making promises is great; it provides material for memes and jokes!"

Tian Jun couldn't see the comments, but he could guess what they were saying.

He pulled the microphone off its stand and walked to the center of the stage.

"Hello everyone, I'm Tian Jun."

The live chat exploded again.

"Classic opening remarks"

I've been listening to it for ten years.

The next sentence will definitely be "thank you everyone".

Thank you everyone!

The comments section displayed Tian Jun's lines ahead of time.

"I've called everyone here today to announce something."

"Rice is going to be used to make cars."

The barrage of comments exploded for the third time.

It was even more intense than the previous two times, so intense that the live stream froze for a frame.

Holy crap! They're building cars!

"Build cars! Build cars! Build cars!"

"Confirmed as a OEM (Original Equipment Manufacturer) for Senior Citizens!"

"Wait, you don't even have a prototype? And you're just announcing it like this?"

"This is supposed to be a press conference? It's more like a 'worrying session'!"

Tian Jun continued, "I know what you're thinking."

One company makes mobile phones, and the other makes small home appliances. Why should they make cars?

We lack both technology and experience, and we don't have a factory.

I'll tell you why.

He took a step forward, and the camera followed him.

"Ten years ago, when DaMi was making mobile phones, everyone said the same thing."

Six years ago, when DaMi was developing smart home products, everyone said the same thing.

Today, they say rice can't be used to make cars.

He paused.

I don't believe it.

The rhythm of the comments started to change.

The memes are still being used, but their popularity is gradually being suppressed by another force.

"To be honest, Mr. Tian's words were quite inspiring."

"However, are mobile phones and cars the same level of difficulty?"

"Don't laugh yet, what if he actually manages to create it?"

"A ten-year veteran fan here. Back when Xiaomi made phones, they were criticized in the same way."

"My grandfather said he wants to drive a rice car before he dies."

"Please tell Grandpa that young people should drive too."

Tian Jun added, "This car is positioned as a good car that ordinary people can afford."

Just like when we made mobile phones ten years ago.

To enable everyone to enjoy the fun of technology.

This is something they've been saying for ten years, and it's the same with car manufacturing.

The banter in the comments section is still there, but it's not as overwhelming as it was at the beginning.

Some people asked about the price, some about the range, and some asked when they could see the prototype.

Amidst the bizarre trailers and sarcastic remarks, some serious questions have begun to emerge.

Tian Jun stood in the center of the stage, remained silent for a few seconds, and then said:

Finally, let me say something personal.

I am 46 years old this year, and I have been running my own business for 17 years.

I started from a rented room next to the university town, costing 800 yuan a month, and have made it to where I am today.

They make mobile phones, smart home products, and now they make cars.

In these seventeen years, I haven't had a single complete weekend off.

He paused again.

How many great things can a person accomplish in their lifetime?

Making a mobile phone counts as one thing, making smart home devices counts as another.

Building cars is the third and final thing.

I, Tian Jun, am making this clear today: building cars from rice will be the last entrepreneurial venture of my life.

The chat was quiet for a moment, then it exploded.

"Your last startup? Mr. Tian, ​​are you retiring?"

"Why does that sound so tragic?"

"Retire at forty-six! Keep working!"

"No, he said it was his last startup, not that he was retiring."

"Think about it carefully. 'This is his last entrepreneurial venture'—he's betting everything on building cars!"

"A battle that will cost me my entire career."

"He staked not only his career, but his reputation built up over a lifetime."

"When Mr. Tian was young, he said that he wanted everyone to be able to enjoy the fun of technology. Smartphones have achieved that, smart homes have achieved that, and now all that's missing is cars."

"I suddenly realized he wasn't bragging."

"I suddenly have a feeling that this car will actually be built."

"I suddenly feel like crying."

Tian Jun took a step back and bowed to the camera.

He straightened up, turned around, and walked off the stage.

The number of viewers in the live stream peaked at over ten million.

The comments were still scrolling, but they were no longer all sarcastic remarks.

Some people are making fun of it, some are mocking it, some are observing, and some are looking forward to it.

But everyone remembered one thing: rice is going to be used to make cars.

Moreover, this is Tian Jun's last entrepreneurial venture.

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