As Tian Jun announced the verdict and ordered the prosecution and accountability of those who spread rumors, his words fell silent.

The entire live stream room fell silent instantly.

The online trolls who had been frantically posting comments in the comment section have completely disappeared.

Those core anti-fans who mindlessly spread rumors, maliciously stir up trouble, and relentlessly attack any scandal.

At this moment, everyone's mentality collapsed.

No one is truly fearless.

The thought of court summons and legal repercussions sends shivers down everyone's spine.

The entire internet, which had been echoing the mockery, was instantly plunged into a state of widespread fear.

But the herd mentality on the internet has always been irrational.

Even if you're panicking inside, you'll still stubbornly stick to your word.

Everyone was clinging to the same wishful thinking.

The law does not punish the masses!

Hundreds of thousands, even millions, of people across the internet followed suit, commenting, gossiping, and criticizing.

It's simply impossible to gather evidence and file lawsuits against each individual.

This is absolutely just official verbal intimidation, a public relations tactic used to scare people and stabilize public opinion.

After a brief silence, a few stubborn comments reappeared.

"Who are you trying to scare? There are so many people, can you really sue them all?"

"It's just a pretentious act, a tired old PR tactic."

"I don't believe that Da Mi has the energy to pursue accountability across the entire internet."

Stubbornness is the last vestige of defiance among modern netizens.

But the body language is ridiculously honest.

Countless online trolls left the live stream page at lightning speed.

Switch to your personal account backend in one second.

With fingers flying across the screen, they mass-deleted previously posted misinformation, defamatory comments, and inciting online attacks.

Any content that touches on even the slightest bit of negative information or tries to ride the coattails of scandals will be completely deleted.

Accounts with even less courage and more dirt on them dare not take any chances.

They simply deleted their accounts with one click, fled overnight, and completely disappeared.

Within minutes, a massive wave of post deletions and account shutdowns quietly swept across major online platforms.

The previously rampant negative comments disappeared on a large scale at a visible speed.

……

Backstage at the rice launch event.

The head of public relations stared intently at the monitor screen, watching the entire dramatic reversal of public opinion.

He looked at Tian Jun on the stage, who was methodical and composed.

Then he turned to look at Zhang Yifan, who stood to the side with a calm and composed expression.

At that moment, he suddenly realized the truth.

From beginning to end, nothing that happened today was an accident.

A seemingly absurd two-million-dollar logo farce, a seemingly passive scandal crisis.

It was all a meticulously designed series of schemes.

First, they used the ridiculous and ridiculous trend of changing the label at an exorbitant price to divert the entire internet's fatal attention from their private life scandals.

Then, use a solid verification report to shatter all rumors with a single click and achieve perfect self-proof.

Finally, they launched a full-scale lawsuit across the internet to completely eliminate the smear campaign.

Two foxes, one old and one young, manipulate public opinion across the internet with ease.

Having worked in the industry for many years, he has seen countless public relations whitewashing and crisis management solutions.

Most of these efforts rely on copywriting embellishment, persuasive language, and controlling public opinion to cool things down, which only address the symptoms, not the root cause.

But today's game is a complete and utter defeat.

A bloodline certificate with full legal validity.

This will instantly render all baseless rumors vulnerable and easily refuted.

The entire process was clean and efficient, without a single unnecessary explanation.

The only thing he still couldn't understand was the deeper meaning behind the initial two million yuan investment to change the logo.

Given his level and limited perspective, he simply couldn't understand the underlying business strategy.

But at this moment, he dared not have the slightest doubt.

The mindset of those at the top is something that ordinary employees can never fathom.

Every move made by General Manager Tian and General Manager Zhang is part of a grand strategy.

At that moment, he completely abandoned all his previous thoughts of changing jobs or running away.

Following a shrewd and far-sighted leader like this, you'll never have to worry about finding a way out.

Running away? That's just plain stupid!

……

Zhang Yifan caught a glimpse of the public relations manager's shocked and suddenly realized look on his face.

A faint smile appeared on her lips as she leaned closer.

His tone was calm, without the slightest hint of emotion, yet it exuded an aura that left no room for argument.

"You know what to do next, right?"

The public relations manager snapped back to reality, immediately composed himself, and adopted an extremely proper attitude.

He stood up straight and spoke in a solemn tone.

"Don't worry, Mr. Zhang! I'll contact the joint legal department immediately!"

"We will launch a comprehensive and indiscriminate crackdown on all accounts and individuals who have smeared rice, spread rumors, and deliberately stirred up trouble in the past two days!"

Zhang Yifan nodded slowly.

The faint smile on his face faded, and his tone suddenly became serious and sharp.

"Don't let a single one escape."

"This time, I want everyone on the internet to understand one thing completely."

"The internet is never a lawless zone."

"Everyone must pay a real price for their malicious remarks."

The public relations manager responded repeatedly, not daring to slack off in the slightest.

He was overwhelmed with emotion.

Zhang Yifan is young and inexperienced.

But this demonstrates his strategic vision, shrewdness, and decisive ruthlessness.

He is in no way inferior to Tian Jun, who has been deeply involved in the industry for decades.

With such a new generation of leaders, the rice industry truly has a worthy successor.

Keeping the rice yourself is definitely the right choice!

……

The top-floor office of Chrysanthemum Group.

Rossi used a secondary account throughout the entire live stream of the rice launch event.

From being ridiculed across the internet for its logo, to perfectly dispelling rumors, and then turning around and suing across the entire internet.

The entire reversal was executed flawlessly, leaving him completely exasperated.

Watching Tian Jun unleash his full power, turn the tide against all odds, and control public opinion across the internet.

Rossi felt a deep sense of resentment and jealousy.

He held it in for a long time, and all he could think of was a complaint.

That old bastard got away with it again!

He originally thought that Tian Jun's reputation would definitely collapse and his public image would crumble today.

As a result, the other party turned a potentially fatal crisis into a memorable moment that won them fans and helped them clear their name.

But Rossi still refused to admit defeat, and even more so, refused to believe that Tian Jun would really dare to go head-to-head with the entire internet.

In his view, the so-called mass prosecutions and nationwide accountability are all just posturing.

It's just a standard public relations tactic to scare off those who follow the trend.

It's impossible for them to actually file a large number of lawsuits; it's all talk and no action.

Just as Rossi was secretly scoffing.

There was a gentle knock on the office door.

The assistant rushed in, his face filled with anxiety and a flustered expression.

"Mr. Luo, there's a problem. We have two pieces of bad news."

Rossi raised an eyebrow, her face full of impatience.

"explain."

The assistant dared not delay and quickly reported the situation.

"The rice company is serious; they've already sent out a large number of lawyer's letters."

"A group of online trolls we partnered with externally have all received lawsuit notices and are now frantically contacting us, asking how the company can cover their losses and resolve the issue."

Rossi's eyes narrowed slightly, a hint of surprise in his eyes.

He didn't expect Tian Jun to actually have the guts to directly confront them head-on.

But in just a moment, he quickly calmed down and became indifferent.

"What's the panic?"

"The payments for this group of online trolls were all made through private transfers and had no financial connection whatsoever with the Chrysanthemum Group."

"The fact that they received a lawyer's letter is their own problem and has nothing to do with us."

The assistant looked grave and whispered a reminder.

"Mr. Luo, not only external online trolls, but also our core online troll accounts that we have been cultivating privately for a long time have all received notices of prosecution."

Rossi did not hesitate at all; she acted decisively and chose to cut ties.

"It's just a lawyer's letter, there's no need to panic."

"Even if we really want to hold the rice company accountable, we can just cut ties and abandon it. We should be decisive!"

The assistant instantly understood Rossi's meaning, and a chill ran through her.

This is not a typical case of discarding someone after they've served their purpose.

When something goes wrong, they blame the low-level online trolls, while the company completely absolves itself of any responsibility.

It's likely that from now on, no one in the entire online marketing industry will dare to genuinely cooperate with Chrysanthemum Group.

Its reputation is absolutely terrible.

Rossi looked at his assistant, who was standing there in a daze, his brows furrowed, and asked in a deep voice.

"You said there were two pieces of bad news, what's the other one?"

The assistant snapped out of his daze, his face filled with embarrassment and a conflicted expression.

After much hesitation, he finally mustered the courage to begin his report.

"President Luo, you previously ordered that we do everything we could to boost the trending search term 'Two Million Rice Brand Changes Logo'."

"This term has become incredibly popular, topping the trending search list across the entire internet, and its popularity is at its peak."

Rossi's expression was indifferent, but his tone carried a hint of disdain.

"Isn't this a good thing? The higher the hype, the more people will see Tian Jun's foolish actions and laugh at him."

The assistant gritted his teeth and revealed the most heartbreaking truth.

"No... something happened after the hype spread completely."

"A large number of casual netizens who were not originally interested in the digital world or knew nothing about rice brands."

"Everyone clicked on the trending search terms out of curiosity to see the new logo of rice."

"The trending topics we spent money on didn't smear rice at all."

"Instead, it gave the rice a free round of nationwide brand exposure, helping them promote their new brand image."

As soon as those words were spoken...

Rossi's mind went blank for a moment, and he was completely stunned.

He never expected that his carefully planned smear campaign would backfire.

It turned out to be free advertising for rice.

After a two-second silence, Rossi spoke stiffly, with a hint of disbelief in his voice.

"How much did we spend in total to generate this buzz?"

The assistant's voice was so low it was almost inaudible.

"The total cost, including advertising across all online channels, placing ads at the top of trending searches, and extensive promotion through marketing accounts, was... two million."

That one short sentence left Rossi speechless.

He spent a full two million.

They spend money to get their competitors trending on social media, generate exposure, and ultimately defeat them across the entire internet.

He personally funded the online dissemination of news about the new logo and brand upgrade for rice.

Not only are they spending money to work for their competitors.

In the end, he watched as the other party turned around and sued all the online trolls he had arranged.

I paid to be beaten, I funded my own publicity campaign, and I was the clown throughout?

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like